constellation’s high-endmanagement, budgets, retirement programs, accounts receivable, accounts...

Delivering Excellence Seasonals Rethinking Retail New Products ProgramsH E I N E K E N 0 . 0 | A C C O U N T S P O T L I G H T S | S P R I N G S E L E C T I O N S | B R U T – T H E N E X T I PA

Spring 2019 | V.103

CONSTELLATION’S

HIGH-ENDBRANDFAMILY

SOARS

Summertime… and the Drinking is Healthy-ish

A moderation movement may be afoot, but consumers still want their fun, and flavor, in the sun.

AS I WRITE THIS LETTER, THE PHILLIES RECENTLY SIGNED Bryce Harper. Daylight Savings Time starts this weekend and the Fightin’ Phils will host the Atlanta Braves at

3:05 PM on the 28th of March. I can’t wait to stock my refrigerator with high-end, low-alcohol beers (not to mention hard seltzers, shandys, shrubs & even kombuchas!) to have on hand for me and my wife, or anyone who might drop by, on a sunny summer day. For me, there’s nothing like watching a ball game with a nice, cold one in hand.

Dry January may have ended months ago, but the practice of foregoing alcohol for 31 days, has created a mindset – particularly for the health-conscious consumers no matter what their age, that drinking is some kind of bad habit. Did you know that now there’s something called Sober October? People who observe Sober October refrain from drinking for another 31 days as a cleanse before indulging themselves over the winter holidays.

There is good news though. I have noticed that guests are more likely to say “yes” when offered a drink if I say, “Hey, I’m having a nice, cold Sam Adams Porch Rocker and it’s only 4.5% ABV. Why don’t you join me?” The point I’m driving home is one I’ve made before. People might be drinking less, but most won’t deny themselves a great tasting adult beverage. It just has to be something of quality, that suits their mood and the occasion. And let’s remember that the word “quality” means high-end, anything that sells at retail for at least $25 a case.

That’s why this edition of Heady Times shines a light on beers that are healthy-ish, and full of flavor. Premier Portfolio – the cover story, highlights the innovative, high-end products from Constellation and the Brewer Highlight discusses Heineken 0.0, a no-alcohol beer that’s selling very well in Europe. There are many more products like these making their debut. Can you imagine the visual impact of a small display for something like Dogfish Head Slightly Mighty (95 calories, 3.6g carbs), Stone Notorious P.O.G. (4.5% ABV) or Cape May The Bog Shandy (3.9% ABV)? It’s guaranteed to stop your customers in their tracks and, of course, improve your bottom line.

Cheers,

Dominic Origlio President

In This ISSUE

Delivering the Taste of Excellence ...............1

Cover Story .........................2

Brewer Highlight .................4

Yardley Beer Company ........5

Interstate Drafthouse ............6

New Products .....................7

Seasonal Selections .......... 11

Available Year-Round Perfect for the Season ....... 19

Programs ......................... 19

Rethinking Retail .............. 29

Web ordering is now available to all Origlio Beverage customers.

To place your beer order online, contact your Origlio sales rep today!

To receive weekly emails of upcoming releases from Origlio Beverage, please send your email address and the name of your account to [email protected] or text ORIGLIOBLAST to 22828.

Letter toTHE TRADE

®

Heady Times is published five times a year, courtesy of Origlio Beverage.

People might be drinking less, but most won’t deny themselves a great tasting

adult beverage. It just has to be something of quality, that suits their mood

and the occasion.

www.origlio.com HeadyTimes v.103 1

Origlio People Get The Job DoneDeliveringTHE TASTE OF EXCELLENCE

Mike McAnultyDirector of Finance

How long have you been with Origlio Beverage? On July 1st it will be 17 years.

What positions have you held within the company? Controller and Director of Finance.

What does your current job entail? I am involved in many things including: insurance, taxes, audits, financial reporting, cash management, budgets, retirement programs, accounts receivable, accounts payable and the preparation of financial statements.

What do you like most about your job? I am mostly on the defensive side of the ball, so my job is not always glamorous. But I do enjoy the beer business and the ongoing challenges we face. Although we are in a mature industry, it is changing and there are obstacles to overcome each day. It never gets boring. I also work with a great group of people. The finance staff works very hard and they’re all good people.

What does it take to be a top-notch Director of Finance? One of the main priorities of my job is to protect the assets of the company. Therefore, I need to have a set of eyes on everything. There are literally millions of transactions that need to be maintained throughout the year. I utilize our internal systems to extract information that will help manage the future of our operations. I need to be able to adapt to our changing environment.

Harold West-BushDelivery Service Representative

How long have you been with Origlio Beverage? 5 years.

Which areas do you service? The core of my territory is Roxboro, Manayunk, Chestnut Hill and West Oak Lane/Mt. Airy, but I also service some of Fairmount and other parts of North Philly.

How do you provide the best service to customers? I believe that DSRs are the face of the organization, so we need to maintain a positive attitude and be willing to go above and beyond for our customers. Gaining the trust of a retailer can be difficult, so doing small things to show that you have their best interest at heart is important. For example, I will organize their cold-boxes, rotate the beer and share my knowledge of our products.

What do you like to do when you’re not working? My family and I love music, so when I’m not working, I enjoy going to the recording studio to support the family record label, OBH Records.

What do you like to do when you’re not working? I enjoy playing golf, relaxing on the beach and spending time with my family.

If you could be anywhere drinking any beer, where would you be and what beer would be in your hand? A Guinness in an Irish pub or a Corona on the beach.

If you could be anywhere, drinking any beer, where would you be and what beer would you have in your hand? I would be in any tropical climate, with an ice-cold Heineken in my hand.

W ITH BRANDS LIKE CORONA, MODELO AND PACIFICO growing year after year, Constellation continues to dominate the high-end beer segment. And its latest

innovation, Corona Premier, is already the 10th best-selling beer in the category.

High-End Means High Profits

While at first glance beer sales have remained mostly flat during the last few years, a closer look reveals that the high-end has been on fire – so much so that experts are predicting that all category growth in beer over the next three years will come from high-end segments. Imports, FMBs and ciders, all of which make up the segment, are offsetting declines in “mainstream” and low-end segments. Constellation’s portfolio of brands accounts for over 50% of the high-end segment’s growth, all on its own. As consumers continue to “trade up”, Constellation gives drinkers choices that best fit their lifestyles. And for 2019, Constellation has even more products coming through the pipeline to extend its winning streak.

Corona Premier

Corona and Corona Light continue to drive Constellation’s success, but last year’s launch of Corona Premier had the beer industry buzzing. Believe it or not, Corona Premier is now the 10th best-selling brand in the high-end segment – an incredible achievement for a brand that’s not even a year old. It’s also the #1 high-end share gainer with almost 75%

of its volume being sourced from outside the Constellation portfolio. It’s been a strong start for Corona’s first major innovation in over 25 years. Perhaps most surprising is that Corona Premier’s growth has thus far not cannibalized Corona Light’s success. Some markets even saw Corona Light grow in 2018, a sign that the future is bright for both brands.

Billed as a “smooth, perfectly balanced lager with only 90 calories and 2.6g carbs”, Constellation maintains there is still a ton of runway for Premier. In keeping with their ambitious rollout, Constellation recently introduced Premier draught, which will present new opportunities for consumers to enjoy this light beer alternative on-premise. Premier draught will capitalize on the brand’s strong momentum, as well as create healthy incremental volume at retail.

As a brand that’s differentiated by its low carb and low-calorie profile, Corona Premier continues to target mature, sophisticated consumers and it’s the premium choice for health-conscious drinkers.

Three Refreshing Innovations

New from Constellation this year is Corona Refresca, a premium spiked refresher that “brings the tropics of Mexico to you!” Available in Passionfruit Lime and Guava Lime flavors, these new malt beverages (not to be confused with hard seltzers) are sessionable at 4.5% ABV and boast crisp, natural flavors that are never too sweet. In limited test markets, Refresca has been exceeding expectations, especially in the retail chain space.

After a successful first year in the market, SVEDKA seltzers are getting a fresh look and a focused package. Recently

reformulated with 6% ABV (up from 4.5%) Ruby Red Grapefruit, Wild Strawberry and Cucumber Lime will all transition to one variety 12-pack, an essential package for any retailer looking for refreshing

HeadyTimes v.103 www.origlio.com2

CoverSTORYPremier Portfolio

Corona PremierIt’s less than a year old, but Corona Premier is already one of the hottest products at retail.

• Premier is the #10 brand in the high-end segment.*

• It’s the #1 high-end share gainer.

• Best of all, 75% of its volume is sourced outside the Constellation portfolio, which means there’s been little to no

cannibalization of Corona Light.

• Corona Premier is now available on draught, capitalizing on the brand’s strong momentum and creating a

high-end opportunity in the on-premise.

This smooth, perfectly balanced lager is only 90 calories with 2.6g carbs. It’s a beer for health-conscious consumers who are looking for a high-end product that’s a light beer

alternative.


CoverSTORY

alcoholic seltzers, blended with premium natural flavors. Also check out new Modelo Chelada Limón y Sal, made with natural lime and salt.

Modelo Tops 100 Million Cases – Is Pacifico Next?

To put it plainly, in recent years, Modelo has exploded in popularity. Over the last five years, it has become the #1 growth family in the beer category and recently topped 100 million cases sold in 2018. And Constellation’s aspirations for this brand remain high. With a new emphasis on media spending,

especially through sports and venue sponsorships, Constellation foresees growing awareness and continued success with Modelo’s consumer base.

