consumer foodservice by location in the philippines

CONSUMER FOODSERVICE BY LOCATION IN THE PHILIPPINES

Euromonitor International

November 2013

C O N S U M E R F O O D S E R V I C E B Y L O C A T I O N I N T H E P H I L I P P I N E S P a s s p o r t I

E u r o m o n i t o r I n t e r n a t i o n a l

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 3

Table 1 Consumer Foodservice by Location: Units/Outlets 2007-2012 .................... 3 Table 2 Sales in Consumer Foodservice by Location: Number of Transactions

2007-2012 .................................................................................................... 4 Table 3 Sales in Consumer Foodservice by Location: Foodservice Value

2007-2012 .................................................................................................... 4 Table 4 Consumer Foodservice by Location: % Units/Outlets Growth 2007-

2012 ............................................................................................................. 4 Table 5 Sales in Consumer Foodservice by Location: % Transaction Growth

2007-2012 .................................................................................................... 5 Table 6 Sales in Consumer Foodservice by Location: % Foodservice Value

Growth 2007-2012 ....................................................................................... 5 Table 7 Consumer Foodservice through Standalone: Units/Outlets 2007-2012........ 5 Table 8 Sales in Consumer Foodservice through Standalone: Number of

Transactions 2007-2012 .............................................................................. 5 Table 9 Sales in Consumer Foodservice through Standalone: Foodservice

Value 2007-2012 .......................................................................................... 6 Table 10 Consumer Foodservice through Standalone: % Units/Outlets Growth

2007-2012 .................................................................................................... 6 Table 11 Sales in Consumer Foodservice through Standalone: % Transaction

Growth 2007-2012 ....................................................................................... 7 Table 12 Sales in Consumer Foodservice through Standalone: % Foodservice

Value Growth 2007-2012 ............................................................................. 7 Table 13 Sales in Consumer Foodservice through Leisure: Number of

Transactions 2007-2012 .............................................................................. 7 Table 14 Consumer Foodservice through Retail: Units/Outlets 2007-2012 ................ 8 Table 15 Sales in Consumer Foodservice through Retail: Number of

Transactions 2007-2012 .............................................................................. 8 Table 16 Sales in Consumer Foodservice through Retail: Foodservice Value

2007-2012 .................................................................................................... 8 Table 17 Consumer Foodservice through Retail: % Units/Outlets Growth 2007-

2012 ............................................................................................................. 9 Table 18 Sales in Consumer Foodservice through Retail: % Transaction

Growth 2007-2012 ....................................................................................... 9 Table 19 Sales in Consumer Foodservice through Retail: % Foodservice Value

Growth 2007-2012 ....................................................................................... 9 Table 20 Consumer Foodservice through Lodging: Units/Outlets 2007-2012 ........... 10 Table 21 Sales in Consumer Foodservice through Lodging: Number of

Transactions 2007-2012 ............................................................................ 10 Table 22 Sales in Consumer Foodservice through Lodging: Foodservice Value

2007-2012 .................................................................................................. 11 Table 23 Consumer Foodservice through Lodging: % Units/Outlets Growth

2007-2012 .................................................................................................. 11

C O N S U M E R F O O D S E R V I C E B Y L O C A T I O N I N T H E P H I L I P P I N E S P a s s p o r t I I


Table 24 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2007-2012 ..................................................................................... 11

Table 25 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2007-2012 ........................................................................... 12

Table 26 Forecast Consumer Foodservice by Location: Units/Outlets 2012-2017 ........................................................................................................... 12

Table 27 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2012-2017 ............................................................................ 12

Table 28 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2012-2017 ........................................................................................ 13

Table 29 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2012-2017 .................................................................................................. 13

Table 30 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2012-2017 ..................................................................................... 13

Table 31 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2012-2017 ........................................................................... 13

Table 32 Forecast Consumer Foodservice through Standalone: Units/Outlets 2012-2017 .................................................................................................. 14

Table 33 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2012-2017 ........................................................... 14

Table 34 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2012-2017 ................................................................... 15

Table 35 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2012-2017 ..................................................................................... 15

Table 36 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2012-2017 .................................................................. 15

Table 37 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2012-2017 ....................................................... 16

Table 38 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2012-2017 ............................................................................ 16

Table 39 Forecast Consumer Foodservice through Retail: Units/Outlets 2012-2017 ........................................................................................................... 16

Table 40 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2012-2017 ............................................................................ 17

Table 41 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2012-2017 ........................................................................................ 17

Table 42 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2012-2017 ..................................................................................... 17

Table 43 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2012-2017 .................................................................. 18

Table 44 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2012-2017 ....................................................... 18

Table 45 Forecast Consumer Foodservice through Lodging: Units/Outlets 2012-2017 .................................................................................................. 18

Table 46 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2012-2017 ........................................................................ 19

Table 47 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2012-2017 ................................................................... 19

Table 48 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2012-2017 ..................................................................................... 20

C O N S U M E R F O O D S E R V I C E B Y L O C A T I O N I N T H E P H I L I P P I N E S P a s s p o r t I I I


Table 49 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2012-2017 .................................................................. 20

Table 50 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2012-2017 ....................................................... 20

Table 51 Forecast Consumer Foodservice through Travel: Units/Outlets 2012-2017 ........................................................................................................... 20

Table 52 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2012-2017 ............................................................................ 21

C O N S U M E R F O O D S E R V I C E B Y L O C A T I O N I N T H E P H I L I P P I N E S P a s s p o r t 1


CONSUMER FOODSERVICE BY LOCATION IN THE PHILIPPINES

HEADLINES Consumer foodservice value sales expand by 5% and reach Ps410.6 billion in 2012

Operators flock to key cities in provincial areas

Consumer foodservice through travel reports the fastest growth with value sales growing by

9%

Transactions per outlet grow by 4%

Consumer foodservice through retail continues to lead consumer foodservice by location

The constant value CAGR is set at 2% in the forecast period

TRENDS The more robust economic performance in the Philippines was instrumental in cultivating

value growth in consumer foodservice in 2012. With a high dose of optimism, the year saw

faster outlet expansion especially among chained players. Meanwhile, the faster-paced

lifestyle in the country coupled with Filipinos perception of eating out as an important social

activity for friends and families helped boost sales. By the end of 2012, sales from consumer

foodservice categories were estimated to reach Ps410.6 billion, 5% higher than the

performance reported in 2011.

