content and the customer journey
DESCRIPTION
Presented by Mark Michaud at The Branded Content Conference 2012, Toronto. For more information visit www.ariad.ca/ideasTRANSCRIPT
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• Customer experience matters like never before.
• More complex: multichannel, multi-device, mobile.
• Consumers are demanding more bespoke,
personalized and social interactions.
• Forces us to create content that truly serves
customers’ needs.
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