consultative sales rules of the road
TRANSCRIPT
Consultative Sales Excellence : Rules of the Road
What is “Excellence” to you?
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Continuum Of Excellence
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Formula For Excellence
1.Decide exactly what you really want to achieve.
2.Determine specifically what you have to do to achieve it.
3.Focus every bit of energy and effort on “Paying the Price” to achieve you goals.
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Successful people willingly do… what unsuccessful people are unwilling to do!
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Resilience in the Face of Failure
NITB
The first watchword of Excellence…
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Good to Great
5
K N L
5 Ways to Run or Ruin a Company
• Vision• Communication• Performance• Execution• Customer Focus
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Time for a little test
Pages 6 & 7
Second watchword of Excellence…
The third watchword of Excellence…
Becoming a category of ONE
Success in sales is about having the right mindset
Talk too much
Talk about themselves way too much
Don’t know my business
Don’t understand my customers
Don’t know their own products & services
Don’t tell the truth
Don’t deliver on their promises
Only worried about their commission
Can’t prove their value
WASTE MY TIME!
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The Goal: Trusted Advisor
• Asks superb questions
• Listens attentively – takes great notes
• Understands their customer’s business
• Understand their customer’s customers
• Is an expert on their products & services.
• Is customer focused – not “closing” focused
• Tells the 100% truth at ALL times
• Keeps their promises
• Can clearly demonstrate superior value
• Never wastes a client’s time
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Trusted Advisor
Perceived Value
LOW / NO
MEDIUM
TRUSTED ADVISOR
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Are you a sales winner?
Please take the audit on pages
11 - 13
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Competence
RespectDis-trust
Affection TRUST
HIGH
LOWLOW HIGH
Concern
The 4 Cs of TRUST
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The Mantra of the Trusted Advisor
I am good at what I do…and I do it because I care about you.
Source Credibility
C x R x I SO
= Trust
NITB
Technique is NOTHING…
Intent is EVERYTHING!!
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Let me make this VERY simple…
• Sales results are directly proportional to the number of well-planned and professional sales calls made to Key Decision Makers at highly targeted prospect accounts.
NITB
Exact Right Solution
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No Guessing!
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Clarifying expectations is critical…
OPUD vs. UPOD
NITB
Forget about your company, products and services…
FearlessFlexible
Fun
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Slow Down for Yellow Lights
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Lose Early
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Follow the ORDER
• Opportunity• Resources• Decision Making Process• Exact Right Solution• Relationship
Handling Objections
Workshop
What are the top 3 objectionsthat you get most often?
Expert Questioning
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How to ask better questions
Cushions: In order for me to help you…
Conditions: I was looking at your website and noticed that…
Limiting: What are your top three most important…
Expansion: Can you share with me everything…
Clarifying: What, specifically did you mean by…
Perception Checking: Does that sound OK?
Relationship: Are you comfortable?
Hot Words: anger, frustration, concern, worry…
Please read pages 22 - 26
S.C.C.C.S.
Create a GapCurrent State vs. Desired State
Amplify CostsMoney – Time – Resources - PeoplePositive - Negative / More – LessBusiness / Personal
Build a Solution Theirs first – Yours last
The SCCCS Model
Please study the chart on page 28
Top 3 Situation Questions?
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What are the main challenges your customers face?
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Top 3 Challenges questions?
How can you AMPLIFY the costs?
More /LessBusiness / Personal
MoneyResources
TimePeople
CustomersOpportunities
RiskStress
SuccessHappiness
Achievement
Pages 32 - 34
Top 3 Customer Needs questions?
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A review of the process: Page 36
How do we make sure the client knows where to go?
CustomizedNeeds Analysis
Agenda
ACME Consolidated Inc. Needs Analysis Meeting
1. Current State of ACI
2. Vision of Desired Future (1-3 years)
3. Opportunities / Challenges
4. Potential Impacts
5. Possible Solutions
6. NH Training Recommendations
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Summary
• Be a Trusted Advisor• Ask don’t Tell• Technique is Nothing• The 4 Cs of Trust• Exact Right Solution• Forget about Your Company• Slow Down for Yellow Lights• Handling Objections• No Guessing• Gap Cost Solution• SCCCS Questioning model• Needs Analysis Agenda
Questions ?