Independent operators in the consumer foodservice industry are often located in stand-alone

locations. With the stronger position of chained players in the local market, a lot of

independent players are closing down due to tougher competition. This is notable especially

in categories such as full-service restaurants and cafs/bars. In 2012, stand-alone locations

continued to see slight decline in number of outlets as chained players are establishing

presence in high-traffic locations like shopping centres and retail centres. Value sales from

the category expanded by 3%.

Street stalls/kiosks has the most number of stand-alone outlets in consumer foodservice. In

2012, street stalls/kiosks accounted for 69% of all stand-alone outlets and 16% of value sales.

Most street stalls/kiosks are small eateries serving rice and viands called carinderias while

others feature fish ball stands and grills. Maintained by independents and serving small

neighbourhoods, these street stalls/kiosks are often located in front of the operators home

while others are at the road intersections. Other categories that have lots of stand-alone

outlets include cafs/bars and full-service restaurants, while fast food experienced the fastest

growth of 5% in 2012.

Because of the number of street stalls/kiosks operating in stand-alone locations, the average

value sale per transaction in stand-alone is lowest compared with other locations. It is

estimated that the average receipt for a stand-alone location amounts to Ps75.95, which is

nearly half of the second-lowest channel, namely travel, at Ps147.2. It should be noted that

consumers often buy small snack items in stand-alone outlets. However, some also buy full

meals from carinderias but still pay smaller prices compared with other consumer foodservice

outlet types because of the lower pricing strategy of these independent players. It should be

noted that a customer could often buy a full meal of rice, viands and beverages at a carinderia

for Ps45.



Lodging sees the highest value sales per outlet across all locations in the consumer

foodservice industry in the Philippines. Lodging is a semi-captive location, which often caters

to more affluent customers who are willing to pay a premium for products. It should be noted

that despite the more limited number of transactions in these locations, this location generates

the highest average receipt per transaction, which helps in bolstering its value sales per

outlet.

Consumer foodservice through retail follows lodging in terms of value sales per outlet. The

players in this location benefit from high footfall, most notably in shopping centres. Filipinos

often flock to shopping centres, not necessarily to eat but just to hang out with the family and

dine out. Retail is the choice of location for cafs/bars, and fast food and full-service

restaurants. In terms of outlets, retail accounted for 52% of outlets in cafs/bars, 45% of full-

service restaurants, and 56% of fast food in 2012.

In the Philippines, drive-throughs are available only for fast food chains mostly located in

stand-alone and travel locations. While eating out remains an important social activity for

families and friends, drive-throughs are appreciated by customers on the go, especially those

who work in urban areas or those who are on long journeys. Currently, drive-throughs serve a

niche and are not so significant. One of the most interesting developments in drive-throughs is

the opening up of a Starbucks drive-through in 2010. The success of its outlet encouraged the

brand to put up more drive-throughs within Metro Manila to serve the needs of on-the-go

customers.

COMPETITIVE LANDSCAPE Among non-standalone locations, retail locations contribute to the largest portion of sales to

the consumer foodservice industry. Retail locations tend to be centrally making it easily

accessible to the public, making it the preferred location among consumer foodservice

businesses. Consumer foodservice through travel is becoming an important location for the

consumer foodservice industry. Travel locations contributed to about 8% revenue for the

industry and also experienced the fastest value growth at 9% in 2012. The notable increase in

sales can be attributed to the growing domestic and international tourism in the Philippines.

Concessions are very common in lodging and leisure locations. Most concession operators in

the Philippines are small-scale, serving only a small number of customers. Concessions also

operate in captive locations, especially in universities and hospitals. However, the market is

very fragmented because players often capture only a specific institution, establishment, or

location.

In order to attract customers, most retail locations especially shopping centres, community

centres and neighbourhood supermarkets feature popular consumer foodservice brands. The

most popular chains often lease spaces in these locations, assured of the very high footfall. In

2012, the increased number of shopping centres built to accommodate growing disposable

incomes in key provincial cities further strengthened the position of branded outlets in retail

channels. Meanwhile, both branded and non-branded operators are present in travel, leisure

and lodging. Among these three, travel has the most branded operators followed by leisure.

The dominance of local brands in Philippine consumer foodservice makes them the most

dominant in all locations. It should be noted that local brands dominate in stand-alone

categories due to the large number of independent carinderias, ambulant vendors and

domestic 100% home delivery/takeaway brands. Local operators are also more visible in

locations such as retail and travel, which also host independent players and concessions.



PROSPECTS The Philippine consumer foodservice industry is projected to enter into a steady albeit slower

growth period in the next five years. Its constant value CAGR is set at 2% and will be

stimulated by the upbeat economy and faster-paced consumer lifestyle. The market will also

benefit from the growing number of middle-income consumers who are more adventurous and

are willing to try out other food offerings in the market. As Filipinos lifestyles become more

fast-paced, consumer foodservice categories such as 100% home delivery/takeaway and

street stalls/kiosks will continue to provide affordable food items for busy housewives.

Stand-alone outlets will continue to contribute to the largest portion of outlets in consumer

foodservice. Out of the 84,500 expected by the end of 2017, 54% of these will be accounted

for by free-standing outlets, most of which will be street stalls/kiosks, 100% home

delivery/takeaway and cafs/bars. Retail will be the second most sought-after location and will

represent 32% of total outlets.

