Consistently SurprisingSurprisingly Consistent

Bob Kevoian ● Chick McGee ● Tom Griswold ● Kristi Lee

Big On Laughs & Listener Loyalty

The Bob & Tom Show’s quick wit, legendary sense of humor and authentic conversation draw listeners to the show. These are the same attributes that make

The Bob & Tom Show the perfect solution for an advertiser looking to stand out from the crowd and rise above their competition.

The Bob & Tom Show is:

National Audience

• Ranked #1, #2 or #3 in demo in 80% of affiliated markets

• Successful in markets of all sizes, regions and time zones

• The Bob & Tom Show is heard everywhere!• World wide on the American Forces Radio Network• Nationwide on SirusXM*• Coast-to-Coast in over 130 markets including

St. Louis, Salt Lake, Portland, Cincinnati, Indianapolis, Oklahoma City, Syracuse and Santa Rosa/San Francisco

Source: FA’11, Arbitron, MSA, AQH Rank, Actual Times. *The most recent show is replayed on SirusXM Extreme Talk Channel 165 1a-6a Mon-Fri

Males 18-49Stations Ranked #1, #2 or #3 in Metro

Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 18-49

WOFX-FM CINCINNATI KURQ-FM SAN LUIS OBISPO

KBER-FM SALT LAKE CITY KONE-FM LUBBOCK

WFBQ-FM INDIANAPOLIS WKLC-FM CHARLESTON, WV

WQMF-FM LOUISVILLE KXRX-FM TRI-CITIES

WTUE-FM DAYTON KDAL-FM DULUTH

KGGO-FM DES MOINES KKRQ-FM CEDAR RAPIDS

WRFQ-FM CHARLESTON WWVR-FM TERRE HAUTE

KKFM-FM COLORADO SPRINGS KBOY-FM MEDFORD

WIOT-FM TOLEDO WCFF-FM CHAMPAIGN

WIBA-FM MADISON KRCH-FM ROCHESTER, MN

KKGL-FM BOISE KEGI-FM JONESBORO

WKQQ-FM LEXINGTON KRRX-FM REDDING

WFWI-FM FT. WAYNE KSNQ-FM TWIN FALLS

KIXA-FM VICTOR VALLEY WKHY-FM LAFAYETTE

WJXQ-FM LANSING WIHN-FM BLOOMINGTON

WNCD-FM YOUNGSTOWN WMEQ-FM EAU CLAIRE

WRQK-FM CANTON KCRR-FM WATERLOO

KTUX-FM SHREVEPORT WHBR-FM PARKERSBURG

WRQE-FM APPLETON/GREEN BAY WVNA-FM FLORENCE, AL

KXUS-FM SPRINGFIELD, MO WZRX-FM LIMA

WGBG-FM SALISBURY KMHK-FM BILLINGS

KIOC-FM BEAUMONT KROR-FM GRAND ISLAND

KFLY-FM EUGENE KFXS-FM RAPID CITY

KCQQ-FM QUAD CITIES KZCD-FM LAWTON

WGLO-FM PEORIA WZXR-FM WILLIAMSPORT

KWMX-FM FLAGSTAFF WHBZ-FM SHEBOYGAN

WGBF-FM EVANSVILLE WOTT-FM WATERTOWN

KARX-FM AMARILLO KBYZ-FM BISMARCK

WQHZ-FM ERIE WZNX-FM DECATUR

WGLX-FM WAUSAU KLKK-FM MASON CITY

Males 25-54Stations Ranked #1, #2 or #3 in Metro

Source: Arbitron, FA’11, MSA, Exact Times, AQH Rank, M 25-54

KBER-FM SALT LAKE CITY KURQ-FM SAN LUIS OBISPOWFBQ-FM INDIANAPOLIS KONE-FM LUBBOCKKRXO-FM OKLAHOMA CITY WKLC-FM CHARLESTON, WVWQMF-FM LOUISVILLE WGFN-FM TRAVERSE CITYWTUE-FM DAYTON KDAL-FM DULUTHKDFO-FM BAKERSFIELD KKRQ-FM CEDAR RAPIDSWRFQ-FM CHARLESTON WWVR-FM TERRE HAUTEKKFM-FM COLORADO SPRINGS KBOY-FM MEDFORDWIOT-FM TOLEDO WCFF-FM CHAMPAIGNKTHR-FM WICHITA KRCH-FM ROCHESTER, MNWIBA-FM MADISON KEGI-FM JONESBOROKKGL-FM BOISE KRRX-FM REDDINGWKQQ-FM LEXINGTON KSNQ-FM TWIN FALLSWFWI-FM FT. WAYNE WKHY-FM LAFAYETTEKHKK-FM MODESTO KXDG-FM