CONSUMER BEHAVIOUR- L’OREAL

-Muhammad AliNashmia Najeeb

Rubbia MotenSanam Daswani

Yumna Yousuf

OBJECTIVE

•To find out how to captivate face wash user, specifically young women of ages 19-28 from humid geographical locations belonging to a rather outgoing and gregarious lifestyle.

QUALITATIVE RESEARCH• The method of focus groups was selected for the

qualitative research for the face wash.

• A sample of about 14 young adults was chosen for this task.

• One of the techniques was sub grouping. The females’ were divided in various sub groups and then they were allowed to work independently and later on each of them were confronted with output and the others were asked for reactions.

• Other than that respondents were being exposed to various brand characteristics, personality traits, product benefits which were carefully timed and they were supposed to give instantaneous reactions and review on each of them.

QUANTITATIVE RESEARCH• A detailed and more accurate version of questionnaire was created with the

close ended questions in order to reach the final verdict.

• How often do you buy a face wash?(Monthly, Quarterly, Yearly)

• What skin type do you have?(Oily, Dry, Combination)

• What are the factors that you consider while purchasing a face wash?(Acne prone, Oil Control, Fairness)

• What influences you to buy a face wash?(Brand Image, Price, Advertisements, Availability)

• Which of these provide an edge while purchasing the face wash?(Scent, Ingredients, Packaging, Texture)

• Would you like to replace your current face wash with the new and improved L’Oreal one?(Yes, No)