CONSUMER BEHAVIOR OF COLLEGE STUDENTS IN ONLINE

LAPTOP BUYING

(DELL LAPTOPS)

1. INTRODUCTION

The introduction section will be explaining the industry, research objective, scope of study and limitations.

1.1 INDUSTRY PROFILE

Internet has created a paradigm shift to the way people shop. A consumer is no longer bound to

specific location. He can purchase products at virtually any time and any place. Online shopping

is the process consumers go through when they decide to shop on the internet. To retain

customers on the net, the first step is to identify the influencing aspects when purchasing online.

The study of consumers helps firms and organizations improve their marketing strategies

E-commerce increases consumers' ability to gather information about products and prices.

College students are one of the potential E-customer category of laptop industry. People who

tend to buy laptops are much likely to have awareness about E-commerce and internet.

Analyzing the E-customer trends and preferences would leverage the online laptop trade to a

greater extent.

1.2 COMPANY PROFILE

For more than 26 years, Dell has played a critical role in transforming computing, enabling more

affordable and more pervasive access to technology around the world. Headquartered in Round

Rock, Texas, Dell serves customers ranging from the world's largest and most demanding

businesses and public-sector organizations, to small and medium businesses, and consumers

worldwide. Recognized for its ability to provide customers personalized, built-to-order

technology through direct, online and retail channels, nearly 80 percent of Dell's $51 billion in

revenue last year was driven by enterprise products, services and solutions it delivers to

businesses and organization. At Dell, they promote an environment that thrives on innovation.

To deliver effective solutions that meet customer challenges, Dell employs an open, standards-

based approach to technology innovation. Each year, Dell honors the outstanding inventors

among its employees.

1.2.1 Specialties

computers, storage, servers, IT services, services

1.3 PRODUCT PROFILE

For over 26 years, Dell has empowered communities and people everywhere to use technology

to realize their dreams. Customers trust us to deliver technology solutions that help them do and

achieve more at home, work, school or anywhere in their world. The range of products that they

provide are Desktops, Servers, Notebooks, Netbooks, Peripherals, Printers, Televisions,

Scanners,Storage,

1.3 SEGMENT

Due to the rapid development of Internet technologies surrounding the Internet, a company that

is interested in selling products from its website will constantly have to search for an edge in the

fierce competition.

The renowned marketing expert Philip Kotler has published several works on the topic of

consumer behavior theories. These theories have been used for many years not only to

understand the consumer, but also create a marketing strategy that will attract the consumer

efficiently.

Hence, understanding and identifying the consumer is closely related to the directions a company

will take with their marketing strategy. These theories can also be applied to identify the online

consumer and to create certain consumer segments. However, some distinctions must still be

made when considering traditional consumer behavior and online consumer behavior.

Since online retailing is a new retailing medium and online consumer behavior is diverse from

traditional consumer behavior, one must identify what influences the online consumer.

Analyzing the process that the online consumer goes through when deciding and making a laptop

purchase over the Internet, shows some factors that consumers consider. These factors need to be

identified and taken into account by online retailers in order to satisfy consumer demands and

compete in the online market. To further understand how these factors influence different types

of consumers, we must identify segments which will enable us to make comparisons.

1.4 RESEARCH OBJECTIVE

The purpose of this research is primarily to identify and get insight into what main factors the

online consumer and a college student takes into consideration when purchasing laptops online,

as laptops are one of the most commonly bought product on the Internet.

The findings of this research will be outlined as implications for online book retailers in order to

enhance their consumer knowledge and increase their online marketing strategy effectiveness.

1.5 SCOPE OF RESEARCH

What main factors affect the online consumer when considering and making a laptop purchase over the Internet?

How do these factors influence the consumer when purchasing laptops online?

What kind of segments can be found within the identified consumers when purchasing laptops online?

What is the connection with the identified factors and consumer segment groups?

1.6 LIMITATIONS

There are a number of factors influencing the online consumers of laptops. However, this

research will try to identify the main factors influencing college students who are online

consumers and will, therefore, try to limit these to a few in order to be able to investigate the

effect on the online consumer.

