consumer vs. enterprise devices: which is right for your ... · page 2 . today’s speakers . david...
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Consumer vs. Enterprise Devices: Which is Right for your Business?
Presented by Worldwide Business Research
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TODAY’S SPEAKERS
DAVID KREBS VP, Enterprise Mobility and Connected Devices VDC Research
JOHN POMERLEAU Director, Industry Solutions Motorola Solutions
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Leveraging Connected Smart Mobile Devices to Enable Real Time Decision Making and Transaction Processing
among Remote Mobile Workers
WHAT IS ENTERPRISE MOBILITY?
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MASSIVE SCALE TO DEVICES CONNECTING TO INTERNET
1995 2000 2012 2020
Stationary (PC) Computing
(you go to device)
Mobility/ Consumerization
(device with you)
IoT 1.0
(age of devices)
IoT 2.0 (people, processes,
integration)
200M
10B
50B
Source: Cisco, VDC Research
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META TRENDS IMPACTING ENTERPRISE ORGANIZATIONS
Accelerating Profits in Face of
Squeezed Margins
Improving Staff
Efficiency and
Productivity
Identifying New
Revenue Streams
Improving Route and
Driver Efficiencies in Face of
Rising Fuel Costs
Improving Customer
Loyalty and Repeat
Business
Maximizing Asset
Lifecycles
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44% 32%
31% 28%
25% 24%
23% 21%
16% 14%
11% 10%
0% 10% 20% 30% 40% 50%
Improved mobile worker productivity
Reduced operating costs
Improved real-time decision making
Increased sales/ revenues
Improved employee collaboration
Reduced paperwork
Improved competitive advantage
Improved customer loyalty & repeat…
Encouraged innovation
More accurate billing
Reduced asset failures
Less employee overtime
Most Important Business Initiatives Impacted by Mobility
ENTERPRISE MOBILITY IS BUSINESS CRITICAL
Accelerated ROI for Mobile Solutions as Solution Functionality Spans Multiple Capabilities
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19%
22%
24%
25%
25%
27%
27%
30%
34%
0% 10% 20% 30% 40%
Most secure OS
Corporate standard
Availability of enterprise support and managementtools
Reliability of the hardware
Wide availability of applications of all kinds
Adoption cost
Software reliability
Ease of integration with legacy enterpriseapplications
Ease of use
What are the primary factors driving selection of your organization’s mobile devices for use by frontline mobile workers?
EASE OF USE IMPORTANT. HOWEVER, ENTERPRISE FEATURES SIMILARLY CRITICAL
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Which Operating System are you planning to use in the next 12-24 months?
-Android -iOS -Windows Embedded Handheld 6.x -Windows Next Generation
POLLING QUESTION
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25%
24%
23%
21%
17%
15%
14%
13%
8%
Washed out display in bright conditions
Non responsive touch display in wetconditions
Security vulnerabilities
Remote management and supportcapabilities
High incidence of accessory failure
High incidence of device hardware failure
Lack of enterprise-class accessories
High incidence of software failure
Application not intuitive / easy to use
What, if anything, are the most significant issues experienced with the mobile devices used by LOB workers?
