consumer health top ten for rbc 2010 tim doyle consumer health july 2010
TRANSCRIPT
Consumer Health Top Ten for RBC 2010
Tim DoyleConsumer Health
July 2010
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Consumer Health Top Ten for RBC
• 10 Front-End program offerings in the Solutions Booth area
• “Pre-call Planning” – What you should know about these offerings
• Be sure to visit before the Show is over
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Leader Brand
• 800 sku’s / Full-line Repackaging / 40-50% Margin
• High Service Levels (normal circumstances)
• Consumers looking for “Value”
• LDR Vitamin Assort– 15% discount + Signs + RBC dating
• Home Healthcare products– Meters & strips
– Incontinence Endcap
• New Leader Brand Catalog*
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Trustworth
• High gross margin (50%)
• 98 sku’s covering basic HHC categories
• 3-sided Display FREE!– Maximize selling space
• Other planograms available: 4’ to 16’
• Trustworth products are included in– New! HHC Product Guide
– Solutions for Everyday Living
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Specialized Care Centers
• Diabetes, Home Health Care & Immunizations– Immunizations is considered “managed care”
• Diabetes SCC– APhA Certification, manual, training, Creative Pharmacist,
pricing, planograms, net pricing programs, newsletter
– $99/mo
• Home Healthcare SCC– Access to over 250 CE programs, marketing templates,
customized SFEL catalogs, pricing, lists of doctors
– $99/mo
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Custom Ad
• Pharmacies can promote unique products or services
• Change retails, add coupons
• 5,000 circular minimum
• $300 (plate change) + postage
• FREE Mail area analysis
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Health Focus Displays
• New! Autoship of 1 Health Focus display/month
• Benefits to enrolling:– Additional dating (30 days)
– 5 to 15% additional savings
– Product in monthly ads
– Convenience of autoship
– Drop out with 30-day notice
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6-Tier Retail Pricing
• From 3-Zones (in 19 regions) to 6 Tiers
• Broader range of options: match strategy to local market conditions.
• Two tiers in each strategy:– Convenience - 38-40%
– Value - 32-35%
– Price Focus - 26-29%
• Timetable: migrate all accounts by 12/31/10
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6-Tier Retail Pricing (cont.)
• For every current Zone, there is a “closest Tier”
• Price changes over the next 4 to 6 months as we align old zone retails with new tier retails
• Recommendation: – Non-POS Customers: Pick a tier & switch now
– POS (Shelf-tag retails & scanner checkouts)
• Lots of variables / additional information to come
– Customers new to Cardinal: New Tiers are the only option
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6-Tier Retail Pricing (cont.)
• For every current Zone, there is a “closest Tier”
• Price changes over the next 4 to 6 months as we align old zone retails with new tier retails
• Recommendation: – Non-POS Customers: Pick a tier & switch now
– POS (Shelf-tag retails & scanner checkouts)
• Lots of variables / additional information to come
– Customers new to Cardinal: New Tiers are the only option
• Note: Pharmacies improperly attached to HamZn Retail Pricing should consider “Retail Pricing Only” (New Tiers) @ $35/month
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Tradavo Snack Cart
• Drop-ship Candy & Snacks– Planograms, suggested retails, FREE Rack!
• High-traffic, high-turn products
• In July Completely Upfront Monthly Planner
• Enrollment form, program information on CHFES in new drop-ship supplier tab
• Marjack (candy supplier) is no longer preferred
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Ethnic Beauty Care
• Ethnic/Multicultural hair-care and skin-care products– African-American, Hispanic, Asian
• In July Completely Upfront Monthly Planner
• Will be stocked in the DC’s based on demand
• Benefits to pharmacy:– Growing population segment / customer segment
– 35% gross margin
– “Best of the Best” planograms
– Ease of ordering (direct from Cardinal Health)
• Two representatives in the Solutions booth
Questions?
Have a Great Show!