THE PROBLEMThe Container Store did not have a methodical approach to content marketing and capturing organic traf�c. Prior to hiring a dedicated SEO manager, the website development and marketing groups didn’t focus on organic search and they needed to leverage technology to capitalize on the organic traf�c opportunity.

THE SOLUTIONSEO Manager Cade Burk used the BrightEdge platform to create page groups, populate with logical keywords, on-page recommendations, and identi�ed the best pages to map the keyword topics. In addition, he took an active role in content generation and HTML tagging and used the BrightEdge backlink technology to map backlinks and target new sources of links.

THE RESULTSIn just 7 months, the results were dramatic: 30% increase in keywords in 1st rank position (more than 1000 keywords), 93% increase in organic traf�c, 68% increase in organic traf�c conversion and 96% increase in organic traf�c revenue.

Cade Burk, SEO Manager

www.thecontainerstore.com

Container Store Increases Organic Traf�c Revenue 96% in 7 Months CASE STUDY

BrightEdge is programmed to help with business SEO efforts at any level, know what kind of content is being searched, and en-ables us to create better performing pages.

BACKGROUNDThe Container Store is the leading specialty retailer of storage and organization products in the United States and the only national retailer solely devoted to the category. The company has strong roots in physical retail and ecommerce is an emerging channel for them.