consulting skill course note

Upload: joseph-nguyen

Post on 02-Jun-2018

223 views

Category:

Documents


7 download

TRANSCRIPT

  • 8/10/2019 Consulting Skill Course Note

    1/32

    Consulting Skill Course Note

    1. Chapter 1: The nature of management consulting and how it adds

    value

    Management consulting:o A special form of management.

    o The creation of valuefor organizations, through improved performance, achieved by

    providing objective adviceand implementing business solutions.

    Critical points:

    o Client organization expects value for its investment

    o

    It needs high quality and practical advice

    o Advice should lead to a measurable improvement

    o Advice should be dispassionate and impartial (v t,khng thin v)

    o The consultant should not simply aim to please, the advice should be communicated

    without fear or favour.

    1.1.What a management consultant does? They will focused on a specific issue that has been recognized by the organization's management

    and has been well defined.

    Most projects will involve gathering and analyzing information and sharing findings with the

    organization.

    A management consultant offers their management abilities, expertise and insights to the client

    business in order to create value for it. (What the consultant can 'sell' to the business?)

    o The consultant must have the skill of a general manager.

    o

    Not only undertake specific projects

    o

    But also be able to market what they offer

    1.2.

    Consulting and management roles

    1.1.1.

    Managerial functions (Henri Fayol)

    Planning

    o

    Defining the business' vision (its desired future state) and mission (reason for being in

    business)

    o Identifying the courses of action and projects needed to move the org. in that direction

    o The nature and complexity of the project, the significant of its outcome, organizational style,

    culture and individual management traits will be important determinants in the approach to

    planning.

    Organizaing

    o

    Ensuring that the organization's structure is appropriate for its strategy and environmentalsituation.

    Staffing (HRM: recruitment, appraisal, personal development, training, establishing remuneration,

    career development, coaching, staff motivation policies)

    o Ensure that the business has the right people (with their skills, abilities and experience) in

    the right place

    Directing

  • 8/10/2019 Consulting Skill Course Note

    2/32

    o The process of encouraging people to implement efficiently the tasks necessary to deliver

    the business or project goals (manager's responsibility as leader, motivator, creator)

    Controlling

    o Making sure that the resources are in place, that they are being used effectively and that

    their use is properly accounted for.

    1.1.2.

    Managerial roles (Henry Mintzberg) Interpersonal roles:

    o The figurehead: the managers represent the org., or the part of it. This role is important for

    SME.

    o The leader: the managers delegate tasks, motivate and support people to undertake these

    tasks.

    o The liaison: the managers interact with people from other org.

    Informational roles:

    o The monitor: the managers identify and acquire information on behalf of the org. It may

    involve the processing and storage of information so that it is readily available for use by

    decision-makers.

    o

    The disseminator:is concerned with ensuring that available information is passed on withinthe org. to information processors and decision-makers. Reports, meetings and

    presentations represent formal means of dissemination.

    o The spokesperson: is concerned with disseminating information, but to the outside world

    rather than internally (sale & marketing staffs, purchasing manager, financial manager)

    Decisional roles

    o The entrepreneur: is concerned with shaping and making decisions that lead the org.

    forward in a significant way. Any manager can take on the entrepreneurial role.

    o The disturbance handler: management crisis handler, maintaining the status quo when the

    org. has been impacted by a disturbance. This role comes into play only when a crisis

    happens.

    o

    The resource allocator: the managers mus prioritize and allocate resources across a varietyof options, they must decide which of the opportunities that offer themselves is the best

    one at a particular time.

    o

    The negotiator: is concerned with sharing resources with outside org.

    Sales managers negotiate with customers.

    Procurement managers negotiate with suppliers.

    Finance managers negotiate with investors.

    Personnel managers negotiate with employees.

    1.3.The client-consultant interaction Managers work in a network of relationships which exist between managers working within a

    particular org. and between the managers in different org. who come into contact with each other.

    The consultant who moves into an org. must define the relationship they wish to create with themanagers who already work in the client business and possibility with some of those in other org.

    with which the client comes into contact.

    There are five primary types of consultant - management role interaction:

    o Supplementing: involves the consultant adding to the existing skill profile to increase its

    capability but not alter its overall shape.

    o Complementing: the consultant introduces a role specialism to complement such a

    weakness in the client business role profile.

  • 8/10/2019 Consulting Skill Course Note

    3/32

    Informational role: marketing research, setting up MIS

    Decisional role: entrepreneurial role, disturbance handler, resource allocator

    (budgeting management control systems)

    o Differentiating: involves the consultant helping the client business to differentiate its

    management roles and allow managers to specialise.

    o Integrating: involves the consultant helping the client business to reorganize its

    management roles and build a new set of manager relationships and responsibilities.

    o Enhancing: involves the consultant helping the client management team improve the

    effectiveness of their overall management role profile.

