content calendars for wordpress tips & tools wordcamp chicago 2014 #wcchi
Post on 17-Sep-2014
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DESCRIPTION
Content calendars are a tool to plan and manage the content you will create for your site. For a multi-author blog it’s vital to controlling the chaos of rounding up writers and deadlines. This presentation covers the elements that make up a good content calendar and why they’re so useful. It will also take a look at plugins (Editorial Calendar, Edit Flow) and tools (Evernote, Zapier) you can use to manage your content calendar and integrate it with your WordPress site.TRANSCRIPT
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Content Calendars for Wordpress:Tips & Tools
WordCamp Chicago 2014#wcchi
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Who Am I?
Mike HalePlatform & API Developer Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale
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What is a Content Calendar?
#wcchi
A Content Calendar is a tool used to
schedule and manage the process of
creating and publishing content across
multiple channels.
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“Content” vs. “Editorial”
#wcchi Photo by Chris Campbell
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Why use a Content Calendar?
#wcchi
Mental Model
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Plan Content Around Dates
#wcchi
Holidays & Seasonal
Product Launch
Conference or Event
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Time to Prep, Assign, Edit, Review…
#wcchi Photo by Anne-Lise Heinrichs
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Find Gaps & Eliminate Assumptions
#wcchi Photo by Willi Heidelbach
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Ensure Cross-Channel Content
#wcchi Photo by Rik Ruff
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Provide Accountability
#wcchi Photo by Sam Howzit
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Align Content with Marketing Goals
#wcchi Photo by Alexander Osterwalder
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Define a Publishing Schedule
#wcchi
1: Daily
7: Weekly
30:
Monthly
4: Quarterly
2: Semi-
Annual
1: Yearly
Creating Consistent Content – A Content Marketing Plan
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What Goes Into a Content Calendar?
#wcchi Photo by PhotoAtelier
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Content Type: Text
#wcchi
Testimonial
White Paper
Case Study
Newsletter
Website Content
Blog Post
Book
Review
eBook
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Content Type: Visual
#wcchi
Chart
Infographic
Illustration
Image Meme
Comic
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Content Type: Media
#wcchi
Podcas
t
Vide
o
Webina
r
Training
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Basic Information
#wcchi
Title
Category
Channel
Priority
Description
Status
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Names & Dates
#wcchi
Author
Editor
Create Date
Due Date
Publish Date
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Categories
#wcchi
Topic
Theme
Feature
Campaign
Purpose
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Links & Media
#wcchi
Links
References
Images
Audio / Video
Attributions
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Audience
#wcchi
Primary Audience
Secondary Audience
Purchase Cycle
Call to Action
Promotion
Personas
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SEO & Meta Data
#wcchi
HTML Title
Meta Description
Keywords
Open Graph Data
Schema / Micro Data
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Content Calendar Tools & Plugins
#wcchi Photo by Shawnee Union
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Commercial Apps
#wcchi $20 to $100/Month (Kapost $1,000/mon)
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Free Excel Content Calendar Templates
#wcchi
Vertical Measures Calendar Template
Content Marketing Institute Calendar Template
My Marketing Café Calendar Template
Bob Angus Calendar Template
Marketing Nutz Calendar Template
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Evernote
#wcchi#wcchi
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#wcchi
Type
Site
Author
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Evernote to WordPress with Zapier
#wcchi How to Sync your Evernote Content Calendar with Google using Zapier
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Select Accounts
#wcchi
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Filter Trigger
#wcchi
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Calendar Event
#wcchi
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Test Zapier “Zap”
#wcchi
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WordPress Plugins
#wcchi
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Editorial Calendar
#wcchi
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Edit Flow
#wcchi
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DEMO
#wcchi
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Questions?
#wcchi
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Photo Credits
#wcchi
https://www.flickr.com/photos/dafnecholet/5374200948
https://www.flickr.com/photos/cgc/7081077
https://www.flickr.com/photos/wilhei/109403306
https://www.flickr.com/photos/rufflife/5107859110
https://www.flickr.com/photos/aloha75/8432916076
https://www.flickr.com/photos/osterwalder/177179785
https://www.flickr.com/photos/snigl3t/3074101845
https://www.flickr.com/photos/glenbledsoe/5527363989
https://www.flickr.com/photos/30916033@N05/9688517609
https://www.flickr.com/photos/benward/2248330869/
https://www.flickr.com/photos/mrgarethm/11030267624/
https://www.flickr.com/photos/51035796522@N01/1659163/
https://www.flickr.com/photos/cabinet/53477398/
https://www.flickr.com/photos/goflo/5340031103/
https://www.flickr.com/photos/superboreen/6531098157/
Icons by freepik, Simpleicon, Icomoon, Yannick
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About Mike Hale
Mike HalePlatform & API Developer Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale