Consumer Psychologie

Presented by :

Edmond , Mohammed & Abderafii .Supervised by : Miss Bouchra Kachoub

Why study Consumer Pschychology?

*Motivation, Ability and Opportunity*Attention and Perception

*Categorize and Comprehension Information*Changing Attitudes

*Retrieving Memories

Plan

Why study it ?

• Study Consumer Pscychology is to Understand Consumer Behaviour through the fators which influenced his/her pscychology

• The final Objective is to meet the consumer requirement and attract more Consumer

Motivation,Ability and Opportunity• Motivation: what Move people to

Action=Need -Example: A person who is hungry will look for buying food Self-

actualisation

Esteem

Belongingness

Safety

Phisiological

• Ability: make a choice based on having knowledge about something . -Example: An outgoing person who hasa great experince of Nightclub has the ability to decide which one to go

• Opportunity are choices which offered to us

Exposure ,Attention and Perception

• Example: Mr Le Coq,French people who want

to on Safari in Africa will make sure to expose to,perceive , attend any information he/she think is revelant to make the decision

Categorize and Comprehension Information

• Example: After Finding this Information , Mr le

Coq is going to categorize and comprehend information that he has and may infer that going in South Africa Safari is reasonable seeing the price that an agency of travel has

Changing attitudes •Mr le Coq is going to form a strong idea about this alternative by analyzing every single aspect of that .Mr Le Coq may changed his attidude about this alternative.

Forming and Retrieving Memories

•Mr le Coq may forget some information that he uses to form his attitude about this alternative later because of his memory

References•Wayne,D.H.,Deborah,J.M.,2008.Consumer Behavior : SOUTH –WESTERN CENGAGE Learning

• Johan,S.Ed.,2004.Introduction To Marketing. Cape Town:JUTA Academic

VIDEO

Questions :• What are the factors that affect

consumer Behaviour?• Do you think that consumer always

behave like that before making a choice?• Why it is important to study

Consumer pschychology?

Activity

•Thank you for your attention