consumer protection new 1710111 a

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1.1.2.2.3.3. .



1.Long term interest of business:Every businessman want to stay in the

market for long time. To fulfill thisneed they must protect the customer.2.Businessman uses society·sresources: Businessmen use the

resources of society. They earnprofit by supplying goods andservices to the members ofsociety so it must to protect thecustomer



3 .Government Intervention: Ifbusinessmen want to avoidintervention of government then theyshould not involve in unfair tradepractices.4.Consumers is the purpose ofBusiness: The basic purpose ofbusiness is to create more and morecustomers and retain them.Businessmen can create morecustomers only by satisfying thecustomers and protecting the interestof consumers.



y In the developing countries like Indiathere is more requirement or need for

consumer protection because of Thefollowing reasons:1. Poverty and unemployment : In a

developing country most of thecustomers are poor and unemployed.These customers mostly exploit becausethey want cheap product.



2. Illiterate consumers: In developingcountries like India most of the uneducatedand illiterate and cannot differentiatebetween the pure and duplicate product.This ignorance gives more chances offrauds to the suppliers who tries to cheatthe illiterate consumer by supplyingsubstandard and low quality products athigher prices.

3 . Consumers are not organized. Anotherreasons for more requirement of consumersprotection in India consumers have notyet organized themselves to have powerfulconsumer movement. Due to lack ofconsumer organizations there is more needfor consumer protection in countries likeIndia.



Government of India has providedvarious laws and Legislations toprotect the interest of consumer

and some of these regulations are:1.The Consumers Protection Act19862.The Contract Act 19823 .The Sale of Goods Act 19 30

4.The Essential Commodities Act19555.The Agricultural Produce 19 37

6.The Prevention of Food

Adulteration Act 1954



1.Right to Safety: According to thisright the consumers have the rightto be protected against themarketing of goods and services

which are dangerous to life andproperty. This right is important forSafe and secure life2.Right to information: According tothis right the consumer has theright to get information about theQuality, quantity, purity, standard andprice of goods or services.



y 3 .Right to choice: According to this rightevery consumer has the right to choosethe goods or services of his or her likings.Consumer should be free to choose themost suitable product from his point ofview.

y . 4.Right to heard and representation :According to this right the consumer hasthe right to represent himself.

y 5.Right to basic needs : According to thisright every citizen has the right to fulfill

the basic need. Without the fulfillmentneed it is impossible for any human beingto live in a dignified manner.



1.Consumer must exercise his right

2.Consumer must be quality- conscious.

3 .Do not carried away by advertisements.

consumer protection new 1710111 a

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