    1.4.

    The responsibilities of the management consultant The consultant must take on the responsibilities of being a manager, not just for the organization

    they work for but also for the organization they work with.

    Managerial and organizational responsibilities operate at 4 levels:

    o Economic responsibility: is to act in a way which is consistent with the long-term health of

    their business and maximize its value for its investors.

    o Legal responsibilities: ensure that the activities of the organization are legitimate in light of

    the criminal and civil laws to which the business is subject.o

    Moral responsibilities:

    o

    Discretionary responsibilities: relate to a refusal to work in certain project areas, or to work

    towards project outcomes of which the consultant does not approve.

    1.5.Type of clientProcess consulting can be enhanced by an appreciation of the different types of client involved.

    1.5.1. Contact client:

    First approach the consultant and propose the consultant addresses a problem or issue on behalf of

    organization.

    1.5.2.

    Intermediate clients Member of the organization who become involved in the consultant project.

    1.5.3. Primary clients

    The persons who have identified the problem or issue the consultant has been called into address

    and who will be most immediately affected by it.

    1.5.4. Unwitting clients

    Who will be affected by the intervention of the consultant.

    1.5.5.

    Indirect clients

    Who will be affected by the intervention of the consultant and who are aware that they will be

    affected.

    1.5.6. Ultimate clients

    The total community, those stakeholders who will be affected by the consultant's intervention. This

    will conclude members of the organization and, possibly, members of the organization which come

    into contact with the client organization. The ultimate client group forms the universe of interests

    the consultant must take into account when progressing the project.

  • 8/10/2019 Consulting Skill Course Note

    4/32

    1.6.

    Modes of consulting

    1.6.1.

    The expert mode

    Client identifies and analyses the problem. The consultant then uses their expertise to identify a

    solution to the problem.

    1.6.2.

    The doctor-patient mode The consultant acts as an expert, and also takes responsibility for diagnosing the problem in the first

    place.

    1.6.3. The process consulting mode

    The consultant assists those who make up the organization to recognize problems and then discover

    the solutions to them. The consultant is not so much an expert, more a facilitator of change.

    1.7.The decision to use a consultant The decision to call in consultants occurs after a consideration of the costs and benefits involved and

    a conclusion that the potential benefits should outweigh the costs of the necessary investment.

    The management consultant must therefore constantly ask three fundamental questions:

    o

    What can I offer the client business that will enhance its performance and help it achieve its

    objectives?

    o

    Why will my contribution be more valuable than that which existing managers, and

    potential recruits, can contribute?

    o How can I communicate to the client business that what I offer is valuable?

    1.8.Why do business fail? Regardless of the industry, failure is the result of either the lack of management skills or lack of

    proper capitalization, or both.

    o Business model

    o Market and customers

    o

    Cash managemento Financial management

    o Business planning and performance

    o

    Processes

    o

    Management

    The chances of success will be improved if companies pay heed to ten basic items (Rob Holland,

    1998)

    1.

    Develop a business plan

    2.

    Obtain accurate financial information about the business in a timely manner

    3.

    Profile the target customer

    4.

    Profile the competition

    5.

    Go into business for the right reasons6.

    Do not borrow family money and do not ask the family for advice

    7.

    Network with other business owners in similar industries

    8.

    Remember someone else will always have a lower price

    9.

    Realise that consumer tastes and preferences change

    10.

    Become better informed of the resources that are available

  • 8/10/2019 Consulting Skill Course Note

    5/32

    1.9.

    Provision of information

    1.10.

    Provision of specialist expertise

    1.11. Provision of a new perspective

    1.12.

    Provision of support for internal arguments

    1.13.

    Provision of support for gaining a critical resource

    1.14. Facilitating organizational change

  • 8/10/2019 Consulting Skill Course Note

    6/32

    2. Chapter 2: Consulting: the wider context and consulting process

    2.1.Management consulting: strategic processes of a business

    2.1.1. Strategy

    2.1.2.

    Marketing research

    2.1.3. Marketing

    2.1.4. Sales

    2.1.5. New product development

    2.1.6.

    Finance

    2.2.

    Hard side consulting: operational processes of a business

    2.2.1.

    Operational management

    2.2.2. Information technology management

    2.2.3. Technical

    2.2.4. Risk management

    2.3.Soft side consulting: human processes of a business

    2.3.1. Human resources

    2.3.2. Organizational development

    2.3.3.

