consumerism via iot
DESCRIPTION
How Internet of Things empowers Consumerism. For IT2I conference in Munich, 11th of November 2014.TRANSCRIPT
Consumerism via IoT
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PRICING LEVEL
MARKET PREMIUM
EXTRACTCOMMODITIES
MAKEGOODS
DELIVERSERVICES
STAGEEXPERIENCES
next 3000 days...
only One machineits OS is webit encodes trillions of thingsall screens look into Oneno bits live outsideto share is to gainOne reads it allOne is us...
Kevin Kelly at 2007 EG conference
Industries with greatest potential
Utilities (smart metering and distribution)
Insurance (behavior tracking and biometrics)
Capital Goods (factory automation, autonomous mining)
Agriculture (yield improvement)
Pharma (critical trial monitoring)
Healthcare (leveraging human capital and clinical trials)
Medtech (patient monitoring)
Automotive (safety, autonomous driving)
Yesterday
sensors+ networks+ actuators____________
IoT
Today
sensors+ networks+ actuators+ cloud+ local+ experience____________
IoT
Tomorrow
sensors+ networks+ actuators+ cloud+ local+ social+ personal+ interest+ intention+ consumption+ experience____________
IoE
How to design for IoT?Design personal experience!
Conceptualization for building personal experience from things
Six Graphsof Big Data
SocialMobileInterestIntentionConsumptionKnowledge...
Five Sourcesof Big Data
TransactionalCrowdsourcedSocialSearchMachine...
BEFORECo-creation and co-invention together with customers. Earlier is better.
DURINGProduction as optimal as possible.
AFTERIndividual customization. Later is better. Keep consumers within ecosystem then.
Coase upside down.
OK, where the money is?
Behind D2D/M2M in cloud intelligence.
Wikinomics. Within ecosystem. The more customer stays within, the more she pays. Customer must be happy to stay for long...