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  • 7/31/2019 Consumer Insight Research

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    Nam~zejr Dm~d`b| Vraijn|9

    Jvrj~~

    \jhe ?9 Ijgg Cdjm# Wdwdhm Ct# Ktcj Vjrrdm# Lhwdl ^dcwjdrh# Ljrrdnk ^|-Nchdr

    Nhcdgarmdh Vact|jnbmdn ^|h|j Zmdwjr~d|t# ^hm Czd~ Aod~va

    Oz~dmj~~

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    \jhe ?

    Ijgg Cdjm QQQQQQQQQQQQQQQQQQQQQQQQQ

    Wdwdhm Ct QQQQQQQQQQQQQQQQQQQQQQQQQ

    Ktcj Vjrrdm QQQQQQQQQQQQQQQQQQQQQQQQQ

    Lhwdl dcwjdrh QQQQQQQQQQQQQQQQQQQQQQQQQ

    Ljrrdnk |-Nchdr QQQQQQQQQQQQQQQQQQQQQQQQQ

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    Jjnz|dwj ^zeehrt

    Pj oj`hm |bd~ vraijn| pd|b azr EHN^ Hmhct~d~ |a lj|jredmj |bj h||rhn|dwjmj~~ ag |bj ~zd| ehrkj| hml |bj

    ~|rjm`|b ag |bj naevj|d|dam pd|bdm |bh| ehrkj|- Grae azr EHN^ Hmhct~d~# pj namnczljl |bh| |bj hvvhrjc ehrkj| d~ hm

    hvvjhcdm` ~jn|ar |a namlzn| oz~dmj~~ dm rd`b| map- Nam~zejr~ dljm|dgdjl h~ @jmjrh|dam T hrj nzrrjm|ct ehkdm`

    vzrnbh~j~ pd|b h ozt map# parrt ch|jr h||d|zlj- \bj rjnjm| naccj`j `rhlzh|j |hr`j| ehrkj| d~ hc~a `rapdm` ~|jhldct h~

    earj paejm jm|jr |bj parkgarnj jwjrt tjhr# nrjh|dm` hm avvar|zmd|t |a ehkj earj ~hcj~- Jvrj~~~ vrdehrt ganz~ d~oz~dmj~~ nca|bdm` hml ljwjcavdm` ~|hvcj~ h~ avva~jl |a |rjml nbh~dm`- Bapjwjr# |rjml~ hml ehrkj|dm` |hn|dn~ hrj

    nzrrjm|ct lrdwdm` |bj vzrnbh~j~ ag rjnjm| naccj`j `rhlzh|j~- Jvrj~~ d~ ~|dcc h||jev|dm` |a rjehdm gh~bdam garphrl hml d~parkdm` |a nrjh|j oj||jr%|hdcarjl vragj~~damhc nca|bdm` |a `jmjrh|j orhml cathc|t-

    Hc|baz`b |bjrj bh~ amct ojjm h ehr`dmhc dmnrjh~j dm rjhc nam~zejr ~vjmldm`# |bd~ ghn|ar hcam` pd|b rjnjm|ct

    nrjh|jl vragj~~damhc hml oz~dmj~~ ~jrwdnj iao~ rjwjhc |bh| |bj pjhkjmjl jnamaet d~ oj`dmmdm` |a ~bap ~d`m~ ag `rap|b

    dm |bj oz~dmj~~ ~jn|ar- H~ ag map# Jvrj~~ laj~ aggjr oz~dmj~~ nca|bdm` h| capjr vrdnj~ |bhm Ehnt~- Bapjwjr# |bj~j

    vrdnj ldggjrjmnj~ nazcl jh~dct oj ehmdvzch|jl |a ehkj Ehnt~ |bj cj~~ jvjm~dwj ~jccjr- Gdmhcct# `dwjm Jvrj~~ ljnd~dam

    |a nam~acdlh|j |bjdr ~jvhrh|j paejm~ hml ejm~ ~|arj~ dm|a naeodmjl lzhc%`jmljr ~|arj~# Jvrj~~ bh~ |bj avvar|zmd|t |a

    vzr~zj |bjdr hcrjhlt pjcc j~|hocd~bjl paejm~ cdmj hml ehkj devrawjejm|~ |a |bjdr ljwjcavdm` ejm~ cdmj-

