content capsule distribution

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DISTRIBUTION GUIDE

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Step-by-step guide to Content Capsule™ distribution. You’re starting a new marketing effort and have decided to use a Content Capsule. Now you need to figure out how to take advantage of the vast distribution benefits now available to you. This document will take you step-by-step through how to distribute a Content Capsule.

TRANSCRIPT

Page 1: Content Capsule Distribution

DISTRIBUTION GUIDE

Page 2: Content Capsule Distribution

You’re starting a new marketing effort and have decided to use a Content Capsule.

Now you need to figure out how to take advantage of the vast distribution benefits

now available to you. This document will take you step-by-step through how to

distribute a Content Capsule.

And remember, the Content Capsule is channel-agnostic. It’s a highly interactive and

sharable storytelling unit that carries a consistent message across earned, owned,

shared and paid channels, which means you can embed your Content Capsule almost

anywhere–websites, blogs, Facebook tabs, publishers’ sites, news sites, press releases

and even paid media. If you don’t find help for the channel you’re looking for, give us a

call–we’re always here to help.

Step-by-step guide to Content CapsuleTM distribution

Page 3: Content Capsule Distribution

The Content Capsule–and all of its content–can be embedded in its entirety

by copying and pasting a simple embed code into all company owned or

controlled properties, including: Company websites, Product websites,

Corporate intranet, Corporate blogs, Channel Partner websites.

How do you implement?The Content Capsule offers an embed feature that works just like the YouTube embed feature and is available

for every instance of a Content Capsule. It provides both the <div> tag for simple embedding into a Web page

and the SEO tags (meta and og). Pass these along to whoever handles your website(s), and they can easily

embed the Content Capsule or if you have a content management system, you can copy and paste it into your

page editor.

Facebook TabThe Content Capsule can also be embedded into a Facebook brand page

as an app (aka tab), which we are happy to help you with.

Custom Landing PageYour Content Capsule also comes with an optimized custom landing page to

enhance audience engagement and SEO standing.

Video DistributionNextWorks can further distribute just your video assets on the following online video networks,

using your accounts or those of NextWorks: YouTube, DailyMotion, Veoh, Vimeo Pro and others.

OWNED MEDIA

Page 4: Content Capsule Distribution

The Capsule works on earned channels just like owned channels via a

simple copy and paste of an embed code. You provide the embed code to

news media sites, blogs and key influencers.

The Content Capsule can be embedded in its entirety via proactive earned media outreach and organically

via the embed feature of the Content Capsule. This includes: partner websites, affinity Group websites,

influencer blogs, news websites, wire distribution via Business Wire.

Here are a few tips for helping enhance earned channel distributionWhen reaching out to media and partners, explain what the Content Capsule is and what the benefits

are for placing on their properties.

Include directions on how to embed the Capsule, including copying

and pasting your Capsule’s embed code into your communications.

Offer your partners an incentive for embedding your Content

Capsule on their channels.

When selecting or creating content for your Content Capsule, try

to include content that your audience will truly find valuable.

The less promotional your message, the more likely your Content

Capsule is to be embedded on partners’ websites.

Consider offering customized Capsules to influencers. You can

add an influencer video interview, thought leader piece and other

content that positions the influencer as an expert in your story.

EARNED MEDIA

DIRECTIONS

VALUABLE

INCENTIVES

CUSTOMIZE

Page 5: Content Capsule Distribution

The Content Capsule–and all of its component content–can be shared to

common social sharing sites, such as Twitter, Facebook, LinkedIn and Google+,

via the social sharing buttons at the bottom of the Content Capsule.

Along with the entire Content Capsule being shareable, individual content assets within the Content Capsule

can also be shared. The social sharing tools can also be turned on or off, individually.

How do you implement? Simply click any of the social sharing icons at the bottom of the Content Capsule to share to that service.

The pre-populated text is determined by you. All social tools can be turned off during development if needed.

Standard social sharing icons are located at the bottom of every Content Capsule.

SHARED MEDIA

Page 6: Content Capsule Distribution

Do you already have a paid media campaign planned?The Content Capsule can also be used as the expanded state of a display

banner, thereby bringing your entire Content Capsule experience directly

to your audience as soon as they roll over your banner.

The Capsule can expand out of any size banner or image, but we’ll need to talk with your media buyers or

the online publishers to explain our technology and discuss their individual requirements.

Don’t have a media buy planned but looking to amplify your Content Capsule?We have a number of different paid media strategies options available, such as:

• Display advertisement across worldwide publishing sites

• Display advertisement across local news sites

• Semantic native and display advertisement across targeted publishing sites

• Customized placement on targeted websites

We also offer paid individual video distribution via TubeMogul, ShareThrough and Vidady.

How to implement? Contact us, and we will work through the logistics with you and/or the publishers to use the Content Capsule

in a paid media buy or make the buy for you.

PAID MEDIA

Page 7: Content Capsule Distribution

To schedule a live demo call us at (212) 612-1516. CONTENTCAPSULE.COM | COPYRIGHT© 2014 NEXTWORKS