Constellation is looking to apply Modelo’s winning strategy to make Pacifico the next 100 million case brand. Last year marked the first time Constellation advertised Pacifico nationwide and the investment paid off. In new advertising markets Pacifico grew nearly 20%, making it a top 4 growth brand, with significant runway still ahead. In 2019, Constellation will further increase its media investment behind Pacifico and launch new liquid & package innovations (including 15-pack cans in select test markets) to reach new consumers. So don’t be surprised if you see Pacifico quickly become the next big national beer brand.

With last year’s successful growth and an aggressive strategy for 2019, Constellation’s industry-leading, high-end products are prepared to continue to achieve new heights.

* High-end brands are those that retail for $25 per case, or more

HeadyTimes v.103 www.origlio.com 4

BrewerHIGHLIGHTHeineken 0.0 “During a meeting? After a workout? Before driving? Have a beer. Seriously, now you can.”

So goes the mission statement of Heineken 0.0 – the world’s best tasting beer brewed without alcohol.

Already a major hit in the UK, Russia & Spain, we sat down with a few members of Heineken’s brand team: Ashley Phelps, Santiago Murphy and Michelle Sauer to learn more about this innovative product, taking the beer world by storm!

1. Heineken 0.0 was inspired by consumers’ rising interest in wellness and moderation. “We wanted to provide a great tasting brew that is in lock-step with the rising cultural trends around living a balanced lifestyle. Heineken 0.0 empowers people who want that balance, without giving up occasions that call for a beer. It’s a zero-alcohol option with zero trade-offs.”

2. We love beer! And sometimes you want to enjoy a refreshing brew, but not the alcohol. Heineken calls these “non-beer moments”, a new opportunity for consumers. “Heineken 0.0 opens up new possibilities. This zero-judgment beer allows consumers to do more.”

3. Over 30% of adults don’t drink alcohol. Heineken 0.0 provides an opportunity for retailers to specifically target these customers.

4. The taste profile of Heineken 0.0 can’t be beat! Especially for those who love beer. “Heineken 0.0 is not a replacement, but an addition to a beer lover’s portfolio. It tastes exactly like a classic Heineken.”

5. Developing the best tasting, non-alcoholic beer was no small feat. “Removing alcohol from regular 5% Heineken would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. We wanted to push the boundaries, so we gave our Master Brewers a blank sheet of paper and challenged them to brew a perfectly balanced, non-alcoholic lager from scratch.”

6. Like original Heineken, Heineken 0.0 is made with all-natural ingredients. “0.0 is double brewed with natural ingredients, which are the same as the ones used to make Heineken (water, barley malt, hop extract and Heineken A-yeast). We gently remove the alcohol with vacuum distillation and blend the brew to perfection with natural flavors.”

7. Heineken 0.0 aims to be the go-to option without alcohol on the menu, creating the perfect opportunity to up-sell to consumers, who usually stick to water at on-premise accounts.

8. Expect to see tons of marketing support throughout the year – over $50 million worth to be exact. “The Now You Can campaign positions Heineken 0.0 as a cool, non-alcoholic choice for all moments and social occasions.”

Heineken Brand Team: Santiago Murphy, Lorenda Alward, Meredith Kiss, Rob Ryder, Ashleigh Phelps, Michelle Sauer and Raul Lopez

Heineken 0.0 sales increase when placed in the beer section, not the non-alcoholic section. “Keeping Heineken 0.0 next to the original, encourages consumers to also pick up a Heineken 0.0.” And it stays fresh on the shelf for over a year!

0 Alcohol. 0 Trade-offs.


Yardley Beer CompanyThe Garbarino family is selling beer, once again.

A LARGE STOREFRONT LOCATED JUST OFF THE CALHOUN ST. BRIDGE to Trenton, a five-minute drive from Yardley’s Main Street and two minutes from Route 1, sat vacant for quite some time. That is,

until last year when Charles Garbarino III saw an opportunity to turn the building into what is now Yardley Beer Company. This less-than-a-year-old store has quickly turned into a go-to hotspot for beer lovers. Heady Times had the chance to sit down with Charles, a.k.a. Chuck, manager of Yardley Beer Co., who explained how the business became a reality and how they’ve found a place in the community.

Heady Times (HT): When and how was Yardley Beer Co. started?

Chuck Garbarino III (CG3): We officially opened on August 8th of 2018. Years ago, the building was a PA State liquor store, and after that, a Radio Shack. But it sat vacant for some time. My family and I heard through the grapevine that it was for sale and we took advantage of the opportunity. My family has always been in this business. My father’s first job was pushing a broom through a beer distributor.

HT: How has business been?

CG3: It’s been growing a lot faster than we expected. We try to accommodate everyone by continually bringing in new beers. People don’t just buy cases anymore – there’s a bigger focus on 6-packs, 4-packs and individual bottles because people want to try something new and save some money. Customers are beginning to trust and rely on us and they appreciate our great selection and fair prices.

HT: You offer “make your own 6-packs”. Do they sell well?

CG3: Yes. Mix-a-six is very popular. People can explore their tastes, without draining their pockets. And this way, they aren’t stuck with five more bottles of a beer they don’t care for.

HT: Are your customers price conscious?

CG3: In the beginning, we were afraid to bring in some of the higher-end, more expensive beers. But we’ve quickly realized that craft drinkers aren’t as price conscious. They know what they like and they’re willing to pay for it. People seem very excited that we carry the pricier, limited offerings.

HT: Are your Friday samplings popular with consumers?

CG3: Yes! They’re popular with breweries and customers. We’re booked for the next three months! We want customers to try different styles and breweries want to show off their new beers. The goal is to show consumers that new things are available and give them a taste of something they might not otherwise buy, but are curious about. We have customers who will come by weekly to check out the tastings. We hope they’ll tell their friends.

HT: What services does Origlio offer that you enjoy or take advantage of?

CG3: In my dad’s day, everything was done on paper. You called your sales rep or wholesaler to see what new products were coming out

Owner of Yardley Beer Co., Jane Garbarino with her son, store manager Chuck Garbarino III

and you wrote down your orders. Now, everything is digital. Origlio’s online ordering saves us hours. Using an iPad simplifies everything and makes ordering beer and inventory management so much easier. The Sunday emails are also helpful and have become a big part of our routine. I wake up every Sunday and check my email to see which beers are being released and add them to our order. It’s great.

Yardleybeercompany.com • 1 E. Trenton Ave., Morrisville, PA • 267-833-2337

Off-PremiseSPOTLIGHT

HeadyTimes v.103 www.origlio.com 6

Interstate DrafthouseChecking in with Philly’s most “Instagram-able” craft beer bar.

WHEN BOB RITCHIE AND MICHAEL MCCLOSKEY, TWO FISHTOWN natives, discovered that one of the neighborhood’s most eclectic and unique bars was going up for sale, they pounced

on the opportunity, becoming first-time bar owners. Interstate Drafthouse has been a beer lover’s staple since 2011 and it’s one of Philly’s most instantly recognizable bars, due in part to its wild décor. It’s also one of the friendliest establishments in the city. Heady Times sat down with Bob and Michael to learn why this bar still feels like “a comfy pair of jeans.”

Heady Times (HT): What’s Interstate Drafthouse’s history and how did you two become owners?

Bob Ritchie (BR): Mike and I have known each other since grade school. We grew up in Fishtown, literally around the corner from where the bar is now located. Prior to owning this place, I was in the accounting field. I was actually the accountant for this bar. It’s been open since 2011, but we’ve owned it for about a year and a half.

Mike McCloskey (MM): We looked at a lot of bars before we decided on this one. I teach at Temple, so we’ve been looking in the area. This one fell into our laps at the right time, and it was the right fit for us.

HT: How did the transition take place?

BR: We knew the previous owner well. He was looking to get out of the business and move on. He came to us for accounting advice. So, we talked to him about the numbers and what he’d be looking to sell the bar for. That’s when we realized this place was perfect for us. So, we pulled the trigger and bought it.

HT: What’s it like to own a bar in the neighborhood you grew up in?

MM: It’s fun because we get to work with our friends and serve our friends who still live in the area. But, we also love being here for the new people who’ve made Fishtown their home. We’re lucky in that Interstate Drafthouse appeals to old and new [residents]. It’s a place where they come together. Some Fishtown establishments skew one way or the other, but we get to be right in the middle, which is good for us.

BR: We’re not new and shiny like some of the more recent bars in Fishtown, but we like it that way. Our kitchen is pumping out really good food and that’s something we’re very proud of. The food is a big reason we attract new customers and keep existing customers coming back. We also have one of the better tap lineups in town. It’s constantly changing, and we keep both our beer and our food prices as affordable as we can, so as far as value goes, we’re one of the best options in the neighborhood.

HT: Tell me more about your beer selection… it seems like it runs the gamut.

MM: It really does. Our beer list can go up against any in Fishtown. We have something for everyone here. Bob has really taken our beer selection to another level. We may be the only bar in the area that gets Heady Topper and sells it alongside Shiner Bock and Tecate.

Co-owner & GM of Interstate Drafthouse Bob Ritchie (left) with co-owner Michael McCloskey

On-PremiseSPOTLIGHT

Interstatedrafthouse.com • 1235 E. Palmer St., Philadelphia, PA • 267-455-0045

BR: We want to be the bar that people can walk into and get a city-wide special, or a rare beer for $9.

HT: The décor has a style all its own – what inspired this particular look?

BR: We always say we live in the Instagram generation and this is a very Instagram-able bar. There’s something everywhere you look. Sometimes we decorate for Halloween and no one notices because it always looks crazy. It’s part of the draw. It’s what makes us special. We want to hold true to the vibe this bar has always had. At the end of the day, we want to be a place where people can enjoy themselves. I like to compare this place to a pair of comfy jeans. You walk in and instantly feel comfortable.