    Interim management

    2.3.4. Outsourcing

    2.4.

    Consulting to the non-profit and publict sectors

    2.5.Over view of the consulting process

  • 8/10/2019 Consulting Skill Course Note

    7/32

    2.6.

    Initial contact and initiating the project

    2.6.1. How well the consulting and client know each other

    2.6.2. Expectations from the project

    2.6.3. Level of resources committed to the project by the client

    2.6.4. Investment by the consultant in making the formal proposal

    2.6.5. The need to communicate within the client business

    2.6.6. The need to inform third parties

    2.7.Preliminary analysis of the issues and defining objectives There are 3 key questions to be answered by this preliminary analysis:

    o What are the major opportunities and issues the business faces?

    o What prevents the business capitalizing on the opportunity or dealing with the issues?

    o How can the consultants service help the business overcome this block?

    1. Initial contact

    2. Decision to work together

    3. Preliminary analysis

    4. Formal proposal

    5. Project charter

    6. In-depth analysis

    7. Implementation

    8. Delivery

    9. Follow-up

  • 8/10/2019 Consulting Skill Course Note

    8/32

    2.8.

    Pitching the project: the formal proposal and project charter (ref.

    Chapter 3) The formal proposal represents the consultant's statement of what he or she can achieve on behalf

    of the client business. It defines what the client will be paying for.

    The key functions of the proposal are as follows:

    o

    It provides a concise and efficient means of communicating the objectives of the project tothe client.

    o

    It guides analysis and ensures that investment in information gathering is at an appropriate

    level.

    o It gives the consulting team a common focus when differentiating tasks and organizing the

    project delivery.

    o It provides a fixed point of reference which can be referred back to if it is felt the project is

    drifting.

    o It can be used to manage the expectations of the client.

    2.9.

    Project progression and follow-upProgression represents the actual undertaking of the project. At th stage the consultant applies his or

    her insights, expertise and knowledge to create a new understanding for the client.

    2.9.1. Information gathering

    2.9.2. Analysis and interpretation

    2.9.3. Interaction with the client business

    2.9.4. Project management and monitoring

    2.9.5. Keeping records

    2.9.6. Advice on implementation

    2.9.7. Preparing ground for new project

    2.9.8. Seeking an endorsement (sxc nhn, stn thnh)

    2.9.9. Project review and evaluation

    2.9.10.Networking

  • 8/10/2019 Consulting Skill Course Note

    9/32

    3. Chapter 3: The skills of the consultant and the project proposal

    3.1.The effective consultant's skill profile A consultant first is an outsider, it may allow him/ her (advantages) to ask questions and make

    recommendations that an "insider" feels they cannot.

    Challenges: consultant must actively build relationships and create a sense of trust.

    3.2.

    Project management skills

    3.2.1.

    Define objectives

    3.2.2.

    Develop formal plans

    3.2.3.

    Sequence and prioritize tasks

    3.2.4.

    Manage the financial resources that are spent during the consultant project

    Budgets must be set before the project starts so that the resource requirements may beunderstood,

    3.2.5. Recognize the human expertise necessary to deliver the project

    And to understand how the specialist skills of the various members of the consulting team can be

    put to best use (deciding who will do what).

    3.2.6.

    Manage personal time

    Time management skills allow time to be used productively, they also mean that last minute panics

    are avoided.

    3.3.Analysis skills

    A consulting exercise must offer the business the chance of moving from where it is 'now' tosomewhere 'new and better'.

    2 analysis must be taken:

    o

    Analysis of the business's current situation

    o

    Analysis of the opportunities open to it.

    It is essential for a consultant that they are able to process information and draw conclusions,

    recognize the external opportunities and challenges the business faces and finally assess the

    business's internal condition.

  • 8/10/2019 Consulting Skill Course Note

    10/32

    3.3.1.

    Identify what information is available and what is needed

    3.3.2. Process information and draw conclusions

    3.3.3. Recognize the business's strengths, weaknesses and opportunities andchallenges

    3.3.4. Assess the business's financial situation

    3.3.5. Evaluate the business's markets and how they are developing

    3.3.6. Assess the business's internal conditions

    3.3.7. Analyze the way in which decision-making occurs within the business

    3.4.Relationship building skills

    3.4.1. Build rapport and trust with the client

    3.4.2.

    Question effectively3.4.3.

    Communicate ideas succinctly and precisely

    3.4.4.

    Negotiate objectives and outcomes

    3.4.5.