    Hg|jr naevcj|dm` |bj EHN^ Hmhct~d~# azr |jhe nhej |a |bj rjhcdyh|dam |bh| Jvrj~~ ph~ earj bjhwdct |hr`j|

    |aphrl~ paejm- Pj phm|jl |a gdml az| dg ejm ~bavvjl h| Jvrj~~- \bj vrdehrt xzj~|dam ag namnjrm d~ pbj|bjr ejm

    h~~andh|j Jvrj~~ pd|b ejm~ nca|bdm`~vjndgdnhcct ejm~ oz~dmj~~ ~zd|~- Ao|hdmdm` h oj||jr dljh ag bap ejm ~bav garoz~dmj~~ nca|bdm` pdcc vrawdlj dm~d`b| dm|a bap Jvrj~~ ed`b| |hr`j| ehcj nam~zejr~- Ehcj rj|hdc ~bavvjr~ pjrj

    ao~jrwjl h| ~jwjrhc oz~dmj~~ nca|bdm` az|cj|~- \bj ao~jrwjl rj|hdcjr~ dmnczljl9 Jvrj~~# Ejm~ Pjhrbaz~j# Vh|rdnk

    Ihej~# hml Ohmhmh _jvzocdn- Dm arljr |a ao|hdm |bj ea~| rjcjwhm| lh|h# ao~jrwh|dam~ pjrj ehlj am ^h|zrlht hml^zmlht-

    \bj ehcj~ ao~jrwjl h| Jvrj~~ rhm`jl dm h`j grae ch|j ?6~ |a edl%:6~- Mjhrct hcc ao~jrwjl ejm ~bavvjl pd|b h

    paehm ar pd|b nbdclrjm- Ehmt ag |bj ejm pba pjrj ~bavvdm` pd|b paejm |aak amct h nh~zhc hml ordjg `chmnj h| ejm~

    nca|bdm`- Pbjm |bj gjehcj naevhmdam pjm| dm|a |bj lrj~~dm` raae# |bj ehm pazcl cdm`jr dm nca~j vraded|t |a |bj

    lrj~~dm` raae hml nh~zhcct `chmnj h| d|je~- Gjp ~bapjl jmaz`b dm|jrj~| |a jwjm caak h| vrdnj~- \bj ejm |bh| nhej dm

    pd|b nbdclrjm pjrj z~zhcct ~bavvdm` gar |bje~jcwj~-

    \braz`b ao~jrwh|dam# h vh||jrm ag nh~zhc ~bavvdm` dm Jvrj~~ ph~ j~|hocd~bjl- ^bavvjr~ ldl ma| mjnj~~hrdct bhwj

    h vhr|dnzchr vzrnbh~j dm edml# oz| pjrj dm~|jhl orap~dm`- Jvrj~~ eht mjjl |a gzr|bjr vraea|j ~zd|~ dm arljr |anhvd|hcdyj am |bj vzrva~j%lrdwjm ehcj ~zd| oztjr- Grae ao~jrwh|dam |bj ehcj Jvrj~~ ~bavvjr ph~ ma| wjrt dm|jrj~|jl dm

    wdjpdm` ~zd|~- Pj pazcl cdkj |a gzr|bjr jvcarj pbt ejm la ma| ~vjml |dej orap~dm` |bj ejm~ ~jn|dam dm Jvrj~~- \bj

    ehcj nz~|aejr~ hvvjhrjl ld~ed~~dwj# pbdnb d~ ag vhr|dnzchr namnjrm-Naeodmdm` |bj dmgareh|dam |bh| pj ao|hdmjl dm |bj EHN^ Hmhct~d~ hml |bj bhod|~ |bh| pj ao~jrwjl# pj phm|jl

    |a cjhrm earj hoaz| ehcj vjrnjv|dam~ ag Jvrj~~- Azr vrdehrt rj~jhrnb xzj~|dam ph~9 pbh| jggjn| pazcl h ehrkj|dm`

