content after google panda farmer algorithm update at boston seo meetup
DESCRIPTION
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content: Interests humans, integrates SEO, optimizes for social graph. How to Panda-proof your content now & for future algo-evolution Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtCTRANSCRIPT
Panda-moniumHow to Panda-proof your content now
& for future algo-evolution
Suzanne McDonald
Boston Globe buyout after decades in news
Launched Designated Editor in 2008
Master’s in Mass Communications & Journalism
Founded Newport Interactive Marketers
Best practices and developments in
Search | Social | Usability | Behavioral
What’s so big about Panda?
Have to remember the core of Google’s
business
http://web.archive.org/web/19981111183552/google.stanford.edu/
Google is not the
government or the Armed Forces
http://3.bp.blogspot.com/-22lE088cAsM/TVx0ys_dgEI/AAAAAAAAALs/ou87UcUdzH0/s1600/hm_armed_forces.jpg
Search engines’ #1 priority
Google and Bing/Yahoo! exist to serve and protect their best
interests
http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
Search engines crave & need
As any blogger or affiliate marketer will tell you
While
&
may be all-powerful
They still have to contend with
http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300.jpg
… oops I mean
http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
Who’s Google’s #1 client?We have to look way back to the start:
Google cared about people first
Searchers!
http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
Rand Fishkin - http://www.masternewmedia.org/
Courtesy of Rand Fishkin & seomoz
Courtesy of Rand Fishkin & seomoz
Courtesy of Rand Fishkin & seomoz
How do we fix content& be better for it?
Quality content requires you
to get into searchers’ heads
Research where there’s an overlap
http://www.hubspot.com/Portals/53/images/Real-Time-Marketing-and-PR.jpg
Don’t let panda drive traffic
Panda go-kart by Skwirlinator https://picasaweb.google.com/Skwirlinator
http://www.seathound.com/news/wp-content/uploads/2011/03/Crazy-Charlie-Sheen.png
Quality Content Resources User-generated content
Create incentives to prompt feedback
Social media influences users & search engines
Quality Content Resources
Quality Content Resources
Definition of quality content
Interests humans
Integrates SEO
Optimizes for social graph
Appease the Panda
Your visitors & site will be the better for it
Chan Hyun Cheong https://picasaweb.google.com/103499678994135729764
Welcome to the panda picnic
Alan Hsu https://profiles.google.com/alanhsu.nyc#alanhsu.nyc/about