Tweeting Around

How Twitter Amplifies Personality Trait

Guide: Dr. Pinaki Dasgupta [Consumer Behavior Project -1]

GROUP 1: Faisal Khan 58, Himanshu Tiwari 63, Rajesh Narang 78, Rajnish Kumar 79, Smita Dayal 88

In comparison to Sachin, Virat is more

active with no. of person he is following,

numbers of his tweets, but the numbers of

following suggests Sachin is still a bigger

influencer.Cheerful, Spirited,

Sophisticated, Stylish

Charming

No show off, humble, Spirited, Sophisticated, Charming

Cheerful, Imaginative,

Spirited, Sophistication

-Charming

Cheerful, Imaginative,

Daring, Plyboy, Tough

Up to date, Imaginative, perfectionist,

Reliable, Intelligent

A+

F

C

B+

A+

B+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

0.27

Digital Persona of Master Blaster

Biodata: Proud Indian

A+

A+

A+

A+

A+

B+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

3.42

Digital Persona of King Khan

A+

A+

A+

B+

A+

A+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day 17.93

Digital Dynamics of Super Star Amitabh Bachchan

Followers ratio 9,668.54, that is followers per following

Replies 87 / 100; Tweets with @mentions 88 / 100; Tweets with #hashtags 0 / 100 ; Retweets 1 / 100

Biodata: Actor ... well at least some are STILL saying so !!

Permission required

Permission required

People’s Power!

House of Power

Knows the target

audience

if you can not become famous become , but

must remain as talking point

C+

A+

A+

A-

A+

A+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

4.86

Digital Persona of Most Powerful office of Indian Nation

When the political parties are supposed to involved in high decibel poll campaign PMO was almost silent, lesser tweets

even if we go by his on previous record

Twitter time line of PMO

C+

A+

A+

A+

A+

A+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

8.31

Digital Persona of NDA PM candidate and BJP Karyakarta

When the political parties are supposed to involved in high decibel poll campaign Narendra Modi was doing the same even of digital platform –

including twitter, his average number of twteets per day is 8.31 but it shot-up to 488 in April for obvious reason- high political temperature!

Twitter time line of Narendra Modi

Going through the plants and receiving greetings from so many colleagues is a great emotional experience. I have been deeply moved by the

sincerity and spontaneity of their greetings. I will always carry memories of this day with me

through the rest of my life!

Be

it K

ing

fis

her

or

roy

al

cha

llen

ger

s t

his

fl

am

bo

ya

nt

ind

ust

ria

list

n

ever

fo

rget

to

ba

t

A+

A+

C-

B+

A+

B+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

0.1

Digital Persona of a Business Legend – Ratan Tata

Former Chairman of Tata Group and Bhrat Ratan - Ratan Tata was perhaps the one of most influential person of the nation but he is man of few words and analysis of his social media

presence might not reflect the true picture of Business Legend.

A+

A+

A+

B+

A+

B+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

4.92

Digital Persona of Anand Mahindra

Anand Mahindra one of the most respected industrialist is perhaps the most social media savvy person and he is

leveraging his presence on digital media at best. He tweets about his products, do brand promotion , put image and vedio

on twitter, retweet what he likes and not only that when it comes to policy matter he doesn’t hesitate to criticise

government when he is not satisfied with government move.

A+

C-

B+

B+

A+

A+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

1

Digital Self of Rajnikanth – A new bird on Twitter

One tweet and thousands of followers, that is the magic of Superstar Rajinikanth on Twitter

220K fan following within 24 HoursOops! Twitter 'follows' Rajini; jokes storm the social network!

He joined the micro blogging site a day before the release of his mega movie Kochadaiiyaan the legend

#NowFollowing @superstarrajini. Delighted to see the Superstar on Twitter. A warm welcome... Modi

C+

A+

A+

B+

B+

B+

Replies to Score

Retweet Score

Tweet Activity Score

Page Theme Score

Profile Image Score

Cover Photo Score

A+Retweeted Score

Number of tweets per day

5.97

Digital Self of Kejriwal– A new style politician Bio: Political revolution in India has begun. Bharat jaldi badlega: Arvind Kejriwal.

Philosophy: If you can not become famous , no problem in becoming infamous but remain in limelight .

He knows how to address the target audience despite the constrains

By using social media team Kejriwal virtually forced the main stream media to cover the alleged biased attitude of

administration in Amthei on the eve of poll

Modi

Influence matrix based on real life perception L

iste

nin

g,

sha

rin

g,

Pa

rtic

ipa

tin

g

Aamir

SRK

Salman

PMOSushma

Sachin

Virat

Mahindra

Tata

Digvijay

Kejriwal

Manish Tiwari

Big B

Mallya

But where is Sonia, Ambani

and Rajnikanth???

Influencer, Consistent

Influence matrix mapping based on digital self perception T

wee

t a

ctiv

itie

s

Number of followers/influencer

SRK

Modi

Sachin

Big B

PMO

Mahindra

Kejriwal

Tata

C-

C-

A+

AAB+

Rep

lies

to

Sco

re

Ret

wee

tS

core

Tw

eet

Act

ivit

y

Sco

re

Pa

ge

Th

eme

Sco

re

Pro

file

Im

ag

e

Sco

re

Co

ver

P

ho

to S

core

A+

Ret

wee

ted

Sco

re

Number of tweets per day 18.29

Digital Persona of Brands– IIFT Vs HBR

A-

AA- C-

C-

C-

A-

Number of tweets per day

0.07

Thanks Note

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