consumer beahvior towards samsung galaxy ace

8/12/2019 consumer beahvior towards samsung galaxy ace

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A studyof consumer behaviour towards Samsung Galaxy Ace Mobile phone

Submitted By

Mr.VIVEK A. NAKADE

Under the guidance of

PROF. NIKHILESH KARIYA

In Partial Fulfilment of the requirements

For the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

Through the Head

P. R. PATIL COLLEGE OF MANAGEMENT

GAJANAN TOWNSHIP CAMPUS, (POTE ESTATE)

KATHORA ROAD, AMRAVATI (M. S.)-444602

2012-13


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Introduction:-

In this project we are going to study the various aspect of consumer behaviour and

marketing with the help of which we are going to use and fulfil the objectives of our

study .The Title of my Study is as follows:-

Astudy of consumer behaviour towards Samsung Galaxy Ace Mobile phone

Under this project we are going to study the behaviour of the users of the Samsunggalaxy ace mobile phone on various aspects by detail analysis on collected data

through market research.

This project will provide support to structure and will be a pioneer bridge to reduce

the gap of consumer acceptations and the provision of all the support and facilities

by the company.

Definition of Research Problem:-

Consumers are always having various tastes and opinions which will need different

products as per their requirement to satisfy their needs efficiently and effectively withrespect to the same ideology study of different thinking patterns of the customers

and the services or offers endure to them by the Samsung mobile company.

Now a days differentiation is the ability to provide unique and superior value to the

buyers in terms of product quality, special features, innovative offers, presentation

style, etc. Consumers are awaiting for more from the company to offer and the thrust

is increasing day by day.


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Objectives of Study:-

1) To study the consumer behaviour of products offered by the Samsung galaxy

ace mobile.

2) To study the consumer perception among several android mobile phone

3) to study the awareness among the mobile phone usear

Research Design:-

Research design is the arrangement of conditions for collecting and analysis of the

data in a matter that provide relevance to the research purpose with economy in

procedure. It constitute decision regarding what, when, where, how much, etc. by

what means the research can be carried out.

Data Sources:-

Data source is the way through which we are going to collect the data from which

may be characterized in two basic types as:


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Primary Data:-

Primary data are those which are collected afresh collected for the first time and thus

happen to be original in character .There must be an research instrument for

collection of primary data

Secondary Data:-

Secondary data are those which are already collected through somebody and which

have already processed through the strategical process. Secondary data may becollected through magazines, journals, newspapers, and internet.

Universe:-

It is first step in developing any sample design is to clearly define the set of objects

technically called the universe to be studied. A sample design is a definite plan for

obtaining a sample from a given population.

Sampling Technique:-

The sampling technique is nothing but the way through which the primary data

collected being analysed to meet the objectives of the research.

In this research we are going to use Simple Random Sampling Technique.

Sampling size:-

In this research we are going to undertake 100 random samples.


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Bibliography:

1. Chunawalla S. A., Commentary on consumer behavior, 2nd edition,

2005, by Himalaya publishing house.

2. P. C. Jain & Monica Bhatts, Consumer Behavior (Indian Context), 1st

edition, 2003, by S Chand publication ltd.

3. Michael R Soloman, Consumer Behavior, 8th edition, 2009, by Person

education ltd.

4. Suraj R Nayars, Consumer behavior in Indian perspective, 2009, by

Himalaya publication.

All the Refrence books,websites,journals,magazines are to be used in this part.

Chaperization:-

1) Introduction

2) Organization profiles

3) Research Methodology

4) Data Analysis and Interpretation

5) Finding and Suggestions

consumer beahvior towards samsung galaxy ace

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