NewPRODUCTSCoors Light Aluminum Cups

Coors Light is bringing transformative refreshment to the on-premise, literally, with new thermochromatic aluminum cups that change color to reveal the signature blue mountains when Coors Light is poured in, showing drinkers their Coors Light has reached peak refreshment.

These cups will educate consumers about the cold

brewing process and cold package technology, while being a great giveaway that drinkers will want to share with their friends. Availability: Year-round, beginning in May

Corona Refresca Corona Refresca is a premium spiked refresher that brings the taste of the tropics from Mexico to you. Available in Passionfruit Lime and Guava Lime, as well as a variety pack that includes Coconut Lime, this flavorful malt beverage is crisp, bright and never too sweet. Corona Refresca doesn’t sweep you away to the tropics, it brings them to you. ABV: 4.5% Package: 12 oz. slim cans only

Availability: Year-round, beginning in May

Corona Premier Draught Previously available in cans and bottles, Corona Premier is now available in draught as well! Corona Premier is a sophisticated choice for consumers who

are looking for an elevated light beer experience. It’s a perfectly balanced, sessionable, premium light beer with an exceptionally smooth taste. And with 2.6 grams of carbs and 90 calories, Corona Premier is ideal for consumers who want refreshment, without being weighed

down. ABV: 4% Availability: Now, year-round

Modelo Chelada Limón y SalThe newest flavor addition to the Modelo Chelada lineup – Limón y Sal – is a refreshing take on a Mexican tradition. Inspired by authentic Mexican micheladas, Limón y Sal is made simply with beer and the fresh tasting flavors of natural lime and salt, served in a ready-to-drink can. ABV: 3.5% Package: 24 oz. cans only Availability: Now, year-round

Modelo Especial 32 oz. Bottles Already available in 12 oz. bottles, cans and draught, Modelo Especial, a Mexican pilsner with a sharp, tantalizing sweetness and one of the fastest growing beer brands, will soon be available in 32 oz. bottles! The 32 oz. category is a key opportunity for Modelo Especial, given its performance in single serve, and it is a preferred format for the Mexican drinker. ABV: 4.4% Availability: Now, year-round

SVEDKA Spiked Premium Seltzer Variety PackSVEDKA Spiked Premium Seltzers are deliciously refreshing alcoholic seltzers blended with premium, natural flavors. Now with 120 calories, 2g carbs and no added sugar, SVEDKA Spiked Premium Seltzer is an option for consumers who are looking to rev up with a premium refreshment. The variety pack includes three new flavors: Wild Strawberry, Cucumber Lime, and Ruby Red Grapefruit. SVEDKA Spiked Premium Seltzers offer the lowest calorie, high-ABV seltzer – a naturally refreshing alternative to super-sweet, higher calorie FMBs. ABV: 6% Availability: Year-round, beginning in May


NewPRODUCTSSmirnoff Spiked Sparkling Seltzer Piña Colada

The first seltzer flavor of its kind, this premium spiked seltzer has natural piña colada flavors with only 90 calories, 0 carbs and 0 sugar. ABV: 4.5% Package: 12 oz. slim cans only Availability: Now, year-round

Smirnoff Spiked Sparkling Seltzer Variety Pack

The Smirnoff Spiked Sparkling 2/12 Variety Pack includes: Cranberry Lime, Berry Lemonade, Raspberry Rosé and new Piña Colada. Availability: Year-round, beginning in April

Smirnoff Spiked Sparkling Seltzer 4 Ways to Rosé

Enjoy delicious, crisp seltzer, now in a mix pack with four different rosé flavors! The Smirnoff Spiked Sparkling Seltzer 4 Ways to Rosé variety includes: Raspberry Rosé, Apple Rosé, Strawberry

Rosé and White Peach Rosé. Availability: Year-round, beginning in April

Smirnoff Ice SMASH Pineapple + CoconutThis delicious combination of two well-known, tropical flavors smashed together, creates a refreshing malt beverage, perfect for the warm weather months. ABV: 8% Package: 23.5 oz. cans only Availability: Year-round, beginning in April

Smirnoff Ice Slim CansYour favorite Smirnoff Ice flavors will soon be available in 12 oz. slim cans 2/12 packs! Availability: Year-round, beginning in May

Smirnoff SourcedThese new flavored malt beverages are made with real fruit juice and a hint of carbonation for a refreshingly smooth drink that is always delicious, fun and never too sweet.

Smirnoff Sourced Pineapple CoconutThis FMB, made with real fruit juice, has a juicy pineapple and creamy coconut aroma with a piña colada flavor and a ripe, pineapple-coconut finish. ABV: 4.5% Package: 11.2 oz. bottles only Availability: Now, year-round

Smirnoff Sourced Strawberry KiwiMade with real fruit juice, Smirnoff Sourced Strawberry Kiwi has a bright, fresh strawberry aroma with a juicy strawberry-kiwi flavor and a sweet, strawberry finish. ABV: 4.5% Package: 11.2 oz. bottles only Availability: Now, year-round

Angry Orchard Crisp Apple Unfiltered In America, cider was once more popular than beer. Before Prohibition, many Americans pressed their own cider. New Angry Orchard Crisp Apple Unfiltered is made in homage to the way cider used to be made, before the filtration process was added. Crisp Unfiltered is a little less sweet, with a full, round mouth feel and tastes like biting into a fresh apple. ABV: 6% Package: Draught only Availability: Year-round, beginning in May

Angry Orchard Crisp Apple Slim CansNow available in 12 oz. slim cans, which are replacing the regular 12 oz. cans, AO Crisp Apple mixes the sweetness of the apples with a subtle dryness for a balanced cider taste. The fresh apple aroma and slightly sweet, ripe apple flavor make this cider hard to resist. ABV: 5% Availability: Now, year-round


NewPRODUCTSGood Omen Wild Tonic Hard Jun Kombucha

These innovative craft brews are made with certified organic fruit, herbs & botanicals and fermented with honey. At 5.6% ABV, Wild Tonic is unmatched in flavor and gluten free!

Wild Tonic Hard Jun Kombucha Mango Ginger

This exotic elixir is composed of earthy ginger undertones blossoming into luscious Indian mangoes.

Mango and ginger are a match made in heaven. ABV: 5.6% Packages: 12 oz. bottles and draught Availability: Now, year-round

Wild Tonic Hard Jun Kombucha Hoppy BuzzHoppy Buzz has a delicate fruitiness

with hints of apple and pear, which yields to a pleasantly perfumed finish, punctuated by notes of orange and anise. ABV: 5.6% Packages: 12 oz. bottles and

draught Availability: Now, year-round

Wild Tonic Hard Jun Kombucha Raspberry Goji Rose

Raspberry tartness is coupled with floral notes throughout, finished

with a thin zip of goji berry, creating an aromatic flavor. Taste the world through rose-colored glasses. ABV: 5.6% Packages: 12 oz. bottles and draught Availability: Now,

year-round

Wild Tonic Hard Jun Kombucha Blueberry BasilSemi-sweet blueberry notes are balanced by a savory basil presence that is full-bodied and very appealing. Savor the sweetness. ABV: 5.6% Package: Draught only Availability: Now, year-round

Newcastle Brown Ale RelaunchHeineken USA is proud to announce the relaunch of Newcastle Brown Ale, now brewed by Lagunitas Brewing Company in Petaluma, CA and Chicago, IL. This new brew celebrates the “Altogether Uncommon” by bringing together a unique blend of pale and roasted malts with American hops. The new liquid is brewed with American Centennial and Chinook hops, fermented using Lagunitas’ English house ale yeast. This medium-colored brown ale is smooth, crisp and slightly roasty, with a deliciously hoppy twist. Not too sweet; not too bitter. ABV: 4.7% Packages: 12 oz. bottles and draught Availability: Now, year-round

Tecate TitaniumIntroducing the boldest Tecate yet… Titanium. This beer delivers a bold yet refreshing taste that packs a punch. Its distinct aroma and flavor are the result of an obsessive and tireless brewing process that provides a high alcohol content, but great drinkability. Titanium offers an opportunity to further expand the Mexican category with a unique, high ABV option. ABV: 7.5% Package: 24 oz. cans only Availability: Now, year-round

Verdi Watermelon SparkletiniMade with natural watermelon flavors, this delightfully sparkling Spumante has a light, refreshing watermelon taste that’s perfect whenever you feel like enjoying a fun, sophisticated drink. Serve chilled to enjoy its balanced, clean taste. ABV: 5% Package: 750 ml bottles only Availability: Year-round, beginning in April


NewPRODUCTSPaulaner CansGermany’s #1 Hefe-Weizen and Original Munich Lager are now available in the U.S. in 16.9 oz. cans! This innovation taps into the growing consumer demand for packages that meet their unique and constantly evolving occasion expectations. The new cans, featuring a fresh, new look

that embodies the brands’ 400-plus year Bavarian heritage, are here just in time for beer gardens and warm weather. Availability: Now, year-round

Cape May Lager Cape May believes that beer is the great unifier: whether you spend your weekdays working a 9 to 5 or the weekends cheering on the home team, at the end of the day, people can all come together over a cold beer. So, they brewed Cape May Lager: a refreshing and approachable brew. ABV: 4.8% Packages: 12 oz. cans and draught Availability: Now, year-round

Saranac IPA 100This new, year-round offering from Saranac is an easy-drinking IPA, with half the calories of a standard American IPA and only 4% alcohol. It’s remarkably full-flavored and smooth, brewed with flaked oats, pale and wheat malts and hopped with Citra, Centennial,

Cascade and Columbus for a citrusy/tropical hop character. ABV: 4% Packages: 12 oz. cans and draught Availability: Year-round, beginning in April