Within the field of consumer behavior there are many theories and models that identify the

consumer. This research will limit itself to identifying the consumer through his/her consumer

characteristics and the consumer buying process.

2. REVIEW OF LITERATURE

1.7 Project – Consumer Behavior in Online Shopping of Dell Laptops

When a consumer purchases a product online, he or she is affected by various factors. The main

influencing factors have been identified as Price, Trust, and Convenience. The Price factor exists

because prices are often lower on Internet stores compared to physical stores due to lower costs.

Purchasing a product can greatly benefit the consumer in terms of convenience and saving

money. It is also convenient to shop on various laptop sites with different assortments, from the

home. Trust is evidently needed since the consumer must share detailed personal and financial

information when purchasing a product online. These types of data include the full name,

delivery address and credit card number for example, which makes Trust an important factor.

To be able to see how these factors affect consumers, we conducted a survey at the University of

Kristianstad. We the found that the factor Price is of the highest concern to the students and that

the factors Trust and Convenience had lower impact on the students. The decision was made to

investigate if any segments could be found within the population sample. We identified three

segments, High Spenders, Price Easers, and Bargain Seekers .We further investigated these

segments and their overall attitude towards the factors Price, Trust, and Convenience.

SELF CRITICISM

The collection of our primary data was conducted through a survey. When we had decided upon

a population to research, we were affected by a lack of time in our decision making process, and

consequently focused on visiting large classes for receiving answers from as many respondents

as possible. This then resulted in a large number of respondents being in similar age groups. As

a consequence, the respondents where to large extent attending the same semester due to that we

collected data from a few larger classes. This made it in its turn necessary for us to segment in a

different way than what we first had anticipated. The lack of time also resulted in that merely a

limited number of respondents could be collected. If the number of respondents would have had

been larger, the significant variance could to a greater extent affect of the factors which would

have resulted in a more valid investigation and higher generalization of the research.

One could also argue according to the results, that the respondents were too absolute in their

perception and perhaps would have needed to answer on a smaller scale than one with seven

alternatives to choose from.

FUTURE RESEARCH

After having conducted our research and considering the limitations in time and resources that

we had been facing, it would be of interest to examine our research topic further as well as more

profoundly. Below, we have listed a few deductions for possible future research:

It would be interesting to conduct a survey at another university. If this would be done and

similar results were discovered, one could apply generalization to the results.

Conduct a survey on a larger sample, also including people that are not students and segmenting

according to that. This could find new segments, with new analytical possibilities.

This research was conducted from the consumers point of view, and if could also be conducted

with greater focus towards the online retailer.

We found that Price, Trust and Convenience were factors that are important when a consumer

decides to purchase online, but it would be interesting to see whether the concepts of these

factors are perceived equally between all consumers or if there were any discrepancies.

DESCRIPTIVE RESEARCH DESIGN

Many scientific disciplines, especially social science and psychology, use this method to obtain a

general overview of the subject.

Some subjects cannot be observed in any other way; for example, a social case study of an

individual subject is a descriptive research design and allows observation without affecting

normal behavior.

It is also useful where it is not possible to test and measure the large number of samples needed

for more quantitative types of experimentation.

These types of experiments are often used by anthropologists, psychologists and social scientists

to observe natural behaviors without affecting them in any way. It is also used by market

researchers to judge the habits of customers, or by companies wishing to judge the morale of

staff.

The results from a descriptive research can in no way be used as a definitive answer or to

disprove a hypothesis but, if the limitations are understood, they can still be a useful tool in many

areas of scientific research.

ADVANTAGES

The subject is being observed in a completely natural and unchanged natural environment. A

good example of this would be an anthropologist who wanted to study a tribe without affecting

their normal behavior in any way. True experiments, whilst giving analyzable data, often

adversely influence the normal behavior of the subject.

Descriptive research is often used as a pre-cursor to quantitative research designs, the general

overview giving some valuable pointers as to what variables are worth testing quantitatively.

Quantitative experiments are often expensive and time-consuming so it is often good sense to get

an idea of what hypotheses are worth testing.

