consumer behavior in stock out situation
TRANSCRIPT
Hamad HasanMBE-10-66
Froducts Profile Dairy Milk (Cadbury) Close Up Madicam Surf Excel Milk Pak
Dairy Milk Brand of milk chocolate Introduced in the United Kingdom in 1905 Dairy Milk line is made with exclusively milk
chocolate. Manufactured by Cadbury It is available in different size and price
Close Up
Close Up was the first gel toothpaste to be
launched in a paste dominated market
The original youth brand
Manufactured by Unilever
It is available in different size and price
Medicam It is an ideal gift from modern Dento-
Medical Technology It is an advanced Teeth Gum Protection
(TGP) Formula Manufactured by Marriana International
Karachi
It is available in different size and price
Surf Excel
Surf Excel, launched in 1959
It is one of the oldest detergent powders in
India and Pakistan
It is manufactured by Unilever
It is available in different size and price
Milk Pak MILKPAK is a trusted brand known
throughout the country for its nutritious The addition of Iron and Vitamins has
enhanced the nutritional value of MILKPAK One glass of MILKPAK fulfills 20% Iron, 41%
Calcium, 18% Vitamin A and 20% Vitamin C It is manufactured by Nestle It is available in different size and price
Muhammad Munim
MBE-10-09
Summary of Articles Consumer response to the preferred
brand out-of-stock situation Writen By:
Willem Verbeke, Paul Farris, Roy Thurik
Continu’d Towards Understanding Consumer
Response to Stock-Outs
Writen By:KATIA CAMPOELS GIJSBRECHTSPATRICIA NISOL
Rana Mudasser
MBE-10-70
In 1824 a new business was opened by young
Quaker “John Cadbury”
In 1905 John Cadbury introduced a dairy milk
chocolate
CDM is the market leader of the U.K’s chocolate
confectionary market.
Cadbury limited is now one of the world’s largest
producer of the chocolate.
Which Chocolate do you prefer to purchase?
a) Cadbury dairy milk b) Now c) Paradise d) Jubilee
What is your pattern of consumption?
A) More than one per day b) Daily One c) 3-4 Chocolate per week d) Weekly e) Rarely
Which factor you consider the most while purchasing the chocolate (tick anyone)?
a )Price b)Taste c)Brand d)Packaging e)Availability
Which mode of advertisement influence you most to buy a particular Chocolate?
a)Magazine b)Newspaper c)Radio d)Television e)Other
Which reference group influence you most to buy a particular chocolate?
a)Friends b)Family c)Retailer d)Celebrity e)Other
If my above mentioned brand is not available in then would:
a) Switch the store b) Delay the purchase c) Purchase other available brand
Questionnaire Analysis
CDM is most preferable chocolate , as percentage
showing the results (77.77% ) following by Now
chocolate (9.13%) and Paradise chocolate (13.78%)
Consumers favor the CDM because it offers the
affordable price, Quality and distinctive Features.
C.D.M have loyal customers because it provides
superior customer value as compare to its competitors
means customers get more benefits as compare to its
cost.
Situation At Retail Stores:
The supply of the CDM is satisfy the customer needs
because of the strong distribution channel.
CDM has less price, Good Quality and distinctive features
and it gives the competitive advantage to the CDM.
All the visited stores, faced out of stock situation various times about
various packing of Cadbury Dairy Milk chocolate according to market.
They keep stock of products, but sometimes, due to increased sales of
products cause out of stock situation.
Abdul shakoorMBE-10-51
Medicam
Company: MARRIANA INTERNATIONAL
Available on: Every retail outlet, departmental stores and etc.
Purchase Pattern: Consumers, who have low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.
Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts counsil Multan.
Close up
Company: UNILEVER Available on: Every retail outlet,
departmental stores and etc. Purchase Pattern: Consumers, who have
low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.
Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts colony Multan
Medicam close up are available in different packages according to the requirement of consumers.
Medicam prices
Close up prices
Weight in grams price
70 Rs 60
40 Rs 40
Medicam&close up
Weight in grams
price
70 Rs 50
75 Rs 60
125 Rs 90
130 Rs 95
Medicam&close up anaylsis
Product usage ratioS
Brand consciousness
Purchasing factors
Product satisfaction
Product quality
medicam50%Close up17%Other23%
50% are brand conscious&50%are not
quality50%Price30%Other factor 20%
95% are satisfied
Satisfactory50%Good50%
Hafiz Awais AHMADMBE-10-06
Company: Unilever:Brand: washes whitest, Dirt Is GoodAvailable on: Every retail outlet, departmental stores and etc.Purchase Pattern: Consumers, who have low purchasing power, purchase it on daily basis while consumers with high purchasing power purchase it monthly.
SURF EXCEL
Surf excel is available in different prices depending on packing according to the requirement of consumers.
Distributor: Masood and Agency
SURF EXCEL
Weight in grams price
50 Rs 10
100 Rs 20
500 Rs 115
1 kg Rs 220
2 kg Rs 430
FamiliarityWith brand
Purchasing pattern
Brand loyalioty
Product usage
Out of stock situation
Surf Excel=83%Other=17%
Monthly=67%Weekly=33%
Surf Excel=83%
Summer=67%
Switch the store=76%Delay Purchase=24%
SURF EXCEL
Behavior of customers at service
Tahir bilal MBE-10-29
NESTLE MILK PACK
Company: NESTLE Available on: Every retail outlet,
departmental stores and etc. Purchase Pattern: Daily and
occasionally. Brand: Food item
NESTLE MILK PACK
Pricing
Distributor : RS & F distributors Multan.
packing price
250 ml Rs 24
500 ml Rs 45
1000 ml Rs 80
NESTLE MILK PACK
Preferred milk
Reason of usage
Satisfaction with usage
Consumption pattern
Behavior in case of stock out
Milk pack= 68%Haleeb=18.7%Olpers=12.%
Quality=9(56%)Price=4(25%)Availability=2(12%)
Yes=13(81%)No=3(19%)
Up to 500 ml /day=13(81.25%)Up to 1000ml /day=3(18.75%)
Switch store =9 (56%)Switch brand =7 (54%)
NESTLE MILK PACK
The most preferred tetra pack milk among the consumers is “Milk pack” as the percentage is showing the results (68.75%) followed by “Haleeb” (18.75%) and Olpers (12.5%).
The preference for this milk is the taste and quality of the milk (87.5%). Due to its better taste, the number of satisfied customers is also huge (93.75%).
Most consumers are satisfied with its taste and price. Most of the consumers purchase one up to 500 ml daily (81.25%). In case stock out, many consumers go for the alternatives. As
there are many brands like Haleeb, Olpers, Trang are also available in the market.. Only those consumers delay their purchase who are very much taste and brand conscious. Otherwise, consumers will switch the store to buy their product
NESTLE MILK PACK
Situation at stores: All the visited stores, faced out of stock situation various
times about various packing of milk pack according to market. They keep stock of products, but sometimes, due to increased sales of products cause out of stock situation.
Usually, they keep a stock of one and half week to avoid the stock-out situation.
WAYS TO AVOID RETAIL OUT OF STOCKS First method is manual audit in which examining
the shelves and maintaining the proper record is done.
A second method makes use of point-of-sale data. Out-of-stocks may also be identified by using
inventory data, depending on its accuracy.