CONSISTENC YCONTENT

Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original

inGetting Your Organization NoticedThrough Social Media & Branding

https://flic.kr/p/NmSUDchttps://creativecommons.org/licenses/by-nc/2.0/

Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

welcome

https://flic.kr/p/6V4wNhttps://creativecommons.org/licenses/by-nc-nd/2.0/

Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

welcome

https://flic.kr/p/6V4wNhttps://creativecommons.org/licenses/by-nc-nd/2.0/

Photo by Erick Gonzalez / CC BY-ND 2.0 / Cropped from original

developingyour

BR AND

https://flic.kr/p/7E9ZRNhttps://creativecommons.org/licenses/by-nd/2.0/

Fonts & Colors

Fonts & Colors

Fonts & Colors

Campaigns

Campaigns

Campaigns

FindYourPark

#

Photo by Jordi Martorell / CC BY-NC-ND 2.0 / Cropped from original

let’s startsimple:

FONTS

https://flic.kr/p/8f97tmhttps://creativecommons.org/licenses/by-nc-nd/2.0/

Typefaces: SERIF

Old StyleTransitionalModernEgyptian

GrotesqueGeometricHumanist

Typefaces: SANS SERIF

Connotation

Denotationv s

Refugee Services, Inc.BRIDGE

Refugee Services, Inc.

BRIDGE

MIX & MATCHtypefaces around

Paytone One

Permanent MarkerPlayfair Display

but stick to

about3for consistency

Photo by Vijay Kiran / CC BY 2.0 / Cropped from original

BE YONDjust

FONTS

https://flic.kr/p/3EEMU1https://creativecommons.org/licenses/by/2.0/

Start Small

Start Small

Start Small

Design &Editing

Types&

Fonts

Images ColorPalettes

https://www.canva.com/https://www.canva.com/https://www.designer.io/https://www.designer.io/https://www.flickr.com/creativecommons/https://www.google.com/imghp?hl=ENhttps://www.dafont.com/https://www.fontsquirrel.com/https://www.design-seeds.com/https://www.colourlovers.com/

GROUP

Create the front of Farm to Tennessee’snew brochure

ACTIVITY:

Photo by Juho Metsävuori / CC BY-NC-ND 2.0 / Cropped from original

Takingyour branddigital

https://flic.kr/p/9tCekihttps://creativecommons.org/licenses/by-nc-nd/2.0/

are we usingsocial media

Why?

do we findour “voice”

How?

For Farm to Tennessee:3 reasons to use social media3 things people should know

GROUPACTIVITY:

Engagement

TranslatingVisuals

TranslatingVisuals

Tell Lotsof Stories

Your Digital Brand

Calls toAction

Your Digital Brand

InstagramStories

Your Digital Brand

LiveStreaming

Your Digital Brand

BuildRelationships

Your Digital Brand

BuildRelationships

Your Digital Brand

HaveFun!

GROUP

Facebook & Beardsley Farm

Why was or wasn’tthere engagement?

ACTIVITY:

https://www.facebook.com/beardsleyfarm/insights/?section=navPosts

GROUP

Create 3 social media postsfor Farm to Tennessee’supcoming fundraising dinner

ACTIVITY:

Getting More Followers

Advertising

https://www.facebook.com/KnoxVAT/promotions/?refSource=pages_manager_bar&section=all_promotions

Planning Postsin Advance

Photo by 3dpete / CC BY-ND 2.0 / Cropped from original

TakeawaysBIG

https://flic.kr/p/aaQwd8https://creativecommons.org/licenses/by-nd/2.0/

GROUP

What is one thing we discussed that your organization can doto improve engagement?

ACTIVITY:

Photo by Amanda Graham / CC BY-NC-ND 2.0 / Cropped from original

DISCUSSION

https://flic.kr/p/fmkbcZhttps://creativecommons.org/licenses/by-nc-nd/2.0/