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2020 AD PRODUCTION SPECIFICATIONS

Radio Ink • 331 SE Mizner Blvd • Boca Raton, FL 33432 • www.radioink.com

1/2-Page Horizontal7” x 4.875”

1/3-Page Horizontal7” x 3.25”

1/3-Page Vertical2.25” x 9.75”

1/3-Page Square4.625” x 4.625”

Full Page8.375” x 10.875”

FREQUENCYSize Full page1/2 page1/3 page• Add 15 percent for premium positions or guaranteed positions.

SPECIALTY POSITIONS AND PRICING:French DoorDouble TruckGATEFOLD3 Pages4 Pages5 Pages6 Pages7 Pages8 Pages TIP-INS2-Pages4-Pages

CONTACT US ABOUT RATES.

CONTACT US ABOUT RATES.

AD SIZESAll fractional ad sizes are non-bleed. Prepare your ad exactly to the fractional sizes listed below. 1/3-Page Vertical...................................................................................2.25” x 9.75”1/3-Page Horizontal....................................................................................7” x 3.25”1/3-Page Square..............................................................................4.625” x 4.625”

1/2-Page advertisements are available in horizontal shapes only.1/2-Page Horizontal................................................................................. 7” x 4.875”Full Page............................................................................ (TRIM) 8.375” x 10.875”Add .125” bleed on all sides; keep live matter .25” from trim on all sides.If the Full Page ad is not designed to bleed to the edge of the magazine (when printed it will have a border of white space around), make the document size 7.875”×10.375”. Do not extend any text or graphics beyond the 7.875”×10.375” area.

Effective 1/1/2020

Revised 7/9/19

MOST

POWERFUL

PEOPLE

IN

RADIO

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THE 2019 RADIO MANAGERS’ TOOLBOX: EVERYTHING YOU’LL EVER NEED TO FIX YOUR STATION

RADIO’S PREMIER MANAGEMENT & MARKETING MAGAZINESM

VOL. XXXIV, NO.1 1• 14 • 2019 WWW.RADIOINK.COM

DEAR GM: A LETTER FROMYOUR PD

11 THINGS YOU SHOULD NEVER DO

THE BEST SPOT SCHEDULE FOR YOUR CLIENT

RADIO EXECUTIVE OF THE YEAR

N A B P R E S I D E N T / C E O G O R D O N S M I T H

2RI_p01_cover_1-14-19 done.indd 1 1/2/19 12:01 PM

I H E A R T

M E D I A

E X E C U T I V E V P /

P R O G R A M M I N G

T H E A

M I T C H E M

THE MOST


VOL. XXXIV, NO. 7 5•27 • 2019 WWW.RADIOINK.COM

RADIO’SFIREBALL

2019 MIW LEGEND: RUTH PRESSLAFF

SUCCESSFUL MANAGERS MUST HAVE THESE CHARACTERISTICS

9 QUESTIONS TO ASK YOUR CLIENTS

WHY YOUR MOTHER WAS RIGHT

THE MOST INFLUENTIAL WOMEN IN RADIO

2RI_p01_cover_5-27-19.indd 1 5/15/19 9:33 PM

SBS CEO RAUL ALARCON


SURVIVOR


11.5 QUESTIONS

YOU SHOULD BE

ASKING YOUR ADVERTISERS

HOW TO SHOW YOUR ADVERTISER'S

RADIO'S R.O.I.

RADIO: PSST …

IT’S REALLY A PODCAST!

MEET THE 2019 MEDALLAS DE CORTEZ FINALISTS

SPECIAL PULLOUT SECTION: HISPANIC RADIO HIGHLIGHTS

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2020 AD PRODUCTION SPECIFICATIONS

Radio Ink • 331 SE Mizner Blvd • Boca Raton, FL 33432 • www.radioink.com

AD FILE SUBMISSION

DIGITAL FILES• Digital files should be provided in high-resolution PDF format, using Acrobat Distiller 6.0 or similar.• Digital files should be CMYK.• Digital file sizes should be made exactly to the specifications. We cannot be responsible for files that do not adhere to these specs.• Any printing instructions (optional) should be provided in a separate document.

FONTS AND IMAGES• All fonts and images must be embedded.• Any placed images should be at 100% size and 300dpi, CMYK.• Note that we cannot guarantee accurate reproduction on fonts that are not Adobe Postscript fonts. To avoid any font trouble, please outline your fonts.• Color Proofs (Optional, but highly recommended)• Color Proofs should be a high-quality digital proof that meets SWOP standards. Color correctness cannot be guaranteed if color proof is substandard, or no proof is provided.

*For more information on SWOP standards and ac-ceptable proofs, please visit www.swop.org.

COLOR DENSITYTotal 4-color density should not exceed 300%.