    Work effectively as a member of a team

    3.4.6. Demonstrate leadership

    A 'leader' may not be necessarily apparent

    3.4.7. Summary

    The project management, analysis and relationship skill areas do not work in isolation. They must

    operate in conjunction and in balance with each other. Relationship-building must be based on aproficient analysis of the business and the people in it. Project management must be aimed at

    delivering negotiated outcomes. Good project management skills offer a base on which can be built

    a trust that outcomes will be delivered.

    3.5.

    The consulting selling process

    From a consultant's point of view, they need to ensure that any potential clients are not only aware

    of them and their capabilities but also have a good (if second-hand) opinion of them. This means

    that they have to effectively market themselves, just like any business.

    3.5.1. Step 1: Identify potential targets

    Depending on the size of the firm, the number of consultants, the skills of the people, define thetarget as follow:

    o One type of industry

    o Firms of a certain size (in term of turnover)

    o In geographical terms by region

    o

    With personal contacts of consulting firm's members

    o

    All those requiring a particular product or service

  • 8/10/2019 Consulting Skill Course Note

    11/32

    Some consultancies may form 'strategic alliances' with other firms who have complementary skill

    sets.

    It may be counter-intuitive but a consultant also needs to think about who they do not want to work

    with. It could be that a certain firm has standards of ethics that the consultant may feel

    uncomfortable with.

    4 types of 'buyers' who are all-important when consultants are considering selling their services:o

    Economic buyer

    o

    User buyer

    o

    Technical buyer

    o

    Coach

    3.5.2. Step 2: Product offering

    To understand what will be offered to potential clients: from very specific products to more general

    ones.

    The structure and management of consulting forms is determined by 2 key factors:

    o The degree of customization in the firm's work activities.

    o The extent of face-to-face interaction with the client.

    3.5.3. Step 3: Competitive review

    A Consulting firm need to understand their competitors' services

    Personal relationships are often important in selling a consultancy, consultants have to look for

    "gaps" where the competitors are not operating (they think customers are too small for them)

    3.5.4. Step 4: Promotion of service

    Consultants must tell potential customers what they have to offer.

    Promotional techniques can be used:

    o Face-to-face meetings

    o Mailings

    o Advertisements

    o

    Links to the websiteo Public relation events: speaking at business conferences

    o Previous work for a client

    3.5.5.

    Step 5: Sales enquirie

    2 types of sales enquiries

    o The first is where the client has worked with the consultant before and the consultant has

    had an active role in getting the enquiry.

    o The second is where the client has not worked with the consulting firm

    3.5.6.

    Step 6: Meeting potential clients

    Meeting with the client to discuss the project - is sometimes the hardest as it relies on listening

    carefully to the potential client's issues and the reason for their sales call.

    It may take quite a few meetings (to ask, even simple questions) and a lot of preparation before the

    consultant is clear about what exactly the client needs to address their issue.

    4 stages in a sales meeting:

    o

    Preliminaries

    o Investigating

    o Demonstrating capability

    o Obtaining commitment

  • 8/10/2019 Consulting Skill Course Note

    12/32

    3.5.7. Step 7: Project proposal

    A good proposal will be the result of a consultant really understanding the client's needs and having

    gone through the selling process properly.

    3.6.

    The function of the project proposal The project proposal is a short, straightforward document, these are to state what the consulting

    exercise aims to achieve and to get the client to commit to it.

    The proposal is what the client is buying from the consultant.

    The proposal needs to be succinct and must make an impact.

    3.7.

    What to include in the proposal and an example

    3.7.1. A title and executive summary - overall aim for the consulting project and whatthe business will be able to do as a result of the project

    3.7.2. Client's requirements

    3.7.3. Our approach - how you intend to tackle the project and why this will beeffective

    3.7.4.

    Activity and time plan

    3.7.5.

    Key personnel in the consulting team

    3.7.6.

    Brief summary of relevant experience

    3.7.7.

    Costing for the project, detailing fees and expenditure

    3.7.8.

    What not to include in the proposal

  • 8/10/2019 Consulting Skill Course Note

    13/32

    4. Chapter 4. Consulting across borders and cultures

    4.1.Factor encouraging international operation

    4.2.

    Researching and selecting overseas markets

    4.3.

    Market entry options

    4.4.Export management issues

    4.5.

    Culture

    4.6.

    International marketing

    4.7.Global marketing planning process

    4.8.

    Managing the client-consultant relationship

  • 8/10/2019 Consulting Skill Course Note

    14/32

    5. Chapter 5. Defining the destination, developing a strategy and

    understanding change

    5.1.

