0 10 20 30 40 50 60

Smartphones are an integral part of people's daily lives.

AlarmCamera Music NewsGames53%58% 35% 26%37%

Weather44%

What do youuse yoursmartphone for?

Most people with an internet connection go onlineevery day. This is true across all ages.

Australia

3.1 3.1

U.K.

2.3

Japan

2.7

New Zealand

2.9

U.S.

discussed their purchase on social media

After their last purchase

9%9%posted a reviewonline

For Australians, smartphones are becoming a vital part of online research and purchase.

I used a smartphone on my last purchase journey2:

14%Canada

Shopping with smartphones Sharing experiences

17%U.K.

17%Germany

16%New

Zealand

16%Russia

33%China

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5

10

15

20

25

30

35

22%Brazil

23%Australia

The Australian consumer has evolved. Have you?

53% of internet users in Australia have encountered difficulties on their smartphone when visiting websites.

Does your websitework across all devices?

Are you helping peoplethroughout thepurchase journey?

26% of online researchers in Australia used the internet for early inspiration and 51% used it to compare products during their last purchase.

Are you advertising onevery screen?

82% of online researchers found out about the product they last purchased while researching on a computer, whereas 29% found out about it on a smartphone and 16% on a tablet.

Discover more insights and build your own charts atwww.consumerbarometer.com.

AboutThe Consumer Barometer is a free, online global consumer insights tool developed by Google, in partnership with TNS Infratest. It covers 45 countries globally and will be available in over 39 languages.

SourcesAll data is from Google Consumer Barometer, 2014. Visit www.consumerbarometer.com.

The Multi-ScreenWorld

Did you know that in Australia the average number of connected devices is 3.1? The world is more connected than ever before and the multi-screen user is at the center of this trend. The Consumer Barometer, Google’s global interactive tool, helps uncover insights into today’s connected consumer.

www.consumerbarometer.com

Insights from Australia

The ConsumerBarometer

Australia has more connected devices than ever.

Average number of connected devices used per person:

1 Base: Internet users who watched online video in the past week2 The Consumer Barometer study surveyed internet users and their last purchase decisions across 10 categories: apparel, makeup,

cinema tickets, groceries, mobile phones, TV sets, large home appliances, hotels for leisure, and flights for leisure. Respondents refers to those surveyed across these categories.

3 Base: Smartphone users

16-24 25-34 35-44 45-54 55+

I go online every day:

88% 94% 86% 83% 72%

The Smart Viewer Motivations for watching online video:

Australian respondents1 are watching video for more than just entertainment.

To be entertained/inspired

To relax/escape

To learn something new

To pursue a hobby

To find product information

51%

31%

19%

18%

11%

Australia is switchingto online shopping.19% of Australian respondents researched only online before their last purchase, which is one of the highest rates in the Asia-Pacific region.

The Smart Shopper

Purchasing online

of Australian respondents made their last purchase of flights online, and they are starting to buy products like large home appliances online too.

75%

I made my last purchase in this category online:

32%75% 69% 22% 14%23%41% 8%

ApparelFlightsfor leisure

Hotelsfor leisure

TV sets Large homeappliances

Cinematickets

Carinsurance

Groceries

I researched my last purchase only online:

5%Vietnam

19%Australia

10%China

24%Japan

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