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STUDY OF CONSUMER BUYINGBEH VIOUR REL TED TO D T C RDS

IN MUMB I

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CONTENTS ProjectOverview

Objectives

ResearchMethodology

ResearchQuestions

DataAnalysis

Findings

Conclusions

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PROJECT OVERVIEW Thisprojectwillgiveoverviewontheinternetdatacard

industry.

Thefactorswhicheffectthebuyingofthedatacard.

Thepurposeandusabilityofthedatacards.

Theprojectwillgivedetailsintermsofvariousbrands

available,pricepoints,tariffplansetc.

Theprojectwillgiveanalysisofthelifeofdatacardbrand,

brandloyaltyetc

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OBJECTIVES TounderstandthevariouscompetitorinInternetData

Cards

Tounderstandtheroleofageinbuyingdatacard

Tounderstandtheusabilityandaffordabilityofdatacard Tounderstandbrandloyaltyofconsumers

TounderstandpricesensitivityintheInternetDataCard

Market

Tounderstandandanalysisbrandsatisfaction Tostudythechangingtrendintechnology.

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RESE RCH METHODOLOGY ResearchDesignTostudyandgaininsightaboutsoap

usageinMumbaiRegion

ResearchApproachCollectingDatathoughprimaryand

secondarymethods PrimaryData:- OnlineQuestionnaire- Structured,

Questionsareclosedendedandansweredinfixed

options

SecondaryData:- Companywebsiteandarticles

ResearchMethod:- Survey,OnlineQuestionnaire,

SampleSize75customers

SamplingMethod:- Randomsamplingmethod

ToolUsed:- PieCharts,ExcelSheetandSPSS

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RESE RCH QUESTIONS Howoftenyouconnecttointernet?

Whichdatacard youareusing?

Howmuchyouspendondatacard plan?

Whyyouareusingthisdatacard?

Doyouwanttoswitchtootherbrand?

Priceistheinfluencingfactorforpurchase?

Whereyouprefertobuyth datacard

Reasonforswitchingthebrand??

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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D T N LYSIS

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HYPOTHESIS N LYSIS BrandLoyaltyinInternetDataCardMarket

H0- Purchasesamebrand(76.67%)

H1Purchaseotherbrand(21.33%)

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D T N LYSIS PricesensitivityinInternetDataCardMarket

H0Stillbewithsamebrand/buysamebrand(60%)

H1Shifttootherbrand(40%)

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CONCLUSIONSTodaydatacard arebeingpurchasedonmajorfactors

Price/CostofDatacard

Brand

Availability

DataPlan

DataSpeed

TariffPlan

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TH NK YOU