DISADVANTAGES

Because there are no variables manipulated, there is no way to statistically analyze the results.

Many scientists regard this type of study as very unreliable and ‘unscientific’.

In addition, the results of observational studies are not repeatable, and so there can be no

replication of the experiment and reviewing of the results.

SUMMARY

Descriptive research design is a valid method for researching specific subjects and as a precursor

to more quantitative studies. Whilst there are some valid concerns about the statistical validity, as

long as the limitations are understood by the researcher, this type of study is an invaluable

scientific tool.

Whilst the results are always open to question and to different interpretations, there is no doubt

that they are preferable to performing no research at all.

3.RESEARCH METHODOLOGY

Research methodology is considered the most significant factor of the project. Without a proper

well-organized research plan, it is impossible to complete the project and reach a conclusion. The

main objective of the survey in this project is to collect appropriate data.

Research methodology talks about the methods and the logic behind the methods used in the

context of a research study and it explains why a particular method has been used in preference

of other methods.

1.8 Research design

Research design is important because of the increased complexity in the market as well as

marketing approaches available to the researchers. In fact, it is the key to the evolution of

successful marketing strategies. It is important to study buyer’s behaviour, consumption pattern,

brand loyalty, and focus market changes. A research design specifies the methods and

procedures for conducting a particular study. According to Kerlinger, an educational and

behavioral research scientist, “Research Design is a plan, conceptual structure, and strategy of

investigation conceived as to obtain answers to research questions and to control variance”.

TYPES OF RESEARCH DESIGN

Historical Research Design - The purpose is to collect, verify, synthesize evidence to

establish facts that defend or refute your hypothesis. It uses primary sources, secondary

sources, and lots of qualitative data sources such as logs, diaries, official records, reports,

etc. The limitation is that the sources must be both authentic and valid.

Case and Field Research Design - Also called ethnographic research, it uses direct

observation to give a complete snapshot of a case that is being studied. It is useful when

not much is known about a phenomenon. Uses few subjects.

Descriptive or Survey Research Design - It attempts to describe and explain conditions

of the present by using many subjects and questionnaires to fully describe a phenomenon.

Survey research design /survey methodology is one of the most popular for dissertation

research. There are many advantages.

Correlational or Prospective Research Design - It attempts to explore relationships to

make predictions. It uses one set of subjects with two or more variables for each.

Causal Comparative or Ex Post Facto Research Design - This research design

attempts to explore cause and affect relationships where causes already exist and cannot

be manipulated. It uses what already exists and looks backward to explain why.

Developmental or Time Series Research Design - Data are collected at certain points in

time going forward. There is an emphasis on time patterns and longitudinal growth or

change.

Experimental Research Design - This design is most appropriate in controlled settings

such as laboratories. The design assumes random assignment of subjects and random

assignment to groups (E and C). It attempts to explore cause and affect relationships

where causes can be manipulated to produce different kinds of effects. Because of the

requirement of random assignment, this design can be difficult to execute in the real

world (non laboratory) setting.

Quasi Experimental Research Design - This research design approximates the

experimental design but does not have a control group. There is more error possible in the

results.

DESCRIPTIVE OR SURVEY RESEARCH DESIGN

The type of research adopted for this study, ‘Consumer behavior of college students in

online laptop shoppin’ is descriptive. Descriptive studies are undertaken in many

circumstances when the researches are interested to know the characteristic of certain group of

customers such as age, sex, education level, occupation or income. A descriptive study may be

necessary in cases when a researcher is interested in knowing the proportion of people in a given

population who have a particular manner, making projections of a certain thing, or determining

the relationship between two or more variables. The objective of such study is to answer the

“who, what, when, where and how” of the subject under investigation.

CHARACTERISTICS OF DESCRIPTIVE STUDY

Descriptive study can be complex, demanding a high degree of scientific skill on part of

the researcher.

Descriptive studies are well structured.

A descriptive study tends to be rigid and its approach cannot be changed every now and

then.

Descriptive studies can be divided into two broad categories: Cross Sectional and Longitudinal

Sectional.