Ballast Point Raspberry Sour Wench

Inspired by a classic Berliner weisse, Ballast Point brewed their Wench with a bigger punch. This beer is teeming with fresh Oregon raspberries, creating lusty flavors and aromas, with a rich red hue. She’s an approachable yet puckeringly sour sweetheart, paired with a solid malt backbone – perfect for everyday refreshing flavor. Raspberry Sour Wench will replace original Sour Wench this spring. ABV: 7% Packages: 12 oz. bottles and draught Availability: Year-round, beginning in April

Sixpoint Jammer Available Year-RoundPreviously a seasonal, Jammer will soon be available year-round! The schweat, the rhythmic rocking and that aroma. We’re talking about the ebb and flow of tides here... ahhh, that glorious brine! Gnarly waves, shooting off mist, just tangy enough to tingle the taste buds. Let ’er rip. ABV: 4% Packages: 12 oz. slim cans and draught (and in the Jammer Session mixed pack) Availability: Year-round, beginning in April

The Red Bull Coconut EditionThe Red Bull Coconut Edition combines the wings of Red Bull Energy Drink with

the flavors of coconut and berry. ABV: NA

Package: 8.4 oz. cans only Availability: Now, year-round

Arrogant Consortia Enter Night Pilsner Available Year-RoundBrewed in collaboration with Metallica, this beer represents the cataclysmic collision of two uncompromising supernatural forces. It’s a crisp and refreshing pilsner that, much like the band, transcends genres, shatters preconceptions and challenges convention. Previously an occasional

release, Enter Night Pilsner will soon be available all year long! ABV: 5.7% Packages: 16 oz. cans and draught Availability: Year-round, beginning in April

Stone Scorpion Bowl IPA CansPreviously available in draught only, Scorpion Bowl IPA will soon be available in 12 and 19.2 oz. cans as well! In a time of fruit-dominated IPAs, Scorpion Bowl IPA masters the fruity appeal with absolutely no fruit additions. This juicy IPA anomaly is brewed with heroic hop know-how. A year-round addition to Stone’s lineup, it combines the floral and citrus

notes from Mosaic, Loral and Mandarina Bavaria hops to dish up a mouthwatering fruit punch to the palate. ABV: 7.5% Availability: Year-round, beginning in April

SeasonalSELECTIONS


Coors Light Summer Aluminum PintsCoors Light is offering sleek, new aluminum pints this summer. Available in 15 and 9-packs, these pints feature summer themes including flip-flops and grilling, while keeping the cold-activated, blue mountains prominent, so drinkers know when their beer has reached peak refreshment. Availability: May

White Claw PURE Hard SeltzerAimed at the vodka soda drinker, White Claw PURE spiked sparkling water has an exceptionally clean aroma, with a crisp soda water taste and no fermented off-notes. Available for a limited lime, PURE goes down super smooth, with no lingering aftertaste. ABV: 5% Package: 12 oz. cans only Availability: April

Guinness Smiling Pint Cans This spring, look for limited-edition Guinness Gilroy smiling pint cans! Guinness is introducing its first-ever summer special edition can celebrating the famous Gilroy ad campaigns of the 1930s and 50s to drive sales and delight consumers! Availability: April

Smirnoff Ice Red, White & BerryBack for a limited time, this FMB has an amazingly cooling taste of blue raspberry, cherry and citrus flavors, all combined for a blast of fun. ABV: 5% Packages: 11.2 and 24 oz. bottles and 12 oz. slim cans Availability: Now!

Samuel Adams Summer AleSam Summer Ale has a new look and is now lighter and brighter! Golden, hazy and thirst quenching, this citrus wheat ale was brewed for the modern-day beer drinker. Given the shift to more refreshing, sessionable beers in the category, the recipe was reformulated to better align with trending consumer tastes. ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: April

Samuel Adams Porch RockerSporting new duds this year, Porch Rocker is sweet, tangy and refreshing. This beer was inspired by German cyclists who mixed beer with lemonade to quench their thirst on a hot summer day. Sam’s take on this style starts with a golden helles lager and adds a unique blend of lemons to capture that fresh-squeezed lemon taste. Its crisp, light body and clean finish make it a refreshing beer all season long. ABV: 4.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: April

Samuel Adams Summer Variety PackThe Sam Summer 2/12 bottle variety includes: Sam ’76, Summer Ale, Boston Lager and Porch Rocker. Availability: April

Samuel Adams Summer Can Mix Pack

Sam’s Summer Can Mix includes: Sam ’76, Summer Ale and Porch Rocker. Availability: April

When Demand Exceeds SupplyMany of our craft seasonal and specialty releases are available in limited or extremely limited quantities. Breweries only produce a certain amount of their specialty beers and Origlio does all they can to get as much product as possible. In addition, this publication is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated.

If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Origlio Sales Representative to discuss a similar option.

Origlio also sends out an email blast weekly to inform customers of seasonal offerings that are widely available to you, immediately.

If you are interested in receiving the weekly email blast, please send your email address to [email protected].

SeasonalSELECTIONS


Harpoon One Hazy SummerThis hazy summer pale ale has intense aromas of citrus, berry and tropical fruit. We don’t need any excuses to celebrate One Hazy Summer. Open, and enjoy! ABV: 5.5% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: April

Harpoon Summer Vacation You don’t need to take time off to enjoy a vacation. Sure, taking over a beach house is great, but there’s a lot to be said for taking the summer as it comes – and enjoying the whole thing. With fresh Harpoon beer, some friends, a grill and summer weather, even an afternoon at home can be a vacation. The Summer Vacation mix pack includes: Harpoon IPA, Rec. League, One Hazy Summer and Camp Wannamango. Packages: 12 oz. bottles and 12 oz. cans Availability: April

UFO Georgia Peach Refreshing, with the right touch of sweetness, this easy-drinking and flavorful hefeweizen will make you think you picked this beer right from your favorite peach tree. ABV: 4.8% Packages: 12 oz. cans and draught Availability: April

UFO Splash Down This 2/12 summer can mix includes four UFO favorites for everything your summer calendar brings: White, Pineapple, Raspberry and new Georgia Peach. Availability: April

UFO & Polar Blueberry LemonadeThis wheat beer brewed with the essence of Polar Blueberry Lemonade is the brainchild of two well-known companies who share a love of crafting refreshing and fun beverages. UFO brewers worked closely with the team from Polar to select a delicious flavor from their Seltzer’ade line that would pair well with a classic wheat beer. ABV: 4.8% Packages: 12 oz. cans and draught Availability: April

UFO & Polar Essence of Summer MixThis 2/12 can mix of four Polar Seltzer’ade-inspired wheat beers includes: Blueberry Lemonade, Watermelon Lemonade, Blood Orange Lemonade and Mango Limeade. Availability: April

Lagunitas LagurThis light and crispy lager is full of some super-special Loral 291 hops, giving it a floral and herbal zing. Perfect wherever beer goes, whenever beer goes. ABV: 5% Packages: 12 oz. cans and draught Availability: Late March

Lagunitas CitrusinensisLagunitas took some fresh Sanguinello blood oranges, juiced ’em, concentrated that juice (without heat) and threw it into a wheatier version of their Dogtown Pale Ale. The end result? A refreshingly hopped, pale-ish ale

with a huge citrus burst! ABV: 7.5% Packages: 12 oz. bottles and draught Availability: April

Lagunitas Equinox This creamy, pale oat ale is hopped with a huge charge of Equinox and Simcoe hops for a piney, eucalyptus, cedary, sprucy, foresty blast. First brewed in 1995… brewed today in a time of change. ABV: 8.6% Packages: 22 oz. bottles and draught Availability: April

Lagunitas The Waldos’ Special Ale Waldos’ is herbaceous, botanical, dank and resinous. Word. ABV: 11.3% Packages: 12 oz. bottles and draught Availability: Limited quantities in April

Lagunitas Born Again YesterdayThe Lagunitas brewers are part time

alchemists... they’ve figured out how to keep wet hops wet all freakin’ year-long! Born Again Yesterday is a pale ale, which features a delicious concoction of wet hops, reborn and unfiltered. ABV: 7% Packages: 12 oz. bottles and draught Availability: May

SeasonalSELECTIONS


Dogfish Head Dragons & YumYums

Dogfish’s off-centered music collaboration with The Flaming Lips is back! Offering an explosion of fruit in every sip, this intensely tropical, yet subtly bitter pale ale is brewed with a combination of dragon fruit, yumberry, passionfruit, pear juice and black carrot juice. After learning about the rare ingredients selected for the beer, The Flaming Lips front man Wayne Coyne was inspired to write an original song about the beer, making this the first beer with its own theme song! ABV: 6.5% Packages: 12 oz. bottles and draught

Availability: April

Dogfish Head Slightly MightyA lo-cal IPA that is slight in calories and carbs with mighty hop flavor, Slightly Mighty has all the flavor and tropical aromas of a world class IPA with only 95 calories, 3.6g carbs, 1g protein and 0g fat. Brewed with a touch of monk fruit that delivers body and complexity, without adding any calories or carbs, this light-bodied beer

is crisp and offers a balanced hop profile. ABV: 4% Packages: 12 oz. cans and draught Availability: April

Dogfish Head SuperEIGHTSuperEIGHT is a super-refreshing, sessionable sour brewed with eight super fruits – prickly pear, mango, boysenberry, blackberry, raspberry, elderberry and kiwi juices, a touch of red quinoa and an ample amount of Hawaiian sea salt. These unique ingredients give this beer a vibrant red color, delicious flavors of

berries and watermelon and a slightly tart yet refreshing finish. ABV: 5.3% Packages: 12 oz. cans and draught Availability: April

