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Wallace Excellence Award: Expanding and Deepening Family Participation

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Power Point Presentation for the Cultural Connections program (Serving New Audiences: Wallace Grantees Tell Their Stories) on February 12th, 2009

TRANSCRIPT

Page 1: Contemporary Jewish Museum 02 09

Wallace Excellence Award:Expanding and Deepening Family Participation

Page 2: Contemporary Jewish Museum 02 09

Goals:• Remove barriers to family participation

• Diversify our family audiences

• Encourage repeat family visits (deepen participation)

• Translate school visits into family visits

Page 3: Contemporary Jewish Museum 02 09

Wallace Award in context at the Contemporary Jewish Museum:

25 year history

Strong school programs

Award received at a moment of institutional change and dramatic growth

Page 4: Contemporary Jewish Museum 02 09

Sala Webb Education Center:Dedicated Space for Education

Page 5: Contemporary Jewish Museum 02 09

Sunday Drop-In Art-Making:Regular, Drop-in Program

Page 6: Contemporary Jewish Museum 02 09

Family ArtPacks:An “Anytime” Program

Page 7: Contemporary Jewish Museum 02 09

Family Gallery Adventures:A “Special Event” Program

Page 8: Contemporary Jewish Museum 02 09

Free Family Days:Large “Special Event” Programs

Page 9: Contemporary Jewish Museum 02 09

Research Methods:

Qualitative and Quantitative- Visitor Surveys

-Tracking Attendance-Family Focus Groups

-Family Program Surveys

Page 10: Contemporary Jewish Museum 02 09

What we’ve discovered:

- Challenges of opening a new facility and launching a new initiative simultaneously

- Unique needs and challenges of family audiences

- Importance of listening to constituents

- Importance of experimentation

- Viral marketing is key

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