consumer product information databases babm board 20 june 2013
TRANSCRIPT
Consumer product information databases
BABM Board 20 June 2013
ContextWhy the need for a centralised consumer product information database?
Digital (r)evolution: internet, mobile media & e-commerce Consumer demand for more detailed (e.g. nutritional
information, provenance, ingredients, allergens) and trustworthy product information
European regulation FIC (Food Information to Consumer) 1169/2011: By December 2014, in case of distance selling, a consumer should have digital access to the same product information as he/she would have on the physical product & before purchase
European regulation 1169/2011Required product information
the name of the food; the list of ingredients; any ingredient causing allergies or intolerances the quantity of certain ingredients a nutrition declaration the net quantity of the food (+drained weight) any special storage conditions and/or conditions of use the (business) name and address of the business operator the country of origin or place of provenance beverages with more then 1.2% by volume of alcohol:
the actual alcoholic strength by volume …
European regulation 1169/2011Implementation timeline
TrustboxWhat is it? Central database fed by brand owners as a ‘trusted source’
of B2C information, ensuring: compliance with EU 1169/2011 accurate and up to date product data exchange
Responsibilty for the availability and correctness of the data Currently: local GS1 platform, future: connection with other
databases through global ‘GS1 Source’ platform
B2C
B2B
SupplierRetailer
Trustbox Digital
Catalogue
Application Provider &Retailer
application
Consumer
e.g. CDB
Trustbox B2C
Private Labels/SMEs
TrustboxSchematic presentation
TrustboxWhy this solution for Belgium?
GDSN not readily usable for B2C at the moment : GDSN does not talk to the consumer, nor to third parties
(e.g. IAPs) B2C is not a GDSN transaction (real-time vs. pub/sub
mechanism) B2B = mass quantity, B2C = 1 by 1 request Not possible to connect an item with image in GDSN (even
though it is an important identification criteria for consumers)
GDSN/CDB not widely used in Belgium yet
BRANDS …
PLATFORMS RECIPIENTS
B2B(2C)
B2C
GDSN as a source for trustbox for B2B (2C) data
TrustboxSchematic presentation
TrustboxHow does it work? Data upload possible via different formats: webUI, Excel,
GDSN Download data: webUI, Excel, feedback loop to GDSN (2nd
phase)
TrustboxCosts
User fees Data suppliers (brand and private label owners) : free Data recipients: e-tailers 1000€/year, IAPs 500€/year Business intelligence will be available: separate fee (TBD)
Costs for brand owners Input of data: 1x Keeping data up to date: continuous
TrustboxPoints of attention
Avoid multiplication of work where possible Harmonisation at international level GTIN allocation rules (linked to listing fees in Belgium) Governance of the data: terms of use
TrustboxTerms of use – data recipients
Guarantee actual product data is shown to consumers and within a reasonable time of response
Display the product data unchanged Product data provided only to the agreed applications Provide and show all product data to the consumer qualified
by origin (a seal may be shown) Data provided should not be stored at all. The user of data
needs to query the content for every request to guarantee the validity of data. E-tailers download the updated version of the data at least once/24h.
TrustboxNext steps & recommendations
Letter co-signed by GS1, FEVIA, BABM, COMEOS and retailers to raise awareness with food retail community
GS1 Info-Session on 6 September, with intervention by FEVIA/BABM
BABM representatives in GS1 Board and working group to closely monitor attention points