MATERIALS REQUIRED (When Radio Ink produces ad for client):• High resolution image – JPG, EPS, or TIFF in CMYK mode, at least 300dpi. Image should be large enough to print at 100% For example: if you have a full page ad, please make sure the image is large enough to fill the page at 100%• Ad copy must be supplied in an editable format (via email or Word doc accepted). Please provide art information - title, size, medium, contact information, or any additional copy• If you have any color specifications, please supply a match print that is a direct output from the supplied digital file.Please note: monitors and printers vary from brand to brand; what you see on your monitor or printout may not be what we see. Supplying the proper match print is required for color accuracy. Color inaccuracies on ads for which a match print is not supplied are the responsibilty of the advertiser.

CMYK COLOR MODE AND DIGITAL IMAGES:If advertiser chooses to submit digital images for use in ad, it is required they be submitted in CMYK color mode, and NOT RGB. Since Radio Ink is printed in

CMYK 4-color mode, all RGB images submittedmust be converted to CMYK color mode for print. In this process, a slight color variance may occur, which is expected and unavoidable. It is recom-mended that you preview your image in CMYK color mode to avoid anymisrepresentation of the image color when printed.

DPI (dots per inch):When designing graphics for printing purposes, images must be 300dpi or higher. This displays more information (or dots) for every square inch of the image you are viewing. The more dots used, the sharper the image. Color printing will look blurry if 72dpi artwork is used. Be sure your images are at 300dpi before submitting your files.

ACCEPTED SOFTWARE:We support the latest versions of the most popular desktop publishing software applications, Adobe Illustrator CS6 and below, Photoshop and below, InDesign CS6 and below, and Adobe Acrobat Pro on MAC compatible platforms. We do not support programs such as MS Wordperfect, PowerPoint, Publisher, Corel, Excel or other non-desktop pub-lishing file types.

AD MATERIAL SUBMISSION:To send your ad materials to Radio Ink, you may use any of the methods listed below:1. ELECTRONIC FILE TRANSFER – FTP SITE:For FTP information please contact: Nicolynn Kuper, Production Director, at 561-767-8562 or [email protected]. EMAIL: Any file under a size of 30mb may be emailed directly to: [email protected]. FILE DELIVERY VIA MAIL OR COURIER SERVICE:We accept ad files saved to DVD or CD mailed with match print to:Radio InkProduction Coordinator331 SE Mizner Blve.Boca Raton, FL 33432

*Disclaimer: 100% color match can not be guaranteed. Every effort will be made to produce acceptable color reproductions; however, limitations of the photographic and 4 color printing process must be considered in advance. Therefore, we cannot guarantee an absolute color match to the original object, nor can we guarantee improvements beyond supplied materials. Although Radio Ink Magazine is printed to the highest specifications available for web offset printing, it is not possible toexactly re-create color or fine detail found in original works of art. Therefore, some slight reduction in reproductive quality is unavoidable and to be expected.

Effective 1/1/2020

STRATEGIST EDUCATOR INNOVATOR

M I C H E L L E D U K E , V I C E P R E S I D E N T , N A B E D U C A T I O N F O U N D A T I O N



11 WAYS TO BREAK OUT OF A SALES SLUMP THIS LOCAL MARINA CATCHES BIG CUSTOMERS WITH RADIO SHOULD YOU RUN 10S,15S, 30S, OR 60S?

STRATEGIST EDUCATOR INNOVATOR

RADIO’S FUTURE

AFRICAN AMERICAN

LEADERS

RI_p01_cover_2-25-19 done.indd 1 2/13/19 12:14 PM

THE 2018 RADIO INK RADIO WAYNE AWARD FINALISTS


VOL. XXXIII, NO.11 9 • 17 • 2018 WWW.RADIOINK.COM

MISSION ACCOMPLISHEDCUMULUS CEO MARY BERNER PULLS THE COMPANY THROUGH BANKRUPTCY,

CHANGES THE CULTURE, AND REVERSES THE RATINGS SLIDE.

THE TRICK TO SPOTTING

TALENT

LIVE READS DONE RIGHT

HOW TO

MAKE MORE MONEY NOW

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ANALYSTS GET REAL ABOUT RADIO’S FUTURE

5 MANAGERS SOUND OFF ABOUT WHAT RADIO NEEDS TO DO BETTER



COLIN KINSELLA

ONE WORD THAT WILL MAKE OR BREAK YOUR SALES SUCCESS

DOES YOUR STATION SOUND UNIQUE AND COMPELLING?

ROY: FALSE LOGIC IN ADVERTISING

CEO, HAVAS MEDIA GROUP NORTH AMERICA

HOW HE BECAME CEO · HIS TAKE ON RADIO’S CREATIVE · THE TRUTH ABOUT DIGITAL


MEET THE 30 BEST MANAGERS IN RADIO

THE 2018 RADIO INK RADIO WAYNE WINNERS



WHY HAS GOOGLE JOINED THE PODCASTING CRAZE?

FOUR WAYS TO WIN MORE BUSINESS NOW

WHY ADVERTISERS ARE NEVER SATISFIED

STEALING IDEAS FROM PPM

MARKETS

ZACK RENEAU-WEDEENFOUNDING PRODUCT MANAGER OF GOOGLE PODCASTS


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