Dogfish Head World Wide StoutRare and often rumored about in the darkest corners of the beer community, World Wide Stout is dark, rich, roasty and complex. Brewed with a ridiculous amount of barley, this multifaceted brew is a great candidate for aging! ABV: 15-20% Packages: 12 oz. bottles and draught Availability: Very limited quantities in May

Dogfish Head Off-Centered Activity Box Built for folks on-the-go, DFH’s water-resistant, Off-Centered Activity Box doubles as a cooler… just open, add ice and you’re set! This year’s 2/12 pack can variety includes: SuperEIGHT, a super gose with a bevy of heroic fruits; Slightly Mighty, a lo-cal IPA that’s light in calories and carbs, with a mighty hop flavor; SeaQuench Ale, a thirst-quenching session sour and Namaste White, a highly sessionable white ale. Availability: May

Sly Fox Alex’s Lemon Wheat AleSly Fox is honored to partner with Alex’s Lemonade Stand Foundation for Childhood Cancer for a second year! This inspiring wheat ale is brewed with real lemon oil and lemon zest. The result is a bright, refreshing beer that’s as delicious as it is charitable. After raising over $12,000 for ALSF last year, Sly Fox is excited to keep

the momentum going and donate even more to help continue Alex’s mission to find cures for all types of childhood cancer. ABV: 5.1% Packages: 12 oz. cans and draught Availability: May

Weyerbacher Chocolate Pretzel Sunday Morning StoutThis barrel aged coffee beast is jacked up on gratuitous amounts of cocoa nibs, cocoa powder, lactose and unrefined sea salt. Lots of roast and dark chocolate play along nicely with bourbon, coffee and vanilla. The lactose helps balance things out and the sea salt adds a layer of smooth salinity that ties it all up. ABV: 12.7% Packages: 16 oz. cans and draught Availability: April

Allagash Darling RubyDarling Ruby is a refreshing farmhouse ale with a twist: grapefruit zest. The combination of saison and citrus whirls tangy notes together with tropical aromas – all before landing on a beautifully dry finish. A lively ride from beginning to end. ABV: 4.5% Packages: 12 oz. bottles and draught Availability: April

SeasonalSELECTIONS


Sierra Nevada SummerfestSince their invention in the 1840s, pilsner-style beers have become the world’s most popular style. With a nod toward the original Czech tradition, Summerfest is brewed to feature the best Bohemian nature. Crisp, golden, dry and incredibly drinkable, Summerfest has a delicate and complex malt flavor and spicy and floral hop character – the perfect warm weather beer. ABV: 5% Packages: 12 oz. bottles, 12 oz. cans

and draught Availability: April

Sierra Nevada Hoptimum 2019 Edition Sierra brewers selected the finest, most flavorful hops, pushed them beyond their limits and forged them into this all-new triple IPA. This reimagined Hoptimum is their hoppiest beer yet, providing a blend of tropical and citrus hop aroma and a refined yet aggressive character. ABV: 9.6% Packages: 12 oz. bottles and draught Availability: April

Sierra Nevada 2019 Estate Farmhouse AleIn the sun-drenched fields of California’s North Valley, the black soil is rich with promise. In winter, rows of barley seed are laid in the freshly tilled dirt. In spring, trellises are set for hops. From these fields comes this remarkable homegrown ale, made with organic wet hops and barley grown at the Sierra Nevada brewery in Chico. It’s one of the few estate-made ales produced anywhere in the world! This unique, farmhouse-style ale is mildly sweet, with a bit of tartness and it’s ripe with flavors of the valley. ABV: 6.1% Package: 375 ml cork and

caged bottles only Availability: Now!

Sierra Nevada Life and Limb 2019Sierra’s third Life and Limb collaboration is a strong, dark beer that’s rich, full-bodied and always evolving, thanks to the brewer’s yeast at work in each can. Life and Limb also features syrup from birch and maple trees, including those on the Calagione family farm in Massachusetts. While Life and Limb celebrates a special kinship between Sierra Nevada and Dogfish Head, their two branches weave into thousands of others to make up the craft beer family tree. Sip slowly with friends and loved ones. ABV: 10% Package: 16 oz. cans only Availability: May

Evil Genius I Love LampThis classic German-style hefeweizen has an Evil Genius twist. I Love Lamp is brewed with 2-row wheat and Munich malts and hopped gently in the kettle with German hops. Once fermentation is complete, just

the right amount of pineapple is added, making it a truly unique beer that is at once intriguing and drinkable. The banana and clove notes, naturally produced by the hefeweizen yeast, are balanced by refreshing pineapple, resulting in a delicious, easy-drinking treat. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: Now!

Evil Genius #ICantEvenCrafted to appeal to all beer drinkers, this refreshing, watermelon-infused blonde ale is the perfect beer to share with your friends. Brewed with German pilsner and wheat malts and infused with all-natural watermelon, #ICantEven is smooth and easy-drinking. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: Now!

Evil Genius You’re Killin’ Me Smalls

Evil Genius’ warm weather quencher is a raspberry-infused lemon shandy. Brewed with a base of 2-row barley and wheat, You’re Killin’ Me Smalls is hopped delicately with Warrior, fermented with the brewery’s house ale yeast and infused with all-natural raspberry and lemon. ABV: 5.5% Packages: 12 oz. bottles and draught Availability: April

Evil Genius Ma! The Meatloaf!This Belgian-style white ale starts as a classic witbier spiced with

coriander and orange peel. Belgian ale yeast takes over from there, creating an easy-drinking, fruit-forward wheat beer, which is then made totally unique with an addition of mango in the fermenter. You’ve never had a wheat beer like this one before! ABV: 5.5% Packages: 12 oz. bottles and draught Availability: April

SeasonalSELECTIONS


Stone Revengeful Spirit Imperial IPA

In the late summer of 2017 Stone debuted Vengeful Spirit IPA, a tropical IPA brewed with pineapple and mandarin orange. Its purpose was to demonstrate the gloriousness whole fruit can add to IPAs. It did so, with a vengeance. So, Stone brewers tasked themselves with creating

an even bigger and more aggressive version of the beer, packing it with extra hops

alongside real citrus and tropical fruit. The result

is Stone Revengeful Spirit Imperial IPA: a beer, like revenge itself, best served cold. ABV: 8.1% Packages: 12 oz. cans and draught Availability: Limited quantities in April

Stone Enjoy By 07.04.19 Unfiltered IPAStone’s much-loved Enjoy By IPA series continues, this time in a decidedly patriotic package to celebrate Independence Day. This batch will be unfiltered to really

maximize the dank and tropical hop flavor from over 10 different varieties. ABV: 9.4% Packages: 12 and 19.2 oz. cans and draught Availability: Limited quantities in May

Stone Notorious P.O.G. Berliner Weisse

Notorious P.O.G. was first brewed as a collaboration with actor/comedian Jonah Ray and Stone’s very own Kris Ketcham, Sr. Manager of Brewing & Innovation – Liberty Station. Drinkers liked the beer so much that the folks at Stone knew they owed it to their fans to brew it on a larger scale. For those unfamiliar with Hawaiian juice lore,

P.O.G. stands for Passion, Orange, Guava. This super-refreshing tropical elixir is perfect for summer sipping, whether or not you’re on island time. ABV: 4.5% Packages: 12 and 19.2 oz. cans and draught Availability: Limited quantities in May

Narragansett Del’s Watermelon ShandyWatermelon Shandy is Narragansett’s new, refreshingly different collaboration with Del’s frozen drinks. The sweet and tart flavors of this shandy pair perfectly with seafood salad. ABV: 4.7% Package: 16 oz. cans only Availability: April

Narragansett Clam Shack Summer Variety PackThis year, Narragansett’s summer variety pack includes: Narragansett Lager, an award-winning American classic and the Official Beer of the Clam; Del’s Shandy, the highest rated lemon shandy in the U.S., which pairs perfectly with fried clams; Fresh Catch, a refreshing, golden ale dry-hopped with Citra that delights with a lobster roll and Del’s Watermelon Shandy, the next, great, refreshingly different collaboration with Del’s frozen drinks, the sweet and tart flavors of this shandy pair perfectly with seafood salad. Whatever your summer beer drinking occasion, the Clam Shack Variety Pack has a beer for everyone. Hi neighbor, have a ’Gansett… or four! Availability: April

Great Lakes Holy Moses Raspberry White AleIn the spirit of Moses Cleveland’s thirst for discovery, Great Lakes’ classic white ale meets fresh, juicy raspberries to forge a pint worth planting a flag in (or an orange slice!). ABV: 6.2% Packages: 12 oz. bottles and draught Availability: May

Great Lakes Moses Mix Variety PackHoly Moses! Great Lakes re-imagined their classic white ale to create an exciting trio of flavors worthy of exploration and discovery. Included in this mix are: Holy Moses White Ale, an intrepid crew of spices and orange peel blaze a trail to a refreshing, light-bodied landing; Holy Moses Raspberry White Ale, tart raspberry flavors mark Great Lakes White Ale’s spicy, aromatic terrain and Midnight Moses, black malt adds rich chocolate flavors to White Ale’s signature spice blend in this shadowy take on a sunny classic. Availability: May

SeasonalSELECTIONS


Heavy Seas Smooth SailThis is not your average summer ale. Heavy Seas created the most refreshingly delicious American wheat ale. Brewed with lemon and orange peel, Smooth Sail finishes with a citrus kick. At 4.5% ABV and available in cans, it’s the perfect beer for the pool, the park, hiking or just sitting on the beach with your friends. Kick back, relax, enjoy – a light breeze will take you to your happy place. ABV: 4.5% Packages: 12 oz. cans and draught Availability: April

Cape May Bounding Main Brewed with 5.5 pounds of hops per barrel, Bounding Main has a soft and pillowy mouth feel, a gentle bitterness and aromas of tropical fruits: mango, guava & citrus – all with a hint of dank in the background. Like many a stormy wind, Bounding Main will blow you away. ABV: 7.8% Packages: 16 oz. cans and draught Availability: Now!

