Contact: John Batdorf

810-908-9976 john@migreenteam.com

Welcome… On behalf of The Original Michigan Lavender Festival, we would like to welcome you to join us in sponsoring our 17th annual event, July 11 – 13, 2019. Event highlights include a three-day festival featuring over 150 artisans of unique, Made-in-Michigan products; a series of free classes, workshops and demonstrations centered around lavender, and farm tours where guests can pick fresh bundles of lavender –the grandmother of herbs. Tens of thousands of visitors will join us, and we’d love for you to be a part of it. In the summer of 2002, we started this event with a humble objective in mind – to increase awareness of the many health benefits of lavender, and the locally made products that we had grown to love. We invited a few local artisans to participate because our passion has always been to support our community. The feedback was tremendous, and the event has continued to grow over the years. In 2004, we hosted our first “outdoor” event where over 700 people attended, even in the pouring rain. These humble beginnings have fueled us to continue hosting this unique event. Not much of our vision has changed since the beginning, except that we have grown by leaps and bounds. The vision of the Michigan Lavender Festival is to increase awareness and interest in lavender, increase agri-tourism and the support of Michigan-made goods, services, and the businesses that make our state a great place to live. To bring continued economic benefits to the Great Lake State is the main focus of this vision. We invite you to partner with us as we celebrate our 17th annual Michigan Lavender Festival this July. With over 40,000 people expected to attend this year’s event, the exposure and excitement that will surround the festival is sure to offer an excellent opportunity for your business. We were extrememly grateful and humbled to have had over 20,000 ticketed attendance last year and look forward to increasing attendance to a record number this summer. Please review the following pages in order to familiarize yourself with this high-profile community event. Our intent is to develop a mutually beneficial, long-lasting relationship. We would be happy to offer a sponsorship package to meet the specific needs and budget of your business. Thank you for your consideration,

Jennifer

Jennifer Vasich-Keene, Founder Michigan Lavender Festival, LLC

NEW LOCATION! Join us July 11-13, 2019 for our 17th annual event now taking place at the Eastern Michigan Fairgrounds in Imlay City, Michigan. Guests will enjoy three incredible days of lovely lavender with an exclusive VIP shopping experience on Thursday night! We are thrilled about all of the exciting changes and additions to this ever-popular festival. Since 2002, the Michigan Lavender Festival has offered a true “Symphony for the Senses”. When you step inside the doors, the subtle yet sweet aroma of lavender will begin to calm your nerves. Soothing harp music will add to your relaxing experience as it echoes throughout the event. The beautiful artisan booths will welcome you in with their impressive displays of lavender goodness for a wonderful shopping experience, and you can restock all of those amazing products you’ve come to love over the years. To complete your day at the lavender festival, be sure to enjoy some ice cold Lavender Lemonade along with a delicious lunch from one of over 18 Food Trucks serving up fresh and flavorful food all three days of the event. We’re also bringing back our famous Lavender Ice Cream in a BIG way. An exciting collaboration will be announced just before the event. We always have a few last minute surprises. Our event now features over 150 Artists + Makers with upscale handmade goods, along with a Food Truck Gathering with some of Metro-Detroit’s BEST Food Trucks. This year, we will host our first ever Lavender Fest 5K Walk/Run, and Best-Selling Authors/Wellness Educators, Dr. Eric Z and Sabrina Zielinski, will be here offering a fabulous line-up of classes and workshops at their Natural Living Family Booth. As if that’s not enough, guests can hop on a FREE Shuttle Ride to Indigo Lavender Farms – just minutes away – to can stroll through 23 Rolling Acres of GORGEOUS lavender, pick a bundle, and take photos. It’s so breathtaking, you’ll feel like you’re in the heart of Provence!

• Thursday, July 11: 4-8pm • Friday, July 12: 10-6pm • Saturday, July 13: 10-6pm

Admission to the lavender festival is $7 for adults. Children under 12 are admitted FREE. Your admission includes unlimited seating to all classes, demonstrations, entrance to the Food Truck Gathering (featuring 18 of Metro-Detroit’s BEST Food Trucks) and a FREE shuttle back and forth to the picturesque, 23-acre

Indigo Lavender Farm just minutes away. FREE activities and crafts for children ages 12 & under. FREE parking. Rain or shine. The Michigan Lavender Festival will be held over a three-day period beginning Thursday, July 11 through Saturday, July 13, 2019 at Eastern Michigan Fairgrounds in Imlay City, Michigan. Festival hours will be 4:00 p.m. to 8 p.m. Thursday and 10:00 a.m. to 6:00 p.m. on Friday and Saturday. Rain or shine. We expect to welcome over 40,000 people to our 17th annual event. Updated event information is available at MichiganLavenderFestival.net.

Lavender enthusiasts include gardeners, crafters/artists, and individuals with an interest in natural wellness. Our demographics are made up of 89% women; 28% are between the ages of 35-44, 24% are between the ages of 45-54, and 62% are college graduates of higher income levels. Attendees come from all over SE Michigan, including 40% from Macomb and 30% from Oakland counties. Check out our incredibly-popular Facebook Event Page with 60K and growing interested event-goers at https://www.facebook.com/events/607989189631984/.