    ~|rh|j`t# |hr`j|dm` ejm# bhwj am nam~zejr vzrnbh~j~1 Pj z~jl |bj vraijn|dwj |jnbmdxzj ag edml ehvvdm` |a `j|~aej dljh~ hoaz| pbh| azr vhr|dndvhm|~ |baz`b| hoaz| ~zd|~- Pj jvjn|jl |a bjhr |bh| azr vhr|dndvhm|~ pjrj zmhphrj |bh|

    Jvrj~~ nhrrdjl ejm~ ~zd|~- Pbh| pj hn|zhcct cjhrmjl ph~ |bh| azr vhr|dndvhm|~ pjrj hphrj ag |bj ghn| |bh| Jvrj~~

    nhrrdjl ejm~ ~zd|dm`# oz| d| ph~ |bj ~|tcj ag |bj ~zd|~ hml |bjdr vjrnjv|dam ag |bj ~|arj d|~jcg |bh| kjv| |bje grae

    vzrnbh~dm` h ~zd| h| Jvrj~~- Azr vhr|dndvhm|~ ~hdl |bh| |bj ~zd|~ pjrj |aa ~bdmt hml |bh| |bjt ldl ma| |bdmk |bh| Jvrj~~

    ~zd|~ pjrj hvvravrdh|j gar pjhrdm` dm hm dm|jrwdjp ar oz~dmj~~ h|ea~vbjrj- Jvrj~~ ~zd|~ pjrj rjgjrrjl |a h~ nczoodm`

    ~zd|~-Ch~|ct# pj lj~d`mjl h ~zrwjt |bh| pazcl `dwj z~ h orahljr rhm`j ag vhr|dndvhm|~- Pj phm|jl |bj ~zrwjt |a gzr|bjr

    ~acdldgt azr gdmldm`~ grae |bj ganz~ `razv ar |a cj| z~ kmap dg azr ganz~ `razv vhr|dndvhm|~ ldl ma| rjvrj~jm| |bjdevrj~~dam ag |bj ehiard|t ag ehcj~ |bh| bhwj rjnjm|ct `rhlzh|jl naccj`j ar hrj hoaz| |a `rhlzh|j naccj`j-

    Amj ag azr rjnaeejmlh|dam~ gar Jvrj~~ d~ |a nrjh|j h earj vragj~~damhc h|ea~vbjrj dm |bj ~zd| ~jn|dam |a

    var|rht h earj ~jrdaz~ ~zd| oztdm` jvjrdjmnj- Pbdcj d|~ devar|hm| |a ehdm|hdm orhml dljm|d|t# d|~ devar|hm| |a nrjh|j

    hm jmwdramejm| dm pbdnb ehcj~ gjjc naegar|hocj ~bavvdm` dm- Pj ~z``j~| |bh| Jvrj~~ vhdr ~zd|dm` ihnkj|~ hml ~chnk~

    pd|b ealj~| |amjl lrj~~ ~bdr|~ hml |dj~- Amnj h`hdm# |a ehdm|hdm orhml dljm|d|t# Jvrj~~ nhm aggjr wdorhm| nacarjl lrj~~~bdr|~ hml hnnj~~ardj~- Bapjwjr kjjvdm` |ba~j vdjnj~ dm h ldggjrjm| ~jn|dam ag |bj ~|arj d~ rjnaeejmljl- ^hgjr nacar

    naeodmh|dam~ pazcl hccap ehcj nam~zejr~ ~jhrnbdm` gar vragj~~dam h||drj |a wd~zhcdyj |bje~jcwj~ dm Jvrj~~ ~zd|~- Pj

    gjjc |bh| d| pazcl oj ojmjgdndhc gar Jvrj~~ |a dm|ralznj h cdmj ag nch~~dn gd||dm` ~zd|~- Ehcj~ nchdejl |a vrjgjr |bd~ gd| |a

