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Clinical Smoking Cessation in 2015 Contemporary Issues & Contemporary Practice Andrew Pipe, CM, MD Robert Reid, PhD Division of Prevention & Rehabilitation

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Clinical Smoking Cessation in 2015

Contemporary Issues & Contemporary Practice

Andrew Pipe, CM, MD Robert Reid, PhD

Division of Prevention & Rehabilitation

Transforming …

Professional Behaviours

Institutional Practices

Patient Care

Little Bobby Reid

Declaration

In the past I have received research and educational support from, and/or served as a consultant to:

PFIZER

GSK JOHNSON & JOHNSON

AMGEN

5,000,000 daily smokers Annual quit rate of 1.3% > 80% say they want to quit 42% made a quit attempt this year 41% have history of mental illness Cessation services reach < 5%

Source: OTRU 2012

Motives for Smoking

• Affiliative attachment

• Automaticity • Cognitive

enhancement • Craving • Cue exposure • Loss of control

• Negative reinforcement

• Positive reinforcement

• Social/environmental goads

• Taste/sensation • Weight control

Adapted from McEwen et al, Manual of Smoking Cessation 2006

Nicotine Addiction

Nicotine rewards smoking

Nicotine alters the brain

Psychological and social forces are

at work

Dopamine release Signal to notice and

repeat

Acquired ‘drive’ (hunger)

Urge to smoke if abstinent for a while Reminders (cues)

increase urge Pairing of stimuli

Beliefs about stress control

Identity Camaraderie

N Engl J Med 2014;371:2353-2362

Cytisine is a plant-based alkaloid which, like varenicline, is a partial agonist of

nicotinic acetylcholine receptors.

N Engl J Med 2014;371:2353-2362

Kaplan–Meier Curve for Time to First Relapse

N Engl J Med 2014;371:2353-2362

When combined with brief behavioural

support, cytisine was superior to NRT in

helping smokers quit, but was associated with more adverse

events.

Smoking Cessation “The Most Important

Preventive Intervention!”

Gaemperli O, et al Curr Pharm Des 2010;16:2586-2597

Adoption

Fidelity

Cost to Implement

Penetration

Sustainability

IMPLEMENTATION OUTCOMES

Structural

Organization

Smoker

Intervention

Smoker Provider

CAUSAL FACTORS

The Ottawa Model results in significant reductions in 2-year healthcare utilization

and risk of death

All-cause readmissions

(p<.0001)

NNT: 7

21% 21%

Smoking-related readmissions

(p<.0001)

NNT: 10

ER visits (p=.04)

NNT: 25

9% 40%

Death (p=.0002)

NNT: 14

MyQuit Partners

N Engl J Med 2014;370:2219-2227

Adverse Effects of Long-Term or Heavy Use of Marijuana

N Engl J Med 2014;370:2219-2227

Level of Confidence in the Evidence for Adverse Effects of Marijuana on Health and Well-Being

What to do about e-cigarettes

Harm reduction potential – Vapour vs. Smoke Cessation of smoking? Dual-Use? Tobacco industry – Perpetuation of smoking? Initiation of smoking? – Adolescents?

The E-cigarette.

Nicotine & Tobacco Research 2014;doi:10.1093/ntr/ntu213

Almost a third of e-cigarette users are

nonsmokers, suggesting that e-cigarettes

contribute to primary nicotine addiction and to

re-normalization of tobacco use.

Nicotine & Tobacco Research 2014;doi:10.1093/ntr/ntu234

Seven percent of Ontario high school students who have

never smoked a tobacco cigarette in

their life report using an e-cigarette

“This letter reports a chemical analysis of vapor from electronic cigarettes that shows high levels of formaldehyde, a known carcinogen. The authors project that the associated incremental lifetime risk of cancer could be higher than that of long-term smoking.”

Jensen R P et al N Engl J Med 2015;372:392-394

Making Healthier Choices Act, 2014:

Ban the sale of e-cigarettes to anyone under the age of 19.

Prohibit the use of e-cigarettes where the smoking of tobacco is prohibited.

Ban the sale of e-cigarettes where the sale of tobacco is prohibited.

Prohibit the display and promotion of e-cigarettes in places where e-cigarettes or tobacco products are sold.

Ban the sale of flavoured tobacco products, with a delayed implementation date for menthol-flavoured tobacco products.

Increase maximum fines for those who sell tobacco to youth, making Ontario's maximum fines the highest in Canada.

Strengthen enforcement to allow for testing of substances used in waterpipes (e.g. hookahs, shisha) in indoor public places.

Andrew Pipe Starter Kit

Bob Reid

Images intended for health warnings in Africa, showing (clockwise from top left) birth defects, rotting teeth, gangrene, impotence, throat cancer and blindness

Two of the American warning images ruled to have violated the right of free speech

The four text warnings that have been present on US packets of cigarettes since 1984

Top L-R: Taiwan, India, Belgium, Thailand, Ireland, USA. Bottom: UK, China, Uruguay, Australia, Mexico

A side-opening pack of cigarettes

A "book pack" without warnings on the inside