consumer-driven digital enterprise

Consumer prints cosmetics and colors on demand App sends color matching code to 3D printer Consumer sees color that resonates with personal style Consumer captures color sample via mobile app Consumer adds ingredients and color combinations Company tailors oﬀerings and monetizes insights Third-party delivers order directly to consumer Company aggregates engagements, tracks trends in real-time Consumer orders more ingredients and pays via mobile app Consumer-Driven Digital Enterprise Start your journey to capitalize on the new consumer-driven digital economy, assess your digital readiness, and drive enterprise transformation. http://spr.ly/DigitalConsumer Become a Consumer-Driven Digital Enterprise 70% 55% Move From Carts to Hearts Consumers don’t want to be sold to or influenced. They want to be inspired, guided, and educated, with outcomes like joy, comfort, security, and control. Companies must create value in a digital world where the consumer is in charge and wants personalized experiences. A Cosmetics Makeover in the Digital Economy Technology-driven players are disrupting home and personal care, offering entirely new choices to consumers while fundamentally redefining consumer perceptions and experiences. Consumers “very satisfied” when their needs are met over three or more touch points 1 Consumers who conduct product research that uses technology 2 37% Consumers who use mobile apps to help them shop 2 $ SAP and other SAP products and services, as well as their respective logos, are trademarks or registered trademarks of SAP SE in Germany and other countries. Sources: 1 "From Moments to Journeys: A Paradigm Shift in Customer Experience Excellence," McKinsey & Company, May 2013 http://www.mckinseyonmarketingandsales.com/from-moments-to-journeys-a-paradigm-shift-in-customer-experience-excellence 2 "The 2015 American Pantry Study: The Call to Re-connect with Consumers," Deloitte, June 2015 http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-2015-american-pantry-study.pdf

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Page 1: Consumer-Driven Digital Enterprise

Consumerprints cosmetics

and colors on demand

Appsends color

matching code to 3D printer

Consumer sees color that resonates with personal style

Consumercaptures color

sample via mobile app

Consumer adds ingredients

and color combinations

Company tailors offerings and monetizes

insights

Third-partydelivers order

directly to consumer

Companyaggregates

engagements, tracks trends in real-timeConsumer

orders more ingredients and

pays via mobile app

Consumer-Driven Digital Enterprise

Start your journey to capitalize on the new consumer-driven digital economy, assess your digital readiness, and drive enterprise transformation. http://spr.ly/DigitalConsumer

Become a Consumer-Driven Digital Enterprise

70% 55%

Move From Carts to HeartsConsumers don’t want to be sold to or influenced. They want to be inspired, guided, and educated, with outcomes like joy, comfort, security, and control.

Companies must create value in a digital world where the consumer is in charge and wants personalized experiences.

A Cosmetics Makeover in the Digital EconomyTechnology-driven players are disrupting home and personal care, offering entirely new choices to consumers while fundamentally redefining consumer perceptions and experiences.

Consumers “very satisfied” when their needs are met over three or more touch points1

Consumers who conduct product research that uses technology2

37% Consumers who use mobile apps to help them shop2

SAP and other SAP products and services, as well as their respective logos, are trademarks or registered trademarks of SAP SE in Germany and other countries.

Sources:1 "From Moments to Journeys: A Paradigm Shift in Customer Experience Excellence," McKinsey & Company, May 2013 http://www.mckinseyonmarketingandsales.com/from-moments-to-journeys-a-paradigm-shift-in-customer-experience-excellence2 "The 2015 American Pantry Study: The Call to Re-connect with Consumers," Deloitte, June 2015 http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-2015-american-pantry-study.pdf

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