content chaos: building brand through content experiments
TRANSCRIPT
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C r a t e @ T h e C o o l e s t C o o l
C o n t e n t C h a o s : B u i l d i n g Y o u r B r a n d t h r o u g h C o n s t a n t E x p e r i m e n t s
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WHAT IS AN EXPERIMENT:A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.
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Experiments don’t work for small &
Medium Sized brands!
COMMON MYTH:
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REALITY: They do!
You just have to do them right.
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EXPERIMENTATION ISN’T JUST FOR
UX, EMAIL, SEO & PAID MEDIA…
CONTENT EXPERIMENTS WORK TOO!
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Reddit is a content platform just like Medium.com or LinkedIn pulse!
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HOW TO VALIDATE YOUR EXPERIMENTS
Validate the different channels
Validate the approach
Validate the topic
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EXPERIMENTS HAVE THE ABILITY
TO DRIVE REAL RESULTS
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The 70:20:10 Model from Coca-Cola
70%
Low Risk ContentAchieves all qualifiers.
20%
Innovative Content
Accomplishes 1 or 2 of the qualifiers.
10%
High Risk Content
Achieves 0 of the qualifiers.
Create a visual that shows that these three things are connected..
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EMBRACE A LITTLE CHAOS…
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All life is an experiment. The more experiments you make the
better.- Ralph Waldo
Emerson
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R O S S S I M M O N D S
C r a t e @ T h e C o o l e s t C o o l