    Identification of opportunities and issues with the client organization5.1.1. Evaluating the problem

    5.1.2. How can supporting forces be used and developed to achieve the set objectives?

    5.1.3. How can blocking forces be overcome or avoided so that the business can moveforward?

    5.1.4.

    Reinterpreting problems as opportunities

    5.2.

    Problem analysis, specification and quantification

    5.2.1.

    Stage 1: Brainstorm the causes

    5.2.2. Stage 2: Group the causes into major categories

    5.2.3. Stage 3: Construct a 'cause and effect' diagram

    5.2.4. Stage 4: Getting to the root cause of the major problems

    5.3.Objective setting: defining the desired end-state

    5.3.1. Aims, objectives, outcomes and actions

    5.3.2.

    Aims

    5.3.3.

    Mission

    5.3.4.

    Objectives

    5.3.5. Actions

    5.3.6. Outcomes

    5.4.Understanding and reconciling consultant and client objectives

    5.4.1. Understanding your own objectives

    5.4.2. Understanding the client's objectives

    5.4.3. Reconciling your own objectives with those of the client

    5.5.Developing a strategy for the destination

    5.5.1.

    Project information

    5.5.2.

    Team members

  • 8/10/2019 Consulting Skill Course Note

    15/32

    5.5.3.

    Scope of the project

    5.5.4. Project timeframe

    5.5.5. The business case

    5.5.6.

    Problem to be solved

    5.5.7.

    Project goals

    5.5.8. Project measurements

    5.6.Understanding the client's defining characteristics

    5.6.1. Business model

    5.6.2. Core competences

    5.6.3. Resource quality

    5.6.4.

    Relationship between strategy and processes

    5.6.5. Organizational culture

    5.7.

    Developing the strategy for the journey

    5.7.1.

    Six Sigma

    5.7.2.

    DMAIC process

    5.7.2.1.

    Define

    5.7.2.2. Measure

    5.7.2.3.

    Analyse

    5.7.2.4. Improve

    5.7.2.5. Control

    5.8.The need for change in the client organization

  • 8/10/2019 Consulting Skill Course Note

    16/32

    6. Chapter 6. Evaluating client capabilities and business

    opportunities

    One of the key skills that a consultant can bring to a client is the ability to look at the business in adifferent way.

    Consultants should have their own distinct toolkit which assists them in analyzing the client's

    current and future position and in bringing insight into these.

    7.1.

    Preliminary analysis techniques Why the business organization or system exists, what is its mission or purpose and what are its

    objectives

    7.1.1. SWOT and STEEPLE

    SWOT analysis is a good, basic technique for getting the analysis started. It provides the consultant

    with a concise and comprehensive summary of a business.

    Use STEEPLE (Social, Technological, Economic, Environmental, Political, Legal and Ethical) in order totake a closer look at the business system and 'bigger picture' factors in which the business operates.

    7.1.2. Stakeholder analysis

    Management decisions affect many parties (managers, shareholders, employees, customers,

    suppliers, authorities, communities).

    Stakeholder analysis suggests that all of these must be considered as fairly and justly as possible.

    7.2.Capabilities of businesses

    7.2.1. Competitive advantage

    A firm's competitive advantage is the basis on which the performance of the business is built:

    o

    The firm possesses;o Creates value for its customers;

    o In a way is unique;

    o Competitors find it difficult to imitate;

    o

    A firm can be said to have competitive advantage when it is able to sustain profits that exceed the

    average for the industry.

    7.2.2. Market segmentation

    Is the process of dividing a market into distinct subsets (segments) that behave in the same way or

    have similar needs.

    Because each segment is fairly homogeneous in their needs and attitudes, it is likely to respondsimilarly to a given marketing mix (4P).

    7.2.3. Financial analysis

    When evaluating a business, its performance and its potential for the future, the consultant must

    have an appreciation of its financial situation.

    There are 3 key financial statements that outline the financial position of an organization:

    o The profit and loss account

    o The balance sheet

  • 8/10/2019 Consulting Skill Course Note

    17/32

    o The cash flow forecast

    7.2.4. Pareto analysisPareto rule (80-20 rule): often the top 20 percent of lines make a contribution of 80 percent to sales and

    profits.

    Profitability will be increased by divesting of product lines in the 'tail' of the curve.

    7.2.5. S-curve analysisMost products exhibit a characteristic growth curve with an early stage with increasing growth, a middle

    stage with high growth and a final stage where growth drops to zero. This pattern is depicted in

    graphical from and appears as a S-curve.

    7.2.6.

    Porter's Five Forces

    7.2.7.

