CONSUMER BUYING BEHAVIOR

  Stages of the Consumer Buying Process

• The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. See also consumer decision making.

• Buying Behavior is the decision processes and acts of people involved in buying and using products.

Consumer Decision M aking Process

 Factors Influencing the Consumer Decision Making Process

• Individual Factors :-

• Perception

• Motivation

• Learning

• Values, Beliefs and Attitudes