Por qu algo es viral?

April 2014

Jonah Bergers Book

summary

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Contagiousbrand

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y .... Por qu?

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2.000 M de views

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Social transmision

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FRMULA

6 STEPPS

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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story

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1. Social Currency

Please dont tell

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3 aspectos clave:

REMARKABLE

Make people feel like INSIDERS

CLEAR RULES1. Social Currency

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1. Social Currency

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1. Social Currency

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1. Social Currency

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1. Social Currency

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1. Social Currency

Hacerlo va web14

1. Social Currency

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1. Social Currency

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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story

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2. Triggers

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2. Triggers

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2. Triggers

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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story

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3. Emotions

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3. Emotions

Good newsAweHumor

Bad newsAnger Anxiety

Contentment

Sadness

High ContagiousLow Contagious

INCLUSO GOOGLE!The best results do not show up in a search engine, they show up un peoples lives

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3. Emotions

INCLUSO GOOGLE!The best results do not show up in a search engine, they show up un peoples lives

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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story

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4. Public

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4. Public

Lo privado se convierten el pblico27

4. Public

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4. Public

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4. Public

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4. Public

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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story

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5. Practival Value

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5. Practival Value

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5. Practival Value

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1. Social Currency2. Triggers3. Emotions4. Public5. Practival Value6. Story

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6. Story

No nos centramos en la informacin sino en la NARRACIN inicio-desarrollo-final, leccions, moralinas

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STORYS SAVE TIME6. Story

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6. Story

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1. Social Currency2. Triggers3. Emotions4. Public5. Practical value6. Story

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Thanks!Nacho Ross Ustariz

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