Cape May Summer Catch Citrusy and refreshing, notes of orange peel and tropical fruits dominate this Belgian-style wheat ale. Lightly dry hopped with Citra and Amarillo hops to give it a noticeably American twist, this crushable brew is complex yet approachable, just like the Jersey Shore. ABV: 5.5% Packages: 12 oz. cans and draught Availability: May

Cape May The Bog What happens when you make a cranberry wheat and accidentally add too much cranberry? Embrace it and turn it into a shandy! A tart cranberry wheat beer blended with lemonade, The Bog is light and refreshing, while still packing tons of flavor. ABV: 3.9% Packages: 12 oz. cans and draught Availability: May

Cape May Follow the Gull Originally brewed to celebrate Cape May County’s 325th anniversary, Follow the Gull is brewed with a ridiculous amount of Citra, El Dorado, Azacca and Amarillo hops, yielding a juicy and ultra-drinkable hop-bomb bursting with tropical and citrus aromas. Though the anniversary has passed, folks love Follow the Gull too much not to brew it again and

again. ABV: 5.5% Packages: 16 oz. cans and draught Availability: May

Saranac 12 Beers of Summer12 Beers of Summer has a new

mix of beers! This year’s 12-pack variety includes: new Summer Haze IPA, a hazy, juicy, unfiltered IPA with citrus & tropical notes; new Citrus Squeeze Juicy Ale, brewed with orange & tangerine; new IPA 100, a sessionable, juicy IPA and Kölsch, a crisp & refreshing

German-style ale. This is the perfect pack for sitting back, sipping and relaxing. Availability: April

Saranac Summer Haze IPANew Summer Haze IPA is juicy, hazy and delicious! This unfiltered IPA is brewed with Cascade, Columbus, Mosaic and Simcoe hops, providing flavors of citrus, tropical fruit and pine, with a soft bitterness. ABV: 5.9% Packages: 12 oz. cans and draught Availability: April

Saranac Blueberry Blonde AleA traditional blonde ale with a kick of

blueberry juice, Blueberry Blonde Ale is unfiltered, giving it a light golden,

hazy appearance. It’s brewed with wheat, malts and oats and has low hop bitterness, which allows the fruit to shine through. This is a beer first, fruit second approach. ABV: 5% Packages: 12 oz. bottles and draught Availability: April

Firestone Walker Luponic Distortion No. 13

From the mind of Brewmaster Matt Brynildson, Luponic Distortion is an ever-evolving mix of experimental hops, designed to deliver mind-blowing flavors that break the rules with each new release. The 13th installment in this series has hints of piña colada, Key lime and nectarine. ABV: 5.9% Packages: 12 oz. cans and draught Availability: Late April/early May

SeasonalSELECTIONS


Shiner Cerveza de VeranoCerveza de Verano, the beer of summer, is a refreshing, Mexican-style lager brewed with agave for a subtly sweet and earthy flavor that’s sure to leave you wanting more. For added excitement, different colored bottle labels will be mixed in every case! ABV: 4.5% Packages: 12 oz. bottles and 12 oz. cans Availability: May

Shiner Sea Salt & LimeThis lightly hopped lager is a blend of wheat and 2-row malt, which provides a soft, clean malt bill to accentuate the lime peels and Mediterranean sea salt, which are added in the brewhouse to fully infuse the flavors. ABV: 4% Package: Draught only (and in the Texas Heat Wave variety pack) Availability: May

Shiner Texas Heat WaveShiner’s limited-edition summer 2/12 variety pack includes: Prickly Pear, Sea Salt & Lime and new Cherry Limeade. Availability: April

Ballast Point Easy Seas This mimosa-inspired ale redefines brunch, and beyond. Easy Seas is an ale-based concoction, which starts with a light grain bill that allows the dry fruitiness of French white wine yeast to

shine, lending this beer a distinct, sparkling quality. Of course, it’s loaded with orange juice – six pounds per barrel, to be exact – and it’s finished with a punch of orange zest. Make this exceptionally citrusy brew your new weekend tradition. ABV: 10% Packages: 12 oz. bottles and draught Availability: April

Peak Summer Session Peak’s summer seasonal can be described as a marriage of a traditional summer wheat beer and a West Coast pale ale. Locally grown wheat provides a complex mouth feel and Amarillo dry hopping gives the beer a citrusy aroma. ABV: 4.8% Packages: 12 oz. cans and draught Availability: April

Peak SparklePeak’s latest limited offering is their first foray into the refreshing, bubbly, crisp and flavorful world of brut IPAs. Brewed with some of the brewery’s favorite hops, Sparkle fizzles like champagne, drinks like a session and tastes like a dank New England-style IPA. ABV: 7.4% Packages: 16 oz. cans and draught Availability: April

Peak Sweet Tarts Maine Blueberry Sour Ale Sweet Tarts Blueberry marries crisp, fruity goodness, with a touch of sour that is entirely refreshing. Made with blueberries grown in Lincolnville, Maine, this sour ale has a light body and the perfect amount of flavor. ABV: 4.6% Packages: 12 oz. cans and draught Availability: May

BrewDog Piña PlayaJuicy, tart and refreshing, this piña colada-inspired gose ale has bags of pineapple, coconut and lime in the aroma, followed by a sharp and salty punch on the palate. Bright and zesty citrus notes meld with aromatic herbal character, while the addition of salt intensifies the sweet and sour flavors. ABV: 5.2% Packages: 12 oz. cans and draught Availability: Limited quantities in April

BrewDog Pulp PatriotThis massive double IPA weighs in at a hefty ABV, delivering a payload of big fruit numbers, with mango and peach front and center. Milk sugar builds and rounds out the fully juicy notes, leaving a silky-smooth mouth feel. Swear to the allegiance of the modern milkshake IPA. ABV: 9.5% Packages: 12 oz. cans and draught Availability: Limited quantities in April

SeasonalSELECTIONS


Spring House Lil’ Gruesome Lil’ G is not intimidated by his larger counter-part, Big Gruesome. An extremely rich & complex beer, the addition of raspberries during the fermentation process results in a reddish, opaque color with nice chocolate notes. Like the Big G, rich peanut butter is introduced throughout the entire brewing process to make this stout even more gruesome. ABV: 8.1% Packages: 16 oz. cans and draught Availability: Now!

Spring House Lupu A-Go-Go This New England-style IPA is hopped with Amarillo and Simcoe, which rounds out the bitterness with a nice, fruity pine flavor. ABV: 6.1% Packages: 16 oz. cans and draught Availability: April

Spring House Lexicon Devil Lexicon Devil is a medium-bodied grapefruit pale ale with refreshing citrus notes and a distinctive floral hop aroma due to the aggressive addition of

hops and grapefruit zest during fermentation. You’ll notice a

slight malty sweetness, with a balanced hop finish.

Perfect to enjoy anytime, anywhere. ABV: 5.8% Packages: 12 oz. cans and draught Availability: April

2SP Back & Forth 16 oz. Cans Available year-round in draught,

Back & Forth will be available this spring in 16 oz. cans for a limited time. Made with a lot of love for Citra, this pale ale has big citrus flavors and pretty low IBUs. It’s hazy boo.

Completely crushable and likes to be dominated. ABV: 5%

Availability: April

Sixpoint SparklerThe whole thing is lit up – illuminated by tons of extra-juicy, candy-like hops. The hop character is incredible, but the body of the beer is what really sparkles… it’s brewed to be extra dry and effervescent. Think IPA meets a dry, sparkling wine: an extremely refreshing and repeatable juice bomb with mild bitterness. We’ll toast to that. ABV: 7% Packages: 12 oz. slim cans and draught Availability: May

Sixpoint Citrus JammerSqueeze it. Salt that rim. We’re talking about that Sixpoint Salty Tango with a twist – the tangy waves of Jammer with just the right amount of lemon and lime juice. Time for some Vitamin J. ABV: 4% Packages: 12 oz. slim cans and draught (and in the Jammer Session Pack) Availability: April

Sixpoint Jammer Session PackSixpoint’s seasonal 15-pack variety includes: Jammer, a tangy session beer; Citrus Jammer, the tangy waves of Jammer with just the right amount of lemon and lime juice; Tropical Jammer, a lush, tart brew with supremely refreshing tropical fruit; Ruby Jammer, an authentic gose blended with real grapefruit & tangerine juice and Berry Jammer, made with a blend of berries, it tastes like a Jammer punch. Availability: April

Graphics for 2SP Back & Forth were not available at the time of print

19www.origlio.com HeadyTimes v.103

Dos Equis Ambar With its signature amber color and subtle hints of roasted malts, this classic, full-bodied Vienna-style lager is adventurous enough to be distinctly flavorful and pairs particularly well with Mexican cuisine. ABV: 4.7% Packages: 12 oz. bottles and draught

Dos Equis Special Lager This golden pilsner-style beer is made from

pure spring water and the choicest hops. With a balanced composition and a smooth, clean finish, it’s the party guest who is always invited and never overstays his welcome. ABV: 4.2% Packages: 12 oz. bottles, 12 and 24 oz. cans and draught

Heineken: Proud Sponsor of MLS and Philadelphia UnionSoccer season is here, and there’s no better way to watch the beautiful game than with an ice-cold Heineken. As the official sponsor of MLS, Heineken is ready to once again dominate the field with the Philadelphia Union. With a chance to win an exclusive trip to the MLS All-Star Game, consumers will score big this season. The text-to-win sweepstakes runs from February 18th through July 1st.

