connector - social media masterclass for instagrammers

© Connector 2016

Social Media Masterclass for Instagrammers

© Connector 2016

WHAT’S HAPPENING?!

Conor Lynch – Social Media Presentation

Justin Costello – Huawei Snapys

Huawei Snapys Special Guests

Darragh Doyle & Taraustralis

Allan Dixon Live from Australia!

And we want to hear your views too!

WELCOME! ☺

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PERSONAL BRAND -> BRAND

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•  Build Your Bio

•  Who are you?

•  Company vs Personal profile

•  Contact Information

•  Website Link

•  Personal Hashtags

PERSONAL BRANDING

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Instagram’s has grown to over 500 million monthly active users

Instagram’s engagement ratio is still eight times greater than other

leading social networks

This makes Instagram a powerful tool for photographers

Some have turned their hobby into a job that they love

We want to help you use social media to help your Instagram profile!

WHY INSTAGRAM?

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PERSONAL HASHTAGS

•  Keep it short and snappy

•  Memorable

•  Unique to you

•  Murad and Nataly Osmann started a

whole movement of people creating

their own #FollowMeTo photos

•  #RetroFlameNYC

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ESTABLISH YOUR NICHE

•  Is what you do obvious from what you

post?

•  Hone in on your passion -find your

niche and conquer it

•  Can you be repetitive without being

boring?

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CREATING QUALITY CONTENT

•  Show emotions in your content

•  Theme or Colour Branding

•  Aesthetically and visually pleasing

images that look good as a whole

•  Again, repetitive but never boring!

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PUBLISHING QUALITY CONTENT

•  Consistency is key

•  Find the optimum times to post

•  Iconosquare helps analyze your

followers , their behavior and

engagement

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EFFECTIVE CROSS-PLATFORM SHARING

•  Instagram’s built in sharing is quick and

easy but it’s not the most effective

method

•  A caption that works for Instagram may

not work the same for Facebook and

Twitter

•  Doing each post separately might take

longer but it’s worth it

© Connector 2016

INTERACTION

•  Ask your followers

questions - keep the

conversation flowing

•  Respond with authentic

answers and not just a

thank you

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PERSONAL BRANDING

•  Canva

•  Showcase your best features &

qualities

•  Monthly stats & follower count

•  Include brands you’ve worked with

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PERSONAL BRANDING

•  Include your rates in your media kit

•  Know how much to charge for

different assignments

•  Use Social Blue Book to calculate

your price

•  CPM

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•  Pick a platform

•  WordPress V Square Space

•  Do it yourself or hire a professional?

WEBSITE

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DOMAIN NAMES

•  Buying a domain name

•  Types of domains to use

•  Self-Hosting your website

•  Pros & Cons

•  Costs

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DRIVING TRAFFIC TO YOUR SITE

•  Always have a link to your website or

most recent blogpost in your bio

•  Instagram only allows one clickable link

so make sure it’s an important one!

•  Use bit.ly to create short URL’s and

track the analytics

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ANALYTICS

•  Wordpress and Blogger have built in

Analytics

•  Use Google Analytics for more detailed

insights

•  Where are people coming from?

•  Bounce Rate - are people staying on

your page?

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INSTAGRAM APPS

•  Schedule your posts with Hootsuite or

Instamizer

•  Preview your layout with UNUM

•  Unethical Strategies

•  F/UF method

•  Buying followers

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WORKING WITH BRANDS

•  Make €€€€ and take your

career to the next level

•  Sponsored content,

collaborations and giveaways

•  When should you disclose?

#ad #sp #sponsored

•  Why should you be chosen?

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WORKING WITH BRANDS

•  Entering competitions from

brands can be the start of a

relationship, especially if you

win!

•  Don’t be afraid to send a brand a

quick introductory email if you’re

interested in working with them

•  Thanks to our drink sponsors!

#FeelTunedIn

© Connector 2016

HUAWEI SNAPYS 2016

•  Huawei Snapys Grand Prize

•  The overall winner will receive a 7 day

all-expenses-paid trip to Shenzhen,

China

•  Join a group of 10 winners from other

European countries

•  During the trip you’ll be producing 9

iconic images of Shenzhen, which will

be shared with the world

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HUAWEI SNAPYS 2016

•  Full list of prizes –

huaweisnapys.com/prizes

•  Win a trip to China!

•  €10,000+ worth of prizes

•  Portobello Institute course worth €700

•  €500 worth of prizes from Snap

Family Holiday worth €1,000

•  Exclusive editorial in Goss.ie + Irish

Central

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HUAWEI SNAPYS 2016

•  The ten most voted images will

be shortlisted for a panel of

international judges

•  Entries/Voting close on the 10th

of November

•  Shortlist announced on the 11th

November

•  Awards Night on the 17th of

November

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CATEGORIES & SPONSORS

•  Beauty - Portobello Institute

•  Family - eu Mom

•  People - Snap Ireland

•  Selfie - HP Ireland

•  Food - Just Eat

•  Wild Atlantic Way - Bord Failte

•  Dublin - Visit Dublin

•  Ireland - Irish Central

•  Pets - Pedigree

•  Health & Fitness - Linwoods

•  Travel - Connector

•  HuaweiP9 - Huawei

•  Weather - RTE

•  GAA - Guinness

•  Fashion - Goss.ie

•  Best Community - One Drive

© Connector 2016

HUAWEI SNAPYS AWARDS TICKETS

•  17th of November in the Round Room at

the Mansion House

•  Send your name to [email protected]

with a link to your Huawei Snapys entry

and we’ll send you a free ticket!

•  Save €10 per ticket

© Connector 2016

BLOGGER BEST PRACTICE GUIDE

•  Connector’s Blogger Best Practice Guide

was created to help aspiring bloggers by

sharing knowledge and experiences in this

exciting market

•  Includes how brands work with bloggers

and digital influencers for digital

campaigns

•  http://www.slideshare.net/connector

© Connector 2016

CONTACT

connector.ie [email protected] + 353 1 906 0006 Twitter @connector Connector Studio 18 Eustace Street, Temple Bar, Dublin 2