    The Delta Model (and sixth force)

    7.2.8.

    Financial ratios There are 3 types of financial ratios:

    o Performance (or operating) ratiosmeasure how well the firm is using the resources it has to

    hand:

    ROS (return on sales) = profit / sales

    ROCE (return on capital employed) = operating profit/ capital employed

    ROE (return on equity) = profit after tax/ shareholder funds

    o Financial status ratiosmeasure the stability of the business and indicate how well it could

    weather a financial storm affecting income or expenditure.

    Debt ratio = (long-term debt + short-term debt)/ capital employed

    Interest cover = operating profit/ Interest owed

    Current ratio = current assets/ current liabilities

    Quick ratio = liquid assets/ current liabilities

    o

    Investor ratiosgive an indication of its performance as an investment vehicle.

    Earnings per share (EPS) = profit after tax/ number of shares issued

    Price/ earnings ratio (P/E) = market price of share/ EPS

    Market capitalization = market value of shares x number of shares

    Dividend cover = EPS/ dividend per share

    Dividend yield = dividend per share/ market price per share

  • 8/10/2019 Consulting Skill Course Note

    18/32

    7.2.9.

    Value chain

    7.2.10.The balanced scorecard

    7.2.11.Audits

    7.2.12.

    Decision gates and the product creation process

    7.2.13.

    Wharton grid - uncertainty and risk

    7.3.Identification and evaluation of strategic options

    7.3.1. The Ansoff Matrix

    Market penetration

    o The firms markets its existing products to its existing customers

    Market development

    o The firm markets its existing product range in a new market

    Product development

    o

    The firm develops and innovates new product offering to replace existing ones. Diversification

    o The firm markets completely new products to new customers.

    Related diversification: remain in a market or industry with which the organization is

    familiar.

    Unrelated diversification: the firm has neither previous industry nor market

    experience.

    7.3.2.

    Eisenhower grid

    7.3.3. The Boston Consulting Group matrix (BCG)

    7.3.4.

    Evaluating future plans

    7.4.

    Assessing opportunities

    7.4.1. Market research

    7.4.2. Secondary research

    7.4.2.1. The internet

    7.4.2.2.

    Market sector reports

    7.4.2.3. Company annual reports and websites

    7.4.2.4.

    Newspaper articles

  • 8/10/2019 Consulting Skill Course Note

    19/32

    7.4.3.

    Primary research

    7.4.3.1.

    Depth interviews

    7.4.3.2.

    Focus group discussions

    7.4.3.3.

    Postal or email surveys

    7.4.3.4.

    Omnibus surveys

    7.4.3.5. In-hall or on-street testing

    7.4.3.6. Distributor or retail audits

    7.5.Planning for the future

    7.5.1. The directional policy matrix

    Is similar to the BCG Matrix but it uses more general factors to determine market attractiveness and

    competitive position to look at future options.

    Factors to determine Market attractiveness:o Market growth rate

    o Profitability

    o Stability of profits

    o Customer strengths

    o Environmental conditions

    Factors to determine Competitive position:

    o

    Market share

    o

    Production

    o Technical expertise

    o Relationships with distributors and buyers

    7.5.2.

    The chasmThe Chasm arises because a small part of the market may like the new product, giving early indications

    of success, whereas mainstream markets might be unwilling to adopt it. Overcome by:

    Understanding where customers lie in the spectrum of adopting new ideas

    Identifying key customers across the chasm.

    7.5.3. Scenario analysis

    7.5.4. Using the toolkit (p. 154)

  • 8/10/2019 Consulting Skill Course Note

    20/32

    7. Chapter 7. Working with clients and teams: the 'soft' skills Establishing and maintaining a good relationship with the client is key to an effective project.

    o The consultant has been asked to help manage a taskforce charged with designing some

    new procedures as part of some organization change.

    o

    The consultant has been asked to provide some 'skills training' to a work group with a

    history of conflict and dissension.

    In order to undertake this kind of practical assessment and to facilitate collaborative

    agreements between client and consultant, 3 things are needed:

    o A clear understanding of the purposes of a consulting relationship;

    o A language for talking about consulting roles;

    o The criteria for determining which role might be most appropriate in a given situation

    8.1.

    Client needs, consultant's response In any consultation, the clients will have two types of need:

    o

    The need for results requiring concrete outcomes associated with a project.

    o

    The need for organizational growth necessitating increased capacity to perform newfunctions or exhibit improved behaviors on a sustainable basis

    Grid model of consulting (Champion et al.)