Descriptive study categories

Cross sectional Longitudinal sectional

Field study Survey

A cross sectional study is concerned with a sample of elements from a given population. Thus, it

may deal with household, dealers, retail stores, or other entities. Data on a number of

characteristics from sample elements are collected and analyzed. Cross sectional studies are of

two types: Field study and Survey. Although the distinction between them is not clear- cut, there

are some practical differences, which need different techniques and skills. Field studies are ex-

post-factor scientific inquiries that aim at finding the relations and interrelations among variables

in a real setting. Such studies are done in live situations like communities, schools, factories, and

organizations.

Another type of cross sectional study is survey result, which has been undertaken in this project.

A major strength of survey research is its wide scope.

Advantages of survey

Detail information can be obtained from a sample of large population.

It is economical as more information can be collected per unit of cost.

It is obvious that a sample survey needs less time than a census inquiry.

Descriptive research includes survey and fact finding enquiries. The main characteristic of this

method is that the researcher has no control over the variables; he can only report what has

happened or what is happening. The methods of research utilized in descriptive research are

survey methods of all kinds including comparative and co relational methods.

1.9 SAMPLE SIZE

The objective of this project is to analyze the consumer behavior of college students in laptop

online buying. The survey was conducted among a sample of 100 college students, out of which

50 are from the under graduate crowd and 50 are from the post graduate crowd.

1.10 SAMPLE TYPE

This survey is conducted among college students who have Internet connection. A Questionnaire

is prepared that has questions related to online laptop buying and the survey is conducted among

100 college students. From the results of the survey interpretations and recommendations are

made.

1.11 SAMPLING METHODS

A Questionnaire is prepared, and distributed to 100 college students who possess internet

connection. The results from this survey form the primary data from which conclusion are

drawn. There are 20 questions related to consumers who buy laptop online, in this survey form.

Pie and bar charts are used to represent the survey results.

From the results drawn, recommendations are also made to the laptop online sellers (companies).

1.12 ANALYSIS - STATISTICAL TOOLS Data analysis

1. Questionnaires

2. Pie chart and Bar chart

Questionnaires

This is the most popular tool for the data collection. A questionnaire contains question that the

researcher wishes to ask his respondents which is always guided by the objective of the survey.

Pie chart

This is very useful diagram to represent data, which are divided into a number of categories. This

diagram consists of a circle of divided into a number of sectors, which are proportional to the

values they represent. The total value is represented by the full create. The diagram bar chart can

make comparison among the various components or between a part and a whole of data.

Bar chart

This is another way of representing data graphically. As the name implies, it consist of a number

of whispered bar, which originate from a common base line and are equal widths. The lengths of

the bards are proportional to the value they represent.

3. DATA INTERPRETATION

From a survey conducted among 100 college students, data is interpreted and represented in

tables and graphs.

QUESTIONNARE

DO YOU SHOP ONLINE?

YES NO80 20

HOW FREQUENTLY YOU PREFER ONLINE SHOPPING?

ONCE A WEEK ONCE A MONTH TWICE A MONTH >TWICE A MONTH0 56 16 8

WHAT MOTIVATES TO BUY A LAPTOP ONLINE?

EASY PAYMENT TIME SAVING WIDE PRODUCTS NO OTHER OPTION24 30 14 12

DO YOU FEEL ONLINE LAPTOP MARKETERS ARE PROVIDING COMPETITIVE PRICES?

YES NO CANT SAY34 24 22

DO YOU FEEL ONLINE SHOPPING IS BETTER THAN SHOPPING AT STORES?

i)YES ii)NO iii)CANT SAY

YES NO CANT SAY56 20 4

WHICH OF THE FOLLOWING ONLINE STORE YOU HAVE VISITED FOR BUYING A LAPTOP ONLINE?

i)EBAY ii)YAHOO SHOPPING iii)AMAZON iv)OTHERS(SPECIFY)

EBAY YAHOO SHOPPING AMAZON OTHERS54 0 6 20

WHICH BRAND DO YOU THINK HAS WIDE VARIETIES?

i)DELL ii)HP iii)SONY iv)OTHERS(SPECIFY)