Consumer foodservice through lodging is expected to report the fastest outlet growth over the

forecast period. The vibrant local tourism in the country will stimulate the establishment of

more lodging locations in key tourist spots. More consumer foodservice operators will be

flocking to hotels and motels in order to accommodate tourists. Outlet CAGR in lodging is

estimated to be at 2%.

Retail will also be posting healthy outlet growth in the next five years with a CAGR of 1%. It is

expected that the retail industry will continue to enjoy promising growth as huge chains such

as Puregold Price Club Inc, Robinsons Retail Group and SM Investments Corp look to

expand into promising neighbourhoods in Metro Manila and key cities in the provincial area.

Meanwhile, travel locations will also benefit from the vibrant tourism industry as well as the

governments effort in improving the transportation infrastructure in the country.

Major chains in the Philippine consumer foodservice industry are projected to take advantage

of consumers increasing spending on eating out through expansion strategies. It is expected

that operators will seek retail locations because of the high footfall. However, convenience

stores fast food brands such as Ministop and 7-Eleven will be keener on building stand-alone

stores in Northern Luzon.

CATEGORY DATA

Table 1 Consumer Foodservice by Location: Units/Outlets 2007-2012

outlets 2007 2008 2009 2010 2011 2012 Consumer Foodservice 43,885 44,584 45,135 45,179 44,572 44,344 Through Standalone Consumer Foodservice 3,490 3,523 3,502 3,566 3,618 3,656 Through Leisure Consumer Foodservice 22,454 23,012 23,409 24,104 24,941 25,588 Through Retail Consumer Foodservice 1,294 1,311 1,305 1,356 1,392 1,415 Through Lodging Consumer Foodservice 4,337 4,702 4,983 5,232 5,552 5,810 Through Travel Consumer Foodservice 75,460 77,132 78,333 79,437 80,074 80,813

Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources



Table 2 Sales in Consumer Foodservice by Location: Number of Transactions 2007-2012

Mn transactions 2007 2008 2009 2010 2011 2012 Consumer Foodservice 2,239.2 2,234.3 2,218.7 2,202.2 2,186.7 2,190.0 Through Standalone Consumer Foodservice 102.2 103.1 103.5 107.2 110.2 114.7 Through Leisure Consumer Foodservice 893.5 912.7 933.0 989.6 1,038.5 1,093.0 Through Retail Consumer Foodservice 21.4 21.4 21.4 21.9 22.7 22.9 Through Lodging Consumer Foodservice 157.7 174.2 186.1 196.7 210.0 223.5 Through Travel Consumer Foodservice 3,414.1 3,445.7 3,462.7 3,517.7 3,568.2 3,644.1


Table 3 Sales in Consumer Foodservice by Location: Foodservice Value 2007-2012

Ps million 2007 2008 2009 2010 2011 2012 Consumer Foodservice 150,257.4 154,331.6 156,531.3 159,777.4 160,511.0 165,471.2 Through Standalone Consumer Foodservice 18,672.3 19,882.7 20,455.1 21,703.3 22,885.0 24,206.4 Through Leisure Consumer Foodservice 129,635.0 137,820.5 143,261.8 152,954.5 163,015.3 174,387.3 Through Retail Consumer Foodservice 11,510.3 12,090.7 12,425.7 13,011.0 13,612.1 14,244.0 Through Lodging Consumer Foodservice 20,926.5 23,574.7 25,411.7 27,447.1 29,778.0 32,306.8 Through Travel Consumer Foodservice 331,001.6 347,700.3 358,085.6 374,893.3 389,801.4 410,615.8


Table 4 Consumer Foodservice by Location: % Units/Outlets Growth 2007-2012

% Units/Outlets growth 2011/12 2007-12 CAGR 2007/12 Total Consumer Foodservice Through Standalone -0.5 0.2 1.0 Consumer Foodservice Through Leisure 1.0 0.9 4.8 Consumer Foodservice Through Retail 2.6 2.6 14.0 Consumer Foodservice Through Lodging 1.6 1.8 9.3 Consumer Foodservice Through Travel 4.7 6.0 34.0 Consumer Foodservice 0.9 1.4 7.1




Table 5 Sales in Consumer Foodservice by Location: % Transaction Growth 2007-2012

% transaction growth 2011/12 2007-12 CAGR 2007/12 Total Consumer Foodservice Through Standalone 0.2 -0.4 -2.2 Consumer Foodservice Through Leisure 4.0 2.3 12.2 Consumer Foodservice Through Retail 5.2 4.1 22.3 Consumer Foodservice Through Lodging 1.2 1.4 7.3 Consumer Foodservice Through Travel 6.4 7.2 41.7 Consumer Foodservice 2.1 1.3 6.7


Table 6 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2007-2012

% value growth 2011/12 2007-12 CAGR 2007/12 Total Consumer Foodservice Through Standalone 3.1 1.9 10.1 Consumer Foodservice Through Leisure 5.8 5.3 29.6 Consumer Foodservice Through Retail 7.0 6.1 34.5 Consumer Foodservice Through Lodging 4.6 4.4 23.8 Consumer Foodservice Through Travel 8.5 9.1 54.4 Consumer Foodservice 5.3 4.4 24.1


Table 7 Consumer Foodservice through Standalone: Units/Outlets 2007-2012

outlets 2007 2008 2009 2010 2011 2012 100% Home Delivery 952 990 1,383 1,773 1,814 1,863 Through Standalone Cafs/Bars Through 5,602 5,410 5,132 4,855 4,566 4,434 Standalone Fast Food Through 1,770 1,801 1,872 1,891 1,958 2,063 Standalone Full-Service 7,077 6,724 6,360 6,090 5,620 5,410 Restaurants Through Standalone Self-Service Cafeterias - - - - - - Through Standalone Street Stalls/Kiosks 28,484 29,659 30,388 30,570 30,613 30,574 Through Standalone Consumer Foodservice 43,885 44,584 45,135 45,179 44,572 44,344 Through Standalone


