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2018 Media Kit

Contact us today 815-987-1200

[ [Register Star Media Powered by ThriveHive: We Get You FOUND and CHOSEN!

• Reach your ideal market and expand your audience Reach the exact audience you want with highly targeted ads and build brand recognition. Help your business become more credible and visible to potential customers. Create consistent branding across all platforms, and standout from your competitors.

• Reach the right people at the right time We help place your business in front of the right consumers at the right time with the right message so that you can be selected at the ideal stage of the purchasing funnel.

• Get found. Get chosen. Get customers. We help local businesses get found for the things

they want to be known for and where they do business. We make it easy for consumers to do business with you!

• Regain lost customers Don’t miss out on lost business. Today’s customers take time to research and reflect before making a purchase. Now you can keep in touch and stay relevant to your customers throughout their buying decision.

• Drive real business results Expand your reach, connect with your ideal audience, and gain a competitive advantage. Our experts will develop and monitor your campaigns to drive the real results you want.

HIGHLIGHTS

• Enhanced online presence delivers 60% increase in traffic from search engines.

• SEM campaign pushes gogambino.com onto first page of search results.

• Gambino Realtors enjoys 34% share of voice online.

Over 90% of consumers begin their search for a new home online.Founded in 1923, Gambino Realtors, Inc. is one of the oldest and largest real estate firms in the area. Jonathan Krause, President, knew he needed to address the company’s internet presence but didn’t know where to start, and frankly didn’t have the time. Research from The National Association of Realtors indicate that well over 90% of consumers begin their search for a new home online, and Jon knows it is critical to be on the first page of search results. He attended a free, local seminar hosted by ThriveHive Marketing to develop a “digital roadmap” for Gambino Realtors. Eye-opening was what he called it.

“I’ve been very pleased with the service and the results I’ve received from ThriveHive. I had put off development of our online presence because I frankly had no idea what to do. Thank goodness ThriveHive has the solutions.” - Jon Krause, President

Success Story: Gambino Realtors

Highlights

• Enhanced online presence delivers 60%

increase in traffic from search engines.

• SEM campaign pushes gogambino.com

onto first page of search results.

• Gambino Realtors enjoys 34%

share of voice online.

Over 90% of consumers begin their search for a new home online.Founded in 1923, Gambino Realtors, Inc. is one of the oldest and largest real estate firms in the area.

Jonathan Krause, President, knew he needed to address the company’s internet presence but didn’t

know where to start, and frankly didn’t have the time. Research from The National Association of

Realtors indicate that well over 90% of consumers begin their search for a new home online, and Jon

knows it is critical to be on the first page of search results. He attended a free, local seminar hosted by

Propel Marketing to develop a “digital roadmap” for Gambino Realtors. Eye-opening was what he called it.

“I’ve been very pleased with the service and the results I’ve received from Propel. I had put off development of our online presence because I frankly had no idea what to do. Thank goodness Propel has the solutions.” - Jon Krause, President Local realtor needs greater online presence

Gambino Realtors worked with Propel

Marketing to help more customers find them

online. PropelLocal cleaned up the company’s

online business information, ensuring it was

complete and accurate, and enhancing it with

details to help Gambino Realtors stand out

to customers searching for them in the local

market and across the county. Next,

PropelOptimize worked with gogambino.com,

the realtors website, to ensure the site is

optimized for the keywords that are important

for the business, and to drive organic search

results. Finally, PropelSearch gets Gambino Realtors in front of customers actively search-

ing for properties in their local market area.

Dramatic results in record time For gogambino.com’s optimized keywords, the site

moved from a ranking of 80-100 to the top 11 in

the first month alone, pushing the company onto

the coveted first page on major search engines.

Traffic from search engines jumped 60% over

a 6 month period when a Search Engine Market-

ing campaign was added. Gambino Realtors online

share of voice rose to 34%, more than all three of

his nearest competitors. Jon Krause is now working

with Propel Marketing to harness the power of

social media and manage his online reputation.

Propel Marketing’s full suite of services means

Jon has more time to do what he loves – putting

families into new homes in Rockford, Illinois!

Call us at 617-249-2600 to find out what Propel Marketing can do for your business. Find more success stories at propelmarketing.com

Success Story: Gambino Realtors

Highlights

• Enhanced online presence delivers 60%

increase in traffic from search engines.

• SEM campaign pushes gogambino.com

onto first page of search results.

• Gambino Realtors enjoys 34%

share of voice online.

Over 90% of consumers begin their search for a new home online.Founded in 1923, Gambino Realtors, Inc. is one of the oldest and largest real estate firms in the area.

Jonathan Krause, President, knew he needed to address the company’s internet presence but didn’t

know where to start, and frankly didn’t have the time. Research from The National Association of

Realtors indicate that well over 90% of consumers begin their search for a new home online, and Jon

knows it is critical to be on the first page of search results. He attended a free, local seminar hosted by

Propel Marketing to develop a “digital roadmap” for Gambino Realtors. Eye-opening was what he called it.

“I’ve been very pleased with the service and the results I’ve received from Propel. I had put off development of our online presence because I frankly had no idea what to do. Thank goodness Propel has the solutions.” - Jon Krause, President Local realtor needs greater online presence

Gambino Realtors worked with Propel

Marketing to help more customers find them

online. PropelLocal cleaned up the company’s

online business information, ensuring it was

complete and accurate, and enhancing it with

details to help Gambino Realtors stand out

to customers searching for them in the local

market and across the county. Next,

PropelOptimize worked with gogambino.com,

the realtors website, to ensure the site is

optimized for the keywords that are important

for the business, and to drive organic search

results. Finally, PropelSearch gets Gambino Realtors in front of customers actively search-

ing for properties in their local market area.