DELL HP SONY OTHERS48 20 32 0

WHICH DO YOU PREFER?

i)CUSTOMIZED LAPTOP ii)STANDARD LAPTOP

CUSTOMIZED LAPTOP STANDARD LAPTOP24 56

WHAT IS YOUR CHOICE OF LAPTOP?

i)STUDENT ii)EXECUTIVE iii)BUSINESS iv)BASIC

STUDENT EXECUTIVE BUSINESS BASIC44 22 4 8

WHAT DO YOU HAVE IN MIND WHILE SHOPING LAPTOP?

i)BRAND ii)PRICE iii)FEATURES iv)AESTHETIC

BRAND PRICE FEATURES AESTHETIC26 32 8 14

HOW DO YOU MAKE YOUR PAYMENT ON INTERNET?

i)CREDIT/DEBIT CARD ii)MONEY TRANSFER iii)PAYMENT PORTAL iv)CHEQUES

CREDIT/DEBIT CARD MONEY TRANSFER PAYMENT PORTAL CHEQUES50 4 10 16

HAVE YOU FACED ANY PROBLEMS WHILE SHOPPING ONLINE?

i)YES (SPECIFY) ii)NO

YES NO20 60

WOULD YOU PREFER ONLINE PURCHASING TO ANYONE?

i)YES (SPECIFY TO WHOM AND WHAT) ii)NO

YES NO70 10

1.13 Graphs

The data is represented as bar / pie chart.

2. AGEi)18-20 ii)20-22 iii)22-24 iv)ABOVE32 25 40 3

18-20 20-22 22-24 Above0

5

10

15

20

25

30

35

40

45

Age Vs # of customers

Age

# of

cust

omer

s

3. GENDERi)MALE ii)FEMALE

65 35

Male; 65

Female; 35

Gender Vs # of customers

MaleFemale

4. EDUCATIONAL QUALIFICATIONi)UG ii)PG

50 50

UG PG0

10

20

30

40

50

60

Educational Qualification Vs # of customers

Qualification

# of

cust

omer

s

5. FAMILY INCOME(MONTHLY)i)UPTO 25000 ii)25000-50000 iii)50000-75000 iv)>75000

4 20 38 38

UPTO 25000; 4

25000-50000; 20

50000-75000; 38

>75000; 38

Income Vs # of customers

UPTO 2500025000-5000050000-75000>75000

6. DO YOU OWN INTERNET CONNECTION?i)YES ii)NO

100 0

YES NO

0

20

40

60

80

100

120

Internet connection Vs # of customers

Internet connection

# of

cust

omer

s

7. DO YOU SHOP ONLINE?i)YES(SPECIFY WHAT YOU SHOP ii)NO80 20

YES; 80

NO; 20

Online shopping Vs # of customers

YESNO

8. HOW FREQUENTLY YOU PREFER ONLINE SHOPPING?i)ONCE A WEEK ii)ONCE A MONTH iii)TWICE A MONTH iv)>TWICE A MONTH

0 56 16 8

once a week once a month twice a month > twice a month

0

10

20

30

40

50

60

Preference of online shopping Vs# of customers

preference

# of

cust

omer

s

9. WHAT MOTIVATES TO BUY A LAPTOP ONLINE?i)EASY PAYMENT ii)TIME SAVING iii)WIDE PRODUCTS iv)NO OTHER OPTION

24 30 14 12

EASY PAY-

MENT; 24

TIME SAVING; 30

WIDE PRODUCTS;

14

NO OTHER OPTION; 12

Motivation factor Vs # of customers

EASY PAYMENTTIME SAVINGWIDE PRODUCTSNO OTHER OPTION

10. DO YOU FEEL ONLINE LAPTOP MARKETERS ARE PROVIDING COMPETITIVE PRICES?i)YES(SPECIFY THE BRAND) ii)NO iii)CANT SAY34 24 22

