consumer business intelligence

Consumer Business Intelligence – Content with

Context November 28, 2007

Posted by admin in : Indian IT Industry, Emerging Companies, Marketing ,

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Business Intelligence is still too elitist and growing still too slow. Currently

business intelligence is in corporate arena and it needs to move to consumer.

How can we change this paradigm? How can Business Intelligence impact

consumers’ daily lives and decisions like internet search or Web 2.0 is doing?

How can BI become a utility for decision making with consumer BI applications

getting developed?

All individuals need information to take decision in their daily lives and most

of the decisions are taken without analysis of referential data. Currently our

decisions are based on opinions, recommendations, advertisements, surveys

and not actual data which is measured or analyzed.

We find people claiming No. 1 Restaurant Chain based on customer

satisfaction another claiming No. 1 Restaurant Chain in Sales figures another

recommended by some food guide as No. 1 Restaurant Chain or some

comments. All above complexities are arising as today data is available in

plain vanilla survey format which is opinion based without data referential

integrity, without intelligence. In corporate companies today we use analytics

to take decision and all decisions are based only on the outcome of analyse

data.

Here I have mentioned publicly simple usable consumer BI which has content

with context with consumer BI usage and it can have a great impact in

consumer decision making power.

School / College Admission:School / College Admission:School / College Admission:School / College Admission: Today school and college admissions are taken

on ratings given by some magazine, verbal reference, advertisement and not

on the data. BI can help slice and dice the data of all the schools / colleges

with dimensions which can be number of students, fees, number of teachers,

area, number of outgoing graduates etc. With this information parents,

students can get real data insight on selection and take intelligent decision. In

BI for consumer all school and college will publish data based on which

consumers will use consumer BI and take decision.

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Bank Selection:Bank Selection:Bank Selection:Bank Selection: New banks account either business or saving is opened on

Banker relation, proximity and various other non facts and figures based data

factors. BI can help drill down data of all the Banks with variety of dimensions

which can be in terms of number of branches, services, ratio of business v/s

number of saving accounts, number of ATMs, etc. In BI for consumers all

banks financial institutions will publish data based on which consumers will

consumer BI and take decision.

Healthcare and Hospitals: Selection of a hospital for any remedy is done on

Doctor Relations, proximity and various other factors without reference to

factual data. BI can help selection of a health care service provider based on

analysis of data, number of doctors, number of beds, success rate of

diagnosis in the past, type of remedies or specialization, health satisfaction

ratio etc. In BI for consumers all health care institutions will publish data

based on which consumers will use consumer BI and take decision.

There will be a paradigm shift by moving from corporate to consumer

business intelligence. In coming years there will be huge value for content

which has context based on fact and figures. I had heard one time Mr.

Narayan Murthy quote in an interview that before taking any decision he would

tell the team “I believe in god rest everybody brings data to the table”. I

conclude with a statement that “Business Intelligence will move from corporate

to consumer in coming years”.

Post contibuted by Sanjay Mehta from MAIA-Intelligence

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