content creation and protection practices
DESCRIPTION
Content Protection Presentation for Social Media Week 2011TRANSCRIPT
Content Creation &
Protection Practices
Presented by:Basil C. Puglisi, M.P.A.
basilpuglisi.infoPatch.com
Best Practices for Your Content
• Always be original–Why are you doing this?
• Get permission to use the content– In Writing for specific media or all
media?
• Recognize the Source– Take credit and give credit
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Fair Use• The purpose and character of the use, including whether such use
is of commercial nature or is for nonprofit educational purposes
• The nature of the copyrighted work
• The amount and substantiality of the portion used in relation to the copyrighted work as a whole
• The effect of the use upon the potential market for, or value of, the copyrighted work
title 17, U. S. Code
THIS IS NOT MENT AS LEGAL ADVICE
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Sources for Content• Ezine @rticles• Digg• Reddit• Stumbleupon• OldDogg• Patch• Other Professionals
– Professional Photographers– Local Chambers– News Anchors (Facebook)
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Prove the content is your content!
• Declare it! Make a Statement!An example for me would be ©2011 Basil Puglisi
• Register with the US Copyright office.
• Paid Services - Click & Copyright• Free Services - Myfreecopyright
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Detection & Monitoring• Copyscape
– Premium (Includes Offline), – CopySentry (e-mails weekly or daily)
• CopyGator– Duplicate content is gauged as 'collisions' with three
levels that explain their possible issues.
• FairShare– Throw your RSS Feed URL containing your blog or
eBook text into this tool and watch it go to work.
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Digital Millennium Copyright Act
• Ask to have it removed• Demand using a C&D (Cease &
Desist)• Contact Search Engines, IP and
Domain Registry• Legal Action
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Brand not Spam
Consistency in message and goal,Unique in execution and delivery!
What Need are you meeting? Who does this content serve?
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Questions?basilpuglisi.info
Basil C. Puglisi, M.P.A.@BasilPuglisi(631) [email protected]
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