LEARNING

WHAT?

• Learning refers to a relatively permanent change in the behavior that is caused by experience

• A process of adaptation where by an individual alters goal directed behavior in response to changing environmental conditions

Learning Theories

• Behavioral learning theories• Cognitive learning theory • Involvement theory• Social judgment theory

Behavioral Theory

• When a person is conditioned by a particular experience , he behaves in a similar fashion again and again

• Marketers stimulate consumer in various ways to take advantage of their behavior by repeating advertisement

• Classical Conditioning – Ivan Pavlo

Cognitive Learning Theory

• This theory holds that learning involves complex mental processing of information

• This theory gives weightage to information , motivation and mental process on which response depends

Involvement theory

• According to this theory the left and right side of the brain act differently

Social Judgement theory

• The central point of this theory is that individuals processing of information about an issue is determined by ones involvement with the issue

Classical Conditioning

Operant conditioning

• Instrumental Conditioning it occurs when individual learns to perform behaviours that produce positive outcomes and to avoid those produce negative out comes

Two Complex issues of learning

• The issue of consciousness• Observational learning