Consumers are mobile. Consumers are mobile.

We bring them to you.We bring them to you.

For every baby born worldwide, two smartphones are sold.

For every baby born worldwide, two smartphones are sold.

It’s the age of the smartphoneIt’s the age of the smartphone

Smartphones are today’s computer

Smartphones are today’s computer

“25 percent use smartphones, not computers, for majority of Web surfing.” – MSNBC“25 percent use smartphones, not computers, for majority of Web surfing.” – MSNBC

How mobile researchis changing the game...

• Captures the “lost demographic.”

• Accesses the “never-takes-surveys” respondent.

• Captures data with unprecedented speed.

• Gathers “point-of-emotion” responses

• Over past 3 year’s EMI has tested over 8 mobile panels

• Over 300k respondents with 1000 new joining per day.

• Recruited via panel, in-app advertising, web-traffic, and through app stores.

• Fast response rates – 25% of text/push surveys are answered in first hour

• No other offering is as complex in programming, offers a mixed recruiting methodology, or provides data at this speed.

What makes On the Go different?What makes On the Go different?

Our PanelOur Panel

* Source: “Your First Survey” “How often do you participate in market research studies?”* Source: “Your First Survey” “How often do you participate in market research studies?”

Close to 300,000 panelists ready and waiting

500 to 1000 panelists added daily via traditional and non-traditional marketing.

In-depth panelist profiles featuring more than 500 demographic and psychographic variables.

Integrated mixed-mode capabilities.

88% of panelists do not regularly participate in other survey research.*

US – App Based DemosUS – App Based DemosGender: Income: Children Under 16:

Male 51.10% Less than $25K 25.80% Yes 41.60%

Female 48.90% $25K-$34,999K 10.60% No 58.40%

$35K-$49,999K 14.30%

Ethnicity: $50K-$74,999K 19.70%

White (non Hispanic) 63.70% $75K-$99,999 12.30% Primary Language:

African American/ Black 12.60% $100K or More 17.30% English 79.60%

Hispanic/ Latino 16.30% Spanish 12.60%

Asian 4.80% Other Indo-European 3.70%

Middle Eastern 0.50% Job Status: Asian and Pacific Island 3.20%

Pacific Islander 0.40% Full-time White Collar 30.20% Other 0.90%

Native American/ Alaskan 1% Full-time Blue Collar 15.80%

Other 0.70% Part-time 13.10% Education:

Retired 5.50% Some HS or Less 15.50%

Age: Homemaker 9.90% Finished High School 29.30%

Under 17 6.50% Student 15.50% Some College or AA 20.30%

18 to 29 41.70% Unemployed 9.80% Finished College 24.80%

30 to 39 24.60% Post Graduate 10.10%

40 to 49 15.40% Home Ownership:

50 to 59 8.70% Rent 34.90%

60 or older 3.50% Own 65.10%

“The Lost Demographics”!“The Lost Demographics”!

• Younger generation – Over 48% under the age of 30

• Nearly 30% have HHI of $75k or more

• Over 12% African American

• Over 16% Hispanic

What can On the Go do for you?

What can On the Go do for you?

Complex Programming Capabilities

•Ability to support Rotations, Branching, Piping and Skip Logic

•Offer Conjoint and Max Diff survey designs

•GPS tracking, Video, Audio capabilities

•Branded App capabilities

•Restaurant CSAT capabilities

Real-Time Data ReportingReal-Time Data ReportingClient Project Tracker provides live data feed, including moment-to-moment video testing reporting.

Client Project Tracker provides live data feed, including moment-to-moment video testing reporting.

Visit us at www.emi-ors.com or call a representative at 513.277.0931 today. Visit us at www.emi-ors.com or call a representative at 513.277.0931 today.

EMI On the GO

Know it Now…The Future of market research is

here.