content & applications (broadcasters perspective)€¦ · media prima berhad. ... the broadcast...

Content & Applications(Broadcasters perspective)

Ahmad Zaki Mohd SallehDirector, Technical Operations

TV Networks Media Prima Berhad

Brief introduction to the Malaysian Broadcast Ecosystem

The Broadcast Ecosystem in Malaysia

RTM

MPB

ASTRO(NJOI)

Kementerian Telekomunikasi dan Multimedia

Suruhanjaya Komunikasi dan Multimedia

TV Al-Hijrah

HyppTV

TonTon

Terrestrial TV Satellite TV On-line TV

Netflix

iflix

Government of Malaysia

Service Providers

Telekom MalaysiaMEASATconsultantsetc

Services Equipment

SuppliersManufacturersSystem integratorsmanufacturers

Etc…

Etc…

Ministries/agencies ??

Akta Penyiaran 1988Akta Komunikasi & Multimedia 1998

The Broadcast Ecosystem in Malaysia

Free-To-Air (Terrestrial) Subscription-based (>150)

http://www.google.com.my/imgres?imgurl=http://www.brandsoftheworld.com/brands/0018/3036/brand.gif&imgrefurl=http://www.brandsoftheworld.com/categories/television/183036.html&h=200&w=200&sz=6&tbnid=s21xrFhjyqdRBM:&tbnh=104&tbnw=104&prev=/images?q=logo+RTM&hl=en&usg=__h0RyQydEj0LfYZcXl2yRMeioP7w=&ei=g_rnSuWxHo-W6wPnidHpBQ&sa=X&oi=image_result&resnum=1&ct=image&ved=0CAkQ9QEwAA

What is Changing?

Changes in Society

• People have more spending power

• They are willing to pay for what they want to consume• They are willing to pay for devices

• People are travelling more (getting exposed to what other people have in other countries/elsewhere)

• People now understand what they want to consume

• People are more educated

• People are more choosy (more discerning) and exercise more control over what and how they consume

• People spend less time at home and more time on the move

• People no longer congregate around the traditional TV set in the house• People tend to own mobile devices which are seen to be a necessity rather than luxury

• People spend more time at work (increasingly more competitive society)

• People spend less time at home• People tend to consume at their convenience

• There is an increase in people using the public transport

• People consume within the state of mobility

• There is an increase in the number of foreigners

• Demand for foreign content is high

Changes in Technology

• Computers are becoming more powerful

• Computers are becoming cheaper

• Computers are becoming more accessible

• Encoding technology is becoming better

• Compression technology is becoming better

• Internet is reaching more and more people

• Internet is getting faster and faster

• Telecommunication technology is improving

• Mobile devices are becoming fashionable

• Mobile devices are becoming smarter

Changes in Technology

Mean Opinion Score

Result of visual measure based on a group of controlled viewing (participants and sessions)

Peak Signal To Noise Ratio

Measured using a known algorithm developed by a consortium of video measurement test equipment/product

So What?

• People still love the Television

• People still need the BIG SCREEN – you still watch your favorite movies on a 50’ flat-screen TV set

• We are seeing more on-demand control

• Navigation and search is key for many people

• Niche content

• Fresh content

• Localised content

• Content suitable for all devices

• Basically… what people want, when they want it, how they want it…..

So What Does Broadcasters Need to Do?

What broadcasters have to do?

• Content is still king!• So keep generating good content• Content must take into account various platforms (terrestrial, mobile, on-line etc)

• keep generating revenue

• Look at new revenue streams

• Keep operating cost low

• Traditional advertising revenue is less

• Creative advertising - Sponsored content• Creative advertising - Augmented reality

• Venture into Pay-TV

• Collaboration with platform providers e.g. TELCO’s (the more people watch, the more they use internet)

• Re-purpose archived content – content must be tailored for specific platforms

• Invest in ‘data analytics’ – understanding your viewers is important

• Social networking is a tool for broadcasters to get into the psyche of the viewer• People used to enjoy talking about what they like/hate to watch around the home TV set• Now, that have exploded into the whole world and entire communities talk about what they watch

The Great Challenge….

Broadcaster Challenges

... Understanding the audience …

• Business/Data analytics• This is becoming more and more essential in todays business of service provision

• Consumption patterns• Millenials, Gen X, Gen Y and Gen Z – behavioral characteristics

• Spending behavior• Based on analytics, what are people willing to pay for and how much

• Types of engagement• Target devices• Time of day (lifestyle)• Lifestyle

• PIRACY• The proliferation of Android services which ‘pirates’ ALL contents from legitimate sources

Technologies Today

The Second Screen

Consumer Behavior

How Business Operations Must Change in order to Cope with these Changes

0

20

40

60

80

100

120

140

160

180

yr1 to yr5 yr6 to yr11 yr12 to yr17 yr18 to yr23 yr24 to yr29 yr30 to yr35 yr36 to yr41 yr42 to yr47 yr48 to yr53 yr54 to yr59 yr60 to yr65 yr66 to yr71

traditional broadcasting revenue vs cost

revenue cost

Warning signsTrouble!