Dramatic results in record time For gogambino.com’s optimized keywords, the site

moved from a ranking of 80-100 to the top 11 in

the first month alone, pushing the company onto

the coveted first page on major search engines.

Traffic from search engines jumped 60% over

a 6 month period when a Search Engine Market-

ing campaign was added. Gambino Realtors online

share of voice rose to 34%, more than all three of

his nearest competitors. Jon Krause is now working

with Propel Marketing to harness the power of

social media and manage his online reputation.

Propel Marketing’s full suite of services means

Jon has more time to do what he loves – putting

families into new homes in Rockford, Illinois!

Call us at 617-249-2600 to find out what Propel Marketing can do for your business. Find more success stories at propelmarketing.com

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS

[ [Market Profile Rockford MSA, IL

Rockford Belvidere

Beloit

Winnebago Boone

Total Households

129,227Average Household Income

$72,379

Total Population

337,006

Children at Home 44,329 34%

2018 Claritas, Boone and Winnebago Counties, IL

Base: Total Households - 129,227

Own a Home 91,182 71%

Employment (population age 16+)Executive/Professional/Mgr. 10% Office/Administrative Support 8%Sales 6% Healthcare 5%Services 19%

Education (adults age 25+)College Graduate 69,752 31% Some College, no degree 54,043 24%High School Graduate 75,150 33% Other 28,818 13%

Household IncomeUnder $35,000 40,439 31% $35,000-$49,999 18,345 14% $50,000-$74,999 24,256 19% $75,000+ 46,187 36%

Age Median Age: 4918-34 70,949 27% 35-44 40,401 16%45-54 44,757 17% 55+ 102,307 40%

GenderMen 124,936 48% Women 133,478 52%

Base: Total Adults - 258,414

Consumer ExpendituresConsumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $235 Computers, Software & Accessories $58Education $164 Household Furnishing and Appliances $244Health Care $660Groceries $648 Automotive - All $1304 Pet Related $79 Sports & Recreation $109Travel $274Dining Out $370

2018 Environics Analytics, Boone and Winnebago Counties, IL

Total Annual Consumer Spending

$7.0 Billion

(in millions)

[ [Reach

We reachyour most profitable customers.

shoppers.

Print & digital newspaper delivers

6out of

10rrstar.com Average Monthly Traffic Page Views 2 ,039,339 Unique Visitors 419,584

Google Analytics Aug 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSrrstar.com

ThriveHive

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If you have any questions, or if you would like to discontinue delivery of this FREE publication, call • To continue receiving these money-saving coupons, do nothing and we’ll continue delivering each Sunday.

KITCHEN TOOLS

Joyscooking

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By Danielle BraffMore Content Now

Wanmai Kitchenaid 5-speed Ultra Power Hand Mixer Made in the United States, this has stainless-steel turbo beaters and a five speeds of powerful control. It doesn’t take up much room in your kitchen but will make a real impact with your baking. $123 at Sears

Hamilton Beach Smart Toast 4-Slice Toaster It’s got a special setting for ba-gels, and it also has a special setting for defrosting. This has a removable crumb tray for easy clean-ing. $30 at Target

Chef’s Fresh Valley Farm Tool CrockIt makes your cooking tools look so much more rustic and professional. This has a nonslip interior silicone base liner to keep everything organized and accessible. $40 at Target

Threshold Stoneware Geo Print Utensil HolderIf you’re going the more modern, clean route, this utensil holder will do the job. Store just a few metal tools or a bunch of brightly colored spatu-las in here to turn your kitchen from drab to fab. $18 at Target

Need a little inspiration in the kitchen? Some new tools and gadgets should help.

If you like making tuna melts, then get a new toaster so you can make them on everything from a bagel to a crois-sant.

Or try getting a new hand mixer, which will take your baking to the next level.

Even if you’re not a pro in the kitchen yet, if you get some nice items to spice up your kitchen, like a utensil holder – you may want to spend more time in there – which may help you become more of a chef.

Make your life spicier in the kitchen with a few more tools.

PARENTS’ ROOM

Master retreat

These special items will make any master bedroom a sanctuary for mom and dad. INSIDE

KIDS IN THE KITCHEN

Cooking cuties

Your little chefs will be eager to help out in the kitchen with their very own cooking gear. INSIDE

LIVING ROOM

Comfort and style

Living room furnishings that fit any style and are easy to keep clean. INSIDE

BATHROOM

Relaxation spot

Make the bathroom the most stylish room in your house with these must-have pieces. INSIDE

August 16, 2015

If you have any questions, or if you would like to discontinue delivery of this FREE publication, call (815) 987-1400. To continue receiving these money-saving coupons, do nothing and we’ll continue delivering each Sunday.

BACK TO SCHOOL BONANZA!

Call Toll-Free 1-855-270-7364 to Enter!For complete rules, visit rrstar.com/backtoschool or email acusick@rrstar.com. No purchase necessary.

All call-ins will receive a promotional offer from The Rockford Register Star.

ENTERTODAY! 28 lucky winners will be chosen to win these great Prizes!

GRAND PRIZELAPTOP + $500

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THE WEEKLYAn edition of the Rockford Register Star

Rockford

815-987-1350 | rrstar.com

Your Guideto Having Fungo.rrstar.com

Wednesday, August 12, 2015

We are the one sourcefor your customized solution.

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Leverage the reach of our large audience with custom advertiser promotions.

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Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions

[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

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Get started today!Contact your representative for current rates and additional details.

Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehive.com

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable — that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

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ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online

[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

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EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

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To learn more go to

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(815) 987-1200Display Advertising: (815) 987-1300

Classified Advertising: (815) 962-2400Subscriber Services: (815) 987-1400

Newsroom: (815) 987-1358

How to Reach Us

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