Table 8 Sales in Consumer Foodservice through Standalone: Number of Transactions 2007-2012



Mn transactions 2007 2008 2009 2010 2011 2012 100% Home Delivery 34.1 35.1 39.3 41.3 43.1 43.8 Through Standalone Cafs/Bars Through 117.1 111.0 103.0 97.2 90.9 87.5 Standalone Fast Food Through 251.3 248.0 245.0 251.3 256.5 274.6 Standalone Full-Service 148.4 139.4 130.1 123.8 113.7 108.8 Restaurants Through Standalone Self-Service Cafeterias - - - - - - Through Standalone Street Stalls/Kiosks 1,688.2 1,700.7 1,701.3 1,688.6 1,682.5 1,675.3 Through Standalone Consumer Foodservice 2,239.2 2,234.3 2,218.7 2,202.2 2,186.7 2,190.0 Through Standalone


Table 9 Sales in Consumer Foodservice through Standalone: Foodservice Value 2007-2012

Ps million 2007 2008 2009 2010 2011 2012 100% Home Delivery 6,250.5 6,555.5 7,624.5 8,151.1 8,633.5 9,232.8 Through Standalone Cafs/Bars Through 27,880.1 28,128.0 27,582.4 27,015.5 26,571.6 26,636.6 Standalone Fast Food Through 32,442.7 33,469.6 33,899.7 35,134.0 36,842.9 39,976.5 Standalone Full-Service 28,508.7 28,218.7 27,180.1 26,782.3 24,350.5 23,774.5 Restaurants Through Standalone Self-Service Cafeterias - - - - - - Through Standalone Street Stalls/Kiosks 55,175.3 57,959.9 60,244.5 62,694.5 64,112.6 65,850.9 Through Standalone Consumer Foodservice 150,257.4 154,331.6 156,531.3 159,777.4 160,511.0 165,471.2 Through Standalone


Table 10 Consumer Foodservice through Standalone: % Units/Outlets Growth 2007-2012

% Units/Outlets growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Standalone 2.7 14.4 95.7 Cafs/Bars Through Standalone -2.9 -4.6 -20.9 Fast Food Through Standalone 5.3 3.1 16.6 Full-Service Restaurants Through -3.7 -5.2 -23.6 Standalone



Self-Service Cafeterias Through - - - Standalone Street Stalls/Kiosks Through Standalone -0.1 1.4 7.3 Consumer Foodservice Through Standalone -0.5 0.2 1.0


Table 11 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2007-2012

% transaction growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Standalone 1.6 5.1 28.3 Cafs/Bars Through Standalone -3.7 -5.7 -25.3 Fast Food Through Standalone 7.0 1.8 9.3 Full-Service Restaurants Through -4.3 -6.0 -26.7 Standalone Self-Service Cafeterias Through - - - Standalone Street Stalls/Kiosks Through Standalone -0.4 -0.2 -0.8 Consumer Foodservice Through Standalone 0.2 -0.4 -2.2


Table 12 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2007-2012

% value growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Standalone 6.9 8.1 47.7 Cafs/Bars Through Standalone 0.2 -0.9 -4.5 Fast Food Through Standalone 8.5 4.3 23.2 Full-Service Restaurants Through -2.4 -3.6 -16.6 Standalone Self-Service Cafeterias Through - - - Standalone Street Stalls/Kiosks Through Standalone 2.7 3.6 19.3 Consumer Foodservice Through Standalone 3.1 1.9 10.1


Table 13 Sales in Consumer Foodservice through Leisure: Number of Transactions 2007-2012

Mn transactions 2007 2008 2009 2010 2011 2012 100% Home Delivery 1.7 1.6 1.9 1.8 1.9 1.8 Through Leisure Cafs/Bars Through 28.2 26.5 24.1 23.7 22.6 21.5 Leisure Fast Food Through Leisure 21.2 23.4 25.7 29.3 32.7 37.4 Full-Service 32.3 33.4 33.3 33.8 35.3 36.1



Restaurants Through Leisure Self-Service Cafeterias - - - - - - Through Leisure Street Stalls/Kiosks 18.9 18.2 18.4 18.6 17.7 17.8 Through Leisure Consumer Foodservice 102.2 103.1 103.5 107.2 110.2 114.7 Through Leisure


Table 14 Consumer Foodservice through Retail: Units/Outlets 2007-2012

outlets 2007 2008 2009 2010 2011 2012 100% Home Delivery 187 211 308 420 455 484 Through Retail Cafs/Bars Through Retail 8,205 8,178 7,955 7,924 8,004 8,049 Fast Food Through Retail 2,392 2,555 2,806 3,011 3,240 3,505 Full-Service 7,700 7,714 7,650 7,805 8,058 8,134 Restaurants Through Retail Self-Service Cafeterias - - - - - - Through Retail Street Stalls/Kiosks 3,970 4,354 4,689 4,945 5,184 5,417 Through Retail Consumer Foodservice 22,454 23,012 23,409 24,104 24,941 25,588 Through Retail


Table 15 Sales in Consumer Foodservice through Retail: Number of Transactions 2007-2012

Mn transactions 2007 2008 2009 2010 2011 2012 100% Home Delivery 6.8 7.5 8.8 9.9 10.9 11.4 Through Retail Cafs/Bars Through Retail 168.6 164.8 156.8 155.6 155.9 155.5 Fast Food Through Retail 339.4 351.7 366.8 399.7 424.0 466.0 Full-Service 159.3 157.6 154.6 156.1 160.4 160.8 Restaurants Through Retail Self-Service Cafeterias - - - - - - Through Retail Street Stalls/Kiosks 219.4 231.1 246.0 268.4 287.4 299.3 Through Retail Consumer Foodservice 893.5 912.7 933.0 989.6 1,038.5 1,093.0 Through Retail


