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CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

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Page 1: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

CONSUMER INVOLVEMENT

IN THE MARKET OPENING PROCESS

Nina Grall-EDLER3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

Page 2: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

1. WHY IS CONSUMER INVOLVEMENT ESSENTIAL?

2. HOW TO PROMOTE CONSUMER INVOLVEMENT?

3. ADRESSING THE „POVERTY PREMIUM“

OVERVIEW

Page 3: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

IMPROVING THE POSITION OF CONSUMERS IS A CORE SCOPE OF MARKET LIBERALISATION

freedom of choice

increasing service quality

price developments

abolishing cross-subsidies in network tariffs

increasing customer protection

(socio-) economic growth

WHY CONSUMER INVOLVEMENT? [1]

Page 4: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

BUT ... CONSUMERS NEED TO BE (MADE) AWARE OF

their rights (and responsibilities) in a liberalised market

the benefits they can gain from exercising their rights

NOT ONLY RELATED TO HH/ SME

but in particular

CENTRAL ROLE OF REGULATORS

in cooperation with consumer organisations

WHY CONSUMER INVOLVEMENT? [1]

Page 5: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

COMMUNICATION AND TRANSPARENCY

website of the regulator – dedicated sections, FAQs various media making liberalisation a topic of discussion – interviews etc

FACILITATING CONSUMERS‘ CHOICE

price comparison tools

EVENTS

participation in energy fairs or similar organising dedicated awareness raising / eduction events

– example: joint WS CEER / ECRB / ERRA 9 Oct 2013

HOW TO PROMOTE CONSUMER INVOLVEMENT? [1]

Page 6: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

TAILOR MADE COMMUNICATION

language – catching emotions

content / length

IDENTIFY CONSUMERS‘ NEEDS

surveys etc

CREATIVITY

schools, universities...

TRAIN THE TRAINER

experience sharing – with other regulators (e.g. joint WS CEER / ECRB / ERRA 9 Oct 2013), consumer representations etc

HOW TO PROMOTE CONSUMER INVOLVEMENT? [3]

Page 7: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

CONSUMERS AT LOW INCOME LIKELY TO EXCLUDED FROM THE „BEST DEALS“

lower credit and range of payment options adding additional costs to customers on low income

limited access to „enabling“ tools (internet)

ADRESSING THE „POVERTY PREMIUM“

Page 8: CONSUMER INVOLVEMENT IN THE MARKET OPENING PROCESS Nina Grall-EDLER 3rd MEDREG IMME Seminar – 11/12 September 2013 - Tunis

THANK YOU VERY MUCH FOR YOUR ATTENTION!

QUESTIONS?

DISCUSSION

CONTACT

Nina Grall-Edler

Head of ECRB Section – Regulatory Affairs

Energy Community Secretariat

E: [email protected]

W: www.energy-community.org