consistenc in content y - tn.gov · instagram stories your digital brand. live streaming your...
TRANSCRIPT
CONSISTENC YCONTENT
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inGetting Your Organization NoticedThrough Social Media & Branding
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welcome
Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original
welcome
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developingyour
BR AND
Fonts & Colors
Fonts & Colors
Fonts & Colors
Campaigns
Campaigns
Campaigns
Find
Your
Park
#
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let’s startsimple:
FONTS
Typefaces: SERIF
Old StyleTransitionalModernEgyptian
GrotesqueGeometricHumanist
Typefaces: SANS SERIF
Connotation
Denotationv s
Refugee Services, Inc.BRIDGE
Refugee Services, Inc.
BRIDGE
MIX & MATCHtypefaces around
Paytone One
Permanent MarkerPlayfair Display
but stick to
about3for consistency
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BE YONDjust
FONTS
Start Small
Start Small
Start Small
Design &Editing
Types&
Fonts
Images ColorPalettes
GROUP
Create the front of Farm to Tennessee’snew brochure
ACTIVITY:
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Takingyour branddigital
are we usingsocial media
Why?
do we findour “voice”
How?
For Farm to Tennessee:3 reasons to use social media3 things people should know
GROUPACTIVITY:
Engagement
Translating
Visuals
Translating
Visuals
Tell Lotsof Stories
Your Digital Brand
Calls toAction
Your Digital Brand
InstagramStories
Your Digital Brand
LiveStreaming
Your Digital Brand
BuildRelationships
Your Digital Brand
BuildRelationships
Your Digital Brand
HaveFun!
GROUP
Facebook & Beardsley Farm
Why was or wasn’tthere engagement?
ACTIVITY:
GROUP
Create 3 social media postsfor Farm to Tennessee’supcoming fundraising dinner
ACTIVITY:
Getting More Followers
Advertising
Planning Postsin Advance
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TakeawaysBIG
GROUP
What is one thing we discussed that your organization can doto improve engagement?
ACTIVITY:
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DISCUSSION