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Contact Information
Clarity Research Consultants:
Alisha K Carti
Principal & Chief Idea Officer
Phone: 201.270.7300
E-Mail: [email protected]
Website: www.clarityrc.com
Address: 973 Crystal Lake Terrace
Franklin Lakes, NJ 07417
About Clarity: Alisha Kristine Carti Word Association Past Experiences Education, Affiliations & True Insights
Alisha Kristine Carti: Principal &
Chief Idea Officer
Alisha is a skilled moderator who possesses insightful investigative skills, initiative and focus to every project. She also offers clear creative
thinking, enthusiasm and energy to every assignment, allowing her
to successfully relate to all types of respondents ~ consumers, business-to-
business professionals and healthcare providers or key opinion
leaders.
Alisha quickly grasps the key business issues and translates them into her
methodology. Whether conducting focus group sessions, in-depth-interviews or ethnographic sessions, among other methodologies, Alisha's strong
communication, analytical and marketing expertise assist her in
managing the varied dynamics that can transpire during a study,
both with project client teams and session participants.
Alisha simultaneously stimulates, probes and engages respondents in
order to successfully evoke limitless insights from the minds of
participants, whatever the task is at hand.
Alisha has worked in Qualitative Research for over 16 years and
possesses extensive experiences in all aspects of a Qualitative Research
firm including full service project management to moderating only; and report
writing as well as operations.
Clarity Research Consultants ~ Focusing Ideas, Insights
and Intuitions in Qualitative Research.
Clarity is a full-service qualitative research firm
and offers partial/component services as well.
Clarity/Alisha: Word Association
Communication/
Clarification
Quick
Friendly Thorough, energetic,
attention to detail
Loyal
Determined
Thorough
Clarity
Warm, Kind, Generous,
Ambitious
Positive energy
Enthusiasm
Helpful/
Dedicated Partner
Trust
Reliable
Hard Work
Innovative
Proficient
Creative, Hardworking,
Accountable
Energy, Excitement &
Quality
Enthusiastic
Flexible
Creative Energetic, Intelligent,
Creative, Meticulous Intelligent, Fun-loving,
Joy (to work with)!
“I think you’re absolutely fabulous!!”
Committed, Detail-Oriented
Motivated
Informative, Confidence, Knowledge
Alisha Kristine Carti:
Past Experiences
Previously, Alisha ran a different Qualitative Research Firm
focusing on operations, field management and moderation for 11
years.
She also worked in the marketing services department of
Wenner Media (publishers of Rolling Stone, Us and Men's
Journal) and as Marketing Coordinator for Compaq Computer
Corporation in addition to an Architecture Firm in New Jersey.
Currently, Alisha exudes passion through her current role
as Chief Idea Officer of Clarity, which was founded in 2008.
Education & Affiliations
Loyola Univeristy of Maryland
Bachelor of Arts: Communications
with a Concentration in Journalism
Professional Affiliations & Training:
Qualitative Research Consultants Association (QRCA)
Marketing Research Association (MRA)
National Association of Female Executives (NAFE)
RIVA Moderator Training
RIVA Report Writing
True Insights: Beyond the Resume
Entrepreneur and
Connoisseur
(on Mom-Hood!)
Alisha’s most challenging
focus group and
participants thus far
includes her daily tasks
she faces each day when
she awakens ~
Parenthood!
Utilizing creative
techniques to focus three
amazing respondents
aged 15, 11 and 7 provides instant clarity
for Alisha!
Her two sons and
daughter offer unique
insights, and often
times provide her with a clear vision to begin
each day!
Volunteer; Event Planner;
Singer; Photographer;
Graphic Designer; Reader;
Avid Spinner & Kickboxer!
The many facets behind-the-scenes at Clarity
Select Client List
Medical Therapeutic Disciplines
Consumer/B2B
Select Client List – Past & Present
A+A Research
ABC News~ 20/20
AICC~Asian Indian Chamber of
Commerce
American Exhibitions, Inc.