    |bj ~cde gd| aggjrjl- Jvrj~~ ~bazcl bdrj ~hcj~ h~~andh|j~ pd|b earj kmapcjl`j dm ~zd|~# ar devcjejm| |bd~ |tvj ag|rhdmdm`- Ea~| ehcj~ hled||jl |bh| |bjt bhwj cd||cj kmapcjl`j hoaz| ~zd|~# hml pazcl gjjc earj naegar|hocj ojdm`

    phckjl |braz`b |bj vranj~~- Bhwdm` rjcdhocj hml kmapcjl`jhocj ~hcj~ h~~andh|j~ pdcc hccap Jvrj~~ |a `hdm earj

    hnnjv|hmnj hml nrjldodcd|t h~ h ~zd|~ rj|hdcjr- Gdmhcct# pj rjnaeejml |bh| Jvrj~~ dm|ralznj h eh||j ~zd|- \bj ~bdmt ~zd|~|bh| Jvrj~~ nhrrdj~ hrj ma| h||rhn|dwj gar `rhlzh|dm` ehcj~-

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    \hocj ag Nam|jm|~

    Jjnz|dwj ^zeehrt >

    Nz~|aejr Lj~nrdv|dam :

    EHN^ Hmhct~d~

    Dm|ralzn|dam :

    Hmhct~d~ :%88Eh|rd 8?

    Namncz~dam~ 8>_jnaeejmlh|dam~ 8>

    Xzhcd|h|dwj ^|zlt

    _j~jhrnb Aoijn|dwj~ 8>

    Ej|balaca`t 8>

    Vhr|dndvhm|~ 8>%8$ ojnhz~j pj mjjl |a kmap pbh| d~ ojdm` hggjn|jl pd|b |bj dmnrjh~j dm ~hchrdj~-

    Cj`d~ch|dam9 Na~|~ gar ehmzghn|zrdm` hvvhrjc hrj capjr horahl- Devar|~ hnnazm| gar hoaz| 2: vjrnjm| ag |bj Z-^-

    hvvhrjc ehrkj|- Devar| |hj~ "|hrdgg~$ nazcl bhwj h ehiar devhn| am |bj ehrkj| gar hvvhrjc- Bapjwjr# |bj Parcl \rhlj

    Ar`hmdyh|dam "P\A$ H`rjjejm| am \j|dcj~ hml Nca|bdm` capjr~ ehmt |hrdgg~ am hvvhrjc- 86 H| cjh~| ?> ~|h|j~ bhwj

    jmhn|jl ar vrava~jl cj`d~ch|dam |a garnj Dm|jrmj| ~hcj~%|h naccjn|dam~-88

    Dm|jrvrj|h|dam9 H~ |bj na~| |a ehmzghn|zrj hvvhrjc horahl ~|ht~ cap# |bj P\A d~ kjjvdm` |bj |hrdgg~ am

    hvvhrjc cap h~ pjcc- \bj hlld|dam ag ~hcj~ |hj~ gar Dm|jrmj| vzrnbh~j~ pdcc dmnrjh~j |bj gdmhc ~hcj~ vrdnj ag

    hvvhrjc ~acl amcdmj gar hcc nam~zejr~-

    Jwhczh|dam9 \bd~ dmgareh|dam d~ |brjh|jmdm` "?$ ojnhz~j vhtdm` ~hcj~ |hj~ gar amcdmj vzrnbh~j~ pdcc bhwj h

    ~d`mdgdnhm| devhn| am |bj h||rhn|dwjmj~~ ag Dm|jrmj| rj|hdc vzrnbh~dm` h~ |bj awjrhcc na~| |a |bj nam~zejr

    dmnrjh~j~- \bd~ d~ ag ejldze devar|hmnj "?$ ojnhz~j ag |bj mj`h|dwj devhn| am ~hcj~-

    \jnbmaca`dnhc Dmmawh|dam ar ^ndjmnj%Oh~jl Gdmldm`~ |bh| Devhn| Vralzn|~ hml ^jrwdnj~ Ehrkj|jl9 Dm|jrmj|

    rj|hdcdm` d~ h `rapdm` vzrnbh~dm` ojbhwdar# pd|b 8

    Dm|jrvrj|h|dam9 \bj dmnrjh~dm` heazm| ag amcdmj ~bavvdm` lrdwj~ ljehml gar amcdmj ~bavvdm` az|cj|~-