Table 16 Sales in Consumer Foodservice through Retail: Foodservice Value 2007-2012



Ps million 2007 2008 2009 2010 2011 2012 100% Home Delivery 1,224.8 1,391.9 1,694.3 1,923.0 2,158.4 2,391.2 Through Retail Cafs/Bars Through Retail 40,424.1 42,084.6 42,322.7 43,629.7 46,077.9 47,830.8 Fast Food Through Retail 43,880.8 47,526.8 50,849.5 56,010.7 61,038.3 68,008.8 Full-Service 36,538.1 38,437.4 39,233.9 41,390.8 43,028.9 44,639.8 Restaurants Through Retail Self-Service Cafeterias - - - - - - Through Retail Street Stalls/Kiosks 7,567.3 8,379.7 9,161.3 10,000.4 10,711.9 11,516.7 Through Retail Consumer Foodservice 129,635.0 137,820.5 143,261.8 152,954.5 163,015.3 174,387.3 Through Retail


Table 17 Consumer Foodservice through Retail: % Units/Outlets Growth 2007-2012

% Units/Outlets growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Retail 6.4 20.9 158.3 Cafs/Bars Through Retail 0.6 -0.4 -1.9 Fast Food Through Retail 8.2 7.9 46.5 Full-Service Restaurants Through Retail 0.9 1.1 5.6 Self-Service Cafeterias Through Retail - - - Street Stalls/Kiosks Through Retail 4.5 6.4 36.4 Consumer Foodservice Through Retail 2.6 2.6 14.0


Table 18 Sales in Consumer Foodservice through Retail: % Transaction Growth 2007-2012

% transaction growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Retail 5.2 11.1 69.1 Cafs/Bars Through Retail -0.3 -1.6 -7.8 Fast Food Through Retail 9.9 6.5 37.3 Full-Service Restaurants Through Retail 0.3 0.2 0.9 Self-Service Cafeterias Through Retail - - - Street Stalls/Kiosks Through Retail 4.1 6.4 36.4 Consumer Foodservice Through Retail 5.2 4.1 22.3


Table 19 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2007-2012

% value growth



2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Retail 10.8 14.3 95.2 Cafs/Bars Through Retail 3.8 3.4 18.3 Fast Food Through Retail 11.4 9.2 55.0 Full-Service Restaurants Through Retail 3.7 4.1 22.2 Self-Service Cafeterias Through Retail - - - Street Stalls/Kiosks Through Retail 7.5 8.8 52.2 Consumer Foodservice Through Retail 7.0 6.1 34.5


Table 20 Consumer Foodservice through Lodging: Units/Outlets 2007-2012

outlets 2007 2008 2009 2010 2011 2012 100% Home Delivery - - - - - - Through Lodging Cafs/Bars Through 1,011 1,031 1,031 1,064 1,101 1,124 Lodging Fast Food Through Lodging - - - - - - Full-Service 283 280 275 292 291 290 Restaurants Through Lodging Self-Service Cafeterias - - - - - - Through Lodging Street Stalls/Kiosks - - - - - - Through Lodging Consumer Foodservice 1,294 1,311 1,305 1,356 1,392 1,415 Through Lodging


Table 21 Sales in Consumer Foodservice through Lodging: Number of Transactions 2007-2012

'000 transactions 2007 2008 2009 2010 2011 2012 100% Home Delivery - - - - - - Through Lodging Cafs/Bars Through 17,889.0 17,975.4 17,683.6 18,299.8 18,893.4 19,193.2 Lodging Fast Food Through Lodging - - - - - - Full-Service 3,497.4 3,418.1 3,680.8 3,630.6 3,784.0 3,751.9 Restaurants Through Lodging Self-Service Cafeterias - - - - - - Through Lodging Street Stalls/Kiosks - - - - - - Through Lodging Consumer Foodservice 21,386.4 21,393.5 21,364.4 21,930.4 22,677.4 22,945.1 Through Lodging




Table 22 Sales in Consumer Foodservice through Lodging: Foodservice Value 2007-2012

Ps million 2007 2008 2009 2010 2011 2012 100% Home Delivery - - - - - - Through Lodging Cafs/Bars Through 4,834.2 5,153.2 5,335.2 5,706.8 6,179.9 6,519.8 Lodging Fast Food Through Lodging - - - - - - Full-Service 6,676.1 6,937.5 7,090.5 7,304.3 7,432.3 7,724.2 Restaurants Through Lodging Self-Service Cafeterias - - - - - - Through Lodging Street Stalls/Kiosks - - - - - - Through Lodging Consumer Foodservice 11,510.3 12,090.7 12,425.7 13,011.0 13,612.1 14,244.0 Through Lodging


Table 23 Consumer Foodservice through Lodging: % Units/Outlets Growth 2007-2012

% Units/Outlets growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Lodging - - - Cafs/Bars Through Lodging 2.1 2.1 11.2 Fast Food Through Lodging - - - Full-Service Restaurants Through Lodging -0.2 0.5 2.6 Self-Service Cafeterias Through Lodging - - - Street Stalls/Kiosks Through Lodging - - - Consumer Foodservice Through Lodging 1.6 1.8 9.3


Table 24 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2007-2012

% transaction growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Lodging - - - Cafs/Bars Through Lodging 1.6 1.4 7.3 Fast Food Through Lodging - - - Full-Service Restaurants Through Lodging -0.8 1.4 7.3 Self-Service Cafeterias Through Lodging - - - Street Stalls/Kiosks Through Lodging - - - Consumer Foodservice Through Lodging 1.2 1.4 7.3