YES NO Cant say0

5

10

15

20

25

30

35

40

Competitive price Vs # of customers

View of competitive price being offered

# of

cust

omer

s

11. DO YOU FEEL ONLINE SHOPPING IS BETTER THAN SHOPPING AT STORES?

i)YES ii)NO iii)CANT SAY56 20 4

YES; 56

NO; 20

Cant say; 4

Online shopping better Vs # of customers

YESNOCant say

12. WHICH OF THE FOLLOWING ONLINE STORE YOU HAVE VISITED FOR BUYING A LAPTOP ONLINE?i)EBAY ii)YAHOO SHOPPING iii)AMAZON iv)OTHERS(SPECIFY)54 0 6 20

Ebay Yahoo Amazon Others0

10

20

30

40

50

60

Online store Vs # of customers

online store

# of

cust

omer

s

13. WHICH BRAND DO YOU THINK HAS WIDE VARIETIES?i)DELL ii)HP iii)SONY iv)OTHERS(SPECIFY)

28 22 30 0

Dell; 28

HP; 22

Sony; 30

Brand Vs # of customers

DellHPSonyOthers

14. WHICH DO YOU PREFER?

i)CUSTOMIZED LAPTOP ii)STANDARD LAPTOP24 56

Customized Standard0

10

20

30

40

50

60

Laptop preference Vs # of customers

Laptop preference

# of

cust

omer

s

15. WHAT IS YOUR CHOICE OF LAPTOP?i)STUDENT ii)EXECUTIVE iii)BUSINESS iv)BASIC44 24 4 8

Student ; 44

Executive; 24

Business; 4Basic; 8

Laptop choice Vs # of customers

Student ExecutiveBusinessBasic

16. WHAT YOU HAVE IN MIND WHILE SHOPPING LAPTOP?i)BRAND ii)PRICE iii)FEATURES iv)AESTHETIC26 32 8 14

Brand Price Features Aesthetic0

5

10

15

20

25

30

35

Shopping factor Vs # of customers

Shopping factor

# of

cust

omer

s

17. HOW DO YOU MAKE YOUR PAYMENT ON INTERNET?i)CREDIT/DEBIT CARD ii)MONEY TRANSFER iii)PAYMENT PORTAL iv)CHEQUES

50 4 10 16

CREDIT/DEBIT CARD; 50

MONEY TRANSFER; 4

PAYMENT PORTAL; 10

CHEQUES; 16

Payment mode Vs # of customers

CREDIT/DEBIT CARDMONEY TRANSFERPAYMENT PORTALCHEQUES

18. HAVE YOU FACED ANY PROBLEMS WHILE SHOPPING ONLINE?i)YES (SPECIFY) ii)NO20 60

YES NO0

10

20

30

40

50

60

70Problems Vs # of customers

Problems faced

# of

cust

omer

s

19. WOULD YOU PREFER ONLINE PURCHASING TO ANYONE?i)YES (SPECIFY TO WHOM AND WHAT: ii)NO70 10

YES; 70

NO; 10

Recommend online shopping Vs # of cus-

tomers

YESNO

4. FINDINGS

From the sample size of 100 college students with Internet connection the following inference was made:

80 % of college students prefer online laptop buying 70 % of college students shop online once a month, 20% twice a month and 10%

shop online more than twice a month. 30% of college students prefer online shopping due to easy payment, 37.5% due to

easy payment, 17.5 due to wide range of products and 15% due to online shopping being the only choice.

42.5% of college students feel that online laptop marketers provide competitive prices, 30 % feel that online laptop marketers do not provide competitive prices and 27.5% are unable to comment.

70% of college students feel that online shopping is better than shopping at stores, 25% feel it is not better, 5% can’t comment.

67.5% of college students have visited ebay for online laptop buying, 7.5 % amazon and 25% others.

35% of college students say Dell has wide varieties, 27.5% say HP, 37.5% say sony. 30% of college students prefer customized laptop and 70% prefer a standard laptop 55% of college students prefer student laptop, 30 % prefer executive laptop, 5%

prefer business laptop and 10% prefer basic laptop. 32.5% of college students have brand, 40% have price, 4% have features and 17.5%

have aesthetics as the factor while doing online laptop shopping. 62.5% of college students prefer credit / debit card payment, 5% prefer money

transfer, 12.5% prefer payment portal and 20% prefer cheques for payment. 25% of college students say they faced problems in online shopping and 75% say

they dint face problems. 87.5% of college students say they would suggest online shopping to someone and

12.5% say they would not.