    Coach Partner

    Reflective observer Expert

    Consultant's responsibility for task delivery

    o Partner role

    o Coach role

    o Reflective observer role

    o Hands-on expert

    A consultant may play multiple role simultaneously within a client system but with different

    clients.

    8.2.

    Key skills: influencing Being an excellent influencer makes a job easier. Influencing may take the form of gaining

    support, inspiring others, persuading people to become their champions, engaging someone's

    imagination or creating relationships.

    Truly excellent influencing skills require a healthy combination of interpersonal, communication,

    presentation and assertiveness techniques.

    Cons

    ultant'sresponsibility

    forclientgrowth

  • 8/10/2019 Consulting Skill Course Note

    21/32

    8.2.1.

    A vital skill

    Influencing others is about having the confidence and willingness to use one's own behavior to

    make thins happen.

    8.2.2. Push and pull of influencing (p. 161)

    There are two main sets of skills for influencing, and they are classified as push and pull skills.

    o

    Push skills involve being a better advocate or promoter of a point of viewo Pull skills are essentially about trying to understand the other person's agenda through

    questioning and listening so that one can understand the other person's point of view

    and, as a result, position the proposal appropriately to meet their needs.

  • 8/10/2019 Consulting Skill Course Note

    22/32

    8.3.

    Key skills: communications and rapport

    8.3.1.

    Matching

    8.3.2. Leading

    8.3.3.

    Mismatching

    8.4.Key skills: Listening and questioning

    8.4.1. Attention and impact

    8.4.2. Levels of listening

    8.4.3. Powerful questions

    8.5.Working with teams

    8.5.1.

    Common vision

    8.5.2.

    Setting up a team to win

    8.5.3. Stages of team or group development

    8.5.4. Belbin

    8.5.5. Learning styles

    8.6.Leading a team

    8.6.1. Climate: the 'weather' in an organisation

    8.6.2.

    Symptoms that something is wrong

    8.6.3. The cause and effect relationship

    8.6.4. The lesson

    8.7.

    Challenging constructively

    8.7.1.

    Outcome-frame questions

    8.7.2. Outcome-frame thinking

    8.7.2.1.

    Identifying shared interests

    8.7.2.2.

    Being assertive

    8.7.2.3. Making your own thinking visible

    8.7.2.4. Resolving conflict: one-to-one

    8.7.2.5. Resolving conflict: groups

    8.7.2.6.

    Trust, cohesiveness and purpose

  • 8/10/2019 Consulting Skill Course Note

    23/32

  • 8/10/2019 Consulting Skill Course Note

    24/32

    8. Chapter 8. Working with the client

    9.1.Consultant - client engagement for project implementation

    9.2.

    Benchmarking project progression

    9.3.

    Understanding the roles of client team members

    9.4.Relationship with the client during the project

    9.5.

    The desire for change by the client organization

    9.5.1. Stage 1: Establishing a sense of urgency

    9.5.2. Stage 2: Creating a powerful coalition

    9.5.3.

    Stage 3: Developing a vision

    9.5.4.

    Stage 4: Communicating the change vision

    9.5.5. Stage 5: Empowering employees to act on the vision

    9.5.6. Stage 6: Generating short-term wins

    9.5.7. Stage 7: Consolidating improvements and producing more change

    9.5.8. Stage 8: Anchoring new approaches in the culture

    9.5.9. Why do firms fail with change programme?

    9.6.

    Change-enhancing interactions by the consultant

    9.7.Overcoming resistance

    9.7.1.

    Understanding resistance

    9.8.

    Types of project shock

    9.8.1. Changes in client's interests

    9.8.2. Changes in client's business situation

    9.8.3.

    Cuts in expenditure

    9.8.4. Loss of key people

    9.8.5. Misinterpretation of information

    9.9.Responding to project shocks

    9.9.1.

    Be prepared

  • 8/10/2019 Consulting Skill Course Note

    25/32

  • 8/10/2019 Consulting Skill Course Note

    26/32

    9. Chapter 9. Creative approaches for developing solutions

    10.1. How to use analysis to develop solutions

    10.1.1.

    Categorization

    10.1.2.Classification

    10.1.3.Numerical analysis

    10.1.4.

    Association

    10.1.5.

    Correlation

    10.1.6.Causation

    10.2.

    Mind mapping

    10.3. Brainstorming

    10.4. Seven basic tools

    10.4.1.

    Flowcharts

    10.4.2.

    Checklists

    10.4.3.

    Pareto analysis

    10.4.4.

    Cause and effect

    10.4.5.