Table 25 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2007-2012

% value growth 2011/12 2007-12 CAGR 2007/12 Total 100% Home Delivery Through Lodging - - - Cafs/Bars Through Lodging 5.5 6.2 34.9 Fast Food Through Lodging - - - Full-Service Restaurants Through Lodging 3.9 3.0 15.7 Self-Service Cafeterias Through Lodging - - - Street Stalls/Kiosks Through Lodging - - - Consumer Foodservice Through Lodging 4.6 4.4 23.8


Table 26 Forecast Consumer Foodservice by Location: Units/Outlets 2012-2017

outlets 2012 2013 2014 2015 2016 2017 Consumer Foodservice 44,344 44,539 44,738 45,060 45,509 45,902 Through Standalone Consumer Foodservice 3,656 3,685 3,706 3,728 3,726 3,754 Through Leisure Consumer Foodservice 25,588 25,873 26,157 26,416 26,700 27,074 Through Retail Consumer Foodservice 1,415 1,480 1,537 1,555 1,566 1,596 Through Lodging Consumer Foodservice 5,810 5,913 6,020 6,094 6,102 6,208 Through Travel Consumer Foodservice 80,813 81,491 82,159 82,853 83,603 84,534

Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 27 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2012-2017

Mn transactions 2012 2013 2014 2015 2016 2017 Consumer Foodservice 2,190.0 2,183.8 2,190.3 2,198.8 2,213.3 2,223.0 Through Standalone Consumer Foodservice 114.7 113.9 114.4 115.8 115.1 115.7 Through Leisure Consumer Foodservice 1,093.0 1,128.4 1,148.5 1,164.0 1,178.7 1,193.2 Through Retail Consumer Foodservice 22.9 23.9 24.6 24.9 25.1 25.5 Through Lodging Consumer Foodservice 223.5 228.0 233.2 237.5 238.0 240.5 Through Travel Consumer Foodservice 3,644.1 3,678.0 3,710.9 3,741.1 3,770.2 3,797.9




Table 28 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2012-2017

Ps million 2012 2013 2014 2015 2016 2017 Consumer Foodservice 165,471.2 166,034.7 167,843.7 169,786.3 172,516.6 174,648.9 Through Standalone Consumer Foodservice 24,206.4 24,440.2 24,587.7 24,959.5 25,117.9 25,498.0 Through Leisure Consumer Foodservice 174,387.3 178,124.3 181,110.7 184,453.2 187,614.4 190,796.8 Through Retail Consumer Foodservice 14,244.0 14,766.9 15,173.7 15,392.8 15,567.4 15,852.9 Through Lodging Consumer Foodservice 32,306.8 33,289.2 34,118.8 34,796.4 35,034.2 35,479.0 Through Travel Consumer Foodservice 410,615.8 416,655.4 422,834.6 429,388.1 435,850.5 442,275.6


Table 29 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2012-2017

% Units/Outlets growth 2012-17 CAGR 2012/17 TOTAL Consumer Foodservice Through Standalone 0.7 3.5 Consumer Foodservice Through Leisure 0.5 2.7 Consumer Foodservice Through Retail 1.1 5.8 Consumer Foodservice Through Lodging 2.4 12.8 Consumer Foodservice Through Travel 1.3 6.8 Consumer Foodservice 0.9 4.6


Table 30 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2012-2017

% transaction growth 2012-17 CAGR 2012/17 TOTAL Consumer Foodservice Through Standalone 0.3 1.5 Consumer Foodservice Through Leisure 0.2 0.9 Consumer Foodservice Through Retail 1.8 9.2 Consumer Foodservice Through Lodging 2.1 11.2 Consumer Foodservice Through Travel 1.5 7.6 Consumer Foodservice 0.8 4.2


Table 31 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2012-2017

% value growth



2012-17 CAGR 2012/17 TOTAL Consumer Foodservice Through Standalone 1.1 5.5 Consumer Foodservice Through Leisure 1.0 5.3 Consumer Foodservice Through Retail 1.8 9.4 Consumer Foodservice Through Lodging 2.2 11.3 Consumer Foodservice Through Travel 1.9 9.8 Consumer Foodservice 1.5 7.7


Table 32 Forecast Consumer Foodservice through Standalone: Units/Outlets 2012-2017

outlets 2012 2013 2014 2015 2016 2017 100% Home Delivery 1,863 1,940 2,038 2,150 2,286 2,437 Through Standalone Cafs/Bars Through 4,434 4,331 4,245 4,243 4,249 4,235 Standalone Fast Food Through 2,063 2,166 2,239 2,302 2,373 2,414 Standalone Full-Service 5,410 5,328 5,286 5,247 5,245 5,171 Restaurants Through Standalone Self-Service Cafeterias - - - - - - Through Standalone Street Stalls/Kiosks 30,574 30,774 30,930 31,118 31,356 31,645 Through Standalone Consumer Foodservice 44,344 44,539 44,738 45,060 45,509 45,902 Through Standalone


Table 33 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2012-2017

Mn transactions 2012 2013 2014 2015 2016 2017 100% Home Delivery 43.8 44.5 45.9 47.4 49.1 51.2 Through Standalone Cafs/Bars Through 87.5 83.1 80.4 79.5 78.6 78.4 Standalone Fast Food Through 274.6 283.9 290.8 298.6 303.7 306.7 Standalone Full-Service 108.8 105.9 103.2 102.1 101.9 100.3 Restaurants Through Standalone Self-Service Cafeterias - - - - - - Through Standalone Street Stalls/Kiosks 1,675.3 1,666.4 1,669.9 1,671.1 1,680.0 1,686.3 Through Standalone Consumer Foodservice 2,190.0 2,183.8 2,190.3 2,198.8 2,213.3 2,223.0 Through Standalone