Baby Magic/Playtex
Bausch + Lomb
Boehringer Ingelheim
College Board
E*Trade
Fieldwork
IPSOS Korea (LG Appliances &
High-End Technology)
Gallup Korea (LG Electronics)
Saatchi Healthcare/Glow Worm
GfK
Ginsburg Development
Companies
Greystone & Co, Inc
H&R Florasynth
KDA
K. Hovnanian Homes
Kiss My Face
Liveperson
LEGO
Magnani Caruso Dutton
Matzel & Mumford
Montblanc
NHK World (Japanese International TV)
National Association of Home
Builders Research Center
New York Botanical Garden
Pfizer
Plesser & Clifford
PSL Group
Research Partnership
Reckitt Benckiser
Roseart/Cra-Z-Art
Salient
Sanofi Aventis
Schlesinger Associates
SEIKO
SKOPOS
Symrise
Synovate Korea
Timex
TNS Healthcare
TNS Korea (Kantar)
The Planning
Shop International
WaggleDance Marketing
Select Client Logos
Medical Indications/Therapeutic Areas
Allergies
Amyloidosis
Animal Health
Anxiety
Atopic Dermatitis
Bi-polar Disorder
Depression
Dermatological Conditions
Device Research
Diabetes
Dry Eyes
Fertility
Fibrinogen Deficiency
Glioblastoma
HIV/AIDS
High Cholesterol/Hyperlipidemia
Hepatitis C
Hormonal Contraceptives
Injection Device Research
Long Term Care
Lung Cancer
Macular Degeneration
Multiple Myeloma
Multiple Sclerosis
Obesity
Optometry
Overactive Bladder
Osteoarthritis
Parkinson’s Disease
Rheumatoid Arthritis
Schizophrenia
Sexual Dysfunction
Skin Cancer
Skin Wounds
Throat Cancer
Neurological
Conditions /
Neuroscience
Uveitis
Consumer Areas/Topics &
Business-to-Business
ABC News ~ 20/20
Accessories and Apparel
Research
Appliances
Baby / Infant Research
Children Toys
Consumer Food Products
Contact Lens
Exhibit Research
(Mummies of The World;
New York Botanical Gardens)
Electronics (Television,
cell phones, appliances)
Entertainment
Financial Research
Food
Fragrances
Heart Rate Monitors
Household Cleaning
Products
Homebuilding/Caulk
Long-Term Care/Nursing
Homes Website
Usability
Luxury Goods
Mobile Phones
Oral Care
Personal Care Products
Skin Care
Real Estate Development
Refrigerators
Technology
Televisions
Television Show Research
Timepieces
Website
Usability
Areas of Expertise
Clarity: Areas of Expertise
It takes a customized approach to each individual project to
provide a thorough and detailed qualitative research study.
Based on the initial methods of contact ~ in-person meetings,
phone calls, and e-mails ~ Clarity Research Consultants
addresses the distinctive nature of each project, and
offers ideas and insights based on our experience and the
client’s ‘intuitions’ and knowledge developed from their
background and previous research projects.
Clarity Research Consultants provides a clear focus to
each step of the qualitative research process, and offers
several methodology options, depending on those
insights ascertained from the preliminary discussions.
Overall, the areas of expertise we provide offer
Teams a diverse and thorough spectrum of
methodologies and possibilities.
Clarity: Areas of Expertise ~
The Spectrum of Methodologies
Traditional Focus Groups Tele-Depth Interviews
Dyads
& Triads
In-Depth Interviews
Non-Traditional Ethnography &
Observational
Telephone/Web
Sessions Website Usability
Creative /
Brainstorming
Sessions
Mini-Groups
Pre-Tests
Pilot Interviews
(for Quantitative
Partners)
* Clarity partners with
many quantitative
research firms
Testimonials
Testimonials
“This completes an exciting project, and the countless findings of two tests have
significantly helped to optimise our website. We feel very confident that we have resolved
many issues, and where we didn’t we are prepared to monitor the browsing patterns after
Go Live. You have become a member of the Montblanc E-Commerce Team, and I am sure
our paths will cross again. Thank you once more for your great work and all the energy you
were able to share!”
Oliver Gebien
E-Commerce Manager
Montblanc SIMPLO
“I can truly say that Alisha is an upscale high professional and intuitive moderator, who
shows an above and beyond extent of motivation and commitment to a project. Her
interviewing techniques and skills are very good, so she gets easily in contact with
each of the respondents to gather the requested information.
KDA has collaborated with Alisha for a large number of projects and interviews (over 200
IDIs
in some cases,) for different medical devices (across different therapeutic areas) with
patients, caregivers and healthcare professionals.
I can give my utmost recommendation to work with her.”
Thomas Jahnke
Senior Research Executive
Authorized Representative (Prokurist)
KDA – GmBH – Headquartered in Germany
Testimonials
“It was a pleasure working with you. Considering that this was my first time being involved
with the planning and strategy behind the entire process, you were patient, professional and
helped me to learn. Thank you!”
Russell (Rusty Rowlands)
VP Strategic Planning and Business Development
Seiko Corporation of America
“My experience in working with Clarity & Alisha spans many years and various product
categories. I have worked with Alisha on household cleaning products, organic personal
care, watches, & fitness measurement technology. Alisha brings creative thinking and
enthusiasm to every project. She quickly grasps the key business issues, and translates
them into her work with the focus group participants.
She is excellent at managing the varied dynamics that can transpire in a focus group, and is
an expert at pulling out as much as possible from the minds of the participants. Lastly,
Clarity has proven their versatility & progressiveness. Alisha has conducted groups for
me in both traditional facilities as well as in several home settings. The structures of the
groups and the results have always exceeded my expectations.”
Herbie Calves
Vice President of Marketing
Timex Corporation
Testimonials
“Many thanks for your excellent work on the Physician report. It is very clear and thorough,
and well worth waiting for.” [report turnaround was within one week]
William MacGillivray
Director of Studies
Kantar Healthcare-France
“I have had the distinct pleasure of working with Alisha Carti, Clarity Research Consultants,
on several projects. Alisha spent endless hours on market research and was an integral
part of decisions on marketing materials geared towards consumers, as well as, business-
to-business. She provided timely, accurate and insightful information for our
projects. She became an "expert" on our products.
Alisha’s approach can only be characterized as truly professional. I have NEVER seen
anyone bring the level of enthusiasm to a project the way she does. I look forward to
working with her on future projects.”
Jennifer Sullivan
Marketing Director
Situs, Inc