    Histograms

    10.4.6.Scatter diagrams

    10.4.7.Control charts

    10.5. Seven new management tools

    10.5.1.Affinity diagrams

    10.5.2.Interrelationship digraph

    10.5.3.Tree diagram

    10.5.4.Matrix diagram

    10.5.5.Prioritization matrices

    10.5.6.Process decision programme chart

    10.5.7.

    Activity network diagram

  • 8/10/2019 Consulting Skill Course Note

    27/32

    10.6.

    Other analysis methods

    10.6.1.

    Features analysis

    10.6.1.1. Prioritising

    10.6.1.2.

    Modifying

    10.6.1.3. Blending

    10.6.2.Forcefield analysis

  • 8/10/2019 Consulting Skill Course Note

    28/32

    10. Chapter 10. Decision-making in the client context

    11.1. Decision-making in organizations

    11.2.

    Types of management decision-making roles

    11.2.1.

    The entrepreneurial

    11.2.2.

    The disturbance handler

    11.2.3.The resource allocator

    11.2.4.

    The negotiator

    11.3. The decision-making unit

    11.3.1.The decision-maker

    11.3.2.The authorizer

    11.3.3.Information providers

    11.3.4.The resource provider

    11.3.5.Influencers

    11.3.6.Implementers

    11.3.7.Gatekeepers

    11.4.

    The dimensions of a decision

    11.4.1.The significance of the decision

    11.4.2.Who is involved in the decision?

    11.4.3.How the decision is justified

    11.4.4.How the decision is communicated

    11.5. Decision-making style and influence

    11.6. Organizational orientation

    11.6.1.

    The production orientation

    11.6.2.

    The sales orientation

    11.6.3.

    The marketing orientation

    11.7.

    Organizational culture

  • 8/10/2019 Consulting Skill Course Note

    29/32

    11.7.1.

    The power culture

    11.7.2.The role culture

    11.7.3.The task culture

    11.7.4.

    The person culture

    11.8.

    Strategy processes

    11.8.1.The entrepreneurial mode

    11.8.2.The adaptive mode

    11.8.3.The planning mode

    11.9. Strategy development processes

    11.9.1.Goal orientation

    11.9.2.

    Process orientation

    11.9.3.

    Logical incrementalism

    11.9.4.

    Guided learning

    11.9.5.

    Rational planning

    11.9.6.

    Emergent strategy

    11.10.

    External influences on organizational decision-making

    11.11.

    The naturalistic decision-making approach

  • 8/10/2019 Consulting Skill Course Note

    30/32

    11. Chapter 11. Managing the project

    12.1. Individual roles for team members

    12.1.1.

    A team coordinator and leader

    12.1.2.A client contact

    12.1.3.An information gatherer or researcher

    12.1.4.

    An information analyst

    12.1.5.

    A report writer

    12.1.6.A report presenter

    12.1.7.

    A team coach

    12.2.

    Setting a timetable and critical path analysis

    12.3. Project budgeting

    12.4. Organizing meetings

    12.4.1.

    The meeting's objectives

    12.4.2.

    Is the meeting really necessary?

    12.4.3.

    Consider who needs to be present at the meeting

    12.4.4.

    Plan ahead

    12.4.5.Consider what information will be needed at the meeting

    12.4.6.Prepare an agenda for the meeting

    12.4.7.Plan the venue

    12.4.8.Maintain focus on the key issues

    12.4.9.Involve everybody

    12.5. Organizing workshops

    12.6. The importance of time management and effective time

    management

    12.6.1.Be aware of time

    12.6.2.Prioritize tasks

    12.6.3.Anticipate tasks

  • 8/10/2019 Consulting Skill Course Note

    31/32

    12.6.4.

    Avoid putting off jobs

    12.6.5.Break down tasks

    12.6.6.Ensure deadlines are understood

    12.6.7.

    Be prepared

    12.6.8.

    Support others with time management

    12.7. Time management systems and dealing with slippage

    12.7.1.One-page plans

    12.7.2.Tasks-to-do list

    12.7.3.Job cards

    12.7.4.The project log

    12.7.5.

    Dealing with slippage

    12.8. The function of the project log

    12.8.1.

    It aids project planning activities

    12.8.2.

    It provides a summary of information collected

    12.8.3.

    It provides a secure location for notes taken when communicating

    12.8.4.

    It provides a forum for analysis

    12.8.5.It encourages reflection on the consulting experience

    12.8.6.

    It acts as a permanent record of the consulting exercise

    12.8.7.It provides a long-term learning resource

    12.9. What to include in the project log and suggested formats

  • 8/10/2019 Consulting Skill Course Note

    32/32