5. SUGGESTION/RECOMMENDATIONS

Complete features of the product should be listed online shop

Customized home delivery – could be delivered on preferred date and time Lot of payment options could be brought into online shopping. Risk of loss of product should be handled by the company. Comparison between different brands could be available on the website. Price comparison for different brands in different periods of time could be provided. Exchange of products could be made viable through online

6. CONCLUSION

In this project, the behavior of college students in online laptop shopping was analyzed. Since the sample size is small and the demography of the conducted survey is limited the results concluded is subjected to variation.

7. APPENDIX

1.14 Bibliography

1. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI/Pearson.2. Engel, Roger & Blackwell, Consumer Behaviour.

http://www.experiment-resources.com/descriptive-research-design.htmlhttp://www.dissertation-statistics.com/research-designs.htmlhttp://www.consumerpsychologist.com/http://www.onesmartclick.com/buy-laptop/buying-laptop.html

1.15 Sample questions

CONSUMER BEHAVIOR OF COLLEGE STUDENTS IN ONLINE LAPTOP BUYING

1. NAME :

2. AGEi)18-20 ii)20-22 iii)22-24 iv)ABOVE

3. GENDERi)MALE ii)FEMALE

4. EDUCATIONAL QUALIFICATIONi)UG ii)PG

5. FAMILY INCOME(MONTHLY)i)UPTO 25000 ii)25000-50000 iii)50000-75000 iv)>75000

6. DO YOU OWN INTERNET CONNECTION?i)YES ii)NO

7. DO YOU SHOP ONLINE?i)YES(SPECIFY WHAT YOU SHOP) ii)NO

8. HOW FREQUENTLY YOU PREFER ONLINE SHOPPING?i)ONCE A WEEK ii)ONCE A MONTH iii)TWICE A MONTH iv)>TWICE A MONTH

9. WHAT MOTIVATES TO BUY A LAPTOP ONLINE?i)EASY PAYMENT ii)TIME SAVING iii)WIDE PRODUCTS iv)NO OTHER OPTION

10. DO YOU FEEL ONLINE LAPTOP MARKETERS ARE PROVIDING COMPETITIVE PRICES?i)YES(SPECIFY THE BRAND) ii)NO iii)CANT SAY

11. DO YOU FEEL ONLINE SHOPPING IS BETTER THAN SHOPPING AT STORES?i)YES ii)NO iii)CANT SAY

12. WHICH OF THE FOLLOWING ONLINE STORE YOU HAVE VISITED FOR BUYING A LAPTOP ONLINE?i)EBAY ii)YAHOO SHOPPING iii)AMAZON iv)OTHERS(SPECIFY)

13. WHICH BRAND DO YOU THINK HAS WIDE VARIETIES?i)DELL ii)HP iii)SONY iv)OTHERS(SPECIFY)

14. WHICH DO YOU PREFER?i)CUSTOMIZED LAPTOP ii)STANDARD LAPTOP

15. WHAT IS YOUR CHOICE OF LAPTOP?i)STUDENT ii)EXECUTIVE iii)BUSINESS iv)BASIC

16. WHAT DO YOU HAVE IN MIND WHILE SHOPING LAPTOP?i)BRAND ii)PRICE iii)FEATURES iv)AESTHETIC

17. HOW DO YOU MAKE YOUR PAYMENT ON INTERNET?i)CREDIT/DEBIT CARD ii)MONEY TRANSFER iii)PAYMENT PORTAL iv)CHEQUES

18. HAVE YOU FACED ANY PROBLEMS WHILE SHOPPING ONLINE?i)YES (SPECIFY) ii)NO

19. WOULD YOU PREFER ONLINE PURCHASING TO ANYONE?i)YES (SPECIFY TO WHOM AND WHAT) ii)NO

20. SUGGESTIONS

-------------------------

Signature