consumer trends driving produce consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... ·...
TRANSCRIPT
![Page 1: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/1.jpg)
Rod Hawkes
Senior Extension Associate
Food Industry Management Program
January 20, 2016
Consumer Trends Driving
Produce Consumption
![Page 2: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/2.jpg)
QUIZPercent of U.S. households that buy produce?
Per capita TOTAL VEGETABLE consumption as %
of USDA guideline?
Annual per capita FRESH FRUIT “eatings”?
Annual per capita FRESH VEGETABLE “eatings”?
Percent of New Yorkers who are obese?
100%
Per capita TOTAL FRUIT consumption as % of
USDA guideline?
![Page 3: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/3.jpg)
Consumer Trends
• Complex lives and time
pressure
• Produce consumption
• Obesity & overall health
• Aging population
• Smaller households
• Ethnic diversity
• Sustainability and food sources
• Complex lives and time pressure
![Page 4: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/4.jpg)
1992 2005 2011
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 5: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/5.jpg)
* Source: Produce For Better Health (PBH), “State of the Plate: 2015 Study of America’s Consumption of Fruit and Vegetables”
*
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 6: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/6.jpg)
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 7: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/7.jpg)
Source: bbc.com/news/world-us-canada
2014-15
Average:
38%
Source: calorielab.com/news/2015/10/31/fattest-states-2015/
“US obesity rates rising for first time since 2004”
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 8: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/8.jpg)
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 9: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/9.jpg)
Source: 2015 Dietary Guidelines Advisory Committee (DGAC), Subcommittee 1: Food and Nutrient Intakes and Health: Current Status and Trends
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 10: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/10.jpg)
Source: 2015 Dietary Guidelines Advisory Committee (DGAC), Subcommittee 1: Food and Nutrient Intakes and Health: Current Status and Trends
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 11: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/11.jpg)
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 12: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/12.jpg)
Source: Data from presentation at FMI Midwinter Conference, January 2013,
based on the research report titled “Reframing Retail through the Lens of
Changing Food Culture,” Daymon Worldwide and Hartman Group, 2012.
68% = No KidsSource: Produce For Better Health (PBH), “State of the Plate:
2015 Study of America’s Consumption of Fruit and Vegetables”
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 13: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/13.jpg)
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 14: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/14.jpg)
Non-white Households will be Majority by 2050
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 15: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/15.jpg)
Soul & Mexican
Mexican & Korean
Korean BBQ, Vietnamese, & Mexican
Texas Style BBQ and
Thai
Peruvian & Japanese
Distinct ethnic
cuisines co-mingle
in cross-cultural
cuisine
Experimentation
drives food
diversity
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 16: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/16.jpg)
Source: Environmental Working Group, 2015
FARM
FRESH
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 17: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/17.jpg)
Competition for Sourcing
Local Produce
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 18: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/18.jpg)
• https://vimeo.com/98441820
• https://www.youtube.com/watch?v=lqY6qTCetsg
Imperfect Revolution Rising…
Consumption Obesity Aging Millennials Smaller Households Primary Shopper Diversity Economy Sustainability Complex Lives
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 19: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/19.jpg)
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 20: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/20.jpg)
Takeaways…
• Increasing pressure to address obesity & overall health
• Aging consumers, singles, and smaller will shape produce
demand
• Accelerating ethnic diversity of consumers and food
preferences
• Potential “permanent” value shopping mentality due to
ongoing economic stresses
• Growing awareness, concern, and confusion about
sustainability and food safety
• Less time for shopping, decision-making, and food
preparation due to complex lives and time pressure
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives
![Page 21: Consumer Trends Driving Produce Consumptionpublications.dyson.cornell.edu/docs/outlook/2016/... · Consumer Trends • Complex lives and ... 2015 Study of America’s Consumption](https://reader034.vdocument.in/reader034/viewer/2022043004/5f886c085afb0875436a5e67/html5/thumbnails/21.jpg)
THANK YOU!!!
Rod Hawkes
Senior Extension Associate
Food Industry Management Program
607-255-7939
Consumption Obesity Aging Smaller Households Diversity Sustainability Complex Lives