By Group 3BGAPR09PMM075 Franxan StanleyGAPR09IMM049 Gaurav Saxena GAPR09PMM063 Gaurav SinghGAPR09RM082 Ghaayathri P

Agenda

The L’occitane boutique Stimuli Percieved Positioning Customer Perception About Loccitane Positioning

The L’occitane boutique

Festival City Mall, Dubai Opened 5 years back in Dubai Skin Care , Body Care and Fragrances

STIMULI

Visual Appeal

“Country Side” Ambience

Spacious and Luxurious

Wooden Shelves Tiled Flooring Earthy Color tones Pictures of Organic

Ingredients

Visual Appeal Jute Shopping Basket Dim and Dusky Lighting Prices etched on

wooden blocks Simple and well

Organized Products Environmentally

Friendly

Audio Appeal

French Country Side Music Very Soothing and Appealing

Kinesthetic

Pure, Natural and Organic Earthy and Musky

Fragrance Suave and Gracious Store

Personnel Phamplets

Classical Conditioning THeory

PERCEIVED POSITIONING

Niche Customer Segment

High Income Group, mainly Women

Passionate about Organic Products

Environmentally Conscious

About L’Occitane Started in 1976 in

Occitanie (France ) Developed and Produced

in the small Provençal town of Manosque.

Specialises in Organic Beauty Products

“The woman from Occitanie”

Stores in over 85 countries

L’OCCITANE WEBSITE

Emphasis on the French Origin of Ingredients

Organic and Exotic Ingredients

ADVERTISEMENTS SAMPLE

ADVERTISEMENTS

Again emphasis on the origin of the products Pure and Organic Ingredients Ingredients from the “French Country Side”

COMPARISION OF PERCEIVED AND INTENDED POSITIONING

L’occitane was successful in positioning itself in line with its Core Mission which is “to preserve the traditions of the Mediterranean land and its riches to create natural beauty products”

Positioned as more than just another brand of Organic Beauty Products by creating a different experience of the origins from France

It appeals to the latent needs of the customers who want to organic products and be in touch with nature.