The Typical Cycle

$

Strength Weaknesses

Opportunities Threats

Brand

Assets

Experienced manpower

…..

Typical Mistake in SWOT analysis

Huge fixed costs

Legacy equipment

…..

Network of relationships

Blue ocean

Leverage on rising operators

…..

New players

Changing viewer habits

Increasing production costs

…..

• Technical operations staff can put the station at ransom.

• Staff doing the same thing for many years – now earning many times more than what they used to.

• Disconnect between the management and operational staff

• Need change agents who understand both operations and management aspects of the business

Dangers to look out for (a reminder to management team).

The Typical Cycle

The Possible Future (Malaysian Perspective)

Broadcast Automation

System

Signal Delivery network

Internet

Challenges (Technological)

Broadcast Automation

System

Internet

Challenges (Technological) – Digital TV/HbbTV

Digital Terrestrial TV

Interactive content

Signal delivery network

Opportunities (Digital TV)

• Able to introduce new channels without reconfiguring network.

• Better picture quality

• Better audio quality

• May offer interactive services (Electronic Program Guide, Catch-up TV, close captioning, multiple language etc)

• May include mobile services

• May include FM radio

Challenges (Digital TV)

• Simulcast period is very challenging from a technical standpoint

• Issue of server space (2 versions of videos)• Issue of SD vs HD (aspect ratio)

• More channels means higher content cost

• Syndication contract may cost more to include multiple platforms• Issue of Digital Right Management (DRM)

• Improved user experience

• Interactivity means more complexity for backend operations

• Initial cost offered by MYTV is far too high (not sustainable)

• Employee ‘mindset’ changes….

What is a TV?

Analog TVDigital TVMedia PlayerLaptopPersonal ComputerSmart Phone ?

What is a TV?

LCD, LED, OLED, Plasma, AMOLED

Decode received

information

Audio, video, data, etc..Signal

Delivery platform

Translate into a form that the screen can display

Signal source i.e. broadcaster etc.

Signal source i.e. broadcaster etc.

Analog TV demodulator

Digital TV demodulator

Terrestrial Internet

Streaming device

(web browser)

IPTV

Public broadcasters

Satellite TV demodulator

Commercial broadcasters

Private/home broadcasters

User generated content

Social media

Amateur service providers

Major Studios (FOX, DISNEY

etc)

Illegal sites

Manufacturers (SAMSUNG, LG,

SONY etc)

UHF/VHF

HF microwave

Service providers Medium of transmission Translator device(demodulator/transcoder/decoder)

Display technology

Computer screen/laptops

Video wall

General purpose LCD/LED displays

Flexible OLED displays

Mini LCDSmart phones

tablets

LED/LCD/Plasma TV’s

Hybrid Fibre/Coax

Fibre network

Physical Network

Wireless Network

3G/4G/LTE/5G

Service provider Delivery network

Terrestrial UHF/VHF

Display

50’ LED TV

Device





Streaming device

(web browser)

IPTV

Public broadcasters





Social media



etc)

Illegal sites


SONY etc)

UHF/VHF

HF microwave


Display technology


Video wall




tablets


Hybrid Fibre/Coax

Fibre network

Physical Network

Wireless Network

3G/4G/LTE/5G

Receiver/decoder(Chromecast dongle)

Display

(50’ TV LED TV)


4G network

Display

50’ LED TV

Device

OTT streaming




Streaming device

(web browser)

IPTV

Public broadcasters





Social media



etc)

Illegal sites


SONY etc)

UHF/VHF

HF microwave


Display technology


Video wall




tablets


Hybrid Fibre/Coax

Fibre network

Physical Network

Wireless Network

3G/4G/LTE/5G



Display

50’ LED TV

Device

OTT streaming




Streaming device

(web browser)

IPTV

Public broadcasters





Social media



etc)

Illegal sites


SONY etc)

UHF/VHF

HF microwave


Display technology


Video wall




tablets


Hybrid Fibre/Coax

Fibre network

Physical Network

Wireless Network

3G/4G/LTE/5G



Display

Lap top

Device

OTT streamingUser Generated Content




Streaming device

(web browser)

IPTV

Public broadcasters





Social media



etc)

Illegal sites


SONY etc)

UHF/VHF

HF microwave


Display technology


Video wall




tablets


Hybrid Fibre/Coax

Fibre network

Physical Network

Wireless Network

3G/4G/LTE/5G

transmitter

Playout server

Digital TV with HbbTV decoder

Standard household internet connection

Internet

HbbTV Development team

TONTON Development team

Marketing/Sales etc

interact

Media Prima HbbTV implementation

HbbTV server

DTV service provider


Red Button menu


Various applications available through the HbbTV

Multi Camera Switcher

Cam 1

Cam 2

Cam 3

Cam 4

Cam 5

Telekom Malaysia network

distribution

MPEG DASH encoders

Internet

DTV transmitters


Thank You

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