consumer goods executive summit - oracle...• drive loyalty and brand advocacy • social driven...
TRANSCRIPT
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
ConsumerGoodsExecutiveSummitOracleInsightDrivenFrontOfficeSolutions
ScottMeyersCXIndustrySolutionManagerGlobalIndustrySolutionsGroup(GISG)Retail&ConsumerGoods
GibBassettBigDataIndustrySolutionManagerGlobalIndustrySolutionsGroup(GISG)Retail&ConsumerGoods
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Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
FrontOfficeSolutionOverviewforConsumerGoodsOutlineforDiscussion
SummaryofFrontOfficeDisruption
WhatIfVideo
RolePlayConversation
OverviewofOracleSolutionsandSupportedUseCases
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Globalization
Complexity
DataProliferation
Pace-of-Change
ConnectedConsumer
TrendsDrivingDisruptioninConsumerIndustries
“CPGisfastapproaching atippingpoint.Asconsumersembracenewexperiences,theirhabits shift.Evolvingpurchasebehaviors inonecategorysoontransfertoothers,drivingthosesegmentstowardstheirowntippingpoint.”- BostonConsultingGroup
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OracleIndustrySolutionsforConsumerGoods
SenseandRespond
PlatformasaServiceandInfrastructureasaService
UnifiedModern CloudFoundation
SocialNetwork Mobile Analytics,Dashboards&BigData Integrations
Sales Marketing SupplyChain InformationTechnology
RetailandConsumerInsights
CompleteCXforConsumerGoods
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OracleVisionforDigitalConsumerExpereince
Engage Empower
TailoredOffersandPromotionsattheRightTime,DriveLoyaltyand
Advocacy
Proactive,PersonalizedAcrossChannels&
MaximizeServicesValueforConsumers
Connect
Deliver
Analyze
AnalyzeProfilestoAnticipateNeeds&
DeliverTailored,Timely&RelevantInformation
Acquire
PersonalizeDialogAcrossDigital&SocialChannelstoUnknown
Consumers
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OracleConsumerExperienceUseCasesandBenefitsBusinessBenefitSolutionUseCases
• ImprovecustomerdataenrichedwithDigitalProfile• Exploitdigitalmarketingchannelstoattractnewcustomers• Optimizeadspendacrossplatforms
• DigitalCustomerAcquisition• Data-drivenPersonalizationforMarketing
Acquire
• SelfService&Support• EffectiveNewProductLaunch
• Improvecustomersatisfaction• Increaseself-servicesuccess• Improveserviceproductivity• Increasenewproductsuccess
Serve
• Increasetraffic,numberofinteractionsandimpressions• Increaseconversionrate• Increasecrosscategorypenetration• Increasecustomerlifetimevalue• Driveloyaltyandbrandadvocacy
• SocialDrivenConversion• CustomerLifecycleMarketing• Cross-ChannelRapidRetargeting
Engage
• Providecustomercentricviewonproductsandservices• MeasuretruecampaignROIwithdeepanalyticsacrosssocialanddigitalchannels
• Consumer360• CommercialAccount360• VoiceofCustomerAnalytics
Analyze
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Whatifyoucould:IntegrateandEnableNewAnalyticsMoveBeyondReportingtoAdvancedAnalytics
• Leveragealldatasourcesavailabletotheenterprise(structuredandunstructured,internalandexternal)
• Obtainacompleteandactionableviewofyourconsumer
• Supporttheentireconsumerjourneywithanintegratedcross-functionaldataandanalyticsfoundation
• Improvebusinessperformanceacrosstheenterprise
SenseandRespondRetailandConsumerInsightsCXforConsumerGoods
BusinessDriversCreate Demand Fulfill Demand Retain/GrowDemand
Increase contentrelevance,MarketingROIandbrandvalue
Improvesales,marginsandchannelperformance
Developgreatersatisfaction,loyaltyandreferral
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RetailandConsumerInsightsUseCasesWhatareyourprioritiesandchallenges?
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FulfillDemand
RetainandGrowDemand
CreateDemand
AdvertisingAudience Insights
Customer360Insights
MarketingMixInsights
ContentPersonalizationInsights
ProductLaunchInsights
Promotional Insights
StoreExecutionInsights
SupplyChainInsights
MarketBasketInsights
CustomerRetentionandUpsell/CrossSellInsights
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MeetJaneA40-yearold,marriedandlivinginthesuburbsofPhoenix,Arizona.
Planningadinnerpartywithherhusband,Steve.
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JaneisplanningtohostadinnerforfriendswithherhusbandSteve
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Video
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Understands
yourvaluesLikes
yourpromise
yourinspirationShares
yourproductsSelects
yourcontent
Requests
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ForAdditionalInformation
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ScottMeyers- [email protected]
GibBassett- [email protected]
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