Table 34 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2012-2017

Ps million 2012 2013 2014 2015 2016 2017 100% Home Delivery 9,232.8 9,469.4 9,767.5 10,101.6 10,479.7 10,934.2 Through Standalone Cafs/Bars Through 26,636.6 25,944.2 25,896.9 25,979.2 26,003.0 26,022.6 Standalone Fast Food Through 39,976.5 41,239.4 42,300.1 43,291.8 44,459.7 45,404.6 Standalone Full-Service 23,774.5 23,144.2 22,843.5 22,568.0 22,720.6 22,445.0 Restaurants Through Standalone Self-Service Cafeterias - - - - - - Through Standalone Street Stalls/Kiosks 65,850.9 66,237.5 67,035.7 67,845.8 68,853.6 69,842.6 Through Standalone Consumer Foodservice 165,471.2 166,034.7 167,843.7 169,786.3 172,516.6 174,648.9 Through Standalone


Table 35 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2012-2017

% Units/Outlets growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Standalone 5.5 30.8 Cafs/Bars Through Standalone -0.9 -4.5 Fast Food Through Standalone 3.2 17.0 Full-Service Restaurants Through Standalone -0.9 -4.4 Self-Service Cafeterias Through Standalone - - Street Stalls/Kiosks Through Standalone 0.7 3.5 Consumer Foodservice Through Standalone 0.7 3.5


Table 36 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2012-2017

% transaction growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Standalone 3.2 17.0 Cafs/Bars Through Standalone -2.2 -10.4 Fast Food Through Standalone 2.2 11.7 Full-Service Restaurants Through Standalone -1.6 -7.8 Self-Service Cafeterias Through Standalone - - Street Stalls/Kiosks Through Standalone 0.1 0.7 Consumer Foodservice Through Standalone 0.3 1.5




Table 37 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2012-2017

% value growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Standalone 3.4 18.4 Cafs/Bars Through Standalone -0.5 -2.3 Fast Food Through Standalone 2.6 13.6 Full-Service Restaurants Through Standalone -1.1 -5.6 Self-Service Cafeterias Through Standalone - - Street Stalls/Kiosks Through Standalone 1.2 6.1 Consumer Foodservice Through Standalone 1.1 5.5


Table 38 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2012-2017

'000 transactions 2012 2013 2014 2015 2016 2017 100% Home Delivery 1,823.9 1,746.4 1,734.2 1,725.0 1,718.3 1,789.7 Through Leisure Cafs/Bars Through 21,525.0 21,037.1 20,580.2 20,461.4 20,091.1 19,756.6 Leisure Fast Food Through Leisure 37,448.2 37,851.5 39,011.5 40,059.7 41,926.6 43,679.1 Full-Service 36,089.8 35,404.1 35,110.6 34,508.0 34,298.3 34,466.1 Restaurants Through Leisure Self-Service Cafeterias - - - - - - Through Leisure Street Stalls/Kiosks 17,788.5 17,873.3 17,956.1 19,086.7 17,034.2 16,039.7 Through Leisure Consumer Foodservice 114,675.5 113,912.4 114,392.6 115,840.8 115,068.5 115,731.1 Through Leisure


Table 39 Forecast Consumer Foodservice through Retail: Units/Outlets 2012-2017

outlets 2012 2013 2014 2015 2016 2017 100% Home Delivery 484 518 548 582 621 666 Through Retail Cafs/Bars Through Retail 8,049 8,030 8,027 8,022 8,063 8,111 Fast Food Through Retail 3,505 3,709 3,877 4,030 4,155 4,274 Full-Service 8,134 8,119 8,128 8,124 8,121 8,137 Restaurants Through Retail Self-Service Cafeterias - - - - - - Through Retail



Street Stalls/Kiosks 5,417 5,497 5,578 5,658 5,740 5,886 Through Retail Consumer Foodservice 25,588 25,873 26,157 26,416 26,700 27,074 Through Retail


Table 40 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2012-2017

Mn transactions 2012 2013 2014 2015 2016 2017 100% Home Delivery 11.4 12.3 12.7 13.2 13.8 14.4 Through Retail Cafs/Bars Through Retail 155.5 157.0 157.0 156.4 156.1 156.0 Fast Food Through Retail 466.0 482.6 498.3 511.7 523.6 534.6 Full-Service 160.8 161.1 161.5 160.3 159.4 158.9 Restaurants Through Retail Self-Service Cafeterias - - - - - - Through Retail Street Stalls/Kiosks 299.3 315.4 319.0 322.4 325.8 329.3 Through Retail Consumer Foodservice 1,093.0 1,128.4 1,148.5 1,164.0 1,178.7 1,193.2 Through Retail


Table 41 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2012-2017

Ps million 2012 2013 2014 2015 2016 2017 100% Home Delivery 2,391.2 2,504.2 2,600.9 2,708.4 2,829.1 2,947.5 Through Retail Cafs/Bars Through Retail 47,830.8 48,459.0 48,703.0 49,218.7 49,720.0 50,220.7 Fast Food Through Retail 68,008.8 70,371.9 72,756.2 75,056.9 77,219.6 79,246.5 Full-Service 44,639.8 44,685.4 44,685.1 44,835.1 44,938.5 45,192.6 Restaurants Through Retail Self-Service Cafeterias - - - - - - Through Retail Street Stalls/Kiosks 11,516.7 12,103.9 12,365.4 12,634.1 12,907.3 13,189.5 Through Retail Consumer Foodservice 174,387.3 178,124.3 181,110.7 184,453.2 187,614.4 190,796.8 Through Retail


Table 42 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2012-2017

% Units/Outlets growth



2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Retail 6.6 37.6 Cafs/Bars Through Retail 0.2 0.8 Fast Food Through Retail 4.0 21.9 Full-Service Restaurants Through Retail 0.0 0.0 Self-Service Cafeterias Through Retail - - Street Stalls/Kiosks Through Retail 1.7 8.7 Consumer Foodservice Through Retail 1.1 5.8