CONSUMER DEVICES FACE ISSUES ADDRESSING ENVIRONMENTAL CONCERNS
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38%
33%
22%
18%
17%
15%
13%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
Remote management and supportcapabilities
Security vulnerabilities
Washed out display in brightconditions
High incidence of device hardwarefailure
Application not intuitive/easy to use
Lack of enterprise-class accessories
Non responsive touch display in wetconditions
Line of Business Mobility Issues of Greatest Concern to Organization
ENTERPRISE MOBILITY ISSUES FAR REACHING
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43%
28%
28%
24%
22%
38%
0% 10% 20% 30% 40% 50%
Use of device in direct sunlight
Use of device with gloved hands
Use of device in wet conditions (rain)
Device exposure to extreme(low/high) temperatures
Device exposure to extreme vibration
None of the above
Line of Business Mobility Issues of Greatest Concern to Organization
CONSIDERING THE USE ENVIRONMENTS CRITICAL TO DEVICE SELECTION
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Tablets Smartphones Notebooks HandheldComputers
Evaluation of Rugged Devices Prior to Deployment
Yes No
CONSUMER DEVICES WITH NEW DEPLOYMENTS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Tablets Smartphones Notebooks HandheldComputers
Replacement of Existing Rugged Devices with Consumer Devices
Yes No Don't know
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MOBILE DEVICE CONSIDERATIONS FOR FRONTLINE MOBILE WORKERS
Field Service/
Inspectors Delivery Drivers
Warehouse Workers
Retail Associates
Healthcare Workers
Mobile Workflows
• MRO • Inspections • Safety Audits
• Pickup/ Delivery
• Material Handling
• Picking/ Placing
• Fulfillment • Receiving/
Shipping
• Inventory Management
• Mobile POS • Clienteling • Merchandizing
• Medication Administration
• Patient Care • Mobile HER • Specimen
Management
Device Considerations
• Hazardous Rated
• 6’ Drop to Concrete
• Daylight Visible Display
• Gloved Hand • Wet Display • Temperature
• 6’ Drop to Concrete
• Daylight Visible Display
• Gloved Hand • Wet Display • Temperature
• 6’ Drop to Concrete
• Gloved Hand • Cold Chain • Wearable
• 6’ Drop to Concrete/ Carpet
• Daylight Visible
• 6’ Drop to Concrete/ Carpet
• Disinfectable
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RUGGED VALUE PROPOSITION STUCK WITH LEGACY HARDWARE
43%
51%
6%
Perception of Ruggedized Devices
Ruggedized devices are significantly
lagging behind key mobile technology
trends
Ruggedized devices are on a par with key mobile technology
trends
Ruggedized devices are leading key mobile technology trends
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MOBILE TCO: JUST BECAUSE YOU CANNOT SEE IT…
Hardware & Software Acquisition
System Design & Deployment
User Training
Operational Costs
Downtime Costs
Hardware Lifecycle
Software Lifecycle
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7%
4%
23%
18%
0%
5%
10%
15%
20%
25%
Smartphones Tablets
Annual Failure Rate by Form Factor
Rugged Non-Rugged
Influx of consumer mobile devices in enterprise line of business workflows driving up failure rates
Many smartphones and tablets are being deployed with specialized accessories – such as a sled based device for scanning and payment.
Other challenges with consumer devices include:
• Accessory management • Wireless performance • Use with gloved hands/
wet conditions • Lifecycle management • Security • Battery management
MARKET FUNDAMENTALS FOR RUGGED ENTERPRISE DEVICES STRONG
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9%
16%
16%
19%
30%
48%
67%
0% 20% 40% 60% 80%
Plug-in wireless cards
Peripheral/accessory
Wireless radios
Drive failure
Damagedkeyboard/keypad
Software failures
Cracked display
Leading Symptoms of Device Failure
VARIETY OF HARDWARE AND SOFTWARE ISSUES WITH CONSUMER DEVICES
8%
9%
11%
14%
38%
42%
77%
0% 20% 40% 60% 80% 100%
Excessive vibrationexposure
Dust particulatesexposure
Excessive heat/coldtemperature exposure
Unauthorized changes todevice
configuration/settings…
Water/liquid exposure
Software related issues
Dropping device
Leading Causes of Device Failure
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68
78
67
53
79 87
0
10
20
30
40
50
60
70
80
90
100
Smartphones Tablets
Min
utes
Productivity Loss, Diagnosis & Time Required to Redeploy
Productivity Loss
Internal Time Spent to Diagnose and Repair
Time Required to Redeploy
LEADING TO SIGNIFICANT WORKER PRODUCTIVITY LOSS
148
71
56 52
88 77
0
20
40
60
80
100
120
140
160
Field Applications(WAN)
Facility Applications(LAN)
Min
uite
s
Productivity Loss, Diagnosis & Time Required to Redeploy
Productivity Loss
Internal Time Spent to Diagnose and Repair
Time Required to Redeploy
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DEVICE FAILURE A KEY CONTRIBUTOR TO TCO
Each
1% Increase
in Device Failure
…
Equates
a 5% Increase in TCO
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HANDHELD/SMARTPHONE TCO MODELS
38%
29%
33%
Rugged HH/Smartphone TCO Contribution
Hard CostsIT SupportProductivity Loss
12%
38% 50%
Consumer Smartphone TCO Contribution
Hard CostsIT SupportProductivity Loss
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Rugged HH/Smartphone
ConsumerSmartphone
Handheld/ Smartphone TCO
ProductivityLoss Costs
IT SupportCosts
UpfrontDeploymentHard Costs
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What wireless carrier(s) are you currently using? -AT&T -Verizon -Sprint -Bell/Rodgers/Telus -Other
POLLING QUESTION
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Let the application and environment drive device selection Don’t make accessories an after-thought Prepare for the ‘hidden costs’ Focus on sustainable application development Focus on mobile device and software lifecycle management Plan for more training than anticipated
MOBILE INVESTMENT RECOMMENDATIONS
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MOBILITY TRENDS
• Service Demands increasing • Require highly skilled individuals • Work day is variable, complex in location
and task • High degree of compliance-focused work • Unpredictable dynamics of the work day
Result is:
Mission Critical in Timing, Skills and Consequence
23
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FOUR QUALIFYING QUESTIONS: WHEN IS A SMARTPHONE BEST AND WHEN IS A MORE DURABLE RUGGED DEVICE NEEDED?
