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CONSISTENC Y CONTENT Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original in Getting Your Organization Noticed Through Social Media & Branding

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  • CONSISTENC YCONTENT

    Photo by Louis Vest / CC BY-NC 2.0 / Cropped from original

    inGetting Your Organization NoticedThrough Social Media & Branding

    https://flic.kr/p/NmSUDchttps://creativecommons.org/licenses/by-nc/2.0/

  • Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

    welcome

    https://flic.kr/p/6V4wNhttps://creativecommons.org/licenses/by-nc-nd/2.0/

  • Photo by Jack Lyons / CC BY-NC-ND 2.0 / Cropped from original

    welcome

    https://flic.kr/p/6V4wNhttps://creativecommons.org/licenses/by-nc-nd/2.0/

  • Photo by Erick Gonzalez / CC BY-ND 2.0 / Cropped from original

    developingyour

    BR AND

    https://flic.kr/p/7E9ZRNhttps://creativecommons.org/licenses/by-nd/2.0/

  • Fonts & Colors

  • Fonts & Colors

  • Fonts & Colors

  • Campaigns

  • Campaigns

  • Campaigns

  • FindYourPark

    #

  • Photo by Jordi Martorell / CC BY-NC-ND 2.0 / Cropped from original

    let’s startsimple:

    FONTS

    https://flic.kr/p/8f97tmhttps://creativecommons.org/licenses/by-nc-nd/2.0/

  • Typefaces: SERIF

    Old StyleTransitionalModernEgyptian

  • GrotesqueGeometricHumanist

    Typefaces: SANS SERIF

  • Connotation

    Denotationv s

  • Refugee Services, Inc.BRIDGE

  • Refugee Services, Inc.

    BRIDGE

  • MIX & MATCHtypefaces around

    Paytone One

    Permanent MarkerPlayfair Display

  • but stick to

    about3for consistency

  • Photo by Vijay Kiran / CC BY 2.0 / Cropped from original

    BE YONDjust

    FONTS

    https://flic.kr/p/3EEMU1https://creativecommons.org/licenses/by/2.0/

  • Start Small

  • Start Small

  • Start Small

  • Design &Editing

    Types&

    Fonts

    Images ColorPalettes

    https://www.canva.com/https://www.canva.com/https://www.designer.io/https://www.designer.io/https://www.flickr.com/creativecommons/https://www.google.com/imghp?hl=ENhttps://www.dafont.com/https://www.fontsquirrel.com/https://www.design-seeds.com/https://www.colourlovers.com/

  • GROUP

    Create the front of Farm to Tennessee’snew brochure

    ACTIVITY:

  • Photo by Juho Metsävuori / CC BY-NC-ND 2.0 / Cropped from original

    Takingyour branddigital

    https://flic.kr/p/9tCekihttps://creativecommons.org/licenses/by-nc-nd/2.0/

  • are we usingsocial media

    Why?

  • do we findour “voice”

    How?

  • For Farm to Tennessee:3 reasons to use social media3 things people should know

    GROUPACTIVITY:

  • Engagement

  • TranslatingVisuals

  • TranslatingVisuals

  • Tell Lotsof Stories

    Your Digital Brand

  • Calls toAction

    Your Digital Brand

  • InstagramStories

    Your Digital Brand

  • LiveStreaming

    Your Digital Brand

  • BuildRelationships

    Your Digital Brand

  • BuildRelationships

    Your Digital Brand

  • HaveFun!

  • GROUP

    Facebook & Beardsley Farm

    Why was or wasn’tthere engagement?

    ACTIVITY:

    https://www.facebook.com/beardsleyfarm/insights/?section=navPosts

  • GROUP

    Create 3 social media postsfor Farm to Tennessee’supcoming fundraising dinner

    ACTIVITY:

  • Getting More Followers

    Advertising

    https://www.facebook.com/KnoxVAT/promotions/?refSource=pages_manager_bar&section=all_promotions

  • Planning Postsin Advance

  • Photo by 3dpete / CC BY-ND 2.0 / Cropped from original

    TakeawaysBIG

    https://flic.kr/p/aaQwd8https://creativecommons.org/licenses/by-nd/2.0/

  • GROUP

    What is one thing we discussed that your organization can doto improve engagement?

    ACTIVITY:

  • Photo by Amanda Graham / CC BY-NC-ND 2.0 / Cropped from original

    DISCUSSION

    https://flic.kr/p/fmkbcZhttps://creativecommons.org/licenses/by-nc-nd/2.0/