Table 43 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2012-2017

% transaction growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Retail 4.7 25.7 Cafs/Bars Through Retail 0.1 0.4 Fast Food Through Retail 2.8 14.7 Full-Service Restaurants Through Retail -0.2 -1.2 Self-Service Cafeterias Through Retail - - Street Stalls/Kiosks Through Retail 1.9 10.1 Consumer Foodservice Through Retail 1.8 9.2


Table 44 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2012-2017

% value growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Retail 4.3 23.3 Cafs/Bars Through Retail 1.0 5.0 Fast Food Through Retail 3.1 16.5 Full-Service Restaurants Through Retail 0.2 1.2 Self-Service Cafeterias Through Retail - - Street Stalls/Kiosks Through Retail 2.7 14.5 Consumer Foodservice Through Retail 1.8 9.4


Table 45 Forecast Consumer Foodservice through Lodging: Units/Outlets 2012-2017

outlets 2012 2013 2014 2015 2016 2017 100% Home Delivery - - - - - - Through Lodging Cafs/Bars Through 1,124 1,172 1,230 1,229 1,240 1,261 Lodging Fast Food Through Lodging - - - - - - Full-Service 290 308 308 326 326 335



Restaurants Through Lodging Self-Service Cafeterias - - - - - - Through Lodging Street Stalls/Kiosks - - - - - - Through Lodging Consumer Foodservice 1,415 1,480 1,537 1,555 1,566 1,596 Through Lodging


Table 46 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2012-2017

'000 transactions 2012 2013 2014 2015 2016 2017 100% Home Delivery - - - - - - Through Lodging Cafs/Bars Through 19,193.2 20,029.7 20,727.2 20,753.8 20,964.6 21,209.3 Lodging Fast Food Through Lodging - - - - - - Full-Service 3,751.9 3,894.5 3,862.2 4,182.8 4,157.4 4,308.3 Restaurants Through Lodging Self-Service Cafeterias - - - - - - Through Lodging Street Stalls/Kiosks - - - - - - Through Lodging Consumer Foodservice 22,945.1 23,924.1 24,589.4 24,936.5 25,122.0 25,517.6 Through Lodging


Table 47 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2012-2017

Ps million 2012 2013 2014 2015 2016 2017 100% Home Delivery - - - - - - Through Lodging Cafs/Bars Through 6,519.8 6,952.0 7,258.6 7,368.6 7,524.7 7,681.9 Lodging Fast Food Through Lodging - - - - - - Full-Service 7,724.2 7,814.9 7,915.1 8,024.2 8,042.7 8,171.0 Restaurants Through Lodging Self-Service Cafeterias - - - - - - Through Lodging Street Stalls/Kiosks - - - - - - Through Lodging Consumer Foodservice 14,244.0 14,766.9 15,173.7 15,392.8 15,567.4 15,852.9 Through Lodging




Table 48 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2012-2017

% Units/Outlets growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Lodging - - Cafs/Bars Through Lodging 2.3 12.2 Fast Food Through Lodging - - Full-Service Restaurants Through Lodging 2.9 15.2 Self-Service Cafeterias Through Lodging - - Street Stalls/Kiosks Through Lodging - - Consumer Foodservice Through Lodging 2.4 12.8


Table 49 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2012-2017

% transaction growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Lodging - - Cafs/Bars Through Lodging 2.0 10.5 Fast Food Through Lodging - - Full-Service Restaurants Through Lodging 2.8 14.8 Self-Service Cafeterias Through Lodging - - Street Stalls/Kiosks Through Lodging - - Consumer Foodservice Through Lodging 2.1 11.2


Table 50 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2012-2017

% value growth 2012-17 CAGR 2012/17 TOTAL 100% Home Delivery Through Lodging - - Cafs/Bars Through Lodging 3.3 17.8 Fast Food Through Lodging - - Full-Service Restaurants Through Lodging 1.1 5.8 Self-Service Cafeterias Through Lodging - - Street Stalls/Kiosks Through Lodging - - Consumer Foodservice Through Lodging 2.2 11.3


Table 51 Forecast Consumer Foodservice through Travel: Units/Outlets 2012-2017

outlets 2012 2013 2014 2015 2016 2017



100% Home Delivery 249 263 280 299 314 331 Through Travel Cafs/Bars Through Travel 810 822 835 835 837 856 Fast Food Through Travel 414 444 470 495 510 531 Full-Service 2,469 2,501 2,498 2,515 2,514 2,541 Restaurants Through Travel Self-Service Cafeterias - - - - - - Through Travel Street Stalls/Kiosks 1,869 1,884 1,937 1,951 1,926 1,949 Through Travel Consumer Foodservice 5,810 5,913 6,020 6,094 6,102 6,208 Through Travel


Table 52 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2012-2017

'000 transactions 2012 2013 2014 2015 2016 2017 100% Home Delivery 5,849.2 6,144.6 6,336.5 6,623.9 6,944.6 7,158.9 Through Travel Cafs/Bars Through Travel 15,246.9 15,111.1 15,288.1 15,199.9 15,432.3 15,108.0 Fast Food Through Travel 54,091.8 55,917.0 58,517.3 60,089.5 62,424.1 64,569.1 Full-Service 47,881.5 47,795.6 47,399.3 47,404.9 46,770.4 46,701.5 Restaurants Through Travel Self-Service Cafeterias - - - - - - Through Travel Street Stalls/Kiosks 100,452.7 103,034.5 105,623.8 108,157.8 106,464.0 106,931.0 Through Travel Consumer Foodservice 223,522.1 228,002.7 233,165.2 237,476.1 238,035.4 240,468.5 Through Travel


consumer foodservice by location in the philippines

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