Bohemia A full-bodied, pilsner-style brew with a sweet, slightly hoppy nose and rich flavor, Bohemia

was launched at the turn of the century in Mexico, combining elite Bohemian brewing techniques with high-quality Mexican flavor credentials. ABV: 5.3% Package: 12 oz. bottles only

Tecate This well balanced, bright, golden lager has a malty crisp flavor and low-to-medium bitterness. ABV: 4.5% Packages: 12 oz. bottles, 12 and 24 oz. cans

Tecate LightA bold choice for those who prefer a light beer, Tecate Light has defined malt character and smooth bitterness. The fermenting process and the hops used impart a light citrus flavor and aroma, making for a truly unique light beer. ABV: 3.9% Packages: 12 and 24 oz. cans

SolBorn in the heart of Mexico in 1899, this bright and refreshing lager is medium-bodied and crisp. Sol is inspired by the sun and brewed to shine like those who drink it. ABV: 4.2% Packages: 11.2 oz. bottles, 12 and 24 oz. cans

Available Year-RoundPERFECT FOR THE SEASON

Programs

Celebrate Cinco with Dos EquisCinco de Mayo isn’t a day, it’s a mindset. It’s less focused on traditions and more about having fun and celebrating. This year, make sure you’re celebrating with a Mexican beer that makes you feel proud to Grab Cinco by the Cervezas.

The program is supported by festive POS for Heineken USA’s Mexican brands, as well as great merchandise to support on-premise in the market. With their full portfolio of Mexican beers, you have everything you need to celebrate this Cinco! The program starts April 1st and will continue the Cinco feelings through May.


ProgramsCoors Banquet Protect Our WestNothing dominated the news this past fall like the tragic wild fires out west, reminding us of the sacrifices that firefighters make to protect us from the unpredictable forces of nature. That’s why Coors Banquet is proud to partner with the Wildland Firefighter Foundation (WFF) to run the Protect Our West program for a fifth year.

Each purchase of Coors Banquet, both on and off-premise, will help support the WFF. To date, Coors Banquet has donated over $1 million to the organization, and they hope to bump up that number this year. POS tools, both in stores and at bars, will put the partnership front and center, while online videos in partnership with Uproxx will drive education, traffic and donations.

Henry’s Hard Sparkling Water Gets Drinkers Into ShapeWhen consumers said they were, “looking for better-for-you options”, Henry’s Hard Sparkling Water listened. Because with lower calories & sugar, compared to other hard sparkling waters, Henry’s is the better-for-you-brand.

Henry’s set out to offer value beyond purchase for drinkers to better themselves by partnering with SHAPE magazine to give away a one-year subscription with purchase of Henry’s Hard Sparkling Water.

Blue Moon Dressed Up for DerbyMove over mint juleps… this year’s derby darling is dressed with zest! Blue Moon is the official craft beer sponsor of the 2019 Kentucky Derby. Whether drinkers are heading down to the track or hosting their own Derby party at home, Blue Moon offers a twist on the Derby party tradition. Blue Moon will be showing up in style in-store with POS tools that help fuel Derby race season.

Blue Moon is bringing derby flair to the on-premise as well with branded merch including derby-themed pocket squares, scarves, bowties, vests, fascinators and table-top racing games.


Programs

Sol Does Cinco Right Sol recognizes that there’s so much more to Cinco de Mayo than sombreros, nachos and faux mustaches that flood on-premise celebrations and in-store point of sale. Sol celebrates Cinco the right way.

That’s why Sol is shining a light on Mexican culture, cuisine and art this year, giving drinkers a true taste of Cinco de Mayo through in-store displays that cross-merchandise with authentic Mexican food and liquor brands. This experience will transcend to the on-premise as well, with decorations and giveaways, making Sol a beer that drinkers will want to raise this Cinco.

Keystone Supports the TroopsThis summer, Keystone Light is taking their Americana program to the next level by partnering with the USO – supporting our troops with a donation for every pack sold. This is also the first time ever that the USO has allowed a beer company to use their marks. Now, Keystone drinkers will truly show their American pride by directly supporting the troops with every pack they buy.

Redd’s Wicked Roulette Spin to WinWhen shoppers reach for Redd’s Wicked in c-stores, they’ll be able to become the prime contestant in Redd’s Wicked game show, Wicked Roulette. Shoppers will have the chance to instantly win prizes that will enhance their night, like Uber credits, Xbox Live subscriptions or StubHub credits. Shoppers will buy two Wicked Ales and text a code or enter a URL to be thrown into the Wicked Roulette experience and spin the wheel for a chance to win.


Programs

Corona de Mayo As the start of summer gets closer, Corona Extra, Corona Premier and Corona Light are ready to Cinco! With the promotional period running April 1st through May 5th, Cinco de Mayo falls the day after the Kentucky Derby, allowing consumers to celebrate all weekend long as Corona is the official import beer of the 145th Kentucky Derby.

Corona won Cinco in 2018, with plans to repeat its success in 2019. Last year, millennials voted Corona the number one beer that best represents Cinco, and Corona was number one in claimed consumption and purchase among this group. Corona was the number one most talked about beer on social media during Cinco de Mayo 2018, with 81% of posts that mentioned beer and Cinco specifically listing Corona.

Available in both the on and off-premise, Corona Extra is the number one import brand off-premise and Corona Light is the number one light import brand also in the off-premise. More households are buying Corona than any other Mexican import and their spend is outpacing the category. 75% of consumers celebrate Cinco and of those, 86% drank beer during the holiday. In the on-premise, Corona makes up about 50% of the Mexican import category during Cinco, and in 2018, it was the number one growth beer, growing across cans and bottles.

Ready, set, Cinco with Corona!

Celebrate Cinco with Casa Modelo Modelo is bringing the fiesta to consumers for Cinco de Mayo 2019. Modelo is staying true to Mexican culture and decorating on and off-premise accounts with POS featuring Puebla-inspired mosaics. Modelo is inviting consumers to celebrate Mexico with all new POS, paid social media support and various digital integrations.

Modelo is driving over 50% of Mexican import growth with 69% of consumers drinking more premium beers on Cinco. Making up over 1/3 of the Mexican import category, Modelo has 37% of the dollar share in the off-premise. In the on-premise, Modelo is number two in terms of velocity and is the number one fastest growing draught brand on-premise.

This year, celebrate Cinco the more authentic way, with Casa Modelo!

Corona Premier Becomes Proud Supporter of U.S. OpenCorona Premier is excited to announce a multi-year partnership with the U.S. Open of golf. The brand’s functional benefits and sophisticated positioning lend itself to golf, a sport that’s a natural fit in the Premier drinker’s lifestyle.

Highlights of the partnership include a three-year sponsorship for the 2019 tournament in Pebble Beach, CA, 2020 at Winged Foot Golf Club in Mamaroneck, NY and 2021 at Torrey Pines Golf Course in San Diego, CA. Corona Premier also gets promotional rights to use the U.S. Open logo at retail, on-site presence, pouring & hospitality and exposure on U.S. open digital and social media. Consumers can also enter for a chance to win a trip to the American Century Championship (ACC) or instantly win a custom Corona Premier + TravisMathew apparel prize package. Get ready to hit the links with Corona Premier!


Programs

Celebrate Summer with Guinness This spring, be on the lookout for POS reminding consumers that Guinness might be a dark beer, but not a heavy one. At only 125 calories per 12 oz. serving, Guinness Draught Stout has fewer calories than most IPAs.

Smirnoff Spiked Sparkling Seltzer Peloton SweepsSmirnoff Spiked Sparkling Seltzer wants to give consumers a summer “fit for fun!” via a text-to-win sweepstakes. Consumers will text “FIT4FUN” to be entered for a chance to win a Peloton indoor cycling bike or other awesome fit prizes from Smirnoff.

Guinness Extra Stout: Bold Flavor for Moments Worth SavoringGuinness wants consumers to know that Guinness Extra Stout is the beer of choice for better beer drinkers. The rich history, tradition and culinary versatility of Guinness Extra Stout appeals to a wide variety of consumers! Check out the bold POS available in April.

Smirnoff Ice Red White & Berry iPads for SoldiersAgain this year, Smirnoff Ice Red White & Berry will be partnering with iPads for Soldiers, donating $50K to support troops across the country. iPads for Soldiers aims to bring our overseas soldiers closer to their families and loved ones by collecting donations to purchase iPads for them.


ProgramsMarathon 26.2 Brew and Truly Hard Seltzer: Official Sponsors of the 2019 Broad Street RunEnjoyed by Boston Marathoners for seven years, Marathon 26.2 Brew is this year’s official beer sponsor of the Broad Street Run on May 5th – the 40th anniversary of the run! Developed by runners and brewers, this 4% golden, crisp beer with slight citrus & wheat notes is made with thirst-quenching sea salt. It will be a part of pre-race gatherings, post-race celebrations and runner exclusive launch events. Sessionable and flavorful, 26.2 Brew is the more refreshing and satisfying beer, whether you’re celebrating the end of a marathon or a day of work.

Truly – the official hard seltzer of the Broad Street Run – is the perfect choice for a pre or post-run beverage. At only 5% ABV and

100 calories, Truly Hard Seltzer is light, refreshing and available in a variety of flavors.

Twisted Tea: The Unofficial Sponsor of the Country Music TailgateTwisted Tea is the perfect choice for social day drinking events, tailgating for country concerts and hanging out with friends. Be on the lookout for Twisted at outdoor activations throughout the summer.

Angry Orchard: The Official Hard Cider Sponsor of the 145th Kentucky DerbyAs a proud sponsor of one of America’s oldest sporting traditions, Angry Orchard has created several exciting AO Rosé cocktail recipes. Check out angryorchard.com/cocktails for more delicious cocktail recipes like the one below.