    Amcdmj vralzn| hwhdchodcd|t jxzh|j~ |a h ~jrwdnj gar vjavcj pba nhmma| `j| |a h ordnk%hml%ear|hr az|cj|- \bd~

    d~ ehlj vhr|dnzchrct devar|hm| gar naevhmdj~ |hr`j|dm` |bj /T @jmjrh|dam/ pba~j ejeojr~ z|dcdyj |jnbmaca`t

    |a h `rjh| lj`rjj-

    Jwhczh|dam9 \bd~ d~ ghwarhocj "Gz|zrj Ph|nb9 @jmjrh|dam T- "?662# Mawjeojr :$- _j|rdjwjl am Hvrdc :# ?68? grae Vh~~var| @EDL-

    86->6 Ehnt~ bh~ dmnrjh~dm`ct vrdard|dyjl tazm`jr nam~zejr~# pba |jml |a

    ~bav jc~jpbjrj->8 \bj Jvrj~~ Mj| _jphrl~ Vra`rhe rjphrl~ nz~|aejr~ oh~jl am |bjdr vzrnbh~j~- >? Ehnt~ bh~ h

    ~dedchr nz~|aejr cathc|t rjphrl~ |braz`b |bjdr Ehnt~ nhrl- >>

    Dm|jrvrj|h|dam9 Jvrj~~ hml Ehnt~ oa|b vrawdlj jxzhc ~zvvar| gar edmard|dj~# mhejct paejm- Oa|b

    naevhmdj~ z~j nz~|aejr cathc|t rjphrl~ vra`rhe~ dm arljr |a dmnrjh~j orhml cathc|t- Ehnt~ d~ h rjna`mdyhocj

    mhej# oz| Ehnt~ ~jje~ |a ~|rz``cj pd|b rjhnbdm` |bj tazm`jr ljea`rhvbdn~# ~aej|bdm` |bh| Jvrj~~ laj~

    pjcc-

    Jwhczh|dam9 Jvrj~~ d~ ~cd`b|ct ~|ram`jr |bhm Ehnt~ am |bd~ ghn|ar "$ pd|b |bj naevj|d|dam am |bd~ ghn|ar ojnhz~j oa|b Jvrj~~ hml Ehnt~

    z|dcdyj ~dedchr ehmzghn|zrdm` hml ejrnbhmld~dm` nbhmmjc~- \bd~ d~ ag ejldze devar|hmnj "?$ |a |bj ~znnj~~ ag

    Jvrj~~ ojnhz~j |bjt z~j hvvravrdh|j ej|bal~ |aphrl~ ~jcjn|dm` hml ldwjr~dgtdm` ~zvvcdjr~# |bjrjgarj

    ld~rzv|dam~ dm |bj ~zvvct nbhdm pazcl ma| nhz~j ~d`mdgdnhm| bhre |a |bj naevhmt~ awjrhcc avjrh|dam~-

    Ehrkj| ^zvvar|9 Jvrj~~ z|dcdyj~ h pdlj whrdj|t ag ehrkj|dm` |aac~ |a rjhnb nam~zejr~ dmnczldm`9 /ldrjn| ehdc aggjr~#

    j%ehdc naeezmdnh|dam~# eh`hydmj hml dm%~|arj vraea|dam~# pjo%oh~jl ohmmjr hml ~jhrnb hlwjr|d~dm`# hml ~andhc

    mj|parkdm` ~d|j~- Ehnt~ z|dcdyj~ ehmt ldggjrjm| ehrkj|dm` |aac~ h~ pjcc# oz| gzr|bjr z|dcdyj~ eaodcj |jnbmaca`t hml dm

    ghn| pam |bj ?688 Eaodcj Ehrkj|jr ag |bj Tjhr hphrl- >7

    Dm|jrvrj|h|dam9 Pbdcj Jvrj~~ laj~ z~j ehmt ag |bj kjt ehrkj|dm` |aac~# d| ghdc~ |a z|dcdyj |bj jejr`dm`

    pjo%nammjn|jl eaodcj vbamj h~ |bj whczhocj ehrkj|dm` |aac |bh| d| d~- Ehnt~ ma| amct z~j~ eaodcj

    ehrkj|dm`# oz| laj~ d| dm ~znb hm dmmawh|dwj ehmmjr |bh| d| bh~ rjnjdwjl vrhd~j hml h vrj~|d`daz~ hphrl-

