Topic :- Consumer Consumption Behavior.

Submitted To:-Prof. Bagirathi Iyer

Submitted By:-Shikha Singh E1M-38

Sahil Ubale E1M-43Sanket Jain E1M-26

Shashank Shrivastav E1M-19

CB Assessment

CONSUMER CONSUMPTIONBEHAVIOUR

Consumption…

The action of using up of a resource.or

Consumers usage of the acquired product.

Consumption behaviour..

When is the last time you ate pizza/burger ? What about cricket world cup ? How often you

visit high street outlets ?The answers reveals whether or not you are a

consumer of these products.

User and Non user

It is the indicator of market’s attractiveness. The larger the market,the greater its attractiveness and

vice versa.Users – when is it consumed ?

Where is it consumed ? How is it consumed ?

How much is consumed ? The size of non user segment speaks for growth

oppurtunities.

When does consumption occur

?

Consumptions decision are made independently of prior purchase decision

likewise if you are choosing something from your pantry.

Many a times purchase and consumption go hand in hand. That is, in making the purchase, we have committed ourselves to consumption. Buying tickets for a concert or sporting event,

eating at a restaurant .

What does todays consumer want?

Do we really understand how they want to use products? To solve problems?

What are the consumers experiences Positive Reinforcement Negative Reinforcement Punishment

How Does it Feel?

Consumption norms represent informal

rules that govern our consumption behaviour.

Consumption rituals are defined as ‘a type of expressive, symbolic activity constructed of multiple behaviours that occur in a fixed, episodic sequence, and that tend to be repeated over time.

Consumption Norms and Rituals

Compulsive consumption is defined as a

response to an uncontrollable drive or desire to obtain, use, or experience a feeling that leads an individual to repetitively engage in a buying behaviour.

Reasons for compulsive consumption may be Person’s self esteem. Feeling depressed or inadequate may trigger it. Fear may motivate it. Environment surrounding the consumer.

Compulsive Consumption

Evaluation of the chosen alternative is a

fundamental part of the post-purchase stages of the decision-making process.

During and after consumption, consumers form evaluations of the product and the consumption experience

These post-consumption evaluations may strongly resemble those evaluations held before purchase, particularly when the consumption experience is a satisfying one

Post-Consumption Evaluations

It is important for us to study the

consumption behaviour of the consumers to understand Exactly what they need. How much they need. When and where they want it.And also other things we come to know about the consumers. Which will help us to understand the consumer better and thus it will help in the marketing and selling of our products.

Conclusion

THANK YOU