Consumer (cont)

What was good about e-commerce …and what was not so good Growth of Internet

◦Annual Internet retail sales growth averaged 30% 2001 to 2005

But not as big as people expected◦ In 2000, expected 7.8% of U.S. sales Internet by

2005◦2004: 2%

Holzwarth et al

Three main categories critical in online shopping environment….

1. Structural firmness – security and performance

2. Functional convenience

3. Representational delight

Valacich et al

Most significant inhibitors: absence of

pleasurable experiencespersonal consultationsocial interaction

- why not only online - but changing for some

Barlow et al 2001

NPR story

Personal avatars

Virtual stores

Improved socialization

Trends in online shopping

Try it on ‘virtually’ – My Virtual Model

– Try it at Land’s End

– And now with my face

•Avatars as salespeople•Improved satisfaction•More likely to purchase•Differences in impact of avatar Holzwarth et al

•Building avatars: Site Pals–Site pals (select Demo it)•just for fun (text to speech)

Avatars to Personalize the Experience

Virtual shopping in 3D

video

Kinset site

–Mirror mirror on the wall…

–Big retailers add social networking

–Shopping in Second Life

What is it? Grass roots

•Why the term “viral”?

•Types of viral content

Marketer’s objective? Get the word out

•Advergames case studies

•An example: Subservient chicken

•Facebook applications!

Viral Advertising

Bots signing up◦Spam◦Denial of service◦…

Captchas◦How do they help?

If you don’t want to log in◦skip personal sign-in

Problems with on line privacy policies◦Comprehension◦No choices

theprivacyplace.org

And then there’s Ebay…

– Why do people like auctions?

– What are the ebay rules?

– Physical, legal, games?

– What are some of the strangest things you’ve heard that were sold on e-bay? Famous in 2004

SENSE OF SCENT

–Powerful…!

–REAL

•www.trisenx.com profile

- HOAX

•Digital Scent Technology

Breakthrough in March 2007

Scenteck Scratch ‘n Sniff

Small group discussion…

If only cybershopping