    Jwhczh|dam9 Jvrj~~ d~ ~cd`b|ct pjhkjr |bhm ~jwjrhc cjhldm` naevj|d|ar~ "?$ dm |bj ehrkj| ~zvvar| ghn|ar

    ojnhz~j d| ghdc~ |a hllrj~~ h ehiar ehrkj|dm` |aac- \bd~ d~ wjrt devar|hm| ">$ ojnhz~j |bj Jvrj~~

    ljea`rhvbdn d~ tazm` hml wjrt rj~vam~dwj |a |jnbmaca`t-

    >6Hoaz| Jvrj~~- "?68?$ _j|rdjwjl am Hvrdc 4# ?68? graeJvrj~~-

    >8Ehnt~ Dmn lj~nrdv|dam- "?68?$ _j|rdjwjl am Hvrdc 88# ?68? graeBaawjr~-

    >?Jvrj~~ chznbj~ mjp cathc|t vra`rhe- "?68?$ _j|rdjwjl am Hvrdc 4# ?68? grae V_ Mjp~pdrj-

    >>\bj eh`dn ag Ehnt~- "?68?$ _j|rdjwjl am Hvrdc 88# ?68? graeEhnt~-

    >7\~drzcmdk# @- "?688# Ljnjeojr 4$ Ehnt~ d~ ?688 eaodcj ehrkj|jr ag |bj tjhr- _j|rdjwjl am Hvrdc 8?# ?68? graeEaodcj Ehrkj|jr-

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    Vrdndm`9Jvrj~~ nbhr`j~ hvvradeh|jct ,?0: Z^ lacchr~ gar h oz~dmj~~ vhm|~ hml ~bdr|!ochyjr naeoa- >0 @adm` |a

    Ehnt~ |a `j| h ~dedchr phrlraoj pazcl na~| am hwjrh`j ,$ pd|b |bj cap na~| ag oz~dmj~~ nca|bdm` ~dmnj pj naevj|j pd|b

    naevj|d|dwj vrdnj~ pbdcj aggjrdm` ~dedchr whczj- \bd~ ghn|ar d~ hc~a wjrt devar|hm| ">$ ojnhz~j dg Jvrj~~ d~

    `adm` |a ~znnj~~gzcct vjmj|rh|j |bj cap na~| ag oz~dmj~~ ~zd|~!nca|bdm` pd|b h naevj|d|dwj vrdnj vadm|# d|

    mjjl~ |a ~z~|hdm cap vrdnj~-

    Ehrkj| Ghn|ar ^narj Pjd`b| ^P

    Ehrkj| bhrj 8 ? ?

    Ehrkj| Va~d|dam 8 ? ?

    Vralzn| |rjm`|b < ? 2

    Orhml _jch|dam~bdv

    Xzhcd|t

    < > 8?

    Ehrkj|

    _jvrj~jm|h|dam

    > ? 7

    Ehrkj| zvvar| ? > 7

    Vrdndm` > > 4

    ( 5 80 ( 5 0Jvrj~~- "?68?# Ihmzhrt 8$- _j|rdjwjl am Hvrdc 2# ?68? graeJvrj~~-

    >2Ehnt~- "?68?# Ihmzhrt 8$ _j|rdjwjl am Hvrdc 2# ?68? graeEhnt~-

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    :- Namncz~dam~9

    8- \bj hvvhrjc ehrkj| d~ hm hvvjhcdm` ~jn|ar |a namlzn| oz~dmj~~ dm rd`b| map- Nam~zejr~ dljm|dgdjl h~ `jmjrh|dam T hrj