Adversiting will be accomplished through the utilization of a number of media tools, such as: billboard and newspaper ads, online promotions using our popular event website and social media resources, emails blasts, and a wide distribution of printed materials. Publicity will be greatly enhanced this year through a partnership with a leading local event publisict who will provide access to on-site and studio TV coverage, as well as mulitple media partnerships.

The festival has moved to the more spacious, convenient, and well-equipped venue of Eastern Michigan Fairgrounds, near I-69 in Imlay City. The venue offers a great mix of indoor and outdoor space as well as plenty of free on-site parking.

Although 10 miles further north than last year’s event location, the fairgrounds is easy to find, right off the M-53 Freeway (Van Dyke), and easily accessed by highways and entirely on paved roads.

Every sponsorship level is an exceptional value and has a unique promotional opportunity, including dedicated event signage and website listing with the sponsored item. The following exclusive sponsorships are available, and others can be customized to meet every need and budget:

• Artist + Maker Market (Gold) • Food Truck Rally & Dining Area (Gold)

• Speakers Tent & Program (Silver)

• Glamping Village (Silver) • Parking & Shuttle Bus (Silver)

• Live Music (Bronze)

• Children's Activities (Bronze)

• Aroma Yoga Tent (Bronze)

• Other Programs (Bronze)

Sponsorship Features Imp. Diamond Gold Silver Bronze

Pre-Event Promotions

Category Exclusivity Yes Yes No No

Billboard Advertising 400K Top Logo Logo No No

Event Guide 40K Top Logo Logo Logo No

Sponsor Press Release NA Yes Yes No No

Media Coverage 200K Highest Preference High Preference Eligible No

Social Media Posts 50K 5 3 2 1

Facebook Logos 2.5M Yes Logo No No

Website Listing 50K Top Listing Preferred Yes Yes

Website Logo 1.5M Top / All Pages All Pages Sponsor Page Sponsor Page

Email Blasts 22K Top Logo Logo Logo Logo

Newspaper Advertising 100K Top Logo Logo Logo No

Mailers 20K Top Logo Logo Logo No

Postcards 30K Top Logo Logo Logo No

Posters 10K Top Logo Logo Logo No

Event Promotions

Booth Space 40K Premier Preferred Standard Standard

Event Banners & Signs 40K Top Logo Logo Logo No

Sponsor Sign 20K Entrance Area Area or Program Program

Staff & Race T-Shirts 10K Top Logo Logo Logo No

Info Table Materials 40k Top Yes Yes Yes

Other Considerations

Sponsorships Available 1 2 3 4

Sponsorship Fee $5,000 $3,000 $2,000 $1,000

First Right of Refusal Yes No No No

Free Passes 25 15 10 5

Impressions (Imp.): The total expected marketing impressions for the sponsorship feature.

Category Exclusivity: Your company is the only one in your industry permitted to sponsor the festival.

Billboard Advertising (400K): Your company logo displayed on all 4 billboards being placed for 10+ days in high traffic locations.

Event Guide ( 40k) – Your full color ad in the event guide handed out to the first 40,000 guests.

Sponsor Press Release – A press release sent to all media contacts announcing your sponsorship.

Media Coverage: Your company will get our recommendation for in-studio and on-site TV interviews.

Social Media Posts (50K): Your company logo/picture and listing on dedicated social media posts to all 60K+ interested in the Facebook Event, exclusively promoting your sponsorship.

Facebook Logos (2.5M): Your color logo included on the banners of the official festival Facebook Page and Event, with an expected 100K combined likes/interested.

Website Listing (50K): Your company listing on the sponsor page of the official event website, with a hyperlink to your website.

Website Logo (1.5M): Your color logo on all or the sponsor page (50K) of the official event website.

Newspaper Advertising (100K): Your color logo in all print display and digital ads placed in the Lapeer County Press, Tri-City Times, Port Huron Chronicle, Flint Journal, Detroit News & Free Press, Macomb Daily and Oakland Press.

Email Blasts (22K): Your color logo and/or listing in 4 email blasts to 5,500 opt-in recipients.

Postcards (30K): Your logo on postcards mailed to 20,000 homes and on 30,000 postcards distrubuted at high traffic locations.

Posters (10K): Your logo printed on 100+ posters placed at prominent locations in high traffic stores throughout SE Michigan.

Booth Space (40K): An indoor or outdoor booth space, and optional tent, table, and chairs, at a prominent location for your exhibit.

Event Banners & Signs (40K): Your color logo on dozens of event banners and signs.

Sponsor Sign (20K): Your large color logo on a sign for the area or program sponsored.

Staff & Race T-Shirts (10K): Your one-color logo on 500 staff and race staff T-Shirts.

Info Table Materials (40K): Your printed materials placed prominently on the Info booth resource table.

Sponsorships Available: The number of sponsorships offered at each level.

Sponsorship Fee: The total cost of your sponsorship, payable upon execution of agreement.

First Right of Refusal: Your first right of refusal for the following year’s event. You may elect to renew at the same level or higher, at then-current pricing and terms, within 3 months of this year’s event.

Free Passes: You will be provided the specified number of 3 day festival passes for your guests.

Sponsorships are limited, and advertising/printing deadlines are approaching quickly. Contact us today to secure your exclusive sponsorship. Contact:John Batdorf john@migreenteam.com 810-908-9976