JOPLINKVRV-FM SANTA ROSA WIHN-FM BLOOMINGTONKIXA-FM VICTOR VALLEY KXGE-FM DUBUQUEWJXQ-FM LANSING WMEQ-FM EAU CLAIREWNCD-FM YOUNGSTOWN KCRR-FM WATERLOOWRQK-FM CANTON WHBR-FM PARKERSBURGKTUX-FM SHREVEPORT WVNA-FM FLORENCE, ALWRQE-FM APPLETON WZRX-FM LIMAKXUS-FM SPRINGFIELD, MO KMHK-FM BILLINGSWGBG-FM SALISBURY KROR-FM GRAND ISLANDKIOC-FM BEAUMONT KFXS-FM RAPID CITYKFLY-FM EUGENE KZCD-FM LAWTONWGLO-FM PEORIA WZXR-FM WILLIAMSPORTKWMX-FM FLAGSTAFF WHBZ-FM SHEBOYGANKKBD-FM FT. SMITH WOTT-FM WATERTOWNWGBF-FM EVANSVILLE KBYZ-FM BISMARCKWQHZ-FM ERIE WZNX-FM DECATURWGLX-FM WAUSAU KLKK-FM MASON CITY

Audience Profile

Average Age 40.4Average HH Income $74,954Average # In HH 3.1Average # Children In HH 2.0

Listener Profile

Source: Sex/Age, 12+ Compositions – Arbitron Nationwide Spring 2011, AQHMeans and all other – MRI Spring 2011, Base Adults 18+

Base: Adults 25-54 Male 76% Female 24%

Composition-Base Persons 12+ 18-49 65.6% 25-54 72.1%

Composition-Base Persons 18+ Graduated High School 37.9% Attended College 36.5%

Household Income $50k+ 62.1% Household Income $75k+ 44.4%

Household Size 2+ 89.7% Household Size 3+ 59.3% Household Size 4+ 16.5%

Composition-Base Adults 18+ Single 27.5% Married 63.6% Divorced/Separated/Widowed 17.1%

Own a Home 77.2% Work full/part time 75.1% Work in Professional Ind. 11.4% Work in Mgmt, Bus. & Fin. 9.8% Work in Sales & Office 15.9% Work in Construction & Main. 13.1% Work in Other Industry 25.6%

Males 18-49 and Males 25-54

Listener Product Usage

•Automobiles/Automotive Supplies• Beverages

• Clothing & Shoes• Dining Out• Electronics

• Financial Services• Health & Personal Care Products

• Home Appliances/Furnishings/Improvements• Leisure Activities

• Pet Products• Shopping

• Snacks• Travel

Automotive and Automotive Supplies

Male Listeners are Consumers of:

Bought or Leased New VehicleBought Used VehicleDecision Maker for VehiclePrimary Person-MaintenanceDIY-Maintaining VehicleDid Tune-UpReplaced Brake Lining or PadBought Air FiltersBought Anti-Freeze/CoolantBought Batteries for VehicleBought Motor OilBought Oil FiltersBought TiresBought Windshield Wipers

Bought or Leased New VehicleBought Used VehicleDecision Maker for VehiclePrimary Person-MaintenanceDIY-Maintaining VehicleDid Tune-UpReplaced Brake Lining or PadBought Air FiltersBought Anti-Freeze/CoolantBought Batteries for VehicleBought Motor OilBought Oil FiltersBought TiresBought Windshield Wipers

How to Read: Men 18-49 who bought/leased a new vehicle in the last year are 66% more likely to listen to The Bob & Tom Show than the general population of Adults 18+

166213177 209222 192222232226224214236180225

170211182207229195227213217199213236153215

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

Source: MRI Spring 2011, Base Adults 18+

Beverages

Drink Alcoholic BeveragesDrink Beer/AleDrink Water/SeltzerDrink Diet Cola DrinksDrink Non-Diet Soft Drinks