1. Data collection needed through scanning, signatures, geocoding location info, time stamp or pictures?
2. Environmental conditions? 3. Roadmap and support now and
after the sale? 4. How long do you plan to use
the device?
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POLLING QUESTION
How long do you keep your devices? -2 years or less -3 years -4 years -5 years or more
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MOBILE OS MARKET DYNAMICS ANDROID LEADING MOBILE OS IN 900M+ UNIT MARKET
WW SMARTPHONE MARKET (UNITS)
2,000
1,500
1,000
500
0 2010
305
494.50
722.40
918.60
1,076.30
1,237
1,380.40
1,536.10
2011 2012 2013 2014 2015 2016 2017
Worldwide. DC
2013 MSI PARTNER SURVEY ON OS DIRECTION
53% of EMC partners identified Android as the OS with the strongest demand from their rugged mobile computing enterprise customers
Which operating system do you see most in demand from your customers (all devices)?
1H’13 OS PREFERENCE
ANDROID
BLACKBERRY OS/QNS
APPLE iOS
WINDOWS CE
WINDOWS EMBEDDED HANDHELD
WINDOWS MOBILE PHONE
59.1%
2.7%
29.1%
43.6%
33.6%
32.6%
http://www.gartner.com/it/page.jsp?id=1622614
CURRENT WW SMARTPHONE OS MARKET SHARE
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0% Q4’12 Q1’12 Q2’13 Q3’13
20.9%
3.0% 2.9% 3.3% 3.6%
18.2% 14.2% 12.1%
69.7% 74.4%
79.0% 81.9%
CAGR = 25.7% 919M Units in ‘13
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CONFLUENCE “BEST OF” CONSUMER + ENTERPRISE
CONSUMER COMPROMISE
Security Vulnerabilities
Limited Wi-Fi Support
Consumer life Cycles
Multi-Piece Solutions
UI/Ux Flexibility
Multi-User
Ability To Customize
Limited Data Collection
Compliance To Regulatory Mandates
Mindshare
Theft / Shrinkage
Forced Services & Pushed Notifications
App Procurement
Durability Impact Susceptibility
Low Audio Out
Limited Data Privacy
No Roadmap
Consumer Focus
Battery Management
CONSUMER INFLUENCE
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Value Tier Mid Tier Premium Tier
Microsoft Legacy OS / Key Based
New OS / Touch Centric
MOTOROLA MOBILE COMPUTING SOLUTIONS
TC55 Android JB
MC45 WEH6.5
NFC
MC65 WEH6.5
MC67 WEH6.5
Android JB, Dual WAN
MC75 WEH6.5
ES400 WEH6.5
MC95 WEH6.5
MC40 Android JB
ET1 Android JB
TC70 Android KitKat MC3200
Android JB
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TCO CALCULATOR REPORT
www.motorolasolutions.com/TCO
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TCO CALCULATOR REPORT
VDC Research has successfully audited Motorola's TCO assessment tool and has certified that the logic, calculations, and underlying assumptions within it are consistent with their own research, and that the representation of ruggedized and non-ruggedized devices is reasonable and equitable.
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QUESTIONS?
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