consumer buying behaviour
DESCRIPTION
regaTRANSCRIPT
“Study on Consumer Behaviour and Buying Patterns for Retail Van & HoReCa”
Prepared by: Pradeep ChauhanGR. No. M00055
Company Project Head : Mr. Ejaz Quraishy Company Guide Name : Mr. Ajay Sharma
Mentor: Mr. Mukul Kumar
• Brief of Food Industry
• Brief of Company
• Project Introduction
• Task assigned
• Methodology used
• Task Performed
• SIP Learning
• Experiences/ Incidents/Mistakes
• Achievements
Flow of Presentation
Brief of Food Industry
• Recognized as a 'sunrise industry‘
• Worth around US$ 67 billion
• 50 per cent of Indian’s expenditure is on food items
• Market size of Indian Food Industry
• India's Position in World's Production
Source: India Brand Equity Foundation
Brief of Company
• founded in 1939 by Shri Chinubhai Manibhai Sheth.
• 70 Years of Experience in the Corn Wet Milling Industry
• First manufacturer of corn starch in the Country
• Anil Limited is a publicly listed company
• market capitalization of approximately Rs. 200 crores.
• Anil Also in other industries like Food, Chemical, Textile, Paper etc.
Source: Anilltd.com
Baska Farms Van Shop in Shop
Focus on Fruits & Veg, Dairy, Bakery & Kids
Snacks, RTC /IM
Middle Class SegmentFixed time / Fixed Soc.
Focus on Fruits & Veg, Dairy, Bakery & Exotics, RTC / Instant Mixes, Imported
Upper Middle ClassKey Locations
Focus on Dairy, Bakery & RTC / Instant Mixes,
Exotics, Imported Products
Upper Middle ClassIn Big Super Markets
Project Introduction
Source: Presentation given by the company
Baska Farms Retail Store
Task Assigned
• Market Research
• Identify Assortment Size
• Identify Route Plan
• Area Observation
• Place for Retail store
• Understand HoReCa business
• Supplier for Milk
Methodology used
• Survey by the Questionnaire
• Random Sampling
• Data Analysis
• Observation
Task Performed• Questionnaire filled from 90 consumers.
• 35 questionnaires filled from HoReCa.
• Visited 10-12 villages for information on milk suppliers.
• Data analysis
• Route map.
• Timing schedules
SIP Learning• Communication with Strangers
• Questionnaire Design
• Data Analyzing
• Official Meeting
• Timing schedule
• Area Mapping
• Market Segment
• Milk Supply Chain
Experiences/ Incidents/Mistakes
• Met Low class people to Upper class people
• Middle class people are more response then upper class people
• People need best quality at low price
Achievements• Suggested Assortment Size to company –received
appreciation for that
• Prepared Route Plan
• Praised for ideas given through “Area Observation”
• Identification of Place for Retail store for the company- which is under process- liked by seniors
• Understood HoReCa business
• Suppliers for Milk – visited around 10-12 villages.