8/14/2019 CONSOLIDATED FINALLY.doc

1/3

GROUP 3

Decision Common variables that we came across are:

HEAD ARange: 300

MUNDANE

HEAD BRange: 5000

UTILITY

HEAD CRange: 5000

EMOTIONAL

NEED The basic necessity

!" this categ!"y is

liking and benefits

In this categ!"y# the

basic nee$ is $ai%y

&sage

In this categ!"y# the"e

is e'!ti!na% c!nnect

(ith the )"!$&ct

A*AILABILITY A+ai%abi%ity is

i')!"tant# it is

)!ssib%e t! s(itch

!+e" the !the"

)"!$&ct,

It is '!$e"ate%y

i')!"tant,

In this categ!"y# it is

'!st i')!"tant,

AD*ERTI-EMENT It bec!'es a'!$e"ate t"igge" t!

ch!!se this )"!$&ct,

In this categ!"y itbec!'es 'a.!"

t"igge" t! ch!!se the

)"!$&ct,

Initia%%y )%aysi')!"tant "!%e# b&t

%ate" !n it is n!t s!

i')!"tant,

-ER*ICE D!n/t e)ect se"+ice

in this categ!"y,

-e"+ice )%ays

i')!"tant "!%e in this

categ!"y,

In this se"+ice )%ays

'a.!" "!%e,

U-ER1 2RIENDLY It is n!t s! '&ch

i')!"tant

It is i')!"tant Initia%%y it is

i')!"tant# %ate" !n it

is n!t s! i')!"tant

DURABILITY %ays an i')!"tant"!%e, %ays a +e"yi')!"tant "!%e, %ays 'a.!"i')!"tant "!%e,

BRAND NAME It is n!t '&ch

i')!"tant as )e!)%e

$!n/t ee% b"an$

na'e is that

i')!"tant !" 300 "s

)"!$&ct

It )%ays a +e"y

i')!"tant "!%e as

$e)en$ing !n b"an$

they 'a4e thei"

)&"chase $ecisi!n

It is i')!"tant as they

a"e c!nnecte$ (ith

this b"an$ an$ s!

they (i%% )"ee" thei"

b"an$ ! )"!$&ct !n%y

CONSU!R "U#$NG "!%&'$OR

8/14/2019 CONSOLIDATED FINALLY.doc

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GROUP 3

Choice Common variables that we came across are:

HEAD A

Range: 300

MUNDANE

HEAD B

Range: 5000

UTILITY

HEAD C

Range: 5000

EMOTIONALNEED The basic necessity

!" this categ!"y is

liking and benefits

In this categ!"y# the

basic nee$ is +a%&e

!" '!ney,

In this categ!"y# the"e

is e'!ti!na% c!nnect

(ith the )"!$&ct

A*AILABILITY A+ai%abi%ity is

i')!"tant it is

)!ssib%e t! s(itch

!+e" the !the"

)"!$&ct,

It is '!$e"ate%y

i')!"tant,

In this categ!"y# it is

'!st i')!"tant,

AD*ERTI-EMENT It bec!'es a 'a.!"

t"igge" t! ch!!se this

)"!$&ct,

In this categ!"y it

bec!'es '!$e"ate

t"igge" t! ch!!se the)"!$&ct,

Initia%%y )%ays

i')!"tant "!%e# b&t

%ate" !n it is n!t s!i')!"tant,

U-ER1 2RIENDLY It is n!t s! '&ch

i')!"tant

It is i')!"tant Initia%%y it is

i')!"tant# %ate" !n it

is n!t s! i')!"tant

DURABILITY %ays an i')!"tant

"!%e,

%ays a +e"y

i')!"tant "!%e,

%ays 'a.!"

i')!"tant "!%e,

BRAND NAME It is n!t '&ch

i')!"tant as )e!)%e

$!n/t ee% b"an$

na'e is that

i')!"tant !" 300 "s)"!$&ct

It )%ays a +e"y

i')!"tant "!%e as

$e)en$ing !n b"an$

they 'a4e thei"

)&"chase $ecisi!n

It is i')!"tant as they

a"e c!nnecte$ (ith

this b"an$ an$ s!

they (i%% )"ee" thei"

b"an$ ! )"!$&ct !n%y

CONSU!R "U#$NG "!%&'$OR

8/14/2019 CONSOLIDATED FINALLY.doc

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GROUP 3

!()erience Common variables that we came across are:

HEAD A

Range: 300

MUNDANE

HEAD B

Range: 5000

UTILITY

HEAD C

Range: 5000

EMOTIONAL

E)e"ience It is satisact!"y, 6!!$ e)e"ience, E'!ti!na%

attach'ent,

Rec!''en$ati!n Yes# )"esent%y it is

satisying the nee$ !

the c&st!'e"

Yes# they a"e

satisie$ (ith the

7&a%ity an$ ate"

sa%es se"+ice,

Yes# as the b"an$ is

+e"y c%!se%y attache$,

-atisact!"y %e+e% 8 9

Re1b&y May be !" 'ay n!t

be, As they a"e '!"ec!nce"n ab!&t 7&a%ity

an$ )"ice

M!"e!+e" they (i%%,

As they a"e gettingthe 7&a%ity an$ ate"

sa%es se"+ice,

They (i%% "e1b&y

beca&se they a"e'!"e satisie$ (ith

the b"an$ an$

)"!$&ct,

CONSU!R "U#$NG "!%&'$OR