Drink Alcoholic BeveragesDrink Beer/AleDrink Water/SeltzerDrink Diet Cola DrinksDrink Non-Diet Soft Drinks

210221171190185

212225168210194

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who drank alcoholic beverages are 110% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Male Listeners are Consumers of:

Clothing & Shoes

Male Listeners are Consumers of:

Athletic ShoesMen’s ClothingShoesSports Clothing

Athletic ShoesMen’s ClothingShoesSports Clothing

207179171183

224180182169

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who bought Athletic shoes in the last year are 107% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Restaurants

Male Listeners are Consumers of:

Dined Out in the last month

Ate in Family Restaurants/Steak house in the last 6 months

Used Fast Food/Drive-In in the last 6 months

Dined Out in the last month

Ate in Family Restaurants/Steak house in the last 6 months

Used Fast Food/Drive-In in the last 6 months

186

194

188

190

202

192

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who dined out in the last month are 86% more likely tolisten to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Electronics

Male Listeners are Consumers of:

Own a Home Personal ComputerDecision Maker for Home PCBought Home PC in last 2 yearsUse PC at WorkHave Call Waiting on PhoneHave Caller ID on PhonePersonally Used 800/888/900 #sDecision Maker for TV SetHave a HD TV SetHave a Large Screen TV SetWent to Video Store in last monthBought Pre-Recorded Tapes/CDsBought Batteries in last 6 monthsOwn a cell/digital Phone

Own a Home Personal ComputerDecision Maker for Home PCBought Home PC in last 2 yearsUse PC at WorkHave Call Waiting on PhoneHave Caller ID on PhonePersonally Used 800/888/900 #sDecision Maker for TV SetHave an HD TV SetHave a Large Screen TV SetWent to Video Store in last monthBought Pre-Recorded Tapes/CDsBought Batteries in last 6 monthsOwn a cell/digital Phone

193203190185200177198200191198261181180185

196204202180191182196203200207276200191187

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who own a home personal computer are 93% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Financial Services

Male Listeners are Consumers of:

Have Savings AccountHave Interest Checking Acct.Have Non-Interest Checking Acct.Have 1st Home MortgageOwn SecuritiesHave IRA or 401KHave Credit Card in own nameHave 3+ Credit Cards

Have Savings AccountHave Interest Checking Acct.Have Non-Interest Checking Acct.Have 1st Home MortgageOwn SecuritiesHave IRA or 401KHave Credit Card in own nameHave 3+ Credit Cards

201220216193142199278139

197221194185144199305149

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who have a savings account are 101% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Health & Personal Care Products

Male Listeners are Consumers of:

Used Adhesive Bandages < 6 mos.Used Cold/Sinus/Allergy RemediesUsed Cough Drops (Non-Rx)Used Headache Relievers (Non-Rx)Used Upset Stomach RemediesUsed Lip Care ProductsUsed Aftershave Lotion & CologneUsed Deodorants/AntiperspirantsUsed Shaving Creams or GelsUsed Razor BladesUsed Disposable RazorsUsed Electric ShaversUsed Dental FlossUsed MouthwashWear Prescriptive EyeglassesUsed Suntan/SunscreenUsed Vitamins/Dietary Sup.

Used Adhesive Bandages < 6 mos.Used Cold/Sinus/Allergy RemediesUsed Cough Drops (Non-Rx)Used Headache Relievers (Non-Rx)Used Upset Stomach RemediesUsed Lip Care ProductsUsed Aftershave Lotion & CologneUsed Deodorants/AntiperspirantsUsed Shaving Creams or GelsUsed Razor BladesUsed Disposable RazorsUsed Electric ShaversUsed Dental FlossUsed MouthwashWear Prescriptive EyeglassesUsed Suntan/SunscreenUsed Vitamins/Dietary Sup.

