content cooperation with cheetah mobile

Content Cooperation Proposal

2 © Cheetah Mobile 2015. All rights reserved.


•  Introduction to Cheetah Mobile

•  Massive Traffic & Successful Monetization

•  Cooperation Scenarios

Summary



Introduction to Cheetah Mobile



Cheetah Mobile is a leading mobile internet company with approximately 443 million mobile monthly ac9ve users as of March 31st , 2015. 70.9% of the mobile MAU comes from outside of

China. Its mission cri9cal applica9ons, including Clean Master, CM Security, BaKery Doctor, CM Browser, and Photo Grid, help make the Internet and mobile experience speedier, simpler

and safer for users worldwide. Cheetah Mobile is the #1 Android Tools App provider worldwide and the second largest provider of Internet security applica9ons in China.

NYSE: CMCM

Key APPs ! Google Play Rank(1) Avg. Rating(2) GP Review(3)

Clean Master

Battery Doctor

Photo Grid

4

28

30

4.7!

4.7!

4.5!

CM Security

4.5!

CM Browser 18 4.6 !

9

30,432,177

14,528,281

1,706,260

7,257,680

4,767,454

Diversified Suite of Mission Critical Applications

Notes: 1. App Annie monthly downloads ranking (excluding games) in April 2015 2. Out of a score of 5, as of Nov 18, 2015 3. As of Nov 18, 2015

San Francisco

Beijing

Zhengzhou

Suzhou

Hangzhou

Guangzhou

Zhuhai

Over 2000 employees worldwide;

Up to 20+ offices globally

Deepening Global Penetration

Taiwan

Mexico

Brazil

UK

Singapore

Russia

Indonesia

Paris Berlin

Shenzhen

New Delhi

Bombay

Bangalore

Shanghai

!

Ranking (1) Headquarters

Facebook1

Cheetah Mobile2

Electronic Arts4

5

Doodle Mobile6

Google3

No.2 Publisher on Google Play's Rankings Worldwide

Publisher

Note:

(1) Rank by download

Data by AppAnnie 2015 Oct : https://www.appannie.com/indexes/google-play/rank/overall/

Outfit7



Massive � User � Base

Massive � User � Base � Global � Footprint �

~74% � Mobile � � MAU � Oversea(1) �

567MM � Mobile � MAU � � (1)

Notes:!1.  As of Q3. 2015



Mobile MAU (mm)

Continuing Growth of Massive Global Mobile User Base

12x

46 80

120 166

223

284

340

395 443

494

567

0

100

200

300

400

500

600

Mar2013 Jun2013 Sep2013 Dec2013 Mar2014 Jue2014 Sep2014 Dec2014 Mar2015 Jun2015 Sep2015



� Worldwide � Partners �



Massive Traffic & Successful Monetization



Our � Content � Audience � � �

-‐

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000Estimated Global Daily Users on Cheetah Mobile Content Platform

Close to 600 Million Daily by end of 2016



Our � Content � Impression � � �

-‐

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

Estimated Global Daily PV to Content Partners

3.4 Billion Daily PV by end of 2016



Excellent Monetization Ability Leverage Cheetah Orion for Precise Audience Targeting

42+ proprietary tags Psychographics/Demographics/ Consumer Behavior Device/OS/Carrier Localization Purchase & Engagement Patterns Predictive algorithm

Ø Select the Right Audience Ø Serve with the Right Contents &

Ads at the Right Time

$

Revenue Growth and



Our � Sustainable � Revenue � Growth �



p Time spend per user per day: 34 minutes p The number of articles per user clicks per day: 17-18 (4 times more than traditional

media app)

Cheetah � Content � User � Experience � �

Cheetah Apps



� Premium, � Native � Ad � Placements �



Cooperation Scenarios



Cheetah � Content � User � Experience � - � News � search � and � aggregation � app, � with � personalized � recommendation � engine �



Cheetah � Content � User � Experience � - � Easy � navigation, � easy � sharing, � easy � on � mobile � traffic � consumption � with � no � image � and � offline � reading � options �



News � Integration � Scenarios � – � Clean � Master � result � page �

Action complete

Pull down to see more info



News � Integration � Scenarios � – � CM � Launcher � Yoyo � with � news �

Pull on Yoyo to see news

listings

Click to see list and detail

pages



News � Integration � Scenarios � – � iSwipe �

Pull up to reveal news

list

Click to see list and detail

pages



How � it � works � – � 1.Direct � content � inclusion � with � revenue � sharing � & � linking � � back �

•  Click to visit original source URL

•  Could consider recommending more articles beneath from the same source in the future

•  Could consider suggesting subscribing to the same media brand/ channel next

•  Highlight of content publisher

•  Considering adding brand logo for more pronounced branding effect next



How � it � works � – � 2. � Examples � with � partners � in � China, � to � deploy � next � in � India �

News aggregation list

Detail page with partner logo, to be hosted on CM OR partner server if service is fast and stable enough in

connecting via CM

Can integrate more content recommendation from CM AND

partner together

CM to provide unified comment system with review controls (offensive words filtering)


THANK � YOU �

content cooperation with cheetah mobile

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