Rosé Julep

0.5 oz. Bourbon

0.5 oz. Creme de Cassis

0.5 oz. Simple Syrup

6-8 Mint Leaves

4-5 oz. Angry Orchard Rosé Cider

Try These New Ways to Rosé50% of drinkers want a healthier alternative to rosé wine – lower sugar, lower calorie and lower ABV for sessionability. Rosé wine has had a decade-long run of growth, and similar success has been seen with Angry Orchard Rosé – the #1 better beer brand launch of 2018. This spring and summer offer Truly Rosé and Angry Orchard Rosé as consumers’ all-day rosé brands of choice.


ProgramsTake it to Vegas with Mike’s HARDERMike’s HARDER is handing out an all-access pass to the ultimate Vegas experience for three lucky consumers! From driving bulldozers to cocktails on the world’s tallest Ferris wheel, there’s no telling where you’ll end up when you take it to the next.

Throughout the trip, HARDER will ask participants if they want to “take it to the next.” When accepted, a driver will pick them up from their location and take them to one of several unexpected experiences.

Mike’s is making flying fun again, spreading smiles across the nation by giving away free flights for a year! Throughout April & May, consumers will text MIKESINFLIGHT to 55678 for a chance to win free flights for year!

White Claw is a sponsor of this year’s Kentucky Derby! The sponsorship will include a national tour footprint in centerfield, a full-page ad in the race program and a 30-second commercial in the road to the Kentucky Derby show. White Claw will also conduct a national text-to-win sweeps in March and April in which one lucky consumer will win two reserved box seats in the 100-level clubhouse at the Kentucky Oaks and Kentucky Derby (May 3rd & 4th) with transportation and lodging included.


Programs

Ballast Point Summer of Sculpin Ballast Point is dedicated to making Sculpin the best quality beer possible to ensure consumers have a great experience, every time. So, this summer, the brewery is asking fans to take that approach to the way they craft their summer – put the effort in to make it a quality one. Because when you do, the reward is much greater. Upgrade your summer, make it the Summer of Sculpin.

Moosehead Days of SummerSpring is here, and with summer just around the corner, Moosehead Lager is ready to celebrate the outdoors with a lake house vacation giveaway! Moosehead fans can enter to win one of three grand prizes by looking for specially marked 12-packs of Moosehead Lager cans. Winners will be awarded a week’s stay at one of the fabulous lakefront homes offered by the Moosehead Brewery.

Dogfish Head Record Store Day Dogfish Head is an independent craft brewery. Record Store Day celebrates independent music. For the 5th consecutive year, DFH is uniting their indie-loving fans as the Official Brewery Sponsor of Record Store Day (April 13, 2019)!

As the official sponsor, Dogfish will be executing both on and off-premise activations throughout March and April. Off-premise, you’ll find psychedelic Record Store Day displays featuring a slew of off-centered ales and Record Store Day POS. On-premise, they’ll be hosting a variety of events across the nation and giving away Record Store Day POS at each celebration. Program POS includes digital signage, official Record Store Day posters, stickers, t-shirts and more.


Programs

21st Amendment The Fruit Shall Set You FreeFrom the folks who first brought you fruit beer with their Hell or High Watermelon wheat, 21st Amendment now brings you three delicious beers jam-packed with big, juicy flavors.

They boldly brought forth Blood Orange Brew Free! or Die IPA to their year-round line up in 2017, and they’re proud

to announce the newest addition to their fruit family, available year-round: Sparkale, a sparkling rosé ale with a pop of fizz and tart flavors, crafted with apple, cranberry, peach and cherry juice. In the pursuit of innovative beer, there is no obstacle too great. No journey too long. No fruit too gigantic. The Fruit Shall Set You Free.

Stone Tiki EscapeFor the month of June, Stone is serving up their most island-inspired beers along with tiki-themed promotional material and limited-edition mixed packs with exclusive artwork to help bring it all to life. They’re also drumming up excitement with a giveaway for fans including a trip to San Diego. Stone’s bevy of tropical beers deserve to be on everybody’s desert island list!

Firestone Walker Extended Mail-In Rebate OfferOriginally set to end in January, Firestone Walker has extended their $4 mail-in rebate offer on all Firestone beers through June 30th!


Programs

Check out George Latella’s latest Retail Edge blog, “Brand Strategy: How to Position Your Brand” at origlio.com/blog/positionyourbrand.

George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, which is the largest major at Saint Joseph’s University, recently celebrated its 55th anniversary. George is also a partner in Beacon Marketing group, which provides marketing planning, research and e-commerce/direct marketing communications for food and beverage companies. George can be reached at [email protected] or 610-660-2254.

Through April, Yuengling is toasting 190 years of success with an on-pack sweepstakes to Win Good Times, a social media photo contest, and collectible anniversary cans. The staggered release of each special can features different eagle images throughout Yuengling’s history. Consumers can visit goodtimes190.com on their smartphones and scan the images shown on collectible cans, coasters and pint glasses. The images come to life for five unique journeys through 190 years of Brewing Good Times! This engaging and shareable mobile content will have fans searching to find all five cans.

America’s Oldest Brewery is proud to continue its fourth year of the Lagers For Heroes program as a celebration of Yuengling’s commitment to our nation’s heroes.

In honor of Memorial Day, Yuengling is again focusing on supporting the families of fallen heroes through a sponsorship of Tragedy Assistance Program for Survivors (TAPS).

TAPS was formed in 1994 to care for families of America’s fallen heroes; since then, TAPS has assisted over 85,000 survivors. TAPS’ mission is to support anyone coping with the loss of a loved one that served in the military. All services are free of charge and TAPS receives no government funding, they rely on the generosity of patriotic Americans.

In its second year supporting TAPS, Yuengling will make a direct contribution of $50,000 along with donating proceeds from select gift shop and online retail merchandise sales. Consumers can participate in a text-to-donate program that directly benefits TAPS’ Inner Warrior Program. The Inner Warrior Program uplifts military survivors through programs that support a healthier, fuller life through physical fitness and mental well-being. Text TAPS to 24700 to join Yuengling in making a donation.

Share the pride of Lagers For Heroes by inviting consumers to Grab A Lager & Toast A Hero through patriotic thematic displays. Learn more about Yuengling’s support and appreciation of our military on lagersforheroes.com.

http://origlio.com/blog/positionyourbrand

mailto:[email protected]

Refreshing and easy to drink, this latest riff on craft beer’s most iconic style is, in a word – RADICAL. Brut IPAs will appeal to anyone who loves dry, white wine or even champagne. Could this be the IPA for IPA haters?

India pale ales, or IPAs, have been the mainstay of the American craft scene for a long time. Brewmasters have dazzled our palates with hop-forward variations of the style ranging from sessionable to palate-wrecking.

No matter how big or crushable, these IPAs were reliably hoppy. That is, until now…

Brut IPAs, quite literally, have turned the style on its head.

Bruts are crisp, balanced, light-bodied and dry, with light fruit flavors and floral hop aromas. If this sounds more like a lager or sparkling wine (it is often compared to the best champagne), you aren’t far off. Some have even said that Brut IPAs remind

them of craft beer’s best pale ales. Think of Sierra Nevada Pale Ale.

But how can an IPA be all these things and still be considered an IPA?

Borrowing from winemakers play books, the brewmasters add an enzyme called amylase after fermentation. Amylase gobbles up the sugar that the yeast failed to digest, yielding a beer with the characteristics of a great, dry, white wine.

These are some of our favorites…Abita Stratosbeer Brut IPA

Characterized by its champagne-like body and unbelievably dry finish, Abita Stratosbeer Brut IPA is delicately balanced, with little bitterness, yet distinguished by fruity hop aromas and flavors.

Ballast Point Brut IPA

A bone-dry IPA turned liquid gold, Ballast Point Brut IPA features a light body matched only by its light bitterness. But don’t be fooled, this beer is exploding with juicy, citrus hop character.

Sierra Nevada Brut IPA

Brewed for a bone-dry, champagne-style finish, late hop additions give Sierra’s Brut IPA a balanced bitterness and a bright pop of citrus flavor.

Sixpoint Sparkler

The hop character is incredible, but the body of the beer is what really sparkles… Sixpoint Sparkler is brewed to be extra dry and effervescent. Think IPA meets a dry, sparkling wine: an extremely refreshing and repeatable juice bomb with mild bitterness.

Peak Sparkle

This bubbly, crisp and flavorful Brut IPA is made with some of Peak’s favorite hops. It sparkles like champagne, drinks like a session and tastes like a dank, New England-style IPA.


RethinkingRETAILBrut – The Next IPA

3000 Meeting House RoadPhiladelphia, PA 19154

®

Coors Light Summer Refreshment Nothing’s more refreshing than a weeklong getaway to the shore, so as the World’s Most Refreshing Beer, Coors Light is giving drinkers a shot at exactly that! From May 18th through August 3rd, Coors Light drinkers will get a chance to win a week of uninterrupted refreshment and relaxation at the Jersey Shore.

And with the use of compelling displays to draw consumers in and a simple snap-to-win mechanic, shoppers will be hard-pressed to pass on this superior sweepstakes, making Coors Light the number one choice for everyone seeking summer refreshment.

Coors Light is also teaming up with YETI to deliver ice-cold refreshment to every summer occasion. Whether you’re spending a day by the shore, setting up a backyard barbecue or enjoying an extended happy hour, the World’s Most Refreshing Beer is here to help you make the most of every day – from sun up to sun down. From May 1st – July 31st, consumers can enter for a chance to win their own Coors Light + YETI gear, including Tundras, Hoppers and Colsters. Promotional details can be found on featured POS and at coorslightsummer.com.

http://www.coorslightsummer.com

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