186178173198196190224190209215196185193170237202185

194187177207210200230196202213203186195175237199189

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who used adhesive bandages in the last 6 months are 86% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Home Appliances/Furnishings/Improvements

Male Listeners are Consumers of:

Bought HH Furnishings in last yrBought HH Appliances/DurablesDid Home RemodelingDid Home ImprovementsDIY of Home ImprovementsBought Tools

Bought HH Furnishings in last yearBought HH Appliances/DurablesDid Home RemodelingDid Home ImprovementsDIY of Home ImprovementsBought Tools

172262295265300243

172241241257287237

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who bought household furnishings in the last year are 72% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Leisure Activities

Male Listeners are Consumers of:

Go CampingBarbecueGo to Bars/Night ClubsPlay CardsSurf the NetPlay Video GamesAttend MoviesParticipate in SportsAttend Sporting EventsPlay GolfExercise Regularly (2+ times/wk)Bought Sports Recreation EquipBought Lottery Ticket

Go CampingBarbecueGo to Bars/Night ClubsPlay CardsSurf the NetPlay Video GamesAttend MoviesParticipate in SportsAttend Sporting EventsPlay GolfExercise Regularly (2+ times/wk)Bought Sports Recreation EquipBought Lottery Ticket

282207216211194185141191200253170220201

280216217226201200156200204240170240212

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who went camping in the past year are 182% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Pet Products

Owns a CatOwns a DogUsed Cat Food (last 6 mo)Used Dog Food (last 6 mo)Used Cat/Dog Treats (last 6 mo)Used Tick Care Prod (in last yr)

Owns a CatOwns a DogUsed Cat Food (last 6 mo)Used Dog Food (last 6 mo)Used Cat/Dog Treats (last 6 mo)Used Tick Care Prod (in last yr)

261223240216229207

256214238208229222

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who own a cat are 161% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Male Listeners are Consumers of:

Shoppers

Male Listeners are:

Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply storeOrdered By Internet

Stores Shopped In: Appliance, Hardware, Elec. Convenience store Dept., Clothing, Variety store Drugstore Grocery store & Warehouse/Club Office/Computer Supply storeOrdered By Internet

180199179184182158208

186200189188190166198

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who shop in Appliance, Hardware or Electronic stores are 80% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Snacks

Male Listeners are Consumers of:

Chewing GumBreath FreshenersMintsHard Roll CandyRegular Size CandyPackages of Miniature CandyNutsPopcornCorn/Tortilla Chips & Cheese SnacksPotato ChipsPretzelsCookiesDoughnutsSnack CakesIce Cream Bars/SandwichesIce Cream/Ice Milk/SherbetMeat Snacks

Chewing GumBreath FreshenersMintsHard Roll CandyRegular Size CandyPackages of Miniature CandyNutsPopcornCorn/Tortilla Chips & Cheese SnacksPotato ChipsPretzelsCookiesDoughnutsSnack CakesIce Cream Bars/SandwichesIce Cream/Ice Milk/SherbetMeat Snacks

167154164182186168192213215191252181198226205199212

188159171210192194195221222189240171199231211188239

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who bought chewing gum in the last 6 months are 67% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Travel

Took a Plane Trip in Last YearTook a Domestic TripTook a Domestic Personal TripTook a Domestic Business TripTook a Foreign TripStayed in a Hotel/MotelVisited a Theme Park

Took a Plane Trip in Last YearTook a Domestic TripTook a Domestic Personal TripTook a Domestic Business TripTook a Foreign TripStayed in a Hotel/MotelVisited a Theme Park

148202217117106212225

158198249141101203237

Men 18-49 last year Index to A18+ Men 25-54 last year Index to A18+

How to Read: Men 18-49 who took a plane trip in the last year are 48% more likely to listen to Bob & Tom than the general population of Adults 18+

Source: MRI Spring 2011, Base Adults 18+

Male Listeners are Consumers of:

2011

Delivers the message for…

Advance Auto Parts

AutoZone

NBC Networks

GoToMyPC.com

Office Depot

Select Comfort

Ace Hardware

Goodyear

Home Depot

Progressive Insurance

Busch Light

JC Pennys

State Farm Insurance

Coors/Miller

Paramount Pictures

Sears

Wal-Mart

Kohl’s

Johnson & Johnson

NAPA Automotive

Hilton Hotels

Turner Broadcasting

Vermont Teddy Bear

PajamaGram.com

Pro Flowers

Mini Cooper

Tom Tom Go

Seadoo

CBS

ESPN

Yahoo!

Samuel Adams

Legalzoom.com

Lifelock

Quicken

Alka Seltzer