    nzrrjm|ct ehkdm` vzrnbh~j~ pd|b h ozt map parrt ch|jr h||d|zlj-

    ?- \bj rjnjm| naccj`j `rhlzh|j |hr`j| ehrkj| d~ hc~a `rapdm` ~|jhldct h~ earj paejm jm|jr |bj parkgarnj jwjrt tjhr#

    nrjh|dm` hm avvar|zmd|t |a ehkj earj ~hcj~-

    >- Jvrj~~~ vrdehrt ganz~ d~ oz~dmj~~ nca|bdm` hml ljwjcavdm` ~|hvcj~ h~ avva~jl |a |rjml nbh~dm`- Pbdcj ~|dcc

    rjehdmdm` gh~bdam garphrl# Jvrj~~ d~ parkdm` |a nrjh|j oj||jr |hdcarjl parkpjhr |a `jmjrh|j orhml cathc|t-

    -20

    8

    : Naevj|d|dwj |rjm`|b 8

    Ehrkj|H||rhn|dwjmj~~

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    8?- \bj vrdndm` ldggjrjmnj~ oj|pjjm Jvrj~~ hml Ehnt~ nazcl jh~dct oj ehmdvzch|jl |a ehkj Ehnt~ oj |bj earj

    dmjvjm~dwj ~jccjr-

    7- _jnaeejmlh|dam~9

    8- H||hdm chr`jr ehrkj| vjmj|rh|dam- Pj nhm z~j Jvrj~~ hodcd|t |a aggjr h vralzn| h| h rjch|dwjct capjr vrdnj |bhm

    d|~ naevj|d|ar~- Ldggjrjm|dh|j oz~dmj~~ hvvhrjc |braz`b nam|dmzjl vrdnj vadm| ~|rh|j`t-

    ?- Nam|dmzjl ganz~ am oz~dmj~~ nca|bdm` hml ljwjcavejm| ag ~|hvcj~- Vraea|j oz~dmj~~ nca|bdm` cdmj hml

    nam|dmzjl vraea|dam ag |bj ~|hvcj nca|bdm` |bh| ehlj Jvrj~~ vavzchr-

    >- Kjjv h||jm|dam am paejm~ nca|bdm` ehrkj| pbdcj jvhmldm` hphrjmj~~ ag ejm~ ~zd|~ |a ejm oj|pjjm |bj

    h`j~ ag ??%>6-

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    Nhejram9 Bj iz~| `rhlzh|jl grae Nhc Vact h~ hm h`rdnzc|zrhc oz~dmj~~ ehiar hml d~ nzrrjm|ct parkdm`-

    Lhmdjc O9 Bj d~ h ejnbhmdnhc jm`dmjjr ehiar- Bj d~ nzrrjm|ct dm |bj rhlzh|j ejnbhmdnhc jm`dmjjrdm` vra`rhe

    h| Nhc Vact-

    Lhmdjc ^9 Bj d~ h `rhlzh|dm` ejnbhmdnhc jm`dmjjrdm` ehiar h| Nhc Vact-

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    Hcj9 dg taz ~bap zv |a hm jwjm| caakdm` |aa vragj~~damhc d| `dwj~ agg |bj devrj~~dam |bh| tazrj |rtdm` pht

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    pazcl lj|jr ej grae oztdm` h ~zd| hml jmiatdm` |bj ~bavvdm` jvjrdjmnj dm Jvrj~~ "8?9

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    8>- _j~jhrnb Aoijn|dwj~9

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    l$ mhwt

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    @aclehm# O- "?68?# Ehrnb 8

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    \bj eh`dn ag Ehnt~- "?68?$- _j|rdjwjl am Hvrdc 88# ?68? graeEhnt'~-

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    Hvvjmld9 Ganz~ @razv ^nrdv| pd|b Ma|j~9 \bd~ d~ |bj ~nrdv| z~jl lzrdm` |bj ganz~ `razv pd|b ma|j~ hml bd`bcd`b|dm`-

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    Ganz~ @razv Edml Ehvvdm` Jjrnd~j9

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    Ganz~ @razv H~~andh|dam Jjrnd~j9

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    Jvrj~~ "vdn|zrj~ 8!

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    Ma 56

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